We are still absolutely BUZZING with excitement from The Fragrance Foundation U.K. Awards 2023, where over 500 guests and nominees gathered at The Brewery in the City of London, to celebrate the fragrance industry and our passion for perfume…
Having begun in 1992, and known as ‘the Oscars of the fragrance industry’, the Awards recognise ‘excellence within the fragrance arena, from Packaging, Advertising through to Best New Fragrance and Ultimate Launch’. With sequins and scent a-go-go it was surely the most glamorous (and definitely the best smelling) location in London!
Part of The Fragrance Foundation award ceremony now also includes The Jasmine Awards, which were launched in the UK in 1990, and are recognised as:
‘…the most prestigious journalistic awards in the beauty industry. They recognise and reward the talents of journalists & visualisers whose difficult task it is to translate the complex art of perfumery into words and pictures.’
Before we get in to the Jasmines (scroll down to see the winners… including the award WE WON!) let’s take a breath and raise our glasses to the incredible fragrance awards winners – many of which are fragrant friends of The Perfume Society, and all of which we whooped with joy for…
We were ecstatic to see the talents of Ruth Mastenbroek on stage collecting the Perfume Extraordinaire award for Zephyr – a gorgeously luminescent and crisply shimmering breeze of a scent we adore. And you can try a sample of the award-winning scent in our Platinum Discovery Box!
And the loudest whoop of the evening was surely from the team at the Versace, when Eros Parfum won the People’s Choice Award!
Versace Eros Parfum is a flamboyantly jubilant modern fougere that exudes confidence via mint, lemon, apple and a unique smooch of tonka, geranium and ambroxan in the heart before woody notes, oakmoss and vanilla swirl the base. And you can try this award-winner as part of ourMen’s Must-Have Discovery Box!
Audrey Semeraro, founder of Edeniste, was absolutely glowing with joy to win the Newcomer award for her fabulously mood-enhancing fragrance house…
…as were we, having taken the decision to stock the entire Edeniste collection in our shop as soon as we smelled them, plus putting the Edeniste Vétiver Imaginaire as part of our curated Feel Good Fragrances Discovery Box.
With the announcement of every award, the room lit up with cheers – it’s such a mood of celebration for all, and for fragrance itself! Here are the other proud Fragrance Foundation Award winners who were also whooping it up during the evening…
Media Campaign: Prada, Paradoxe
Design & Packaging: Dries Van Noten, Soie Malaquais
Independent Fragrance: Angela Flanders, Leather Rosa
Interior Fragrance: Diptyque, Roses
Readers’ Choice: CHANEL, Paris-Paris
Newcomer: By Far
Innovation: Launch of Jo Malone London ‘Shining a Light on Mental Health Foundation’
Retailer of the Year: Harrods
Limited Distribution: Diptyque, Opsis Eau de Parfum
National Distribution: Gucci, Flora Gorgeous Jasmine EDP
Online Retailer of the Year: The Perfume Shop
Best New Fragrance: Prada, Paradoxe
Best New Fragrance Collection: Tom Ford, Enigmatic Woods Collection
Ultimate Launch: Frédéric Malle, Uncut Gem
Ultimate Launch: Prada, Paradoxe
We were also so pleased to see the previous Chair of the Fragrance Foundation, the hard-working and supportive Annalise Fard welcomed into the Circle of Champions (the Fragrance Foundation’s equivalent of the Hall of Fame) – such a well-deserved tribute for this incredible woman.
And it is always especially heart-warming to see the importance of brilliant consultants recognised, with Kenneth Green Associates’Nathan Macpherson La Maire receiving the award for Consultant of the Year Award for 2023. Bravo!
And now, let us take a moment to celebrate the Jasmine Awards section of the evening – a highly anticipated and incredibly prestigious collection of awards which receive hundreds of entries from the biggest names in publishing.
At The Perfume Society, we were so excited to be finalists with FIVE nominations this year, for articles published in our magazine, The Scented Letter (sign up to get your FREE digital copy, here, if you’ve not done so already), and for our blog. It was a genuine THRILL to see The Perfume Society celebrated on the huge screens at the venue, among such talented company as the other incredible nominees and all the fragrance houses. And well, we only went andWON!
Rising Star: Fabulous, How to smell expensive (without breaking the bank) – Tara Ledden [NB: We couldn’t find this piece online, but you can read Tara’s other work for Fabulous here]
The prestigious judging panel had to read so many submissions, and we were full to the fragrant brim with gratitude for this recognition, and send huge congratulations to ALL the finalists, and to the winners, which we were over the moon to be among.
Until next year, fragrant friends, we’ll be wafting on a scented cloud!
How do find the ‘true you’ and know if a fragrance suits you? This is one of the most frequently asked questions we get at PSHQ, and to be honest, it’s one of the reasons we launched (incredibly, nine years ago, now!)
One of the the best ways to really tap into that ‘true you’ and discover what you need from a fragrance on any given day is how it resonates with you – how it makes you feel, not just what it smells like.
Personal Preferences:
From childhood, we are all conditioned to have individual smell preferences, and our response is based partly on our individual genetic make-up (our DNA), and partly on our life experiences. So: that crushed tomato leaf note that reminds you of a beloved grandmother and her greenhouse – or the jasmine that was growing round a door when you were poorly on holiday, and which you can hardly stomach. Technically, we all have an ‘olfactory fingerprint’, which is unique to us: it is our life’s experiences all locked away in our smell memory. In the same way that we each respond differently to different smells, we don’t all like the same pictures, or the same music. (And wouldn’t life be boring, if we did…?)
Your DNA:
Your physical make-up can have an impact, but there are many, many exceptions… Please remember this is a very broad rule-of-thumb, and can also change with hormone levels…
Blondes with fair skin may find they are happiest with rich florals, as their skin may have a tendency to dryness, and subtle/citrus fragrances will evaporate quickly.
Brunettes / black hair often have medium/dark skin which tends to contain higher levels of natural oils, allowing scents to last longer; they may find Ambreés (deeper, more resinous) notes work well.
Redheads tend to have fair and delicate skin, and sometimes this turns out to be incompatible with perfumes dominated by green notes.
How to Find a Fragrance You Like:
We’ve previously published a piece on how to find a fragrance, where you will find all the tips and tricks you need to get your hands (and nose) on a selection of scents
But… Does it Suit Me?
Ask yourself this question, only, at first: Do you really like it? If so, then yes! We can never hope to please everyone with our scent choices, so our advice is, don’t even try.
Sometimes, though, when people ask this question it’s because the fragrance is out of their comfort zone. It’s completely true that some fragrances – particularly the bolder or more complex and unusual ones – can take longer to fall in love with. The most important thing is to give fragrances TIME on your skin – not just one spray on one day, then walking away if it doesn’t immediately grab you.
Other times, people ask this question if they simply can’t smell a fragrance on themselves very strongly. This might be because you’re ‘anosmic’ (unable to smell) some of the notes. This can happen with large molecule notes (like musk), and amazingly, scientists currently still don’t know why we can smell some things but not others. Or, it might be because you’re so used to smelling the same ‘signature’ scent that your nose has ‘switched off’, and doesn’t register it anymore.
The best way to find the ‘true you’ with fragrance…
…is to try several – try scents you’d never normally consider wearing, even those that feel so different they might be a little challenging at first. That’s why we started doing our Discovery Boxes nine years ago, and so love curating them to this day!
Really get to know the new fragrance samples – and yourself – by considering what it is you do or do not like about them. It’s just as useful to learn what we dislike, at times, rather than sticking with something safe but dull. Do you wish they were brighter, lasted longer, were bolder, smoother, softer…? Now you know a little of what you need, what the ‘true you’ requires, and you can ask an assistant in store, or search for those key words online.
It’s a starting point, and the beginning of a wonderful journey. Next, you might have learned of a brand you’d like to explore more of. And then you’re already in the midst of a wonderful journey…
May we admit to being rather obsessed with the idea of what the official anointing oil for the Coronation smells like?
Okay, well we know we’re among fragrant friends, so we’re not alone. and here we’ll be exploring the scents of the Coronation, both ancient and newly inspired…
A few years ago, a fascinating BBC documentary (sadly no longer available to view online) delved behind-the-scenes of the late Queen’s Coronation on June 2, 1953; and it held a scented secret for sharp-eyed fragrance fans… While discussing the ancient rituals of the act of anointing the monarch, our eyes were drawn to the oil itself – rather incongruously kept nestled in a battered old box and bottle of Guerlain‘s Mitsouko!
We’d definitely consider being baptised in Mitsouko, but it turned out it was just the bottle and box. Oh well. No matter, for the story of the oil’s recipe was rather deliciously revealed…
The oil was made from a secret mixture in sesame and olive oil, containing ambergris, civet, orange flowers, roses, jasmine, cinnamon, musk and benzoin– actually sounding rather Ambrée in its composition – and must surely have smelled glorious.
The anointing ritual is usually hidden from view – a private moment for the monarch to reflect on their duties and the significance of being touched by that oil – and so a canopy is held by four Knights of the Garter to shield our gaze. This time, though, while King Charles is anointed beneath the canopy; Queen Consort, Camilla, shall be anointed in full public view. Either way, quite a scent memory.
In fact, the phial containing the original oil had been destroyed in a bombing raid on the Deanery in May 1941. The firm of chemists who’d mixed the last known anointing oil had gone bust, so a new company, Savory and Moore Ltd, was asked by the Surgeon-Apothecary to mix a new supply, based on the ancient recipe, for the late Queen’s Coronation.
We’d quite like them to whip up a batch for us, too.
During the ritual, the highly scented oil is poured from Charles II’s Ampulla (the eagle-shaped vessel shown above) into a 12th-century spoon. Amidst the pomp and pageantry of it all, our minds keep returning to the mysteries of the anointing oil, and whom that bottle and raggedy box once belonged. Whomever they were, we congratulate them on their taste!
Meanwhile, our minds (and noses) turn to more recent royal evocations in fragrant form. Which of these five might you choose to wear for an occasion (or simply to feel extra special any day you fancy)…?
Penhaligon’s Highgrove
Composed in close collaboration with King Charles, this is a highly personal take on the scent of a beloved silver lime tree in his garden. Using headspace technology to capture the smell of that actual tree (rather than attempting to recreate it), the softly cocooning blossoms glide on a bright, citrus breeze with mimosa and cedar. Refreshing at any time, we feel.
A brilliant blending of heritage and modernity, think wooden-panelled rooms and freshly rolled cigars glinting with a verdant freshness that radiates herbaceous greenery and mellowed with a husky muskiness that exudes a new confidence. Easy to wear yet stylishly characterful, this could be a signature scent. Hurry, though – it’s a limited edition: so we say, stock up.
Fascinatingly, this was originally created in 1925 and worn by Winston Churchill; now recreated for a modern era, this timeless scent is beautifully composed, with a softness belying the effervescent opening. Velvety clary sage leaves cloak a magnificently smooth grey amber, seamlessly melded with a perfectly grounded sandalwood. Effortlessly engaging.
The very picture of perfumed elegance, this crisply pleasing rose rests on a dew-flecked, leafy base and was originally crafted for the occasion of the late Queen Elizabeth II’s Platinum Jubilee. When a breath of fresh air is required, along with an assuredness that never fails, this is one to bring inner strength and feels like floating on a tenderly blushed breeze.
Lovers of modern regally-inspired scents should try this, resplendent with luscious cherry enrobed in creamy heliotrope. Add the fragrant fizz of frothy citrus, the delicate luminescence of jasmine petals and a glimmer of crystal musk amidst the assuredly dry cedarwood base as it warms, and you have a scent fit for any occasion you need to feel in charge of.
Paper is something we have increasingly infrequent contact with in this relentlessly digitised world, and perhaps nearly as importantly, smell far less frequently in our every day lives. Could this be why perfumers are seeking to evoke the scent in the fragrances we wear?
There’s a functional sterility to the burgeoning ‘metaverse’ that’s abhorrent to sensorialists – those of us who revel in our senses, welcoming the smell and comforting caress of books and paper (and you know, food, fabrics, the infinitesimal layering of textures that IRL [In Real Life] offers us), as we might a lover’s touch.
For book (and printed paper) lovers, particularly; while E-Reader devices and scrolling on phone screens certainly have huge benefits – instantaneous access to literature is not to be, pardon the pun, sniffed at – but they lack the tangibility of literally burying your nose in a book, or feeling a piece of paper as you write on it (in pen! How very old school). Indeed, research shows that, while levels of comprehension are similar no matter how you read a text; people struggle to accurately recall events or timelines of a long story on a screen, as opposed to reading on paper.
The report concludes that it’s the ‘kinaesthetic feedback’ of holding paper in your hand that connects us to the perception of what we’re reading; that is, using our sensory organs to better locate and store vital information. I’ve previously written about the concept of vellichor – what makes the smell of old books so special – so want to widen that thought, here, to the more literal smell of paper itself.
‘…over a period of time, the compounds within paper [break down to] produce the smell. Paper consists of cellulose and small amounts of lignin(a complex polymer of aromatic alcohols). Paper that is even more fine contains less lignin than cheaper materials, like the paper used in newspapers.’
I would argue the smell of paper – old and mysterious or newly seductive – is also a huge part of our emotional intelligence, our interconnectivity, scent and memory combined.
In those ancient library type fragrances (which I still absolutely adore) it’s often the combined smell of crumbling leather bindings, dust and polished wooden tables that conjure a feeling of being in a particular space. But the smell of paper itself needn’t always be musty.
We might be in a shiny new bookshop, or have just cracked the spine of a sensorially satisfying weighty magazine. The paper might be that of an artist, awaiting the stroke of a brush, or of a writer’s virgin sheet, greedily thirsting for the first drop of ink…
Paper does have a unique smell. In those dusty old tomes it’s the breaking down of paper compounds that releases lignin (similar to vanillin, the primary component of vanilla, which has been proven to be a remarkably calming smell). In new paper, explains perfumer Geza Schoen, who once created a limited edition Paper Passion fragrance, in collaboration with Wallpaper* magazine; recreating the scent ‘was hard’ he admits. ‘The smell of printed paper is dry and fatty; they are not notes you often work with.’
Difficult though it may be to replicate, the smell of paper is something we yearn for, a comfort we crave in our hyper-digitally-connected yet progressively solitary lives. Comically satirising a future in which we’ve become so disconnected with paper’s scent that it repels us, author Gary Shteyngart’s novel, Super Sad True Love Story, imagines a time ‘Books are regarded as a distasteful, papery-smelling anachronism by young people who know only how to text-scan for data…’ as The New York Times review puts it.
Well, I’m very glad to say, we bibliosmatics are not there yet. The yearning to smell paper is still real, and these perfumes prove it…
Diptique L’Eau Papier
Rice steam accord melded with white musk cleverly evokes the paper’s creamy grain; drifts of mimosa tracing the outline of torn edges while deeper notes appear fleetingly, like freckled ink drops in water, punctuating the clarity with sheer shadows before the paper comfortingly subsumes.
A limited edition project in which participants imagined the smell of school, this pleasingly avoids boiled cabbage, instead exploring the heady rush of opening new books, cold air, pencil shavings and the textural thrill of fingers tracing wooden desks scarred with names, love hearts, learning.
Achingly soft, especially in the ‘Personal’ (most hushed) version, this suggestively whispers of stationery, passing a letter to someone, your fingertips barely brushing, but a gesture that says so much. The molecular wonder of ISO E Super sighs to skin’s warmth, an amber trail beckons.
Inspired by Spanish poet Gustavo Adolfo Becquer’s passionate poem, Rhyme 11, the paper of this perfume feels fresh with possibilities at first. Then, the cool kiss of mint is seduced by spices and Indian jasmine petals, a discovery of crumpled, tear-stained, love letters slipped under a mattress.
Playing with the power of words, monastic incense curls beguilingly, a trail of promise leading to the temple you seek. It could be a church, might be a library, but let us say instead we are in a bookshop, gleefully thumbing piles of temptations, a woody path of patchouli and potent escapism.
Shakespeare and his love of flowers are eternally entwined in our imaginations, and now we have hot-off-the-press news of a specially commissioned fragrance inspired by the bard…
Though much of what we know of Shakespeare’s life is supposition, and hotly debated by historians to this day; what we can surmise is that he loved flowers – including references to over fifty types of them within his writing, using them to highlight the emotional tone of scenes, reflect character’s thoughts or send messages his audiences would have readily understood in the ‘language of flowers.’ Artists, writers and musicians still find much inspiration in these floral allusions, and little wonder, given the veritable bouquet of creative suggestion Shakespeare proffers.
Many of the flowers Shakespeare alluded to in his work have led to well-known phrases we still use, such as ‘a rose by any other name’ and ‘gilding the lily’, but it’s worth pointing out, lovely as they are, these are slight misquotations. In Romeo and Juliet, the rose is used to there to garland Juliet’s complaint about their families refusing to let them marry because of an ongoing feud, saying:
What’s in a name? that which we call a rose
By any other name would smell as sweet. [Act II Scene II Line 43]
As for the lily, that pops up when painted, in King John, with a courtier commenting
To gild refined gold, to paint the lily
To throw perfume on the violet …
Is wasteful and ridiculous excess [Act 4 Scene 4 Line 11]
I respectfully arch an eyebrow at the slightly scathing mention of perfume, and though of course it’s a literary way of saying that natural beauty need not be embellished, would point out that many fine fragrances have been created to evoke the violet (it being one of the flowers unable to have its scent naturally extracted); but shall forgive the courtier (and, therefore, Shakespeare) for not being privy to such scent chemistry knowledge.
In any case, April 23rd is National Shakespeare Day, the anniversary of the bard’s death, and though the exact day of his birth is unknown, also the day his birthday is traditionally celebrated (his baptism being recorded as taking place on April 26.) So, this would have been excuse enough for me to celebrate his gorgeous floral allusions by showcasing some fragrances I feel are particularly pertinent to Shakespeare’s love of flowers. However, Fate intervened to reveal an even more intriguing story…
While thinking about writing a general Shakespeare and fragrance type article, a little bird (in fact, fellow fragrance writer and friend Amanda Carr, co-founder of We Wear Perfume, and currently organising the inaugural Barnes Fragrance Fair) happened to mention to me that 4160 Tuesdays founder and perfumer, Sarah McCartneyhad recently received a rather fabulous private commission to create a Shakespearean-inspired fragrance for none other than Gyles Brandreth. A noted Shakespeare expert, broadcaster, author and language-lover.
Currently named Sonnet No.1, the fragrance is actually for both Gyles and his beloved wife, the writer Michèle Brown, in celebration of their forthcoming wedding anniversary. Describing the ingredients she used for the composition, Sarah chose: ‘Rose, violet, lavender, lily, narcissus absolute, musks and hay absolute,’ with two versions having been made, one including beeswax absolute.
Before you ask if we can all get our hands (and noses) on it, Sarah explains, ‘I only made it on Monday, so at the moment just 30mls exist, but it’s gorgeous! (Though I say it myself.) I’d like to launch it, but it would have to go through its stability tests and all the official processes before it can go public.’ Well, it probably does seem only fair to let Gyles and Michèle enjoy the fragrance first, but golly it does indeed sound gorgeous, so fingers-crossed. In the meantime, fragrance and Shakespeare lovers should consider another beautiful 4160 Tuesday’s scent. Says Sarah:
Ealing Green was originally made for a fundraising event on Midsummer Night in Ealing, and I used herbs and flowers mentioned in the play… wild rose, thyme, grassy banks, violets and oakmoss feature.’
We were invited to make a midsummer scent for a 2013 charity evening in Ealing, West London, using plants and flowers named in Shakespeare’s A Midsummer Night’s Dream, so we imagined the scenes taking place by Pitzhanger Manor on Ealing Green, and created the aroma of a magical summer evening. Its perfect for wearing in the heat.
It starts with a wander through the herb and flower gardens of Walpole Park, takes in a picnic on the grass and ends up lying on the lawn by the pond, staring at the clouds floating by, smelling the warm earth.
What better time to purchase a bottle and immerse yourself in the floral imagery of Shakespeare?
So synonymous with flowers is Shakespeare, in fact, that seed boxes of Shakespeare’s Flowers are now available from Shakespeare’s Globe shop, where you can choose from ‘…the Shakespearean Growbar, containing the seeds of three Shakespearean flowers: heartsease, marigold and columbine. Or the Tudor Herbs Growbar, containing the seeds of three herbs familiar to the Tudors: fennel, lemon balm and winter savory.’
It does so invisibly – so you don’t need to don a superhero costume or dye your hair magenta (unless you want to, which we highly encourage!) Instead, perfume seems to work on our psyche, with the ability to both outwardly project our innermost personalities, or to bolster bravado, energy or playfulness we might otherwise struggle to don the mantle of amidst the ongoing daily chaos of our lives.
The truth is, since the start of the pandemic we feel, there’s been a seismic shift in the scent world. Many reported wearing more fragrance than ever during lockdown, to travel with their nose, spark scent memories or play with their perfume collection as though it were a dressing-up box. Which, we are here to tell you. it most definitely can be!) And, with many of us still working from home – something our parents would probably never have imagined – so too have we filled those dual-purpose spaces with scented candles and diffusers, as the boom in home fragrance sales proves.
Concurrently, there’s been a more gradual change in the way we wear it: a realisation that the once standard ‘Signature Scent’ was no longer up to the job of reflecting every facet of our characters (or helping mask the more tender bits of our souls on a difficult day). With the wider cultural encouragement to explore what it means to be – uniquely – ourselves, others became more familiar with the concept of layering scents to create their own ‘bespoke’ blends.
So, with the world as your olfactory oyster (though smelling rather more appealing), and with such a plethora of perfumes to choose from; where does one begin the journey to ‘find yourself through fragrance’?
Firstly, you need to get to know what you like, and more than that: how particular perfumes make you feel. Sounds simple, doesn’t it? But so many of us become stuck in a bit of a scented rut, or just don’t know where to start with widening our fragrant horizons. Follow these tips to start your own ‘new you’ scent journey, here…
Where to Start?
Use our simple Find a Fragrance tool – just type the name of a fragrance you already know and love, and the so-clever algorithm suggests six new scents with similar characters to try, with prices to suit all budgets!
How to Test?
Your taste in fragrance changes over the years – just as in food preference – and depends on weather, what you’ve eaten recently, your mood and hormones. So, take your time to explore a new scent out of your comfort range.
Spray on a blotter first and come back to it at hourly intervals. Write down your initial thoughts, then re-try a few days (and weeks) later.
Many perfumers trained for more years than a heart surgeon, memorising ingredients by connecting their smell to personal scent memories and images that immediately spring to mind, unbidden.
Smell has no distinct language. If you’re struggling to describe a scent, try likening it to fabric (is it velvety, suede-like, cotton fresh, silken or fluffy?) Perhaps it reminds you of music (played on which instruments? Fast or slow?) Or you might picture a place – imagine the air temperature and scenery it evokes…
Your nose gets used to smelling the same things, so avoid wearing the same thing daily. Try layering to re-awaken your senses or branch out with exciting new discoveries!
Like all artists, perfumers tend to have a certain style. If you fall in love with one (we’re predicting several) of these, research them online: we bet you’ll fall for others.
Scent molecules are volatile and evaporate at differing rates. Citruses are lightest, often found in top notes and disappearing rapidly; florals tend to be in the heart while base notes are heavier, woody or resinous. Make these stages last FAR longer by using matching or unscented body lotion, spray into your hair or on clothes (after testing on tissue!)
Undecided? Spray on a scarf rather than skin: you can take it off and sniff again, later! Spraying on fabric (or your hair) also helps make it last far longer as the molecules don’t warm up so quickly (or evaporate) as on skin. As does…
Use an unscented (or matching) body lotion or oil. Fragrance doesn’t last long on dry skin (or in hot climates). It clings far longer to moisturised skin – so slather up, then spray.
Fragrance samples are THE best way to try new things, dive nose-first into a whole new house you’ve never tried or perhaps a differing perfume family than you’d normally go for.
Where to Get Samples?
The best idea is to get a Discovery Box of fabulous mini sizes and samples from a wide range of luxury, niche and top-end designer fragrance houses. That way you can start exploring and trying them all in the comfort of your own home, before you splash out on a full size. This way, you also get to try things you may never have picked up to try in store (indeed, may never have heard of previously!) and have proper time to try on your skin.
Want to Explore More…?
Brand Boxes are the way forward. You may know you like one scent from a particular house, and are ready to be a bit braver and see what else they do. It’s a fantastic leaping-off point, actually, as many houses offer differing styles of scents while still retaining a kind of olfactory handwriting – the same way an artist will have a certain look to their work you can recognise, or a clothing designer tends to work with shapes or tones that suit you. So, when you’ve found one you love, do explore the rest in their collection (and obvs samples are the best way to do this without breaking the bank).
Our Biggest Tip?
Give fragrance TIME. Let it settle. Try it several times (in the morning and /or evening, and when you’re in differing moods, if possible). How we’re feeling, the weather, our hormones and even the food we ate recently all have a huge effect on how scents smell on our skin. Plus, being braver can take time, too. Allow yourself the pleasure of exploration, take notes, compare with friends: have FUN finding yourself with fragrance, while finding a new fragrance for you.
You may surprise yourself with what you end up falling madly for. You know, the one that goes beyond merely smelling nice to that eyes rolling back in your head moment, emitting guttural noises of pleasure at, which people stop you in the street and beg to know the name of.
Oh. You don’t know that one? Well, you’ve just not found it yet! It’s out there. Waiting for you… whomever you feel like being today, tomorrow, and next week.
Set your alarms right now, because on Friday April 28, starting at 4pm Eastern Time in America, the 35th annual Perfume Bottles Auction will conduct its live online auction – with bidders around the world logging in to try their luck at owning some of the world’s most exceptional perfume bottles.
Here, we take a sneak peek at the fabulous catalogue ahead of the sale, to show you some of our favourites, and we’ll be catching up with how the sale went in the next issue of The Scented Letter magazine, so stay tuned…
Since 1979, organiser and founder of The Perfume Bottles Auction, Ken Leach, has been working ‘to create public and corporate awareness of the artistry to be found in vintage perfume presentation.’ His antique shop’s show-stopping merchandise ‘has served as a source of inspiration for glass companies, package designers, and celebrity perfumers, before ultimately entering the collections of perfume bottle enthusiasts around the globe.’
With unparalleled access to private collections and never before seen pieces, the yearly auction garners huge excitement in the fragrance world. Some truly rare and exquisite items will doubtless only be in the reach of serious collectors, but other pieces can be obtainable prices – it all depends how many other people are lusting after the same bottle, of course!
Each year, we look forward to our friends at the Perfume Bottles Auction their catalogue with us (which is a feast for the eyes in itself, as well as encompassing a huge amount of important history behind the bottles and fragrances); and we swear each year’s collection is even better than the last!
So, what does the 2023 Perfume Bottles Auction stash have in store for us? Let’s take a look at just some of our personal highlights…
This ‘Extraordinary 1934 Parfums de Burmann Pleine Lune sur le Nil (Full Moon on the Nile) black crystal Egyptian Revival perfume bottle’, was presented ‘in conjunction with the launching of the newly established Burmann perfume company and shop on the Champs Elysees. However, both the perfume and the bottle proved to be too expensive to produce, and this ambitious project was not pursued.’ Estimated to achieve $30,000–$40,000, and being so rare; no wonder it’s the catalogue’s cover-star.
This dazzling piece is a 1946 Salvador Dali design, produced by Baccarat (no 798) for Elsa Schiaparelli Le Roy Soleil (The Sun King), and ‘The Duchess of Windsor having been one of the first to receive one, wrote to Schiaparelli: “It is really the most beautiful bottle ever made, and the Roy Soleil is a very lasting and sweet gentleman. I cannot tell you how I appreciate your giving me such a handsome present which has displaced the Duke’s photograph on the coiffeuse!” Schiaparelli wrote in her autobiography that it was “…too expensive and too sophisticated for the general public, but…not destined to die.”‘ (Estimate $10,000–$12,000)
We’ve seen photos of this extraordinary bottle circulating online previously, those versions often in less than pristine condition, while this piece is immaculate and has so much for information to go with it. It’s a ‘1925 De Marcy L’Orange trompe l’oeil presentation, simulates a halved orange, glazed ceramic bowl holding eight orange segments in a metal frame, blown glass perfume bottles in perfect condition.’ Which of the fragrances would you have loved to smell first? Each segment held one Chypre, Ambre, Rose, Héliotrope, Jasmin, Muguet, Mimosa and Violette. (Personally, we’d have been at the Chypre and Ambre.) Estimate $800–$1,000, it’s sure to prove a-peeling [sorry!]
We’re loving the side-eye this cheeky minx is serving in the ‘1925 Favoly’s La Poupee Parisienne presentation for Chypre hand painted blown glass perfume bottle, metallic thread bow.’ Estimated $200–$400, she could be coming home to party with your perfume collection if you’re lucky. (And obvs she was a Chypre gal – with that expression, what else?)
This French ‘1920s Hetra for Elesbe Le Papillon Embaume butterfly‘ bottle was made for a presentation of Oeillet (Carnation) scent. Completely darling, and we don’t know if we’d rather display it or run around giddily playing with while whooping with joy [don’t worry Perfume Bottles Auction pals, we wouldn’t really play with it. Much.] Estimated $600–$800, enthusiasts should get their nets at the ready.
The work on this ‘Sea Weeds’ model bottle is quite breathtaking, and it’s a ‘1925 Andre Jollivet design, produced by La Verrerie de la Nesle Normandeuse for Volnay Yapana clear glass perfume bottle, deeply molded front and reverse, blue patina, inner stopper, silvered metal cap, embossed label on side. Some of the bottles truly are art pieces in their own right, and this one certainly belongs in that category. $2,000–$4,000
Well now, this is irresistible, isn’t it? A ‘1944 Elizabeth Arden music box presentation for On dit (They say) clear/ frost glass bottle and cover, with inner stopper, sealed with perfume, as two ladies, their heads touching, one whispering a secret to the other…’ And what is the gossip, we wonder?! With panels of the box showing various high society social scenes, where no doubt the cause of the chin-wagging occurred, this is a delightful, whimsical piece we could stare at for hours.
There are SO many more we love, but to show them all would be to basically reproduce the entire catalogue, so why not go and have a browse (and gasp) for yourself? If something particularly takes your fancy, you can register for the 2023 Perfume Bottles Auction online: the instructions for bidding are all there, and if you have questions you can ask those via their website, too. Now then, which one(s) would you most like to own…?
[Our feature image for this article is the ‘1924 Julien Viard design, manufactured by Depinoix Glassworks for Bonwit Teller & Co, Paris Venez avec Moi (Come with Me). Estimated $4,000–$6,000. Utterly beguiling, non?]
Long before ‘gourmand’ foodie-inspired fragrances were even dreamed of and while smell was still perceived as the poor cousin of our other senses; one 18th Century polymath was championing the exquisite pleasures that taste and smell bring to everyday life. And more than mere pleasure alone: in fact, he heralded the proper appreciation and scientific study of these so-neglected senses…
‘Tell me what you eat and I will tell you what you are.’ So said Jean Anthelme Brillat-Savarin, 1755-1826, a French lawyer and politician whom, apart from law, studied chemistry and medicine, and eventually gained fame as an epicure and gastronome.
His seminal work Physiologie du goût (The Physiology of Taste), contains Savarin’s philosophies and observations on the pleasures of the food, which he very much considered a science – long before the birth of molecular gastronomy and serious studies of taste and smell had begun.
And smell was very much at the forefront of the gastronomique experience, Savarin had worked out; exclaiming: ‘Smell and taste are in fact but a single composite sense, whose laboratory is the mouth and its chimney the nose.’
Previously considered the least important of the senses – indeed, smell remains the least scientifically explored, though technology is making huge leaps in our understanding – Savarin proclaimed that, ’The sense of smell, like a faithful counsellor, foretells its character.’
Published only two months before his death, the book has never been out of print and still proves inspirational to chefs and food-lovers to this day. Indeed, he understood that taste and smell must work together in harmony for full satisfaction of the senses, Savarin observed that ‘Smell and taste are in fact but a single composite sense, whose laboratory is the mouth and its chimney the nose.’
Preceding the remarkable leaps in knowledge high-tech equipment has allowed and revealing how entwined our sense of smell is to the taste and enjoyment of food, Savarin also observed how our noses protect us from eating potentially harmful substances, explaining ‘…for unknown foods, the nose acts always as a sentinal and cries: “Who goes there?”‘ while coming to the conclusion that a person’s character may be foretold in their taste and smell preferences… ‘Tell me what you eat and I will tell you what you are.’
We once devoted an entire issue of our award-winning magazine The Scented Letter to taste and smell – as of course we are gourmand fans in ALL the senses. And so it is heartening to know that Brillat was on our side here, with this extremely useful advice we selflessly pledge to carry through life:
‘Those who have been too long at their labor, who have drunk too long at the cup of voluptuousness, who feel they have become temporarily inhumane, who are tormented by their families, who find life sad and love ephemeral… they should all eat chocolate and they will be comforted.’
Wise words, indeed. We plan to enjoy all the sweet temptations that come our way, in scent form and in chocolate. Talk about having your cake and wearing it, too!
We’ve set a fragrantly themed trail of clues to lead you around our website – simply follow your noses, find the hidden easter eggs and in our fragrant prize draw, one lucky person will WIN a bottle of Atelier Materi Cacao Porcelana, worth £210!
Cacao Porcelana is an incredible, ultra-chic gourmand scent – it’s chocolate, but NOT as your nose thinks it knows it. If you don’t think you’re one for gourmand creations, be prepared to have everything you think you know about chocolate turned on its head when Cacao Porcelana reveals the bitterness of the beans, rippled with rum and swathed in rings of tobacco…
White cacao beans are a rare ancestral variety of cacao also known as the ‘Nectar of the Gods’. The beans are removed from the pods, fermented, then sun-dried and roasted. White cacao yields sensuous notes of walnut and milk with hints of tonka bean.
After opening on sweet, syrupy top notes, Atelier Materi’s Cacao Porcelana unpacks its bitterness, sustained by powdery and woody notes. Light tobacco, patchouli and sandalwood scents give Cacao Porcelana a sensual, even fleshy signature.
We are sure you’ll fall hard for this delicious scent – surely the chicest way to enjoy chocolate, ever?! Here’s how you could be in with a chance of smelling delectable this Easter…
How to hunt: Simply read the scent-themed clues and set off in search for all the colourful eggs pictured below (FIVE in total) scattered across our website, then enter your details and answers telling us the location of each egg below. We will only contact you by phone if you are a winner.
One winner will be chosen – due to postal restrictions, only entries from U.K. residents, sorry!
Closing date: Sunday 9th April 2023 at midnight.
Fragrant clues to egg hiding places around our website:
1 – Brush up on your history to this ‘sweetest smelling king of all’…
2 – This Working Nose‘s first scent memory is of cakes that ‘…smelled like Anis and Vanilla, made by the Carmelite nuns in my town.’ (He’s famous for creating some of the world’s most-known scents, and now has his own house, Mizensir).
3 – This ingredient is found in Cacao Porcelana – an unexpected soft smokiness adding to its sensuality?
4 – This Fragrance Family is the most recent, including the note of chocolate, these ‘foodie’ fragrances smell almost edible!
5 – Reading this book (originally developed for people who’ve lost their sense of smell / taste due to Covid) will have you drooling…
We wish you all a very happy Easter, and good luck!
Terms & Conditions: No cash alternative to the prize will be offered. The prize is not transferable. Only entries accepted from U.K. residents, prize cannot be posted elsewhere. Closing date for entry is midnight 09/04/2023. After this date no further entries to the prize draw will be accepted.
Because we all get stuck in our scent ways sometimes, or only focus on shiny, new launches, we created a guide to Fifty Fragrances You Should Try (or at least sniff) in a lifetime.
Seeking out and smelling these scents helps build a library of scent knowledge. Some are over a century old, others created by ‘rising star’ new houses in the fragrant firmament. Among them, you’ll encounter scents that changed the course of perfume history – and you may even recognise their olfactory echoes in many newer launches you go on to try.
You can read Part One here, but if you’ve already limbered up your noses, let’s take a look at the last twenty five names on our list – and remember that list could well have been five times as long! We simply chose some to give you a great overview of the olfactory timeline and fragrant landscape you should explore…
[P.S: We’re thrilled the longer version of this article, which appeared in our 50th issue of The Scented Letter magazine, is up for a Jasmine Award!]
Feminine, empowering and instantly game-changing, in 2011 those who clamoured for the stunningly glam shoes suddenly wanted to wear Jimmy Choo on their wrists (and necks, décolletage, behind knees…) Olivier Polge leant his mastery of ingredients to creating this fruity Chypre that tempts with tiger orchid, toffee and Indonesian patchouli. One to wear while dancing on tables.
When the now-iconic scent first whooshed its way into the perfume world in 1999, we were still in recovery from an era of powerful ‘room-rockers’. Inspiring countless Cologne-esque copies from others who’d not predicted this fragrant about-face, none can beat the original zesty, feel-good zing of just-squeezed citrus with handfuls of torn basil and thyme leaves still warm from the sun.
The ultimate tribute to the Sixties: an intoxicatingly intense patchouli fragrance that’s dark and smoky, twisted through with the golden gleam of amber, and a no-brainer for any patch-lovers to swoon over (as we often do). A glorious example of a ‘phoenix’ perfume house – restored way beyond its former 1920s glory, now also an indie treasure trove of shops for fellow scent obsessives.
Kenzo’s new bloom for the millennium, it’s the imagined the scent of a poppy – one of those so-elusive flowers we adore but which remain frustratingly ‘silent’ and scentless in nature. Step forward the artistry of perfumery, in the hands (and nose) of Alberto Morrillas, and this 2000-launched scent now celebrates over 20 years of powdery, violet-tinged, hawthorn-dusted beguilement.
Perfumer Nathalie Lorson excelled herself in 2006 with this love song to the scent of vetiver. Smouldering, inky, bone dry, and slightly dangerous, it wraps the wearer in a cloak of woody cypress, fluffed a little at the edges by cashmere, and ruthlessly seduces with a lover’s neck caress of still-cool muskiness. We dare any sex to wear this and not cast a spell over all in its trail.
In 2012, this free-spirited fragrance first sashayed its way on the world’s scent stage, embodied by Julia Roberts in the advertising campaign, created by a trio of top-notch noses (Anne Flipo, Dominique Ropion and Olivier Polge), and reportedly with 5000 trials in the making. Full-bodied iris is the star, swagged by radiant orange blossom and jasmine, the fruitiness shot through with praline.
Since 2011, whole cities have become scented by Santal 33, such has been the popularity of this creamy, dreamy, woodsy perfume story. It’s some story. Former L’Oréal executives Fabrice Penot and Eddie Roschi already had 10 scents to Le Labo’s when Santal changed everything. Starting life as a candle, perfumer Frank Voelkl made it ‘deeper, more comfortable’ and created a must-sniff cult classic.
A modern classic, created for the 250th anniversary of the iconic crystal house in 2015. Luminous and sophisticated, Baccarat Rouge 540 lies on the skin like an amber floral and woody breeze. A poetic alchemy, the aerial notes of jasmine and tingling, warm radiance of saffron carry intriguing mineral facets of misty ambergris and woody tones of freshly cut, brown sugar-sprinkled cedar.
Captured in an apothecary-style bottle, with a label echoing the designer’s clothing tags, each Replica fragrance evokes familiar scent memories and moments linked to specific locations. In 2015 we were beckoned to a French alpine fireside, delicious chestnut cocooning pink pepper and clove, contrasting with warm notes of cashmere and orange flower for cuddle-me-closer woodiness.
Jacobs’s playful yet sophisticated attitude is reflected in his love of fragrance and most especially this wildly successful scent of 2007. The essence of a youthful spirit, sunny, happy and free, the airy simplicity and charming bottle topped with oversized daisy cap has become iconic. With numerous international awards to its name, each new ‘spin’ on Daisy delights us afresh.
Collating an olfactory album of scent memories, husband and wife founders Clara and John Molloy (via perfumer Alienor Massenet) have distilled huge charisma into this aromatic, honeyed leather, inspired by Clara’s ancestral roots. Swathing green freshness in a somewhat animalistic spirit, the chill of frosted juniper and clary sage is soon smouldered by the warmth of an open fire.
Tasked with creating a fragrance to conjure up F. Scott Fitzgerald’s Tender is the Night, Mathieu Nardin’s 2018 artistic interpretation is an ode to darkness and light. Blood orange, davana and golden olibanum collide in a kaleidoscopic splash of brightness, while shadowy dark roses mingle with patchouli and oudh. Tinged with sweetness, this artistic endeavour allows your inner child to dance.
This iconic sizzle of a scent was ahead of its time by several decades, evolving from bodywash in the 80s to perfumer Jacques Chabert’s personal fragrance in 2001, and finally into the grateful public’s hands (and wrists). The pepper’s enhanced by lemon and ginger up top, dark green herbs in the heart – a true wake-up call to get you going any time you need a fragrant boost of energy!
An olfactory ‘shock’ when it launched in 1992, with its unashamedly unique, good-enough-to-eat candyfloss, bold berries and an unprecedentedly high concentration of 30% ultra-rich, woody patchouli. Mugler’s childhood funfair vision, brilliantly interpreted by Olivier Cresp and Yves de Chiris, will be among the stars, forever. Manfred Thierry Mugler, 1948–2022, R.I.P.
This eau de parfum version in the soft pink bottle (as opposed to the black EDT) was created by Christine Nagel and Francis Kurkdjian in 2016. Echoing the feminine strength of Rodriguez’ empowering designs, the rose and peach melt seamlessly into a softly simmering amber and signature musk base. Seriously sexy in the most unfussy, unbuttoned way, it still makes our hearts beat faster.
The first fragrance love affair for so many, it’s hard to believe this first came out in 1948, though the twin doves atop the cap (symbolising peace) make perfect sense. Perfumer Francis Fabron swathed a delicate bouquet in airy aldehydes, the clove-like spiciness of carnation and a dusting of violet and iris. Classically classy, did you know it’s worn by Clarice Starling in ‘Silence of the Lambs’?
Socrates drank black hemlock to poison himself, but Geza Schoen used it in 2002 for a quite different effect, oodles of the absolute lending mysterious shadows to a dusky forest, otherworldly whispers amidst the verdant undergrowth, all set against the backdrop of a violet-streaked, vetiver rich, amber-tinged, sunset. It could easily conquer your heart (and anyone near).
Inspired by a small Turkish village famed for its roses, perfumer Christian Provenzano coaxes baskets of the blooms to radiate in the hot sun. Steeped with spices, the nutmeg and oudh sweep in clouds across supple leather (and often, onto the streets, actually wafting from Penhaligon’s boutiques). That distinctive amber woodiness in the base has ensured its smash-hit status since 2015.
From the moment it launched in 2007, Daniela Andrier’s scent gained cult status. smooth and crisp all at once, cleverly reminiscent of clean linen and warm skin, neroli and mandarin make for an airy introduction to which Andrier’s fused an exquisite tapestry of elements – accenting green galbanum, cedarwood and vetiver with the almost bread-like buttery-softness of iris. Sheer genius.
Created in 1948 by the indomitable Germaine Cellier, this remains the tuberose against which all others must be measured. Emphatically voluptuous with a heady coolness, this deliberately divisive, Baroque floral has apparently been beloved, among others, by Rita Hayworth, Brigitte Bardot, Courtney Love and Isabella Blow. In other words: shrinking flowers need not apply.
British perfumer Ruth’s own memories of her life in England and her exciting travels abroad formed the basis for her first scent, fittingly named Signature for the way it so perfectly becomes part of you. A distinctively timeless Chypre that’s laced with luscious pineapple, the oakmoss and patchouli base become a warm sunshine-infused hug whenever required.
Originally launched by Shiseido in 1992, during his creative tenure there, this fragrance came with him for the launch of his own ground-breaking niche perfume house, HQ-ed in Paris’s Palais-Royal, just a few years later. The genderless woody fruit accord gives us a forest of dry cedar swathing a superbly spiced plummy, lipstick-y violet.
An instant cult classic from its 2006 launch, famed for the seductive black truffle-infused orchid, rum soaked plums, gleaming, burnished ylang ylang and the silky, lingerie-like stroke of sandalwood and vanilla in the base. Darkly delish, devilishly moreish, Tom Ford smoothly bridged the gap between out-there edgy niche and luxe designer dreaminess. We’re still here for it.
In 2005 Viktor & Rolf veritably exploded onto the scent scene, with this immediate blockbuster putting the edgy and rule-breaking Dutch design duo firmly on the fragrance map. Traditional note structures were cast aside by Carlos Benaïm, Olivier Polge and Domitille Bertier; instead, overlapping floralcy entwined with a milky muskiness. Still the bomb.
In 1977 the world was seduced by this audaciously named fragrance; still controversial today, back then it caused a scandal. The opulent swathe of ambrée vanilla, by perfumers Jean Amic and Jean-Louis Sieuzac, was still shocking us in 2000, when Sophie Dahl’s infamous naked ad saw portrayed her experiencing an Opium-induced olfactory ecstasy. (As well she might.)
