Floris have released River Dawn, a limited edition fragrance of only 200 hand-poured bottles. Invoking shady streams and woodland walks, it’s definitely making us spring-ready…
Venturing out to explore the River Avon for their inspiration, the Floris perfumery team followed its meandering course as it begins in the beautiful, golden-stoned Cotswolds and as various tributaries merge, finalling flowing through Wiltshire on its way to the sea.
Edward Bodenham, Perfumery Director at Floris, spoke about their fragrant journey:
‘Historically we always launch our hand poured collection in late January, when winter is setting in but nature provides a few early signs of spring, particularly on our river banks. I love this time of year and whilst working on the ‘River Dawn’ scent with our team, it became clear that I wasn’t alone. Our rivers drive us on, providing tranquillity and uplifting our spirits, even in the harshest coldest winter, as the sun rises on a new day, they continue to shape our land, our geology, our industry and trade. They are a constant source of inspiration.
I recently walked along the banks of the Avon near Bradford Upon Avon. It’s a part of the world that for me encapsulates a huge amount of the beauty of our country. Interestingly our perfumer, Penny Ellis, who worked with me in creating this fragrance is a keen river swimmer who has swam sections of the Avon during these colder months which gave her huge inspiration when composing the scent.
We wanted to reflect the vibrant yet reflective tranquillity of flowing, shimmering water. How it feels to be in that raw environment. The natural beauty of the cold river bank, signs that spring is on its way as tea olives force through the cold, and snow drops appear in the shade of wooded forests, never far from the water. Most of all, we wanted to portray that emotion felt when rising before the dawn to see these landscapes completely unspoilt, before the world awakes. The river dwellers, fishermen, swimmers, rowers and those who still earn a living, working in harmony with its flow.’
Love at first sniff?
From the first spray, you’ll be transported to those gurgling tributaries with a crisp, galbanum freshness that speaks of green shoots bravely poking their heads above ground. Think fats buds just about to blossom, spiderwebs bejewelled with dewdrops, the cheering sight of snowdrops and hyacinths and a drift of spring’s first apple blossom in the air. Grounded with soothing sandalwood and delicately dusted with orris, this is the perect thing to wear when you want to celebrate that subtle shift in the seasons – not quite the end of winter, but good lord it’s almost in sight. A lightening of days and spirits, then, that make this a must-have (and a beautiful choice for any spring brides, we say).
Read more about the historic heritage of Floris in our page dedicated to their story…
Floris River Dawn £180 for 100ml eau de parfum
Only available at 89 Jermyn Street and florislondon.com
Written by Suzy Nightingale