personalisation Archives - The Perfume Society

Collab – The Colonia Laboratory An Exclusive Co-Creation Experience Turning Every Colonia Into A One-Of-A-Kind Collector’s Piece

Most of us (especially here!) can agree that perfumery is an art form – albeit one that’s invisibly conveyed. Usually, invisible, that is. But now, if we’re purchasing a favourite perfume or one that speaks to our souls in some way; more of us are seeking that extra-special something we can collect or keep forever, or give as a gift that we’ve really put some thought in to its choosing. Luckily for us, Acqua di Parma are now offering a unique artistic way to make your mark…

What is COLLAB?

‘A special Acqua di Parma initiative in partnership with one of the most important schools of fashion, design,visual arts and communication in Italy and internationally the Instituto Europeo di Design (IED), where six emerging Italian talents bring six different creative concepts of emotions and colours to life in a collection of 300 unique 180ml pieces from the Colonia Collection. An exclusive opportunity, available both in-store or online, to own collector’s pieces whether for self, or as bespoke gifts like no other.

The COLLAB project was conceived as a co-creation laboratory where together with the selected artist and theme, clients can customise their very own personal fragrance bottle from the Colonia Collection. With every theme, clients will have the opportunity to add a personal touch to the final product, be it a horoscope symbol with Sky Signs, a Roman number of choices with Animalia, or a bandana with a personal message by Paolo Moscheni. From start to the end, the clients will experience a one-on-one journey to owning a truly one-of-a-kind collector’s piece.

In the spirit of inclusivity and to offer clients across Italy and Europe the same engaging experience, the one-on-one appointments can also take place online through an integrated platform on Acqua di Parma’s website and the final personalised product will then be delivered to them.’

How does it work?

1. Select your Colonia and book an online or physical appointment* to customise the fragrance with your selected COLLAB artist

2. Collaborate with the artist during your 20min personalisation slot

3. At the end of the experience and after the payment, you will have your exclusive collectable Colonia ready to take home. If you have chosen online personalisation, the fragrance will be delivered to you with free shipping!

Link to book: acquadiparma.com

Now, your only problem is which of the fabulous Acqua di Parma fragrances to have personalised. Why not peruse our page dedicated to their history, with added descriptions of the perfumes, for your pondering delights…?

If you have ever dreamed of a perfumer naming their creation after you or wanted a tounchingly bespoke gift for a loved one, BYREDO have come up with the genius idea of leaving the label of ‘Unnamed‘ completely blank – so you can call it whatever you like! Tapping in to the hot trend of personalisation, the bottle comes with a Letraset sheet of transfer letters to rub on, and really the only limit is your own imagination…
Ben Gorham, Founder and Creative Director of BYREDO, explained: ‘The names of the BYREDO fragrances often describe the origin of an idea, a thought that leads to a brief presented to the perfumer. With fragrance being completely subjective these names spark the imagination of the perfumer and finally the customer. They each experience the fragrance even before they smell the ingredients in the bottle. We still find it fascinating that people interpret our fragrances in so many ways.’

Ben continues, ‘To celebrate BYREDO’s 10 year anniversary we created an unnamed fragrance that allows our customers to choose a name meaningful to them, and customize the label of their bottle. This is our way of celebrating the notion and uniqueness of smell and an opportunity to thank our partners, retailers and staff as well as the loyal customers who have supported and grown BYREDO to what it is today.’
Of course we absolutely had to give ours an eponymous name…
And what of the scent itself? A blend of warm pink pepper and an icy cool gin accord, the shade of a pine forest evoked with iris roots blanketed by moss, rivulets of spice-sprinkled fruits trickling through verdant undergowth and underpinned by the soft trail of frosty woods.

Now you can even go online and create your own ad campaign to celebrate the launch of ‘your’ fragrance. What would yours be called, and who will you choose as the ‘face’…?

BYREDO Unnamed £90 for 50ml eau de parfum
At Liberty
Written by Suzy Nightingale