Over a year since it first threw open its doors, seven new boutiques have opened at Harrods prestigious Salon de Parfums, all the better to seduce your senses. So we thought it was time for an update.
Armani Prive, Penhaligon’s and Burberry have settled into luxuriously appointed spaces alongside Bond No.9, Sospiro and Frédéric Malle (we loved the scent booth – what looks like a full-sized shower cubicle, in which perfume is sprayed and wafted for you!)
A worldwide exclusive sees the launch of beautifully presented, Japanese-inspired brand, Floraïku (above) – brought to you by the creators of MEMO, immersing visitors in a Japanese style tea ceremony as they learn about the fragrances and two layering scents the house call ‘shadows’ to amplify their individual characters…
Meanwhile, back at Armani Privé, you can be ushered through gilded doors to strecth out on a chaise lounge and invited to enjoy the immersive ‘Privé Experience’, relaxing as you breathe in gentle wafts of scent until you find your favourite.
Both Sospiro and Frédéric Malle will be offering personalisation and monogramming services within their boutiques, while perfumistas visiting Penhaligon’s and Bond No.9 will be able to create, to varying degrees, their own custom fragrance. Surely the ultimate gift…?
It may seem a bit of a marathon trek up the escalators to the Sixth Floor of the world-famous department store. (Although we’ve figured out a nifty short-cut: up to Fifth, through shoes, and up the final escalator).
But however you get there, and wherever you’re coming from, we promise you it’s worth the trip – particularly when you can browse and sniff in a completely unhurried manner (where else can you legitimately lie down and relax in a shop, without getting thrown out?!) and be treated to advice from true experts on-hand.
Harrods Salon de Parfums is on the Sixth Floor at Harrods, Knightsbridge, London SW1X 7XL
Written by Suzy Nightingale
