Stella McCartney goes POP!

Described as ‘Bold. Authentic. Irreverent’, POP follows on the kitten heels of STELLA – an absolute modern classic that’s been loved at one time or another by practically every woman we know. Stella McCartney is now celebrating the modern woman: ‘…feminine, naturally confident and modern, with her signature scent STELLA. Living and creating by the same ethos as her brand, Stella McCartney designs and evolves her collections each season while remaining true to herself. The fashion house’s first fragrance is inspired by her enduring vision.’
Stella McCartney says:POP is about a mindset rather than an individual woman. This is echoed in the campaign and video, which capture the free spirited attitude of the young women who wear it. A celebration of friendship and doing things your own way, the campaign stars four creative talents: musician Grimes, actress and campaigner Amandla Stenberg, animal activist Kenya Kinski Jones and performing arts student Lourdes “Lola” Leon.’
POP reinterprets tuberose, chosen for its iconic bold scent, by emphasizing its brighter, crisper, solar floralcy. This newfound vibrancy is balanced with sandalwood; the unexpected combination of the floral and woody notes resulting in an undeniably feminine scent that makes a statement without being overwhelming.’
You can read The Perfume Shop’s exclusive interview with Stella right here, or just sit back and watch the ad campaign, below.

Vibrantly joyous with soaring florals, tuberose has somehow been masterfully tussled into an almost crytalised note of supreme freshness. It’s white flowers encased in ice, melted by sunshine and infused with sandalwood for a completely new take on what it is to be confidently sexy today. We fully expect POP will be attracting a whole new throng of perfumistas to the house, and tempting many a die-hard STELLA fan, too…
Stella McCartney POP from £42 for 30ml
Buy it at The Perfume Shop
Written by Suzy Nightingale