Penhaligon’s opened their very first boutique in London’s fashionable Jermyn Street in1872 and have since gone on to open locations spanning the globe – you can read all about their fascinating history on our page dedicated to Penhaligon’s.
Instead of merely reproducing the same look in each store, Penhaligon’s work with the history and location of each building, making sure to reflect differing aspects and using unique materials and interior decor for every single one. And now, we’re delighted to take a sneak peek into their newly refurbished home in Covent Garden’s Wellington Street...
And you know, it really is just like walking into a home – albeit that of a fragrance fanatic! – with rich, gleaming wood floors, fixtures and finishes, and a supremely elegant style to the architecture. The space feels airy, yet with enough intimacy to ccomfortably explore the scents arrayed on the walls and a magnificent central display table.
We think there’s a Gerogian-meets-contemporary vibe to the whole store – clean lines preventing clutter, and allowing the eye (and nose) to rest on everything there is to explore. And with the ever-gowing range of family members in the Penhaligon’s fragrance wardrobe, you can be sure there’s something fo all tastes – from the more modern scents of recent years in the Portraits collection, right through to the vintage archival fragrances they made their name by, and have made British perfumery famous for generations.
Many Penhaligon’s store offer private Fragrance Profiling appointments, including Wellignton Street, where you will be asked a series of questions to match you to the perfect scent – a service they now offer online, too, for those not able to get to boutique – something many couples like to experience for their wedding fragrances, or to find a great gift for a loved one or mark a special occasion.
We love visiting perfumeries who make an effort to dress their spaces differently – gone are the days when everyone wanted idetikit, could-be-anywhere boutiques; and it’s always lovely to have a relaxed atmosphere to soak up the scents, don’t you agree?
Picking a new perfume can be difficult enough at the best of times, but for your wedding day? That’s piling on the pressure!
Whichever scent you select, this will forever remind you of the day, a scented memory to treasure forever, and we know many couples don’t just want to wear the same ol’ fragrance they wear every day. After all, you’re unlikely to be rocking up to the chapel in whatever outfit you happened to find on the floor that day (we hope!) so why would your scent be a second thought?
But where to begin?
Firstly, here are some questions to ask yourself…
What’s the style of your dress and theme of the wedding? Relaxed, formal, opulent, casual, classic, modern…? The style of your fragrance should fit comfortably with the occasion.
Is there an overall colour-theme for the wedding and celebrations afterwards? Colour can be a great guide to which fragrances you might be drawn to. Pale feature colours are unlikely to fit with a decadent, ambrée style scent and vice-versa.
What flowers will be in your bouquet or decorating the venue, and are they fragranced or unscented? A strongly scented set of floral arrangements could fight with a fragrance that’s wildly different (and we definitely don’t want fights on a wedding day!)
Are there types of fragrances you already love? Don’t worry if you’re not sure how to branch out – take our Find Your Next Fragrance test online to see where to begin looking. All you need to know is the name of a fragrance you already love, and we’ll suggest six other fragrances that you’re bound to find something wonderful within…
We’ll be suggesting some ideal scents for brides and grooms to try later in the week, but for now we’ve rounded-up a selection of some of the best fragrance profiling sessions around, so read on to see which sounds best for you (or try them all!)
These are specialised boutiques that offer an expert consultant to help guide you through the myriad of scents of offer, who will sit with you, ask a number of questions and help you work out exactly which one is best for you. A fantastic service at any time, for a big occasion it’s a life-saver, giving you the time and space to really find that special day’s perfect scent…
Atkinsons Wedding Fragrance Consultations
If the newlywed Queen Victoria was honoured by Atkinsons with her very own Nuptial Bouquet*, then why not embrace your inner highness with an equally majestic scent for your wedding day? Atkinsons London welcomes brides and grooms-to-be in store for a range of fabulous services.
Their flagship team at their incredibly beautiful 41 Burlington Arcade boutique,will firstly take you through a bespoke experience to match you with your ideal perfume for your perfect day. We’re told this results in a fragrance for life. Their perfume profiling is a truly memorable experience; thorough, in-depth and one that speaks to the soul – it comes highly recommended.
The service can further continue downstairs in their salon with a wedding day hair consultation from their uber-talented hairdresser, Umberto.
For those wanting to have a personal twist on the scent for their special day, we introduce to you; Ormonde Jayne’s Made to Measure service. A luxurious service offered in their newly refurbished, and rather beautiful, boutique in The Royal Arcade, off Old Bond Street.
The Made to Measure service allows brides-to-be to choose their favourite scent from the Ormonde Jayne collection, (you’ll be taken through them by one of their impeccably trained staff) and then have it re-poured with your desired oil concentration, allowing up to 42% (the average eau de parfum is between 15-25%). Expect impressive, powerful results and a scent that will last til the very end of your special day.
This is personalised even further by the option to engrave one’s initials, and perhaps the wedding date – a lovely touch – onto the cap or bottle. Followed finally by a beautiful gift-wrapping service.
And while you wait? Graze on heavenly chocolates (courtesy of their delicious neighbours Charbonnel & Walker), sip on champagne and daydream about what will be the most magical, memorable, day of your life.
By appointment only, call 0207 499 1100 to book. Ormonde Jayne, 12 The Royal Arcade, 28 Old Bond Street, London, W1S 4SL
Penhaligon’s offer this complimentary service in some of their standalone stores, which begin with being ushered into a private area and, over a refreshing tea (or perhaps some more-refreshing fizz) the consultant asking you some carefully thought-out questions by which to guide them into recommending several pairs of their fragrances to try.
Then, judging from your reaction (with both verbal and non-verbal cues, such as smiling, or paying attention to your eyebrows!) they discover the direction to explore together. A quick water break after five pairs of fragrances, to help cleanse the palate, options are refined down to finding the perfect perfume. Can’t make it to one of their boutiques? No problem, for Penhaligon’s have cleverly come up with online Profiling, and will even send you two samples from the selection of six selected as best for you (the cost of which they’ll deduct if you then go on to purchase a 100ml bottle).
Those who’ve taken part report that before the session, they thought they didn’t have any strong ideas about particular types of scents they were looking for, but by the end had formed a much clearer idea as to the best ones to look out for – so a service that’s helpful for the rest of your life, not only for a wedding day!
Floris London ‘Together’ Bespoke Fragrance Service
As part of their in-house bespoke perfumery service, ‘Together’ is a 3-hour appointment perfect for couples searching for truly unique scents, speacially composed with a Floris perfumer at at their flagship Floris boutique. Upon ordering online, ahead of the session you receive a beautifully presented gift box, including two bottles already engraved with your initials, as well as a guide to prepare you for your appointment.
Your session begins with a welcome from a member of the Floris family themselves, who will give you both a short overview of the company. Then, while you enjoy your glasses of champagne, your bespoke perfumer asks you to choose from a wide selection of fine fragrance bases, and throughout the appointment as you learn about fragrance creation (from the oldest privately owned family perfumers in the world), you will craft your scents with the introduction of new accords to complement your taste, until both your unique tailored fragrances are complete.
For peace of mind, your private record will be securely archived in the Floris ledgers for you and your future generations to reorder when required (which is completely delightful, don’t you think?) and repeat orders of 100ml bespoke fragrance can be ordered for £160 each.
£800 for 2 x 100ml bespoke fragrances. By appointment at Floris London, – order your engraved bottles online, and your session will take place at 89, Jermyn Street.
Offering you the chance to completely ‘immerse yourself in a world of unrivalled fragrance, coveted candles and rich bath and body care’ at the Creed Boutique, here you could find not only your perfect wedding fragrances, but matching scented products to give as bridesmaids gits or even to scent the tabels at your reception to continue the sensory theme.
Their exquisite lower ground floor offers a private and restful environment where guests can experience luxurious and bespoke fragrance consultations, uncovering their perfect signature scent for any occasion. The boutique’s team of highly-trained experts can accommodate almost any fragrance need, guiding guests through an impressive journey of scent discovery whilst enjoying a glass of Champagne. How civilised!
To book your bespoke consultation please contact The Creed Boutique, 99 Mount St, London W1K2TF, call 0207 495 1795 or email [email protected]
At their utterly stunning (and so-colourful) Covent Garden boutique, Atelier Cologne offer an experience of a privileged moment for each client. Beginning with a bespoke perfume consultation, you’ll be introduced to each of the collections’ bestsellers, and from that discover your own personal ‘perfume wardrobe’. While spraying, the Perfume Artists tell the story that inspired the Cologne Absolue. ‘It is through this storytelling that customers’ imagination, memories and emotions are triggered, helping them make a final choice perfectly matching their personality and individual story.’
At the Atelier, the unique engraving workshop offers long-lasting Cologne lovers the chance to personalise their ‘keepsake’ travel spray. Clients can choose from more than 15 different colours of leather cases and have their name, initials or a short message engraved on the leather.
This bespoke customisation service is performed in front of each client by the Perfume Artists, in less than five minutes, using custom-made engraving machines. A perfect keepsake for your special day, something to keep forever and have re-filled time and again, and perhaps you can choose mini scents as bridesmaid gifts or the Groom’s Best Man while you’re at it?
The Atelier Cologne Experience is available at 11 The Market Building, Covent Garden, London WC2E 8RB.
During a three-hour session, you’ll create and perfect your own fragrance with one-to-one expert consultation along the way – exploring in detail a selection of 40 perfumery ingredients, you will be free to browse over two hundred from our lab to achieve your perfect blend.
Along the way, after answering a variety of insightful questions, you’ll find your ‘nose’ and leave with a stronger understanding of fragrance composition, what you like and you dislike and an enriched descriptive vocabulary for your sense of smell. This is a hands-on workshop where the full session is one-to-one with the perfumer at EPC, perfectly suitable for any level of experience and ideal for individuals, couples or private groups. They will tailor the workshop to whatever your needs are, so just ask!
After the workshop you’ll leave that day with a truly signature scent in the form of a 15ml lab bottle of your bespoke fragrance, as well as your perfume formula for future orders and a complimentary 50 ml Eau de Toilette, sent to you within 2 weeks.
£450 for one / £220 for additional participants (includes the first 50ml bottle of your fragrance, delivered two weeks after your workshop). To book, fill in the appointment request form online.