If you’re seeking a more soulful connection to your scents – beyond merely smelling lovely, wearing a fragrance that reaches deep into your soul, somehow – then it’s the perfect time to try the first five Vyrao fragrances with their High Five Travel Set. As they explain… ‘Each of Vyrao’s fragrances fuse master perfumery with energy healing elements using organic, natural ingredients chosen for their specific emotional qualities, giving each scent its own distinct vibration.’
Yasmin Sewell worked for years in the high-powered, fast-moving fashion industry, first as a buyer and then creative director, guiding such names as Browns, Chloe, Mulberry, Farfetch and Liberty. Yasmin also took young designers under her wing – now world-famous names like Acne, The Row, Christopher Kane, Roksanda, and J. W Anderson. Quite frankly, she was at the top of her game and one of the most respected women in the fashion industry; so what caused this seismic shift to scent?
Well, in 2019, Yasmin had what she describes as ‘an aha moment.’ It was a realisation that she needed to create her own space, to focus on the creative ideas that had been bubbling beneath for so long, and most importantly, that ‘energy needed to be the source of my brand.’ A long-time believer in therapeutic and energetic medicine, Yasmin explains that with the concept of energy as her main mantra for creating the brand, it quickly became obvious as to how this energy could be shared. Says Yasmin, ‘Channelling it came first, what it’s channelled into came second. So we started with fragrance.’
For Vyrao, it’s all about wearable good vibes, and anyone who’s had a sluggish day or simply felt dull, blah and down in the dumps can attest – spritzing a scent can be an instantaneous remedy and our sense of smell is a potent way to make us feel brighter, more confident, and ready to face the world. And obvs they smell INCREDIBLE, having been composed by the brilliant British perfume legend that is Lyn Harris. As Yasmin explains:
‘Vyrao is the world’s first wellbeing brand to fuse energetic healing with master perfumery. We make good feelings…’
If you’re new to this more soulful way of wearing scent, the High Five collection really is the best way to dip in and gain a better understanding – both of what you like, but also (more importantly) what your soul is crying out for. It may surprise you… Included in the first five fragrances from the brand, you will get to experience:
- Free 00: To feel alive and uninhibited is Free 00.
- I am Verdant: A fragrance sprouting fresh green growth.
- Witchy Woo: Wake up the powerful alliance of your courage and creativity.
- Magnetic 70: For attraction and protection.
- Georgette: For self-love.
Raving about the scents in her so-influential column, journalist India Knight described them thusly:
‘I Am Verdant, which smells like it sounds: super-green, full of hope, like waiting for spring, before the greenness goes slightly mossy and orange blossom and citrus kick in. Georgette is a very woody and peppery rose that is also powdery, and even though I don’t really like rose scents I found it soft and oddly comforting. Witchy Woo, by contrast, is full of orris, spices, patchouli and musk and is woody, ambery and — hard to explain why I think this but I do — slightly magical. Vyrao says to wear it to encourage courage and creativity.’ She continues…
‘Free 00 is a much airier affair that smells of summer holidays, in a good and even original way, or maybe of driving somewhere sunny in a convertible with the roof down and your hair streaming behind you. Lemon, jasmine and vanilla, to be crude and reductive, but done in a way that is both airy and exhilarating (this one promotes “liberation and sensuality”, in case you’re wondering, and I totally get why they’d say that). Also, Magnetic 70, which smells of vetiver — God, how I love vetiver — cedarwood and frankincense, among other things… here I could mostly smell incense and intense woodsiness, like being in a quite special church that you have stumbled on by accident.’
You can read even more about Vyrao’s olfactory origin story in our page dedicated to the brand, but might we suggest the best way to really get to know them (and in doing so, reveal your own true scent character), is to dive in to the collection via the Vyrao High Five Set – so perfect for holidays and on-the-go good vibes, too!
Vyrao High Five Collection, £79 for 5 x 7.5ml eau de parfum designed to transport you emotionally…