Every year, fans of Jean Paul Gaultier‘s Le Male and Classique fragrances are treated to a new incarnation of the iconic bottles – always dressed to impress and collected by ‘fume-heads the world over, we think the comic-book inspired duo of Popeye and Betty Boop bottles may be the cutest yet, and with a tonque-in-cheek advertising campaign to match!
From a sassy comic book called Spinach & Stockings to flick through online, to adorable downloadable postcards, we totally heart the high spirits of it all – so in tune with Gaultier’s own wink-wink humour and a paean to the originality and way-ahead-of-their time nature of the scents themselves, now getting eau fraiche with extra ingredients added to the juice for the (hopefully) warmer months ahead…
‘A sexy fabric softener. A fragrance built on fabric softener accord; clean and fresh like an immaculate tank top ready to slip into. Created by perfumer Nathalie Gracia-Cetto. Neroli flower and mint enrich the base. Sage, a welcome and gentle gustatory ripple marries the Tonka bean, sandalwood and vanilla, the sensual base notes because a tank top is always sexy.’
Jean Paul Gaultier Le Mâle Eau Fraiche £54 for 125 ml eau de toilette
Buy it at The Perfume Shop
‘A torrid, sugar syrup. An unusual blend assembled around white flowers created by perfumer Daphné Bugey. Ginger, indivisible from Classique, is found as an overdose of gourmand: crystalline, reminiscent of a lemon sorbet; sharp, yes, but sweetened with sugar cane juice. Sugar cane, with a sensual edge from the Labdanum Neo. Vanilla is also present. But musk has the final word and rushes to let the brain know we’ll be back for more.’
Jean Paul Gaultier Classique Eau Fraiche £67 for 100ml eau de toilette
Buy it at The Perfume Shop
The Perfume Society is delighted to invite you to a fascinating and delicious afternoon of tea and scent pairing with the Rare Tea Lady, Henrietta Lovell.
Our friends at the Rare Tea Company know good tea. (You can read about this fascinating and very ethical company and what they do here) So when we wanted to pair fragrances with their perfect matching teas for the Scented Letter, we knew who to turn to.
Now we’d like to invite you as part of a very small group to the Rare Tea Company’s Marylebone tasting rooms to sample teas that have been especially paired with fragrances that echo their notes – and you’ll hear first hand from the Rare Tea Lady herself about her thoughtful pairing process. We think you’ll leave with a new appreciation of tea – and a fresh way of looking at scent.
And at the end of the afternoon, you’ll receive a tea-based cocktail that will send you out into your Friday evening enlivened and refreshed, ready for the weekend.
Tickets are £20 – and you’ll each take home a 25g tin of a most delicious fine tea from the Rare Tea Company.
Date: Friday 13th May 2016 Time: 5.30pm – 7.00pm Venue: Rare Tea Company, Marylebone Tasting Rooms, W1 (full address to be disclosed closer to the event)
Game of Thrones Season 6 has finally begun, to the nail-biting, breath-holding anticipation of the series’ legions of fans around the world. Having once been asked for our advice on scents to suit zombies by a certain TV programme’s producers (yes, really.
We’re on standby for pretty much any fragrant conundrum here at The Perfume Society HQ!) it got us pondering how we’d perfume some of the main players from another of our must-watch shows.
Interestingly, Game of Thrones had its very own scent for a time, with the website Think Geek selling a fragrance called ‘Fire and Blood’ – though this no longer seems to be available. Whether you’re a die-hard enthusiast of the books or TV series, or simply have an interest in boldly characterful fragrances, we think these are worth exploring, instead…
Unique and youthful, fresh, willful and difficult to define – this pocket-friendly Cologne is a tempestuous mixture of cold steel and sweetness, electricity and petrichor; that tingle in your senses of dark clouds obscuring a bright sky before the heavens open and the downpour begins.
Library of Fragrance Thunderstorm £15 for 30ml cologne spray
Buy it at Boots
A mysterious harmony of dark forests and sunlight fighting its way through misty undergrowth, it’s perfumer Bertrand Duchaufour’s abstract portrait of a hazelnut tree. Freshly green buds unfurl to amber-hued leaves, creamy woods slowly drip rich, honeyed droplets to an earthily sweet forest floor as tendrils of smoke hearald a slow-burning dry-down that’s alive with magic.
L’Artisan Parfumeur Méchant Loup £87 for 100ml eau de toilette
Buy it at House of Fraser
Wild flower meadows kissed with a cold sea breeze, a tangled bouquet of delicate flowers and juicy berries surrounded by thorny stems. Capturing the dramatic landscape where land meets ocean, within the refined flacon perfectly tied with a grossgrain ribbon lurks a scent of innocence blooming into something altogether more unpredictable in nature.
Penhaligon’s Blasted Bloom £90 for 50ml eau de parfum
Buy it at Penhaligon’s
Frostily attractive with a minty herbaceousness that gives way to dryly brooding undertones, it’s been splashed on since 1988 and although it may be passed over by those seeking more spirited adventure in their fragrance journey, it should never be overlooked. Simplicity is sometimes written off as dull, but this still has an icy masculinity that longs for a secret snuggle.
Staggeringly provocative with a vastness that can fill a room, this is full-on waxy tuberose seduction that could double as a weapon if you so wished. Razor-sharp white flowers whistle through the air like silver bullets, tempered only by a buxom bouquet of velvety roses and crown of orange blossom resting on a glamorously musky base.
Robert Piguet Fracas £95 for 50ml eau de parfum
Buy it at Selfridges
Classically handsome and knows it, winsomely charming with a bracingly rugged edge, 50 years ago this was the first male fragrance by Dior and broke new ground. Described as ‘absolutely wild and resolutely sensual’, this is bergamot balanced with a mossy, floral heart for the ‘new man’ or ‘metrosexual’ – a forward-thinking guy who favours facials but still hankers after a spot of sword-fighting – before the term was coined.
Dior Eau Sauvage £49.50 for 50ml eau de toilette
Buy it at Debenhams
Soaked in boozy fruits, tenaciously strong yet crowd-pleasingly smooth at heart, bobbing in the perfumed punch bowl we find juicy pineapple, orange, plump raisins and dried plums soaking up the alcohol; while cocoa, tonka and coffee lead to vine blossom, peppered honey and spiced vanilla. Definitely one for those with a taste for the finer things in life.
Frapin 1270 £98 for 100ml eau de parfum
Buy it at Bloom
‘Darker than night, stronger than desire, what is the line between passion and the urge to dominate?’ A question posed by Blood Concept – a line inspired by blood types and their inherent proclivities – and answered thus: Milky pools of liquid cedarwood charged with black pepper, laden with glowering guaiac wood and resinous patchouli sinuously seeping into the flickering heat of amberwood and incense.
Compellingly unusual with notes of cade oil, spikenard (praised for its curative, medicinal properties) spicily perfumed cardamom pods, clearwood and darkly glistening berries; the labdanum-rich smoky base is one to clamour for. One moment it’s all refined sophistication with bone dry woods and the next, passionate, carnal, and mysterious.
Imaginary Authors A City On Fire £70 for 60ml eau de parfum
Buy it at Roullier White
Sustainability is a huge buzzword within the fragrance world at the moment, with customers demanding a more eco-conscious ethic to their beauty choices and some fragrance houses making sure they look after the raw materials so precious to their perfume formulas, while also ensuring a social responsibilty toward the communities of inigenous peoples who cultivate and harvest the crops.
Clean Reserve are one such responsibly-sourcing house, though striving for complete sustainability in the future; wherever possible they select raw ingredients cultivated and harvested using environmentally sound practices.
You may know them from previously having tried the original Clean range of scents and harmonious lifestyle products – and with a far more niche-inspired selection, they’re now in store and exclusive in the UK to Space NK. Having attended the press launch, we were fascinated to learn more about this collaboration with three of the world’s top fragrance houses. So, how do Clean Reserve introduce themselves…?
We’re making a choice:
To change the way you experience fragrance.
To create a collection that highlights your individuality.
To tap into our perfumers’ reserve of raw ingredients.
To actively engage in eco-conscious sustainability.
To remove the clutter, heaviness and complexity –
so all you’re left with is CLEAN.
From the wooden caps sourced in Spain from certified sustainably managed forests, the fragrances themselves use ECOCERT materials and are manufactured in a facility using 100% solar energy. The alcohol is derived from corn – even the cellophane wrapping of the boxes is made from corn! – and the scent is incorporated with aloe for added calming and softening benefits on the skin. Of course, being super-sustainable is all very well, – and especially significant on World Earth Day – but how do they actually smell…?
A gentle balance of sophisticated and sexy, this is not your average ‘dusty’ smelling oppulent rose – it’s sparkling with aldehydes (those bubbly ‘Champagne’-esque notes that add space and volume to a fragrance) and transparent in character. Touches of peony and jasmine with the tender rose petals seem to glisten with dew drops, freshly picked from the garden.
Incense and oudh are notes that many seem to shy away from, known for their sometimes overwhelming natures, but you definitely need not fear being smothered by this blend. Fusing incense oil with blue cypress, birch wood, pimento and honeysuckle, further freshness wafts across from jasmine and magnolia, resinously clear fir balsam and the intriguing sarcocaulon mossamedens (‘Bushman’s Candle’). Warm and earthy, the fluffy musk base of suede, patchouli, praline and amber snuggles on the skin.
Clean Reserve Sueded Oud £79 for 100ml eau de parfum
An exploration of the polarity between warmth and cold, the opening is exhilarating with verbena, bamboo leaf, bergamot and juicy quince pear blending seamlessly into a heart of pure, dry cedar wrapped in cotton, peony and wild moss. Fuzzy musks balance the base with gold amber, cool vetiver and myrrh – a mineralic iciness keeping the base notes from ever being muddy, it’s the inviting earthiness of an untouched forest to get lost in.
All the Clean Reserve fragrances are made especially to be linear in character – and therefore perfect to blend with each other without the notes fighting or becomming too complex and overbearing.
We had a go at layering the three outlined above, and found it immediately became a completely new smell – harmonising notes from all, but transforming into a bespoke scent with a personality all of its own. Suddenly, the dry grassiness of the vetiver was amplified and the soft suede became deeper, more woody – all buoyed by wisps of a white bouquet peeking through the forest clearing. As Sueded Oud and Blonde Rose are recommended as the perfect ‘his and hers’ fragrances for a wedding day – we think we may have introduced a new partner to this marriage and created a menage a trois!
Clean Reserve have the distinction of being the first fragrance brand to reach the finalists of the US CEW Eco Awards this year, with the winners being announced in a couple of weeks time. With five fragrances in the collection at Space NK, you’re bound to find your own favourite combination, so why not go and explore?
We don’t know about you, but recently our coats, woolens and winter-weight duvets have been off and on again more times than Elizabeth Taylor and Richard Burton. Some days we truly can believe that Spring has sprung, as sunshine beams through the buxomly bursting buds of magnolia trees and even the most sullen faces twist into something resembling a smile; the next day it’s back to gale-force winds, grey skies and constant drizzle. Spring may have sprung, but it’s bouncing about all over the place!
To carry on regardless of the weather, we sometimes need a bit of optimistic wish-fulfillment in our scent choices – the kind of British pluck that got us through several wars, allows us to merely tut at cancelled trains and can bally well help us pretend the sun IS constantly shining and yes it IS warm enough to go outside without legs permanently encased like sausages in 200 denier tights, thank-you-very-much. Here’s our selection of scents to put the Spring back in your step: no matter what the weather’s doing, there’s something to match your mood through sunshine and showers alike…
Ultra-talented British perfumer Lyn Harris presides over an exquisite new boutique perfumery that’s the fragrance equivalent of visiting an Haute Couture atelier. Offering bespoke, hand-blended unique perfumes alongside an ever-changing seasonal collection of ‘ready to wear’, the latest trio features this delectable concoction of ylang ylang absolue, vetiver, angelica grain and vanilla bourbon. Cool like the first drops of rain yet rounded with a fluffiness somehow; the bouquet of jasmine, orange flower and iris is fused with the fresh air top notes and a tenderly whispered amber musk of a base. The stunning hand-blown glass bottle is an investment for sure, but refills are available for £170.
Perfumer H Rain Cloud £320 for 100ml eau de parfum
Buy it in-store at Perfumer H
Using ‘headspace technology’ – an ingenious contraption that’s basically a high-tech bell-jar hooked up to an incredibly powerful smell-analysing computer – Vilhelm truly capture the heady scent of a live lilac veritably humming with sunshine. In the language of flowers, lilac spells the unfurling petals of first-love that blooms into full blown passion, an affair we would definitely want to be involved with while wearing this perfume…
Vilhelm ParfumerieA Lilac a Day £145 for 100ml eau de parfum
Buy it at Liberty
Oh-so-pretty lily of the valley is blended with creamy magnolia and delicate peony to gather a dew-drop sprinkled bouquet that sparkles with a cool freshness on the greyest of days. Unusual notes of green mandarin and white tea are punctuated with flecks of star anise and a lingering softly musky sandalwood dry-down that lingers mistily. [NB: You can try a sample of this in the Molton Brown Art of Fragrance Discovery Box!]
Molton BrownDewy Lily of the Valley & Star Anise £39 for 50ml eau de toilette
Buy it at John Lewis
A celebration of Calabrian bergamot, this is truly sunshine in a bottle – we defy you not to smile at the first spritz. Continuing with their far longer-lasting versions of Cologne, the citrus tang is definitely the main story here, but with waves of jasmine, ambrette, lavender and deeper notes of vetiver and oak moss radiating joy.
Atelier Cologne Bergamot Soleil £90 for 100ml Cologne Absolute
Buy it at John Lewis
Part of Bronnley’s Eclectic Elements collection, this pulses with life – one moment a woodland with fresh foliage licked clean from a rain-shower, then hints of sunshine peeking through the clouds with a glisten of orange flower. The leather, amber and incense base add depth to the green woodiness as you follow the trail through shady glades and patches of brightness. We’re impressed with the stylish modern packaging and pocket-friendly price, too.
Sumptuously fruity in a grown-up cocktail way, this glows likes little jewels scattered across a treasure-strewn beach. Grapefuit gets the sparkle going, buoyed by blackcurrant buds and orange blossom and shot through with bright tuberose and lemon for extra lift. Tempered by tea, gently spiced with pepper and grounded in a musky base, it’s a not-too-sweet treat to make your mouth water.
Inspired by the original Marc Jacobs Splash collection, fans will be overjoyed to know that four scents are making a come-back for Spring 2016 (expected on-counter in May), including one of the most popular – Rain. Exuding the unique ‘petrichor’ smell that fills the air just after a downpour, we have freshly cut grass and flowers bathed in water drops together with strawberries and celementine and a more tropical storm of a heart with passion flower, white orchids and base of burnished teak dusted with a powdery white musk.
Marc Jacobs Rain £38 for 100ml
Buy it at Debenhams in May.
Bursting with just-peeled mandarin this sings from the bottle with sheer happiness – a vibrant and mood-lifting fragrance to reach for when going outside is just too grim to imagine. Energising grapefruit joins the citrus accord, and given a creamy sandalwood base on which to rest. Part of their Jardin de Vie range launched earlier this year, the fragrances are all-natural and suitable for vegans, too. [NB: Why not try this sunshine-scent at home as part of our Exquisite Essences Discovery Box?]
Weleda Agrume £19.95 for 50ml eau naturelle parfumée
Buy it at Weleda
A sublimely cool, calm and collected infusion that surprises with a peppery opening of bergamot, coriander seed and carrot seed, it’s the orris-rich heart – complemented by a bouquet of exotic white flowers: jasmine, magnolia and osmanthus – that will fully sparkle to seduce you. The base soothes with aphrodisiac Tahitian vanilla bud wrapped up in warm amber, the smoky coolness of vetiver ensuring it never tips into over-sweetness. Enveloping yet utterly refined, the rich base retains its elegance on your skin throughout the day, in warm weather or foul. [NB: Explore a sample of this among others in our Secret Scentsations Discovery Box]
Ormonde Jayne Vanille d’Iris from £90 for 50ml eau de parfum
Buy it at Ormonde Jayne
Philosophy are known for the prettiest bright and breezy line of fragrances and matching scented body products, and with the very latest perfume (launching April 27th), they seek to capture the true scent of those carefree, sunny days (several in a row, perhaps!) we so long for at this time of year. Notes include the fizz of bergamot, a gentle dune rose, the creaminess of sandalwood infused with rich cocoa absolute and a splash of refreshing coconut water. Solar musks give a lift to the delicious vanilla lingering in the base, and frankly we think you should spritz this with abandon, put on your coolest shades and treat yourself to an ice cream in anticipation…
Philosophy Pure Summer Grace £33 for 50ml eau de toilette
Exclusive to John Lewisfrom 27th April
We must admit totally falling for the Greek Gods featured in the stylishly sexy ad campaign for the original Olympēa, launched last year. Now, get ready to swoon once again, as Paco Rabanne have launched a new version – this time an eau de toilette housed in a beautifully frosted talismanic bottle, and intriguingly a marriage of fresh-airyness with a sizzling gourmand undertone. Think salt water slowly cascading from a perfectly bronzed body as they emerge from a crystal blue sea to the warm sand of the beach… oh yes, we’re right there.
Top notes: bergamot zest, petitgrain Heart notes: ginger flower Base notes: woods, ambergris, salt crystal note, vanilla
It will be interesting to see if this is a gentle lapping of the scent shores or a huge tidal wave of aquatic style perfumes coming to the fore once more – something we’ve not really seen since their original entré in the 90s. Perhaps as food trends mix with fashion and fragrance, too (salted caramel has been every where the past year – not that we’re complaining!) it’s a fascinating new merging of olfacive families – a fresher approach just in time for the (we hope) hotter months ahead…
Paco Rabanne Olympēa Aqua £54 for 50ml eau de toilette
Buy it at The Perfume Shop
Sophia Fannon-Howell is the Founder and Creative Director of Deco London – a vintage-inspired fragrance house for contemporary gals (and guys) about town. Indeed, you can visit our dedicated brand page to learn all about how she came to launch the company and why she’s personally connected to two of the most interesting (and some may say infamous) characters in British history…
As you might suspect for someone who has now devoted their life to all things scented, Sophia admits to being rather fragrance obsessed, surrounding herself in beautifully perfumed things whenever possible. Some of her revelations we could have expected, but the smell of painting fences and something that reminds her of childhood trips to the supermarket? Well, it’s definitely not the weirdest we’ve come across! We find asking people to connect with five deepest-rooted scent memories can be like a time-travelling psychiatry experiment… what would your top five smells of all time remind you of, we wonder?
Creosote – Just because it reminds me of growing up in the 70s/80s and hot summers where the pavements would melt and people would be outside painting their fences. They don’t seem to do that anymore, do they? But in those days everyone seemed to be doing that every summer! As soon as I smell it, I just see bright sunshine – the days when summer seemed to last forever, outside all day on your bike or running wild in the woods with your friends. The smell of freedom!
Grinding coffee – I love this smell, I think it’s because we used to go with my dad shopping to the supermarket on Saturdays, where I grew up in Farnham. It was a big event. Across the road was a little coffee shop and we’d order some, they’d grind it in front of you and put it in a little bag and put a sticker on for you. You can get good coffee all over the place, now, but then it was really quite a special trip.
Lavender – I’ve always adored the smell of lavender but can’t pin it to a specific memory. I put a few drops in my kids bath every night, because it definitely does calm them down. I’d like to think, actually, that I am making scent memories for my kids, and that lavender will be one for them in the future. If they’re upset I put a few drop on their pillow, too. I always have stacks of essential oils around the house but this is the one I use most. I love it in the garden, too. In my last house we lived in the side on Box Hill, right on the chalk – I planted huge swathes of it because it loved the chalk so much. Now we’ve moved I just had to plant loads more – my husband used to keep bees and of course they love it, too.
Roses – Who doesn’t adore roses? I also have a tendency toward rosy perfumes. People can be prejudiced against rose and lavender perfumes because they see them as ‘old fashioned’ but I think you can have classic scents without them being old-lady-ish. I don’t know if there’s a particular rose I love more than any other, but I like to walk around my garden just burying my nose in the roses as often as possible. Heavenly!
Cedarwood – As in the actual wood, and the essential oil. It’s something that’s present in a lot of perfumes but doesn’t necessarily hit the headlines. It’s just so good, so important. We’ve got some drawers at home that the carpenter who made them lined with cedar, and every single time I open a drawer that smell hits me, I love opening those drawers! And it even subtly scents the things inside.
To celebrate an amazing 40 years of their existence, L’Occitane are offering you the opportunity to discover the brand new limited edition fragrance – Violette & Rose De Mai.
Fragrant fans of L’Occitane who join them in stores on Tuesday 19th & Wednesday 20th April (tht’s next week, folks) will be treated to a sneak-preview of the Spring-fresh new perfume before it even launches. What’s more, each customer buying any full size L’Occitane fragrance on the day will receive a gift worth over £20*. Tempting? We thought so…
Exclusively created by perfumer Violaine Callas for the Chelsea Flower Show, the scent seeks to capture ‘…the essence of Provence in a single spritz. The fragrance delicately opens with soaring notes of bergamote and rhubarb, paired with citrus orange. The heart unites the powdery violette leaves to the graceful Rose De Mai from Grasse. A warm base then rounds off this delicious scent, leaving behind a woody trail of santal and musk.’
With stores nationwide, find your nearest L’Occitane by clicking here. We wish you a happy sneaky-sniffing session and hope you enjoy!
Written by Suzy Nightingale
* Offer cannot be used in conjunction with any other offer. Official launch date nationwide: 21st April
‘We do things differently, here in London W3…’ Sarah McCartney, founder of independent perfume house 4160 Tuesdays, explains. ‘All our fragrances have a story. This year we want to bring out four new editions; eaux de parfum each with its own mystery story, inspired by the classic crime novels of the 1930s.’
Having successfully reached out to the fragrance community and many long-time fans of her distinctively quirky scents, last year saw the crowd-funded Crimes of Passion collection selling out and winning awards. Crowd-funding has become popular over several online platforms recently, with small companies and independent entrepreneurs reaching out for public support to give them a much-needed initial cash investment they then use to fulfill project they could otheriwse only dream of, with those initial investors receiving a number of bonuses or gifts in reward for their belief and support. Fragrance expert and vintage perfume aficionado Barbara Herman also used this technique to launch her Perfume X range of vintage-inspired fragrances, which were composed by Antoine Lie.
Last year, 4160 Tuesdays launched seven fragrances to evoke ‘unexpected acts of devotion’ and included Dirty Honey, which won the EauMG Best Indie Scent 2015; Maxed Out having been one of Lucky Scent’s Top 12 Perfumes of 2015 and currently in the running as one of the finalists for The Fragrance Foundation‘s 2016 award for Best New Independent Fragrance; along with yet another of the series – Midnight in the Palace Garden – also having made the final list of nominees.
The scented stories are enticingly described as follows…
The Search for Flora Psychedelica
The story: ‘A tale of botany and skullduggery.’
The scent: ‘A blend of rare flowers with intoxicating spices and herbs.’
The Mystery of the Buddhawood Box
The story: ‘Horatio Kimble had sailed for Australia to seek his fortune. Twenty years later, his lawyers invite the relatives to a meeting.’
The scent: ‘Four distinctive woods, with a note of multicoloured opalescence.’
Up the Apples & Pears
The story: ‘Cissy and Dotty Shuttleworth defend their London pub from an unscrupulous property developer.’
The scent: ‘Autumn fruit in a tiny London orchard.’
Captured by Candlelight
The story: ‘When the lights go out at Dolderbury Hall a portrait goes missing, but which one was it?’
The scent: ‘Traditional plum pudding, covered in brandy and set alight, with a background of oak panels and oil paintings.’
Those who invest in the scheme can contribute from as little as £5, with a range of benefits and bonuses available varying from a signed, bound book of the stories, a specially reduced price of the perfume, and sample sets of the finished scents.
Talking about the sliding scale structure of investment in such schemes, Sarah said:
‘We’re starting with a very affordable dip of the financial toe, right down to a deep plunge of a bespoke service, story and scent. Perfume is an unusual thing to buy before trying, so we’re doing sample sets to reduce your risk, but there are great incentives to take a chance on buying before you try them.We’d love to invest in more amazing materials which you don’t find in big brand fragrances; we’re a tiny company so crowdfunding makes it possible. If some of these scents sound exciting to you, join in! We’d love your help to invest in interesting materials and to use them to create something marvellous…’
Sarah’s ‘wish list’ of ingredients:
Boronia flower absolute
Granny Smith apple creation
Colombian enfleurage lily and gardenia
Natural pear creation
Brandy CO2 extract
Absinthe essential oil
Artemisia essential oil
Davana essential oil
Hemlock essential oil
Hazelnut CO2 extract
Oakwood CO2 extract
If you’re crossing your fingers and hoping it all goes ahead so your favourite-sounding scent gets made, never fear. Says Sarah: ‘We shall definitely be making the perfumes, no matter how many people join in; but the more supporters we have, the more of these lovely materials we can acquire, and the more beautiful our story books will be. We’re also planning a rather interesting launch event…’
We’re duly intrigued and shall be keeping an eye on further crowdfunding schemes in fragrance world – a fascinating way that fans of smaller, independent perfume houses can directly invest in the purveyors of their perfumed delights.
If you’d like to get involved or find out more, visit 4160 Tuesdays IndieGoGo page.
In celebration of National Perfume Day on Thursday 14th April, The Perfume Shop are urging fragrance fans to show off their ‘shelfies’ – photos of their scent collections – by posting images on Twitter, mentioning @theperfumeshop and using the hashtag #wherewillittakeyou.
We know many of you have cabinets simply groaning with the weight of your collections (some of whom we feature in our #ShareMyStash section of our award-winning magazine, The Scented Letter!) or perhaps are begining to build up a more moderate, carefully curated perfume wardrobe and still want to show that off, too.
Well of course we wanted to get involved and took a snapshot of our very own in-office ‘shelfie’ to post them – something we add to and update constantly as we never know what mood our noses will be in on any given day. Fancy a sneak-peek? See below…
Having shown you ours, we’d love to see what you share with them – and please do get in touch if you think we’d like to come and sniff out your very own scent collection – we’re always on the look out for more to feature in the magazine!
The Perfume Shop will be celebrating National Perfume Day with in store activities, a 10% discount in store all day and a fragrance giveaway for the best shelfie with the hashtag #wherewillittakeyou.
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