We’re huge fans of Australian niche house Map of the Heart here at The Perfume Society – from their stunning bottles to the beautiful fragrances inside (each with a seam of sandalwood as their signature), and the creatively engaging imagery – everything they do truly represents a feast for all the senses.
Having just flown back from Pitti Fragranze, the annual fragrance trade show in Florence, and fresh from our first-sniffing of their latest launch, we’re thrilled to be able to share with you White Heart v.7 – The Heart of Love. Scroll down to read our review, and watch the film…
The first thing that struck us was the purity of the bottle, how all the features of the sculptural shape really stand out with the matte finish (a first for the house), and we noticed everyone who came to their stand tenderly stroked the texture as they held the flacon. [N.B: Texture and colour (or the absence of colour) is a hugely emerging trend from what we saw at Pitti.]
Sarah Blair, co-founder of Map of the Heart, told us that White Heart v.7 ‘is all about love: its power and dualities. That love can be hot / cold, tender / wild, innocent / knowing, everything or nothing…’ So the white can be the starkness of juxtaposed emotions, or the blank page on which to write your own story. Fascinatingly, Sarah also explained a deeper inspiration for the white, because ‘…it’s about the purity of emotion, and possibilities. When you refract white light it splits into a rainbow, and at the time we were creating this, we had the equality vote in Australia, so the symbol of rainbows was really important to us.’ The matte finish became the obvious choice, too, because of its ability to ‘draw you in, to make you want to pick it up and hold it, to feel that connection.’
Emotional connections and the imporance of touch are all very well, but of course we were most excited to get our noses on it at last! We’re happy to report it was worth the wait.
What does it smell like? Well, there’s a whoosh of freshness, a cold breeze that tickles like just-poured Champagne bubbles as the exhilarating opening launches French lavender, aldehydes and cardamom and feels like an unsuppressable giggle of pure joy. Into the brightness a bold red umeboshi (Japanese salt plum) accord languorously seeps to fill the space with an almost-booziness – the mad intensity of love that overtakes sense, always. We’re drawn back to purity as sandalwood swirls through radiant gardenia, a natural oud resonating gently in the base like a softly comforting hug that lasts for hours.
Map of the Heart White Heart v.7 £150 for 90ml eau de parfum
Exclusively at harrods.com
PS: Have you tried the other Map of the Heart fragrances yet? The enticing warmth of saffron-infused milk opulently laps within Map of the Heart Gold Heart, and you can try a sample of it in our luxurious Velvet Collection Discovery Box (currently on sale from £19 to just £12, so snap one up while you can!)