ROOK PERFUMES are the perfect meeting place between art and science – with more than a little rock ‘n roll in their DNA. Launched by a frontline doctor/actor (yes, really), Nadeem Crowe, who became enraptured with the world of perfumery,he’s now reaching out to other creatives and asking YOU to share your talents with the world…
‘No one could have expected coronavirus, nor could anyone expect the impact it would have on businesses worldwide,’ says Nadeem, ‘The creative industry is struggling, with projects put on hold and freelance designers, artists and creatives scampering for remaining work. The government support for the self employed has been a slow-burn leaving artists in a creative limbo with financial uncertainty.’
Nadeem has a unique position with insight in the medical and creative worlds, explaining that ‘I feel lucky to be a doctor in a time where people are isolated and struggling financially. I have a job and wonderful colleagues around me. Even if I do feel exposed, I realise I am in a very fortunate position as I watch friends I have shared the West End stage with lose their jobs and struggle to support themselves and their families.’
After a long discussion with famed British photographjer, Rankin, ‘who as a creative can relate to this situation as much as anyone, it was clear that what we could do was use this time of conflict to create a piece of art. A social statement.’ Nadeem and Rankin wanted to start an online movement – ‘a conversation to get these creatives talking’.
And so Rook Moments was born, ‘asking fellow creatives and people of the community to discuss who they are, what they are missing out on and the limitations corona is putting on their creativity and in some cases livelihood.’ From actors, to photographers, designers, and directors – they say that ‘these are stories that need to be heard…’ Asking fellow creatives to upload short videos of themselves, Nadeem urges, ‘Show us you talent or skill. Sing, dance, recite a monologue, play an instrument – do whatever drives you creatively!’
This isn’t a competition with some reality show judging panel – this is real life, a snapshot of creative people, inspired by fragrance or simply sharing whatever talent you have in a Rook Moment of your own, and for the love of art itself.
Some further suggestions, and instructions how to submit your videos, are available on the Rook Moments section of their website, but if you’re really seeking creative inspo, can we recommend you immerse yourself in the delights of the Rook Perfumes Discovery Set?
Created by Nadeem to transport you via textural, intriguingly overlapping scent memories of verdant forests, drifts of incense, leathery birch-tar; fascinatingly visceral sensations of herb gardens and wet earth – we wonder where you’ll be taken, and urge you to share your own creative journey…
By Suzy Nightingale