Vouchers to spend or fancy a change? How to find your new favourite fragrance…

If you have vouchers or Christmas cash gifts burning a hole in your pocket, or perhaps have been thinking about stepping outside your comfort zone and changing up your scent game for 2020, we have three simple steps to follow to find your perfect new fragrance.

With literally thousands of new launches every year, even we can’t get our noses around all of them! So, where to begin…?

At The Perfume Society, we’re here to make finding your next ‘new favourite’ fragrance a complete doddle. Just follow these simple steps, and you’ll be off on a fragrant journey of discovery…

1: Start with what you love
Instead of plunging wildly into the dark and trying every random fragrance you see, it’s a good idea to base your sniff list on something you already know you love. Our Fragrance Finder is completely genius at this, and has recently been recommended by fragrance experts and Fume Chat podcast hosts Nick Gilbert and Thomas Dunkley as the best place to start when looking for a new fragrance to suit you.

All you need do is type in the name of a scent you already adore (or one you know your beloved currntly wears) and you’ll be given an immediate list of six scents to seek out, all at various price points and with characteristics you’re extremely like to swoon for. Honestly, try it – they’re quite spookily accurate!

2: Give yourself time
Now clutching your shopping list of scents to try, we cannot urge you strongly enough to allow yourself the time to live with them on your skin a while before making a snap decision either way. First sniff? That’s the top notes – generally something citrus-y and ephemeral – which can disappear within the first few minutes of spraying because the ingredients evaporate more quickly.

We find an hour is enough to give you a proper sense of what the perfume smells like on you. And if you don’t want to douse yourself head-to-toe (why on earth not? But each to their own) then spray on a blotter or ‘spill’ (long paper strip) to get an idea. But remember – it will only be an idea of the final scent. They were made to be warmed and worn on your skin, not paper, so will often smell very different (and better) on you. And your mood/the weather/food can all drastically alter how a scent smells on you, so ideally, come back and try each one a couple of times.

 

3: Make note(s)
It’s incredible where your mind can take you when sniffing something gorgeous. Perfumes are created to carry us away to somewhere, so where are your six scents taking you? Close your eyes, inhale deeply and then ask yourself questions such as:

  • If this scent were a fabric, would it be velvet, suede, leather or linen?
  • What colour does the fragrance remind you of?
  • If the fragrance were a piece of music, what instrument would be playing?
  • How does it make you feel? Happy, excited, relaxed, romantic…?

These are all questions we ask people at our How to Improve Your Sense of Smell workshops (keep an eye on these, we shall be adding new workshops for 2020 as soon as we can), and are based on techniques shared with us by the world’s top perfumers; but the more you make yourself think along these lines, the greater connection you’ll have to any fragrance you try.

Of course we’re aware that not everyone happens to live near a perfumery with a wide selection of names available, and sometimes it’s good to go for something entirely new – a fragrance you might have walked on by and never sniffed, believing it ‘just wasn’t your type of thing.’ We cannot tell you how many fabulous new fragrances we’ve found this way. And that’s why we offer The Perfume Society Discovery Boxes – curated collections of try-at-home samples and mini/travel sizes, along with some other gorgeous scented treats – all with links to instructive descriptions of the fragrances to help you follow the trail of each one you’re smelling. What’s more, we dedicate pages to each fragrance house, detailing their history, the faces behind the fragrances and their inspirations, so you can choose to explore more from them if you wish.

A great place to start is with our Launches we Love Discovery Box. We’re always asked: ‘Which new fragrances are you most excited about, and where can I go to smell them?’ We’ve put in the nose-work for you, gathering together the latest Launches We Love – with OVER A DOZEN FRAGRANCES to discover, there is truly something for everyone to fall for…

As well as our hand-picked selections, we also offer an ever-expanding range of Brand Boxes – try-me sets of samples that some of our favourite houses have put together, so that you can explore and experience several (or sometimes all!) the fragrances they produce. This gives you a great idea of their house style, and along with all of these tips, will give you a place to start narrowing down your search for that new scent – a perfume that’s truly perfect for you

Written by Suzy Nightingale

Last Orders for Xmas 2019: this Thursday!

If you’re in a festive flap over those last-minute gifts, we will gently remind you that our last day for ordering before Christmas is this Thursday, 19th December 2019. But flap no further, as we have all your gifts sorted in a fuss-free (and fabulously fragrant!) way…

We’ve made ordering online a complete breeze, with a number of handy gift guides suitable for every age, fragrant taste and budget. Have a browse through some of them now, and get your gift list checked off at the click of a button!

How to buy fragrance at Christmas
Let’s start at the very beginning (as the song goes) – because trying to work out exactly what will suit whom best can be a bit of a headache, we know. That’s why we’ve done all the leg-work for you and curated selections of scents with particular types of people in mind, and perhaps with a little something to tempt you, too. One to point bewildered relatives at when they demand to know what you want!

When you just can’t decide which scent someone would love: Luxury Gift Boxes
If you know your loved one adores fine fragrances, and always likes trying something new, have a look at this list of ultra-luxe boxes you can buy at surprisingly affordable prices. There’s genuinely something to suit everyone here – masculine, feminine and gender-neutra – the ideal way to discover a new house, with lavish perfume gift sets from only £14! The Perfume Society’s beautiful selection of single-house perfume boxes really come into their own when you need exquisite curations, with scents to match every mood and personality. Here are some of our favourites…

Looking for that perfect fragrance gift..? Then look no further than the truly decadent and globally adored AMOUAGE. Delve into this collection of TWELVE women’s fragrances for £50 (P&P*). A perfumista’s dream…

And for every female fragrance Amouage creates, happily you will find there is a male counterpart. For £50 (+P&P*) it’s the perfect fragrance gift for Men with TWELVE AMOUAGE Men’s fragrances. There won’t be any disappointed faces (or knowingly unscented necks) this Christmas!

A fabulous gift from this ethical and unisex scent name, with EIGHT FRAGRANCES to fall in love with, you will simply swoon at the sunshine-filled scents of Sana Jardin. Just £30 (+P&P*)

A powerhouse of a brand and the original olfactory innovators, this is a great Escentric Molecules Discovery Set to explore for men and women. With EIGHT FRAGRANCES, it’s hard to pick just one favourite. Just £25 (+P&P*)

For that guy who’s always hard to buy for…
Be they a loved one related to you by blood, or a life-partner whose answer to ‘what would you like this Christmas?’ is usually ‘Oh you, know… anything will do’ (at which point you could happily draw blood!); we’ve already had the most fabulous feedback to our Mr. Scentastic Discovery Box. Whether you are planning cliff-top walks, a trip away, cosy nights in or some dress-to-impress evenings, there’s a fragrance for every occasion in this collection. From a 6ml MUGLER ALIEN MAN as well as a very generous  30ml DEAR BARBER WITH CONFIDENCE fragrance, we’ve also added incredible niche fragrances from perfume houses such as Maison Francis Kurkdjian, Prosody, Hugo Boss, BulgariLalique and more. All these, and two grooming extras, for £19 (or £15 for V.I.Ps) (+P&P*)

So what are you waiting for? There’s a whole world of fragrant adventures to switch people’s noses on to – we know many people who have ordered several as gifts and then come back to order another for themslves (including one chap who emailed us to say he’d got NINE of the Mr. Scentastic boxes for his friends, and then orederd two for himself to keep!)

*All orders are £3 for postage and packing.

The scented spotlight: 3 niche houses you need to know

Not everyone happens to live near a niche perfumery (or even a department store with a diverse selection) – and even if you do, it’s sometimes overwhelming to work out where to even begin.

That’s why we like to highlight houses you might not yet have tried, or perhaps have been curious about but didn’t want to spring for a full bottle before you’ve even sniffed any of their fragrances. And this, dear friends, is why perfume samples are essential to fragrance lovers with noses hungry for more, more, MORE! (Scroll down to find out how to get your hands on these).

Today we’re going to focus on our pick of favourite fragrances from three niche houses, all of which you are able to try in the just-launched Precious Perfumes Discovery Box – containing NINETEEN fragrances. But let’s not get ahead of ourselves: which of this small selection of dazzling gems will your spotlight hit first…?

Jovoy Paris Amber Premier is a stunning evocation of velvety, swathing warmth, featuring rose, spices and (of course) the amber accord that gave the fragrance its name. Golden, glimmering it wraps your skin in deliciousness, and  you’ll be sniffing your wrist all day long.

Jovoy Paris Touche Finale plunges you into a world of glamour, fluffy mimosa brushing fruity rose, batting its eyelashes provocatively with flirty heliotrope. A re-interpretation of the classic Poudré, Jovoy describe it as ‘…a tribute to the seductive souls who each have their own rituals of preparation.’ Think dressing rooms, swansdown powder puffs and vintage lipstick. Mwah!

Widian Black I is an Arabian adventure of the senses, starting with a cool/ hot juxtaposition of cardamom, vivid cinnamon and languid drifts of incense as creamy sandalwood and smoky cypress lead you deeper into the journey. The deep and sensual base notes of musk and cedarwood really round this out, a perfect balance that leaves a lasting trail…

Widian Black II invites you to explore a secret garden filled with memories, blue skies beckoning you forth with notes of citrusy mandarin and lush plums swagged with roses. Smooth as silk sandalwood and soft musk whisper to a mysterious base of vanilla and moss, for a scented walk you’ll never want to end.

Widian Black III The third iteration of this opulent house opens with sparkling bergamot and an unusually fruity spearmint before utterly seducing you with supple, aristocratic leather (the ultra expensive kind) and a most elegant dry woodiness, almost transparent in its sophistication. Sweet vanilla, moss, and patchouli then become increasingly addictive as it warms with a throb.

Widian Black IV If subtle is your key to seduction, you’ll definitely be reaching for this graceful little number. Bergamot cuts through the sweetness of blackcurrant and plump prune as delicate rose petals and white flowers flutter to a downy base of vanilla and white musk infused with creamy leather and snuggly sandalwood.

Widian Black V Travelling back to the roaring 1920’s and Bright Young Things, immerse yourself in the breezy freshness of lemon and succulent peach sprinkled with spicy cinnamon. A flower garden at the heart proffers bouquets of tuberose, heady orange blossom and a solar accord (so trending!) on a refined, more-ish base of cedar, caramel and vanilla.

Fragrance Du Bois Oud Jaune is one of their best-selling scents, and you’ll soon discover why. Opening with wafts of exotic blossoms, you’ll dream to a breeze of monoi, ylang-ylang and luscious fruits before swooning to a heart of jasmine, orange blossom and white flowers.  And in Precious Perfumes you get a FULL SIZE Perfume Pen to try, worth £39 alone!

With the Precious Perfumes Discovery Box, you get an astounding NINETEEN niche fragrances in all, two of them alone worth £36 each, plus the full size FRAGRANCE DU BOIS PERFUME PEN worth another £39.To be honest, we’re not sure how we managed to fit so many in, so it would be madness not to get it (and some extra for presents) frankly. Hit that link to find out more and grab yours today!

Precious Perfumes Discovery Box £40 (£35 for V.I.P. club members). BUY IT NOW!

By Suzy Nightingale

Happy Birthday, Floral Street! The sweet smell of success

Florals, but absolutely not as you know them, were the driving passion that launched British niche house Floral Street in to the perfume world, and we’re thrilled they are now celebrating their second birthday (and the sweet smell of success!) So let’s take a look at exactly why we think they’re blooming…

When we first encountered Floral Street, suffice to say we were blown away by their concept – and oh boy did they deliver in the execution of the fabulous new spins on floral fragrances. Within their standalone Covent Garden store having expanded into several other department stores around the U.K. (including John Lewis and Liverpool’s Harvey Nichols), and now, completely thrillingly, recently having been stocked in the mighty Sephora internationally!

Time-travelling backwards for a bit, our co-founder, Jo Fairley, has known Michelle Feeney for longer than either of them care to admit – back to Michelle’s time at the Estée Lauder Companies, and then at the helm of revolutionary tanning name St Tropez. So when she announced she was unveiling a fragrance line ‘built on the streets of London’, we were rather excited by the whole idea and the stunning reality…

Floral Street’s fragrances are as far from traditional (what some see as ‘old fashioned’) florals as it’s possible to get – each created by the star perfumer Jérôme Épinette, who is known for his mastery of natural ingredients. As Floral Street put it: ‘These are bunches – not bouquets. Ingredients, not notes. And it’s about ease, modernity and joy.’ Michelle adds: ‘My mission is to bring fine fragrance to the modern female – so that she might build an entire fragrance wardrobe, which can express the many facets of who she is.’

At the heart of each fragrance is a specific flower (sourced by the legendary fragrance house Robertet) – but each creation brings an unexpected twist,   treated in a way that brilliantly ignites the senses.

The fragrance which most excited our editor, Jo, is Chypre Sublime: an utterly modern take on this sophisticated fragrance family, blending incense with Damask rose absolute, midnight violet, pink pepper and geranium, on a stunning base of benzoin, labdanum and olibanum which – as Floral Street nails it – ‘offers a resin-soaked wood table for the flowers to perch on. A fragrance for musicians, painters and poets.’ We absolutely knew this HAD to be included in our perfume pick for the Precious Perfumes Discovery Box.(Scroll down for more information and how to get your hands on the samples we chose!)

All of us in the office have recently been gravitating toward the daringly delicious Ylang Ylang Espresso: A strikingly modern and supremely wearable blend of red rose, ylang ylang and jasmine resting atop a soothing cloud of just-brewed coffee, fresh cream and Sichuan pepper – sustainably harvested from the foothills of the Himalayas. ‘A fragrance to get lost in’ they say, and oh how we love to do just that. There really isn’t anything to compare, you have to try it for yourself, among the myriad delights of the Precious Perfumes Discovery Box. (Scroll down to snag your scents today!)

Wild Vanilla Orchid (see main picture) is vanilla, yes, but definitely not as you know it – and we’ve ‘turned’ several previous nay-sayers with this one! A raw-edged confection of creamy vanilla beans, blossom, cassis and citrus, dressed in a bunch of just-plucked jasmine. Offsetting the lingering sweetness; bamboo and sandalwood bend and fold underneath. Laid-back but exquisite. White tulle and high top, in fragrance form. It’s such an unusual evocation of vanilla that we were untited in agreeing that it had to be the third pick for the Precious Perfumes Discovery Box

Precious Perfumes Discovery Box £40 (£35 for V.I.P. club members)

Bursting with NINETEEN niche fragrances, many of them full-size or generous minis, prepare to be dazzled by each of the three Floral Street fragrances, and salivate over our curation of these fragrant gems for you to try at home…

By Suzy Nightingale

Map of the Heart, the niche house pulling at our heart strings

‘It is everything pure, good and evil. It aches, it desires, it is who we are.’ This is how Map of the Heart co-founders Sarah Blair and Jeffrey Darling describe the human heart, and a clue to the inspirations behind the fragrances.

With a creative partnership in writing, design and film, it felt like a natural step to take that expression further in to fragrance – a wearable art form – borne out of their collective need to creatively explore ‘the full atlas of the senses’.

Proudly Australian, each fragrance by perfumer Jaques Huclier has a seam of sandalwood at its core, and it throbs life through the perfumed pulse of this niche house’s scents, using indigenously and sustainably sourced Santalum spicatum. Huclier says that for him, the smell is ‘woody and explosive,’ providing ‘a unique signature of sensuality, texture and deepness to the range—it’s the heart of the Hearts, a beat within the fragrances.’encompassing a passion for telling stories and their understanding that scent can transport the wearer just as words, images and films can whisk us to another world. And oh, those bottles!

 

 

Designed by the legendary Pierre Dinand to resemble an anatomical model of the human heart, each piece looks like it’s straight from a gallery of modern art. Each perfume has been carefully crafted to evoke a differing emotion – the perfumer translating the co-founders words and startling imagery in to the notes he uses, the bottle designer evolving the story through the colours that echo the theme. So you will discover that, gilded, brightly coloured or starkly monochrome, the flacons hold juices just as experimental. From burned bush land juxtaposed by snow, forbidden fruits, passion and the essence of bravery, the spirits of rebellion and attraction: all are unique, and utterly wearable.

Map of the Heart fragrances are £150 for 90ml eau de parfum from harrods.com, but we are thrilled to now stock the Map of the Heart Discovery Set in our shop – try the entire collection for only £25!

 

 

Clear Heart v.1 – Australian summer: surfing, swimming, hot days, cool breezes and the salt that hangs in the air promising more.

Black Heart v.2 – Smoky. Impolite. Dangerous. Its smoky heart of mysterious spices is shot through with shards of fresh eucalyptus and citrus to create an impolite mix of opposites.

Red Heart v.3 – Explosive. Seductive. Addictive. A composition of feijoa, tuberose and spices with sensual notes of musk and vanilla.

Gold Heart v.4 – Nurturing. Precious. Ancient. An exotic warm breeze that wraps around to protect and comfort.

Purple Heart v.5 – Brave. Instinctive. Triumphant. Inverting the olfactory pyramid by opening darker and then brightening.

Pink Heart v.6 – Mingles on the skin with the spiciness of the sumac accord and cistus absolute for a mesmerising ride.

White Heart v.7 – The ethereal and sharp opening of French lavender, aldehydes and cardamom coolly invite us into the vast landscape of love.

So now the only thing left for you to wonder is, which fragrance will pull on your heart strings…?

By Suzy Nightingale

How to buy perfume as a present – for friends, family, and yourself!

The C word. No not that one. Okay well, sometimes it is that one (especially at this time of year) when suddenly the Halloween decorations have been torn down and now you’re supposed to hurl yourself into crowds of equally stressed shoppers, frantically trying to buy ‘The Perfect Present.’ What FUN! Well worry not, because we suggest you start here and do at least some of it from the comfort of your sofa/desk/bed…

How to buy fragrance at Christmas? Where do you even begin? Well, right here with The Perfume Society‘s everything-one-click-away guide! From nervous noses to designer divas and fashionably scented gents, we’ve got something to suit everyone – and a way for yout to treat yourself, guilt-free, too!


If you already know what they love:
Great! Well done you. Why not have a look at matching products available, such as a gorgeously decadent bath oil, rich body cream or even a fragranced hair mist. Or how about a special limited edition bottle of their all-time favourite? [Psst! We have a stunning selection to show you in our soon-to-be-published Christmas edition of The Scented Letter magazine, so watch this space…] It’s often possible to find travel-size versions of perfumes at this time of year, and if you really wanted to push the boat out – how wonderful it would be to book a night in a nice hotel or day spa trip, and add the ticket/voucher to the box of mini sizes in a golden envelope!

If they want to try something new:
There are times when one tires of always having the same fragrance, though, so if they’ve expressed an interest in branching out, take a look at our genius Find a Fragrance online tool. We were thrilled to get a shout-out on Nick Gilbert and Thomas Dunkley‘s Fume Chat Podcast, recently, in which they suggested our Find a Fragrance as THE best way to choose a new scent to suit you. completely free to use, and will guide you with six (SO acurate) suggestions of what to try next. The fragrances suggested will have a similar character or style to the ‘old favourite’, perhaps share some similar notes or even the same perfumer. And it *really* works.

When you’re not sure what they like:
A Discovery Box is definitely the way forward. Bursting with luxurious and often hard-to-find mini, try-me size scents and decadents beauty extras, each box is specially curated around a theme, with a particular kind of perfume-lover in mind, or simply showcases some of our favourite fragrant launches. There’s also an amazing array of Brand Boxes, where each house has put together some of their best-sellers for you to try. We have overwhelming feedback that so many of you have already found something completely new – and scents you’d never heard of – in these boxes, and many people go on to get themselves a full-size bottle having fallen in love by happenstance.

Take a look at just some of the scented selections we have on offer – and as we currently have an amazing limited-time offer of a FREE La Montaña Winter Orangess candle for any two boxes you buy, it’s the perfect time to treat yourself, too, isn’t it…?

Are they uniquely bohemian? Here are cult names and iconic new launches from the best niche houses around… Niche Collection Three Discovery Box £19 / £15 for V.I.P Club members.

Fashion-forward and on the look out for the latest trends? This has thirteen new fragrances to try, plus beauty treats! #FROW Discovery Box £19 / £15 for V.I.Ps

 

Are they more classic – all about the costumes dramas, historical biopics and adore museums? Try Fragonard 5 x Eau de Toilette Discovery Set £20

Are they arty & modern – always off to see the latest contemporary exhibitions and stylishly attired? Choose Tom Daxon Discovery Collection One £45

Adventurous types and sun-seekers will love this ready-to-go holiday kit of must-try travel size fragrances. Globetrotter Discovery Box £19 / £15 for V.I.Ps

For someone who’s had a tough year, and everyone who needs to de-stress, give them The Feel Good Box £19 / £15 for V.I.Ps

Bright young things who don’t want to smell like everyone else will fall for this brilliant British house in the Floral Street Discovery Set £14

Those party-goers and socialites will want one of these to make an entrance at their next big ‘do’, so gift The Fragrance Wardrobe Discovery Box £19 / £15 for V.I.Ps

Cool urbanites with their own sense of style will warm to this great niche house that everyone’s been talking about. Kierien NYC Discovery Set £15

We have so much more in our shop to tempt you, and over the next few weeks will be bringing you more guides of How To Buy for particular people, but hopefully this little peek at possible perfumed gifts will get you thinking – and solving some of those present-buying woes right now…

By Suzy Nightingale

Connock London’s win GOLD Pure Beauty Award

Connock London have just won GOLD for Best Niche Fragrance at the Pure Beauty Awards, and what’s more, they’ve popped up with a perfumed treatment space at Westfield London – the perfect place to explore their range of award-winning niche fragrances, candles, body-care luxuries and more. But fear not if you can’t make it there in person, for we have a wonderful suggestion for you to try samples of their scents without even having to leave your sofa…

At the very heart of this wonderful British brand is family. Amanda Connock inherited her passion for scent through her father, mesmerised by the wonderfully exotic and natural essences he would bring from his travels as an ingredient supplier to the fragrance world. Today her brand, Connock London, is a best-kept perfume secret – but one that’s shared by those-in-the-know, inspired by the love of and respect for nature, native folklore and travels.

Connock London Vittaveli is the fragrance that won Gold for Best Niche Fragrance at the 2019 Pure Beauty Awards. And we can see why. Inspired by the tropical beauty of the Vittaveli island located in the sparkling turquoise waters of the Maldives, it’s another fragrant destination we’re dreaming of escapin to by wearing the perfume. Elegant top notes of frankincense, geranium, spicy pepper berries and bergamot blend into a leafy green note reminiscent of the fruit of the Banyan Tree. A radiant floral heart of jasmine, pink rose, frangipani and gibiscus is warmed by a sultry base of sandalwood, vanilla orchid and delicate oudh notes.

Kukui Eau de Parfum is the signature fragrance of Connock London – and with a fascinating story. When customers fell in love with the scent of Connock London’s bodycare, they pleaded for it to be offered as a perfume – and thus, Kukui Eau de Parfum was born, to keep them happy. (And they are, they are!)
Beautifully blended to reflect the soul and beauty of the Hawaiian islands from which Connock London’s signature kukui oil is sourced, this elegant floriental is built around the gardenia flower and is complimented by ‘scent-sational’ floral notes of Moroccan rose, white jasmine and calla lily. The scent is further enriched with sandalwood, vetiver, white amber and layers of cashmere and sheer musks, completed with the rich bitter chocolate sweetness of vanilla absolute and tonka bean.

For further refreshing, you can’t do better than douse yourself lavishly in the gorgeously green Connock London Andiroba – here we travel to the mysterious natural beauty of the tropical Amazonian Rainforest. It opens with lush, leafy top notes which are enlivened with citrus accords of bergamot, lemon and Brazilian orange. A rich floral heart of iris and violet sits on a deep, earthy base of sandalwood, cedar and musk with a touch of lavender and Peruvian pink pepper.

We have a way for you to embrace the sunshine spirit of true luxury this house embodies – and no passport (or even train ticket) is required! Why not try for yourself at home, today?

The Niche Collection Three Discovery Box (£19 / £15 for V.I.P. Club Members) includes perhaps THE most raved about cult perfume: Kukui. Here, lavish amounts of that rose, jasmine, bergamot, lily and – most importantly – the waxy, dreamy magnificence of gardenia swirl into an immediate and bountiful floral bouquet that hits you as soon as you spray, seeking to to recreate the sense-delighting experience of visiting the island of Hawaii. We can practically feel the white sand between our toes when we wear this, so vivid is the sensation – and how wonderful to be able to wear something mood-lifting and life-enhancing in these often dark and dreary months.

Meanwhile, you can go to our page dedicated Connock London to read more about their history and inspirations, or pop along to their website to explore the full range. However you choose to try them, we feel sure you’ll fall under the scented spell, too, and will be joining those in the nose in your fragrant ravings!

By Suzy Nightingale

Get #FROW for Suzy & Carson’s unboxing extravaganza

Take your front row seat and get ready to smell-along with our very own Suzy Nightingale and Carson Parkin-Fairley in our #FROW Discovery Box unboxing extravaganza!

In this fashion-forward box, timed to launch alongside our Couture edition of The Scented Letter Magazine, we explore each fragrance in-depth, and there are so many samples in the box – THIRTEEN fragrances in all – that we had to split the video into three parts.

STOP PRESS! If you purchase a box before 25th October 2019 you’ll be entered to win a full size fragrance from the box!  

Here’s what you get in the box:

Banana Republic Neroli Woods  1.5ml eau de parfum (full size £55 for 75ml)
Ermanno Scervino Ermanno Scervino for Women  2ml eau de parfum (£52 for 30ml)
Hugo Boss BOSS The Scent for Her  1.5ml eau de parfum (£49 for 30ml)
Kenzo World Power  1ml eau de parfum (£46 for 30ml)
Les Eaux Primordiales Couleur Primaire  2.5ml eau de parfum (£180 for 100ml)
Michael Kors Wonderlust Sublime  1.5ml eau de parfum (£46 for 30ml)
Mihan Aromatics Mikado Bark  3ml eau de parfum ($190 AUD for 100ml)
Mihan Aromatics Sienna Brume  3ml eau de parfum ($190 AUD for 100ml)
Molton Brown Bizare Brandy  1.5ml eau de toilette (£85 for 100ml)
Narciso Rodriguez Pure Musc  1ml eau de parfum (£45 for 30ml)
Oscar de la Renta Extraordinary Pétale  2ml eau de parfum (£85 for 90ml)
Paco Rabanne Lady Million Empire  1.5ml eau de parfum (£47.50 for 30ml)
Salvatore Ferragamo Signorina Ribelle  1.5ml eau de parfum (£50 for 30ml)

The Fragrance #FROW Discovery Box also features these fabulous extras…

Molton Brown Muddled Plum Bath & Shower Gel 30ml (£22 for 300ml)
INC.redible Puh-lease Semi Matte Lip Click (worth £10 for 1.8g)

Which will you fall for first, we wonder? Watch below to see which made us gasp, and grab your very own #FROW Discovery Box for only £19 (£15 for VIP Club members) + P&P.

Part One:

Part 2

Part 3

Ermanno Scervino: the fashion house wowing with their new fragrance

Ermanno Scervino is one of the hottest fashion houses around, and with the catwalks of the world having been freshly strutted, we wanted to pay tribute to the house currently wowing the perfume world, too, with their just-launched first fragrance…

‘As a boy, I was immediately attracted to the world of beauty and aesthetics,’ Ermanno Daelli admits, and even his childhood was full of fashion fantasies, as he reminisces spending the summer ‘…in Forte dei Marmi and the Cote d’Azur and winter in Cortina. These places were always crowded with the great divas of Italian and Hollywood movies, such as Monica Vitti, Sophia Loren, Elizabeth Taylor or Kim Novak.’

Rather more fabulous-sounding than our own childhood holiday memories of wet weekends in Bognor, we have to say! Among such glamorous icons, he ‘…dreamed, one day, to be the one who dresses such beautiful, talented and inimitable women.’ That dream came wonderfully true, as his clothes have been worn by Amal Clooney, Nicole Kidman, Angelina Jolie to name but three.

There’s an airiness of the materials the designer favours in his collections and an insouciance in the way they are styled: exquisitely gauzy gowns worn with precisely (yet so-relaxed looking) Italian tailoring. Now, this refined but playful aesthetic is translated perfectly in the first perfume from the house. And with his love of strong, brilliant women, Ermanno chose a trio of female perfumers – Julie Massé, Véronique Nyberg and Mathilde Bijaouo – to compose it.

Ermanno Scervino for Women encapsulates the frothy frivolity of a couture dress, opening with an irresistible gourmand Giaduia (chocolate and hazelnut) accord shot through with the sunshine of neroli and the sharpness of green mandarin, balanced against a fluff of white flowers.

The trio of perfumers visited the Ermanno Scervino boutique to get closer to the couture while creating the fragrance together, and you can see a video of that trip, below…

Julie Massé notes that ‘…composing a fragrance is like tailoring: mixing and matching raw materials, readjusting the formula, until it’s the right fit.’ Véronique Nyberg adds that Ermanno’s juxtaposition of fabrics, ‘…inspired us to create a multi-textured fragrance.’ Agrees Mathilde Bijaoui: ‘Giving texture to a fragrance is key,’ explaining: ‘In this creation, we created it from the top to the dry-down.’

That white heart simply billows with hushed, velvety tuberose absolute, a transparent jasmine and the coconut-water like Jungle Essence extraction™ – an exclusive formula from the fragrance house MANE. Set against the creamy vanilla, cashmere wood and white musk of the base, the overall effect is of white tulle on a backdrop of sunshine: sparkling, refined, and simply beautiful.

We are thrilled that Ermanno Scervino wanted to give you the opportunity to try a sample of this new fragrance in our #FROW Discovery Box!

There are THIRTEEN fragrances to sample at home, from the chic and uplifting Banana Republic Neroli Woods to dazzling Oscar de la Renta Extraordinary Pétale via creations by the hot new niche brands Mihan Aromatics and Les Eaux Primordiales. There’s a fragrance for every look with Michael Kors, that fabulous Ermanno ScervinoKenzo – and so many more...

The box also includes a FULL SIZE INC.redible Semi Matte Lip Click (worth £10 alone) and an invitation to wind down into colder nights with the shimmering, decadent new Molton Brown Muddled Plum Bath & Shower Gel.

The entire box is only £19 + P&P (£15 for VIP Club members), so if you want to get front row to be in the know – and make sure you’re dressed in the best that fragrance has to offer – you can get your hands on the box right here

By Suzy Nightingale

So you think you hate… vanilla?

Love it or loathe it vanilla is everywhere. Touted as the aroma found most universally pleasing, there are many who reel back in disgust at the mere mention of the ingredient. But vanilla doesn’t just smell like an explosion in a cake shop:  it’s kind of magic, in flavour and perfume terms.

When we smell or taste anything, our ‘receptors’ constantly wipe those fleeting encounters to prepare for the next flavour or a smell.  But when vanilla is added to food or fragrance, naturally-present vanillin (and other vanilloids, which we’ll talk about in a moment) work to ‘hold open’ our vanilloid receptors, slowing down this wiping process – which in turn gives us more time to perceive, experience and enjoy both scents and flavours. (Vanilloids are also found in cocoa, allspice, cinnamon, cloves, ginger and hot peppers – which partly explains why they’re all such ‘taste sensations’.)

Vanilla comes from the seeds of a dried pod from a climbing orchid-like plant which flourishes especially well in Madagascar;  the very best quality of vanilla comes from the Île Bourbon, now known as Réunion. It gets its name from the Spanish word ‘vaina’ (meaning sheath or pod, and translates simply as ‘little pod’.  (Strangely, the flower itself is scent-less.)

Perhaps because vanilla is the second priciest spice in the world, after saffron, the vanilla you smell in many perfumes today is synthetic vanillin:  clever chemists have worked to mimic the real thing – although the most gifted noses will probably tell you that real vanilla is earthier, with touches of treacle and a touch of ‘booziness’.

We love this legend about vanilla which we found on the excellent Perfume Shrine blog. ‘According to the Australian Orchid Society, “Old Totonac lore has it that Xanat, the young daughter of the Mexican fertility goddess, loved a Totonac youth. Unable to marry him due to her divine nature, she transformed herself into a plant that would provide pleasure and happiness – that plant was the Vanilla vine. This reputation was much enhanced in 1762 when a German study found that a medication based on vanilla extract cured impotence — all 342 smiling subjects claimed they were cured.”’

Vanilla’s reputation as a powerful aphrodisiac endures, and it’s often present in ‘sexy’, come-hither fragrances, especially Orientals and gourmand fragrances, as well as ‘girly’, ‘younger’ creations (and perhaps why vanilla naysayers have come to shun it).

Times have changed, and vanilla is used in all sorts of interesting, innovative ways within fragrances, now. I guarantee that none of these smell like cupcakes, so come on: it’s time to challenge your own perfumed preconceptions once again…

JULIETTE HAS A GUN
VANILLA VIBES
This vanilla’s sliced through with a healthy sprinkle of sea salt, plunging us immediately to childhood memories of the beach, sandy picnics and sticky fingers hastily licked as ice cream melts. Natural vanilla absolute is noticeable in the opening, but take a while to drip fully to the orchid-laden heart – and all the while a transparency completely prevents the sweetness from overtaking, it’s the salt on centre stage: a tremulous sunshine-filled daydream that shivers in the breeze.
£110 for 100ml eau de parfum
harveynichols.com

PERFUMER H
DUST
You need to move fast to catch this intimate and intriguing take on vanilla, for twice a year, like the scent couturier that she is, Lyn Harris unveils her seasonal offering of (mostly) new fragrances. Spring/Summer 2018 sees citrus Petit Grain, floral Suede, fougère Pink Pepper and woody-as-it-sounds Indian Wood in the collection. But the compulsive wrist-sniffer this time, for us, is this exquisite Oriental – a gentle, powdery miasma of iris, raspberry leaf and orange flower, benzoin resin, opopanax, sweet musk and that deliciously dry vanilla.
£130/£350 for 100ml
At Perfumer H

ANNA SUI
FANTASIA MERMAID
Like the sparkling light reflections that shimmer on the sea, Fantasia Mermaid weaves radiant ingredients together. Blood orange, mandarin and cooling cardamom make for an effervescent start. Aqueous blooms float together in the heart of this scent, with peony, jasmine and watery lychee. An incredibly uplifting floriental, soft wisps of spices are woven throughout, and the vanilla is a cushion for the other ingredients, not a smothering blanket.
£40 for 50ml eau de toilette
qvcuk.com

[You can try BOTH the Juliette Has a Gun and Anna Sui scents in our Globetrotter Discovery Box, £19 / £15 for VIP members, part of ELEVEN fragrances to try at home with extra beauty treats – perfect to take on you travels…]

VAN CLEEF & ARPELS
COLLECTION EXTRAORDINAIRE RÊVE DE YLANG
Concocted around one of perfumery’s most noble ingredients, the ‘flower of flowers’, here we see how vanilla can whisper to a flower, and Rêve de Ylang captures the heady, exotic, intoxicating and spicy aroma of the ylang ylang flower being softly seduced. Perfumer Fabrice Pellegrin used an invigorating cardamom and a whisper of saffron to enhance the opulent spiciness and warmth of ylang ylang, while an aromatic vanilla and rich patchouli add depth. The result is a fabulous, ultra-luxe floral nectar, pierced with light.
£260 for 125ml eau de parfum
harrods.com

GIORGIO ARMANI
SÌ EAU DE PARFUM FIORI
The gifted Julie Massé reinterprets Sì’s so-classic Chypre theme in a fragrance that bursts into life with sparkling green mandarin and blackcurrant – the familiar twin signatures of this contemporary classic – before white floral neroli unfurls its lush petals. As the temperature rises, prepare for an encounter with the vanilla – all diaphonous gown barely concealing the va-va-voom, leaving with a trail of white musk.
From £54 for 30ml eau de parfum
Armanibeauty.co.uk

Perhaps you’re thinking that, apart from the name of the first fragrance suggested, here, there’s no overt focus on vanilla, but that was the whole point of this post – to show just a fraction of the ways vanilla can surprise, cosset, whisper or seduce. To put it another way: we didn’t want to ram vanilla down your throat. But, we have to say, if you try some of these, we feel you’ll be reaching vanilla again and again – there’s a reason it has a reputation for being addictive, you know…

By Suzy Nightingale