Ostens – meet the fragrance house ‘ripping up the rule book’

Ostens is a fragrance house celebrating the finest ingredients they could get their hands on, and ‘ripping up the rule book’ of perfumery along the way…

Friends and business partners Christopher Yu and Laurent Delafon have been in the fragrance industry for over 20 years – they’ve worked alongside such notable names as Francis Kurkdjian, Olivier Polge, Lyn Harris, Sophie Labbé and Dominique Ropion – and fortuitously enough, first met in the Liberty perfumery department.

Laurent had a role in perfume distribution for Diptyque. Chris, though a self-confessed ‘fragrance nut’, was then ‘in computers.’ They got chatting, and not long after that meeting, took the plunge to go into business together, founding United Perfumes, where Christopher took on the role as Managing Director, and Laurent became the CEO.

As part of their jobs, they regularly travelled to Grasse, and one day heard tell of name well known by industry insiders, but practically unheard of in the wider public: LMR Naturals: Laboratoire Monique Rémy.

‘We loved the sort of secrecy about them, this idea that nobody outside the perfume world knew about LMR Naturals,’ Christopher confesses.

Viiting their HQ and smelling the incredible LMR ingredients, at that moment the duo decided they must get these under the noses of perfume lovers – to celebrate the materials themselves. And so (some years later, it must be said – a fragrance house isn’t buiilt overnight!) Ostens was born – raw ingredients made magical.

Those fragrances are found in two forms: for each hero ingredient, there is a fragrance ‘Preparation Oil’ and an eaux de parfumImpression.’ Ostens use the term ‘Impressions’, because each fragrance takes an LMR ‘hero ingredient’ as the creative jumping off point – cedarwood, patchouli heart, rose Isparta, jasmine absolute and Cashmeran Velvet. And while sometimes that ingredient is the central focus, in others ‘it is more akin to a spice, used sparingly yet dramatically,’ explains Chris.

 

 

You can read their full story in our page dedicated to Ostens; but we are now so thrilled to be able to bring these fabulous fragrances directly to your noses, via their exquisite Ostens Discovery Set.

Inside the beautifully bound (and very book-like) slip case, you’ll find a whole library of olfactory wonders to explore…

Cashmeran Velvet – Cashmeran Velvet is a synthetic molecule which mimics the scent of warm, comforting woods with a slightly charred and smoky quality.

Cedarwood Heart – Cedarwood Heart leaves a dry, almost pencil-shavings scent on the skin that’s then softened by an unexpected, slightly creamy and almost vanilla like quality.

Jasmine AbsoluteOstens selected jasminum grandiflora grown in Egypt, for its fresh, natural, almost stem-like scent.

Patchouli Heart No.I – Patchouli Heart from Indonesia softer, warmer, and a more modern interpretation of the classic patchouli.

Patchouli Heart No.II  – Patchouli Heart from Indonesia is a softer, warmer, and more modern interpretation of the classic patchouli – another spin on the highly versatile ingredient.

Rose Oil Isparta – A rose is a rose…or so we thought until we smelt the unique scent of the Rosa Damascena from Turkey.

 

Ostens Discovery Set £30 for 6 x 2ml eau de parfum

Kept for yourself or sent to a scent-loving friend, ‘We realised that if we loved those smells, then there were surely other people who’d feel the same way’ Ostens told us.

Well, we fell head over heels for them, and feel sure you will, too…

By Suzy Nightingale

Luxury Perfume House Collections: immerse yourself in glorious scented stories (with FREE postage & packing!)

Obviously we love nothing more than exploring hard-to-find perfume houses and word-of-mouth niche boutiques, but absolutely nothing fully immerses you in the style of a fragrance brand like plunging in to a tempting Discovery Set and exploring their myriad delights.
We believe that perfume is an art form, and as such these scents deserve to be savoured before you can truly decide which you adore and cannot live without a full-size of. And if this exploration can be carried out from the comfort of your sofa? All the better, surely…
So as well as our own Discovery Boxes, we are honoured to now carry a selection of Brand Boxes – discovery sets from brands we already adore, and think you will too.
So instead of trawling countless websites (and worrying about the total shipping costs if you’re tempted by several from different places!), browse the fantastic selection we have gathered for you. All helpfully located in one place, they come with FREE POSTAGE AND PACKAGING no matter how many you choose – the perfect presents for your perfume-loving friends are only a click away. (And may we suggest you throw in a treat for yourself, too?)
PS: If you’re a VIP Subscriber, don’t forget to be logged in to recieve your special price!
ormondeboxshopawJust-launched in our shop, this is a beautifully presented set of oppulent scents by a decadently brilliant, British niche house. Including their best-sellers and an array of fabulous fragrances for both sexes to fall in love with, we can’t think of anyone who wouldn’t succumb their charms…
Ormonde Jayne Discovery Set VIP Price £43/Non-Subscribers £48 for 12 x 12ml
shayblushopwidgetawHand-crafted in England, created from the essences of real flowers, fruit and spices, we invite you to explore this British brand’s most-loved scents: pocket-sized and beautifully presented in their signature blue and white stripes.
Shay & Blue Precious Miniatures VIP Price £55/Non-Subcribers £65 for 5 x 10ml
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Discover the vivid interpretation of some of perfumery’s most precious ingredients, with scents specially created by leading perfumers in this colourful selection of bestsellers. Embodying Molton Brown’s mantra of ‘London via the World’, exotic ingredients include ylang ylang from the rainforest of Madagascar, Tahitian tamanu oil and precious oudh…
Molton Brown’s The Fine Art of Fragrance VIP Price £10/Non-Subscribers £12.50 for 8 x 1.5ml
roadsshopwidgetaw
This incredibly cool conceptual brand – bringing together film, literature and fragrance – is expressed here via beautifully-presented trial sizes. Enclosed you’ll find a ‘fragrance menu’, inviting you to browse at leisure 10 unique scents – and looking for all the world as indulgent as a box of chocolates, but with zero guilt!
Roads Luxury Kit VIP Price £70.20/Non-Subscribers £78
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Breezing straight in from the beautiful Catalonian city of Barcelona we have the signature scents of Santa Eulalia, a favourite must-visit concept boutique (and one of the oldest stores in Spain). Named after the patron Saint of Barcelona, these four perfumes depict moods that effortlessly evoke the essence of the city and the spirit of the Mediterranean itself…
Santa Eulalia Discovery Kit VIP Price £70.20/Non-Subscribers £78 for 4 x 10ml
agonistshopwidgetaw-copy
The super stylish house of Agonist present the perfect selection to fully explore their house, with each scent thoughtfully created from rare ingredients and masterfully composed to refelect their artistic yet emotional inspirations. Having appeared in several of our own Perfume Society Discovery Boxes, this is your opportunity to dive fully in to this fragrant wonderland…

Agonist Discovery Kit VIP Price £55.80/Non-Subscribers £62 for 10 x 2ml eau de perfume
Whichever sets you’re seduced by, we know you’ll find a new favourite…

Miniature perfumes – because sometimes, the best things do come in small (scented) packages…

Glossily packaged and adorable pocket sized perfumes, with Viva La Juicy Parfum, Viva La Juicy Noir Eau de Parfum, I AM JUICY COUTURE Eau de Parfum and I Love Juicy Couture Eau de Parfum. Just perfect for bright young things exploring their perfume personality…
juicy_couture_house_of_juicy_couture_deluxe_minis_gift_set_1477999348House of Juicy Couture Deluxe Miniatures £31 for
Buy it at Debenhams
Who could resist the petite charms of some of Penhaligon’s perennial best-sellers? Artemisia, Vaara, Empressa, Iris Prima and Halfeti are the women’s selection, but there’s an equally tempting masculine set of tiny treats for the chaps.
minihersetPenhaligon’s Christmas Collection £41 for 5 x 5ml
Buy it at Penhaligon’s
Effervescent, stylish and effortlessly chic, the Armani Miniatures Set contains the cutest curation of greatest hits: Si, Acqua Di Gioia, Diamonds Rose & Armani Code pour femme cannot fail to enchant the more sophisticated gals about town. We foresee twirling silk dresses in moonlight.
armani-miniatures-gift-set-for-her-5027246054333-armani-miniatures-1Armani Miniatures Set £24.99 for 4 x
Buy it at The Perfume Shop
Miniature fragrances to match his moods, they say: active, rebellious, inspired and refined? John Varvatos have it covered, with generous 15ml bijou bottles of John Varvatos, John Varvatos Vintage, John Varvatos Artisan and John Varvatos Artisan Acqua.
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John Varvatos Delectable Minis £41 for 4 x 15ml
Buy it at Debenhams
The dinkiest versions of Versace you’ll ever see, modern fashion icons can strut their stuff or indulge their inner goddess with this women’s coffret of contemporary olfactive delights, including Crystal Noir, Bright Crystal, Eros Pour Femme, and Eros Pour Femme.
img_1015-copyVersace Women’s Coffret £27.50 for 4 x 5ml
Exclusively at Boots
A luxurious duo of their multi-award winning Bath & Shower Oils, Revive Morning and Deep Relax are best sellers with good reason: they deliver what they promise! This duo helps to energise and deeply relax mind and body, making an ideal gift for anyone you care about.
img_1016-copyAromatherapy Associates Perfect Partners £19 for 2 x 15ml
Buy it Aromatherapy Associates
Written by Suzy Nightingale