Petite Chérie: Annick Goutal and Claudie Pierlot share the love with a new limited edition

‘A cheek you want to kiss’ is how Annick Goutal described Petite Chérie – a signature scent for the house, and a highly personal one – Annick originally developed the fragrance as an homage for her daughter Camille, who worked alongside her mother and now, following the sad death of Annick in 1999 after her long battle with cancer, proudly runs the house of Annick Goutal.
Importantly for Annick Goutal, Petite Chérie echoes the philosophy of another designer, Claudie Pierlot, and her idea of femininity ‘a young woman guided by insouciance and joy’.

Annick Goutal say: ‘Claudie Pierlot and Annick Goutal have always shared the same taste for elegance: a singularly Parisian look that subverts the classic codes; like a seemingly classical dress that reveals a nude back embroidered with pearls, or a distinctly floral scent dressed in fruity notes.’
‘Behind the musky rose is a pear, juicy and crisp, a peach, sweet and soft and also a freshly cut grass facet. Everything is said: a woman-child, sweet, assertive. A cheek you want to kiss.’ – Annick Goutal.

We just adore this beautiful campaign, and far more than merely a pretty new bottle, the love goes right to heart of the ethos of these two design houses. Watch the darling short film below, and read on for their moving (and important) contribution to share the love with charity – and the stylish way you can get involved…

Full of love and the special regard in which we should hold (and remember) the blossoming of a wonderful young woman, the two houses have teamed up with a chairty close to their hearts, to ensure and assert their convitctions and ‘…their belief in creating a more free world through education by supporting La Chaîne de l’Espoir (The Chain of Hope) charity.
La Chaîne de l’Espoir has been operating for more than 25 years in Togo, Benin, Nepal, India, Thailand and Haiti, giving the most vulnerable children the opportunity to go to school or gain access to vocational training. Furthermore, La Chaîne de l’Espoir education programs allow 11,000 children to attend school every year, taking care of their school fees, material support, food aid or medical care.
For each Petite Chérie limited edition perfume and specially designed t-shirt sold, 50% of the profits will be donated towards this well-deserving charity.

Petite Chérie Marinière (Claudie Pierlot designed t-shirt) is available at
Annick Goutal Petite Chérie Limited Edition,  £112 for 100ml eau de parfum
Buy it at Selfridges
Written by Suzy Nightingale