An in-depth, exclusive interview with Master Perfumer Olivier Cresp…

One of the perfumery world’s most distinguished figures, Master Perfumer Olivier Cresp has composed hundreds of your favourite creations, including Christian Dior’s Midnight Poison, Penhaligon’s Juniper Sling, Dolce & Gabbana Light Blue, Givenchy Gentleman and, of course, the utterly legendary Thierry Mugler Angel – a perfume which became all the more poignant this year with the passing of Manfred Thierry Mugler on 23 January.

Named a master perfumer in 2006, Cresp joined the Firmenich team in 1992 and was honoured with the title Chevalier des Arts et des Lettres from the French Ministry of Culture in 2012. In 2018 he was announced as the Fragrance Foundation’s 2018 Lifetime Achievement Perfumer Award recipient, and far from slowing down, he’s now launched his own fragrance house of AKRO with his daughter, Anais.

Suzy Nightingale recently had the privilege of sitting down with this paragon of perfumery and in an exclusive interview originally for our magazine, The Scented Letter (which you can also buy a gorgeous print copy of) and discovering exactly how he works…

 

When does your day start?

Olivier Cresp: I like to play tennis in the morning, then go to the beach in the afternoon… [laughs] No, seriously, I never really feel like I’m working because it’s my passion, that’s why I’m still working within Firmenich, and then my own projects with AKRO – that’s pure pleasure because we have no limits, we can dare. On a normal day, I get to the office around 9:30. I love that you’re interested in this! The other day I had someone filming me all day long, for a short video that will be edited down to three minutes. It’s interesting that people want to know how perfumers spend their days, now. The first thing I always do is talk to the other perfumers – ask how their evening was, have a coffee. Around 9:45 or 10am I open my laptop and then start working.

Where do you work?

I have a double job, in fact: working for them as Master Perfumer, based in Paris, and working for my own house, AKRO. I have assistants, FDMs (Fragrance Development Managers), sales teams, managers, any number of colleagues depending on the project.

How does your day break down? 

My office is open, so I have the FDMs come to see me, followed by the evaluators and the salespeople. After that some customers call me. A new thing is the number of Zoom and Teams online meetings we do throughout the day – a few years ago this just didn’t happen, but since lockdowns, it can be three hours a day of talking to colleagues through this connection. When I’m working on my laptop, I try to concentrate myself on the projects I have open at that time.

How many fragrances might you be working on at any one time?

In the past, when everything was done by hand, I could only work on eight or ten fragrances a day. Now, with computer technology, I can send fifty formulas a day, sending them all over the world. There are perhaps twenty projects I’m working on at once, sometimes more. I prioritise the fragrances by dates and even hours for deadlines. I can be fast. You have to be! Depending on how quick you are, you can win or lose a project. To work fast you must have the experience and use your time well. Instead of doing hundreds of experiments, like I did at the beginning of my career, I now only need to do four or five – then I know exactly what to move in my fragrance formulas and it just works.

Do you compose fragrances mostly in your head? Do you write by hand or use a computer?

It’s a good question – perfumers are like writers, some prefer handwriting or dictating, others like writing straight on a computer. Twenty-five, what, even thirty years ago now, I used to do everything by hand and my calculator. I’d handwrite the ingredients and work out the percentages and the price for them, because you have to know that. Those days are long gone. Now we have special programmes that work those bits out for you. When I’ve written my formula on my laptop I send it straight to the robot, the robot compounds about 80% of the formula. Then I have my assistants who weigh and compound the missing 20%. As soon as I get the idea for my fragrances, I know exactly what ingredients I want to use.

The next step for me is to discover the correct type or best quality for that fragrance. In two or three hours it’s fixed in my head. From that point I think about what else it needs to create the atmosphere I want, so I might think about what could create some smokiness or an animalic note, for example. Sometimes the idea is easy, but then it’s not easy to find the right molecules to match that smell in your head. I try to be figurative, to catch the profile of what I want. The other day I had to create the smell of a marshmallow. I’d never done that before really, but in two or three experiments I had it. I knew I wanted orange blossom, I used some violet and some rose-y elements, then some praline and vanilla to make it smell edible. It must be logical. It’s a chronological story, and then I’m never lost that way – it’s kind of a red thread I’m following.

 

 

What kind of other inspirations do you look for, during your day? 

I can be inspired by anything, but conversation is really important to me. I buy loads of magazines on all subjects, I really enjoy reading Figaro, but I get lots of feminine magazines especially. I also love walking, being in the forest, foraging, fishing, smelling the seaweed. I always carry blotters with me, so during the day I tend to jot down ideas on those, just in a few words.

Do you break for lunch – or eat at your desk? 

After meetings and working on those, I like to meet colleagues for lunch around midday to 1pm. We always go out because there’s no canteen or anywhere you can food in the office. Perhaps a few times a year if I’m in a hurry I grab a snack and eat that at my desk, but that’s not funny to me, I hate it. I could also go to my house for lunch, because my house isn’t far away, so that’s always a possibility. I might walk there and stay an hour, make myself some nice food, have a change of scenery, then I come back and feel revived by that.

After lunch, how long do you work for – and what will the afternoon be spent on?

I always feel more energetic in the afternoons than I do in the mornings – probably helped by the lunch, inspirational conversations with colleagues and simply the change of scenery – so I feel I can tackle more difficult things then.

What time do you go home? Is that the end of the day, for you? Do you continue to think about the fragrances when you get home?

In the past I used to stay until 9pm, when I was younger I’d work at least twelve hours a day, but I don’t do that any longer. So, let’s say after lunch, from around 2pm I usually stay in the office until 7:30pm minimum, then I go back to my house and do some sport. I never work at home, not ever, otherwise my head would explode. Well, okay, sometimes when I’m fed up, I take my laptop and work from home instead of the office, but on these occasions I’m with my wife and we stay maybe a week in Paris and a week in the South of France, where we have a nice flat.

Seeing the sea, the luminosity of the area – being in Cannes, visiting the islands, the harbour, watching the boats coming in and out – it gives me such inspiration. My nose doesn’t switch ‘off’ as such, but we’re not going around smelling things all the time as a perfumer, not in the same way as when we work, I think it would be impossible to have a life.

Do you need to be in a particular mood, to create?

Not especially, but I do need to feel energised I suppose, I must feel passionate about what I’m doing because otherwise what’s the point?

How long does it take from concept to finished fragrance, in general?

I mean my initial concept can be done in two or three hours, but how long it then takes to come out as a finished fragrance might be two or three years! Ideally, a year and a half is enough to create a great fragrance. You see you have to wait until the year after that to be on the market. There’s one project, I don’t want to say for whom [he chuckles], but I’ve been working on it for eleven years. And it’s still going on!

Do you listen to music while you work, and if so, what kind – pop, jazz, classical…?

No, I can only concentrate in one thing at a time when I’m working. So I couldn’t even read a book or magazine with the radio on in the background, for example, I don’t do that thing of watching TV while you’re on your phone and half reading something else… I do find most of the perfumers like to have music on the radio or stream it from their smart phone, but for me the key is to focus.

 

 

Is a visual moodboard of inspirational pictures / colours helpful for you to create?

More and more clients send me pictures to look through. Before, I’d be sent a few piles of pictures a year, in hardcopy. Now it’s mainly digital they can easily create a moodboard, it’s a visual language. To see on the screen what they want is useful. But often they can turn out the same. You know: it has to be strong but easy to wear, pleasing to the market, something different, long lasting, another unique fragrance…

When I’m gathering inspiration for myself, I read through all the magazines that I buy, I like to first of all flick through in about ten minutes to get an overview and see the colours, colours really drive me. I like to keep my eye in, see what people are interested in. Sometimes I then see these images again in moodboards clients then send me, because they often use images they’ve found in magazines, so I like to know the context. Sometimes the inspiration they send is really good, it helps give me ideas more quickly.

What is the most number of modifications you’ve ever had to do, on a fragrance? And the least?

Some just happen really quickly. Dolce & Gabbana Light Blue, for example, I did in forty experiments, but I have some that are painful – the longer you’re working on something I feel it’s the worst for creativity because you can get lost. I’m lost, the client is lost. The entire concept can change, the name, if it’s feminine or masculine in style, literally everything.

How many materials do you have at your fingertips, to work with? And how many tend to be in your regular palette?

Out of 1500 main ingredients I have access to – though it’s what we call a ‘living palette’ and that can always be added to – I’m usually working with the same 400. This means I don’t have to smell them all the time, which might sound strange to some people, but I know them so well I know all the outcomes and possibilities of them. It takes you ten years to get to know them that well – to see, to feel, to touch, then just to know.

How much of your day (or perhaps week) is spent on your own work – creating new accords, working with materials that may have been offered to you by the ingredients houses, to ‘store up’ and use for future finished creations?

I don’t have that time generally. The only trésor time I have, to do exactly what I want, is with AKRO. The thing is, I don’t get to actually smell materials all day, I don’t need to do that anymore to write a formula, I will only then smell them to create a big step in that formula or change it somehow. When we get new molecules or ingredients and extractions to smell, that is always exciting, because I don’t know them!

 Is there one fragrance you WISH you’d created, and why is it so special?

[Without hesitation] Shalimar. It’s what I’ve smelled in my family for years, I love the richness of the bergamot with the leather and vanilla, the benzoin. It’s magic! I created Champs-Elysés for Guerlain – with musk, mimosa, you know, very different. I loved it but it didn’t go so well. [He laughs] I created for them, anyway, and it was a great time. For a masculine, I’d loved to have created Dior’s Sauvage. Another all-time classic. What more can you ask for?

International Women’s Day – celebrating female founders of fragrance houses

Celebrating International Women’s Day, in previous years we’ve flagged up female perfumers who’ve shaped the scent world. For 2022 we wanted to give a particular high-five to some amazing women who’ve founded and continued to successfully run some of our favourite fragrance houses, during what has been one of the most challenging periods for retail – and the world! – in history.

So, let’s raise our glasses and support just some of these incredible and entrepreneurial women who strode their own paths in the world of perfume

 

Imogen Russon-Taylor – Kingdom Scotland
From a distinguished career in the aromatic world of Scotch whisky, Imogen founded Scotland’s first fragrance house. Using perfume to share old narratives in new ways, tapping into the rich stories associated with perfume and natural ingredients, she’s also inspired by the Arctic explorer and Scottish botanist Isobel Wylie Hutchison – a woman ahead of her time, whose own tale inspired one of the initial trio of fragrances, Albaura.

 

 

Kate Evans – Angela Flanders
‘I’ve inherited this incredible legacy and I want it to live on,’ Kate Evans explains, having been bequeathed the award-winning London perfumery her mother, Anglea Flanders founded. Angela was a fragrant phenomenon: an utterly incredible woman with a life-long passion for perfume, who was still working – and creating beautiful scents – into her eighth decade. A costume designer turned interior designer turned perfumer, she passed her knowledge of ingredients and exquisite sense of style to Kate, who proudly continues at their Columbia Road boutique.

 

 

Amanda Connock – Connock London
Born of a love and respect for ‘nature, native folklore and family’, Amanda’s parents supplied hare to find ingredients to the perfumer industry – growing up surrounded by the world of scent, ‘‘I would sit in Dad’s office while he worked and smell the different bottles of fragrance on his desk’ she remembers. Blending samples and making bath salts as a child progressed to earning a business degree. Only four years after joining the family company, sadly her father died, but Amanda’s perfume passion blossomed afresh within her own fragrance house.

 

 

Marina Barcenilla – AromAtom
Part perfumer, part Space Scientist, having won awards for her aponymously named perfume house; after completing her studies in Planetary Science and Astronomy at the University of London, Marina created the house of AromAtom, because ‘As a Planetary Scientist and Astrobiologist I have thought deeply about what kind of strange and alien experiences humans might have on another planet. As a Perfumer, I know that memories and olfaction are intrinsically linked, and I have always found it easier to express my deepest thoughts and emotions through fragrance…’

 

 

Tonya Kidd-Beggs – Stories Parfums
A full-time mother of four, with two boys and twin girls to keep her busy, Tonya’s family played a significant role in her scent story: the twins inspired the brand name, that Tonya explains, ‘…pays tribute to the stories that shape our lives, from pain to beauty and from struggle to freedom.’ Having been born into the heart of Northern Ireland’s ‘troubles’, herself, and struggling to come to terms with thinking about the future curated each blend personally as a testament to the power of fragrance in her own life; Tonya’s turned her fragrant story-telling into a successful business – an inspiration to us all.

 

 

Amy Christiansen Si-AhmedSana Jardin
A former social worker whose c.v. includes time with the Bill Clinton Foundation, the Robin Hood Foundation and the Cherie Blair Foundation; Amy set about ‘changing the world, one bottle of perfume at a time.’ Working with perfumer Carlos Benaïm, she sources ingredients via a women’s co-operative where, locally, they can now market orange flower water, candles made from flower wax, and compost made from the waste flowers.

 

 

Mona KattanKayali
Huda Beauty have been wowing the world for over a decade, building an empire that went from a humble beauty blog to a blockbusting makeup and beauty business. Believing ‘scent is our most transformative part of our beauty routine, It has the power to completely change how we feel’, Mona and sister, Huda, are American-born to Iraqi immigrants, both now running their businesses from Dubai, embracing diversity and often opening up about the bullying they faced in childhood. Truly inspirational.

 

 

 

Holly HutchinsonMemoize
On her seventh birthday, Holly was gifted her very first set of miniature perfumes. As her mother was ‘an avid collector of unusual scents’, perfumes were almost indelibly linked to scented snapshots of her childhood memories. Having joined a prestigious niche fragrance brand, after several years Holly says she ‘knew immediately’ what her own concept should be: sharing the emotionally evocative memories that launched her own fragrant career, while helping perfume-lovers explore their own scented memory banks.

 

 

Olivia da Costa  – Olfactive O
From Chelsea College of Art, Olivia went on to become fascinated by scent as a literary device in turn of the century novels, while then studying English Literature. The psychology of perfume led her to working her way up from shop assistant to buyer at John Lewis, and when a friend introduced her to a distinguished perfumer, the passion became reality in her personality led, story-telling scents.

 

 

Michelle FeeneyFloral Street
Following her time at the Estée Lauder Companies, then revolutionary tanning name St Tropez, the always enterprising Michelle Feeney unveiled a fragrance line ‘built on the streets of London’. With an ethos of sustainability, the vibrant fragrances celebrate florals in a so-modern way, and from a flagship Covent Garden boutique to huge success in Sephora, these bouquets are blooming.

 

 

Ruth Mastenbroek
Having discreetly created fragrances for many famous private clients, she made the famous Grapefruit candle for Jo Malone (which Jennifer Lopez loved so much, she bought 300 for her hotel room). The first perfumer to use advanced micro-encapsulation (in a scented bathrobe) she now has her own fabulous fragrances evoking treasured memories, perfectly balanced and captured forever.

 

 

Sarah McCartney4160 Tuesdays
Having written for LUSH for 14 years, Sarah studied essential oils, acquired a small kit of rare ingredients and made her first fragrance. She then wrote a novel about ‘a woman who makes perfume to remind people of a time when they felt happy’ and turned her hobby into a business. There are 4160 Tuesdays in the average lifetime, and Sarah squeezes the scented juice out of every single one.

 

 

Emmanuelle MoeglinExperimental Perfume Club
Completing her extensive training at the French perfumery school of ISIPCA, Emanuelle worked as a Scent Design Manager for various global fragrance brands, then become an independent perfumer based in London. Wanting to make the fragrance world more inclusive, she runs incredibly popular workshops which led to her own line of exceptionally exciting scents, including kits to make your own.

 

 

Rebecca RoseTo the Fairest
Inspired by storytelling and female strength, Rebecca first explored perfume via treasured vials from her grandmother. Later, still scent-obsessed, meeting fragrance expert Lizzie Ostrum encouraged her to launch her own company. Dedicated to giving back, Rebecca donates funds to charities, including a horticultural project working with vulnerable people; and during the pandemic, Head to Toe, who support people receiving mental health, community and social care.

 

 

Nancy Meiland
Apprenticed to one of the UK’s experts in custom perfumery, Nancy began her career creating bespoke fragrances, she took her dream and made it reality – all the while, dividing her time between town and country and raising a family. Now with her own artisanal line, she has the knack of conjuring emotional responses with lyrical fragrances that are contemplative yet so effortlessly sophisticated.

 

Whichever of their fragrances you choose to explore, you will be amplifying and applauding the hard work and bravery of these female founders, every single time you spritz…

By Suzy Nightingale

You’re invited to an exclusive shopping evening with us at JOVOY Mayfair

We are so, so delighted to be able to welcome you back for a wonderful, celebratory ‘in real life’ shopping event at JOVOY’s flagship Mayfair store.

Date: 18th November 2021

Time: 6-8pm

Ticket price: £25 (redeemable against purchase)

When it comes to choosing perfume – for ourselves or as a gift – there is nothing like spritzing and sniffing in person. JOVOY Mayfair is the perfect place for this: a stunning, spacious store showcasing many of the most exciting fragrance names around, from Fragrance du Bois through to BDK Parfums, Eight & Bob to Clive Christian, Ella K to Jovoy’s own divine creations. (Everything crossed – as per usual, in these times – we’re HOPING to have founders of some of those brands present on the night.)

But oh, do we have some treats in store at this special evening…

• A gorgeous goodie bag to take home to include an 80g Jovoy candle and Sarah Colton’s book Bad Girls Perfume: Tips and Tales

• Exclusive gifts with purchase from some of the fragrance names

• Be first to smell JUST-LAUNCHED fragrances from Jovoy and Jeroboam

• Experience the exciting immersive fragrance exhibition, ‘The Perfumus Affair’, now installed at Jovoy

In order to keep the experience intimate and safe, we will be limiting numbers to just 40 over the evening – so be sure to book your space FAST as we know this event will be super-popular.

NB We are asking guests to take a lateral flow test not more than 24 hours before the event, as indication of negative COVID status. Please upload the results to the NHS website or app.

Just click below to book via Eventbrite – or click here

 

 

 

 

Merchant of Venice: your NEW online personal shopper!

Have you ever wanted your own personal perfume shopper? Well now, The Merchant of Venice is offering you the experience from the comfort of your own home…

While we’d dearly love to be sauntering through the heart-stoppingly beautiful streets of Venice and sniffing the perfume wares in person – as we did on our magnicent trip to the birthplace of fine perfumery – The merchant of Venice has come up with a cunning way to bring us the luxury of a one-to-one expert scent consultation, but all without having to leave your own sofa.

 

 

During these strange days, it can be difficult to know where to begin when searching for a new scent, and so The Merchant of Venice want to offer ‘…a new type of sensory experience’ with which to ‘re-establish a human contact’ with customers, thanks to its highly professional consultants being made available via a virtual online personal shopping experience.

For those of you who have yet to try the sumptuous, historically inspred (yet thoroughly contemporary) scents, you can have a gander at our page dedicated to the history of The Merchant of Venice perfumes; but what you really need to know is this:

When the princess Teodora Ducas – daughter of the Emperor of Byzantium – married the Doge Domenico Selvo in 1060, it can be said the grand Venetian tradition of perfumery (and the accompanying products with which the royal court liked to adorn themselves) truly began. So when you experience a fragrance from The Merchant of Venice – it’s a nod to the very history of perfumery itself…

During your navigation of The Merchant of Venice website, they tell us, you will be able to ‘interact with specialists in a sophisticated presentation of the collections’ that will guide you in your choice of the perfect perfumes for you to try. So, from your home, you can ‘take advantage of a private, tailor-made and highly professional service as in The Merchant of Venice boutiques.’

We have had the great privilege of visiting The Merchant of Venice boutiques, and they are beyond expectations – each unique in character and stunningly presented (as are the perfumes, themselves).

During your online personal shopper consultation, you will have each fragrance thoroughly described, using its olfactory notes. But much more than that, your personal shopper will listen to your exact requirements, and give personalised advice ‘…to find the essence that best suits the personality of each person. A dynamic that has been refined over the years also thanks to the experience at the Perfume Museum at Palazzo Mocenigo in Venice’

 

 

And oh, when we can travel again, we urge you to visit the Palazzo Mocenigo – it’s the most incredible collection of perfume history we’ve ever seen – from the thousands of historic perfume bottles, to the imaculate reconstruction of a 16th Century perfumer’s workshop.

Back to the present day, meanwhile, the traditions continue. ‘The ability to describe the history and origin of raw materials is the basis and the starting point for communicating the great passion and history that lies behind each creation,’ The Merchant of Venice explains, and the first personal shopper to assist you will be Christian Waas.

‘He comes from a family of perfumers and has collaborated with several international perfumery houses’ they continue, and apart from his fluency in English and German, Christian was chosen for ‘his ability to combine in-depth knowledge of perfume with sales expertise, together with his passion for history and culture,’ and his inate ability to present this to you in an exciting, engaging way.

The service will be active from mid-October through an online booking at themerchantofvenice.com

What on earth would princess Teodora Ducas have made of the fact that, 960 years since her marriage, future fragrance lovers around the world would be booking personal perfume consultations via a little magic screen they can keep in their pockets? It would surely have blown her mind. But the fact we still hanker after the magnificent scents made in Venice? We have a hunch she wouldn’t have been very surprised…

By Suzy Nightingale

Wet Dog: a malodorous mystery solved by perfumer Christophe Laudamiel

We’re currently loving exploring ScentCulture.tube – a website offering ‘an incisive look at a research project that reveals the secrets of creative practice in perfumery.’ So how do perfumers solve a mysterious scent mystery when working on their composition?

‘In most cases, a perfume is meant to be a pleasurable odour,’ the ScentCulture piece begins, ‘Technically, it is a mixture of essential oils, aroma compounds, and solvents used to provide an agreeable scent. Yet, the process is more complex than often explained.’

 

 

In a fascinating film called Wet Dog: Chasing the Villain, offering a unique insight into (okay, we’re calling it) one of the most inventive and brilliant perfumers working today; we get to see how Christophe Laudamiel works with raw materials and traces the mysterious presence of sudden appearance that’s certainly less than ‘pleasurable’…

Together with fellow perfumer Christoph Hornetz, during the development of ‘a jewel-like perfume’, they suddenly discover ‘…an unpleasant facet, an annoying animalic note. Laudamiel calls it a “wet dog” that only appears after some delay. The two perfumers are puzzled. The phenomenon seems to be really special, if also undesired. They investigate the composition, ingredient by ingredient. In the end, the detective search for malodor delivered a suspect for which Christoph Hornetz had noticed the same unexpected effect in other previous instances.’

 

 

We wont spoiler it for you, but the chemical compound they trace it to is actually often described as ‘tropical coconut, tonka bean and tobacco’. So how do we get from delicious to dawg? The clip linked above tells the detective story of that puzzling perfume mystery…

Written by Suzy Nightingale

A peek inside Penhaligon’s Covent Garden home

Penhaligon’s opened their very first boutique in London’s fashionable Jermyn Street in1872 and have since gone on to open locations spanning the globe – you can read all about their fascinating history on our page dedicated to Penhaligon’s.

Instead of merely reproducing the same look in each store, Penhaligon’s work with the history and location of each building, making sure to reflect differing aspects and using unique materials and interior decor for every single one. And now, we’re delighted to take a sneak peek into their newly refurbished home in Covent Garden’s Wellington Street...

And you know, it really is just like walking into a home – albeit that of a fragrance fanatic! – with rich, gleaming wood floors, fixtures and finishes, and a supremely elegant style to the architecture. The space feels airy, yet with enough intimacy to ccomfortably explore the scents arrayed on the walls and a magnificent central display table.

We think there’s a Gerogian-meets-contemporary vibe to the whole store – clean lines preventing clutter, and allowing the eye (and nose) to rest on everything there is to explore. And with the ever-gowing range of family members in the Penhaligon’s fragrance wardrobe, you can be sure there’s something fo all tastes – from the more modern scents of recent years in the Portraits collection, right through to the vintage archival fragrances they made their name by, and have made British perfumery famous for generations.

Many Penhaligon’s store offer private Fragrance Profiling appointments, including Wellignton Street, where you will be asked a series of questions to match you to the perfect scent – a service they now offer online, too, for those not able to get to boutique – something many couples like to experience for their wedding fragrances, or to find a great gift for a loved one or mark a special occasion.

We love visiting perfumeries who make an effort to dress their spaces differently – gone are the days when everyone wanted idetikit, could-be-anywhere boutiques; and it’s always lovely to have a relaxed atmosphere to soak up the scents, don’t you agree?

Penhaligon’s: 41 Wellington Street, Covent Garden, London, WC2E 7BN

By Suzy Nightingale

The scent of spring at Les Senteurs

The beautiful Les Senteurs Belgravia boutique is currently bursting with blossoms – swagged with the most stunning flowers (currently ‘spraying’ forth from a huge perfume bottle outside!) and drawing Instagram selfie-hunters and scent lovers the world over.

There, they regularly host Meet The Perfumers events, allowing guests to discover some of their most unique and captivating houses in a truly privilleged way – by meeting the very people who founded the brands, and the perfumers who create their scents (often the founders and perfumers being one and the same in niche, artisanal fragrance houses!)

We were honoured to be invited to their most recent meet-and-greet, to hear first hand how the houses were launched, and the inspiration behind their fragrances, on this occasion Jeroen Oude Sogtoen and perfumer Frederik Dalman of Mona di Orio, Margaret Mangan and perfumer Meabh McCurtin of Cloon Keen, and Sylvaine Delacourte of Sylvaine Delacourte Paris (formerly Creative Director with Guerlain).

The discussion ranged from asking the brands how they began, ‘what is niche now?’ and ‘what does luxury mean in perfume?’ through to smelling some of their incredible creations – all displayed on the large, tiered table at the front of the shop (kind of a ‘lazy Susan’ for scent, which we desperately wish we owned!)

With spring very much in the air, we couldn’t resist also asking them what smells instantly mean spring for some of them…

The wonderful young Irish perfumer, Meabh, immediately replied, “Wisteria! It’s just everywhere this time of year and I love it’, and when we asked her to explain what it smells like to her… ‘Creamy, spicy, with a definite warmth at the centre. There’s something about that smell that just makes me feel happy, it’s a comforting scent. And of course it looks so cheering when everything else is a bit grey.’

For Sylvaine, her favourite scent of spring also revealed the next note to be explored in her forthcoming new collection of fragrances – each collection focusing on one main ingredient and exploring the incredibly differing characters that can be coaxed from that starting point. ‘For me it has to be orange blossom. It reminds me of being in Morocco when it’s everywhere in the air, in your food… I have four candles coming, one for each season, and for spring of course I chose orange blossom for those happy memories.’

Indeed, Sylvaine loves orange blossom so much she revealed it will be that next raw material she works with. ‘One of my perfumes will be leather with orange blossom… I cannot wait for you to try it, to see how different it can be.’ And for the future, Sylvaine will be experimenting by working on something entirely different… ‘I want to to use a note a don’t like. I wont say what it is now. I don’t hate it – for me that would be impossible – but I really don’t like it. I want to challenge myself!’

These events are a complete privillege to attend – there’s nothing quite like hearing directly from the perfumer and the founders of a house to get a more complete understanding – and new found love – for their work, and what they’re trying to accomplish.

Even when the perfumers aren’t there, it’s always worth making a trip to Les Senteurs, because (as all the houses noted) nothing competes with talking to experts in perfumery – like the incomparable James Craven, the scent archivist of Les Senteurs – if you’re looking to learn more about perfume, or just to try a new scent for spring. You really couldn’t be in better hands…

Les Senteurs, 71 Elizabeth St, Belgravia, London SW1W 9PJ

By Suzy Nightingale

A nose around Jovoy Mayfair – niche fragrance heaven!

It’s coming up for Jovoy Mayfair‘s first birthday, so what better time to celebrate their arrival in the UK than by having a nose around, seeing what’s new, and thanking heaven for this niche haven in the heart of London…?

(PS: Our VIP Club Members are being offered a generous 15% discount at Jovoy between until 24th October 2018click here see how to claim this exclusive offer, though you’ll have to use your V.I.P. log-in to view it.

The opening of Jovoy on Mayfair’s Conduit Street in 2017 was definitely a cause for corks popping. Those of you lucky enough to go scent shopping in Paris will surely have come across Jovoy there – it opened in 2006 on the rue Castiglione – where it proved a game-changer in fragrance retail: a destination for perfumistas (from around the world, nowadays) showcasing perfume houses which had, until then, been largely unavailable.

Jovoy was the ‘baby’ of François Hénin, who previously worked exploring the olfactive riches of Vietnam, distilling raw ingredients for the perfume trade. François had his finger on the quickening pulse of the fragrance world, sensing a shift away from the ‘signature scents’ and more traditional, classic houses Parisians had tended to wear in the past.

One of the things we love best about Jovoy Mayfair is the ‘staff picks’ wall – think of it a little like those windows and display shelves in bookshops where the knowledgable staff pick out new and unusual things they think you’ll love. It’s such a great place to start sniffing, especially if you’re a little nervous about walking into a niche boutique for the first time (or simply don’t know where to begin!)

Jovoy are also happy to decant some of your favourite new finds into small sample bottles, so you can try them at home and properly get to know them – a fantastic service that we’re sure means many come back to buy the full size.

Here’s a few new scents you may find there, currently…

Jovoy say: ‘The latest perfume from Arte Profumi explores vetiver. Itself a highly prized and valuable raw material, Sine Tempore uses two different vetiver extractions (Haiti and Java) along with subtle does of lime and cardamom to shoot the root through with an insistent and citric, green note.’

Arte Profumi Sine Tempore £215 for 100l eau de parfum

 

Jovoy say: ‘Hoja de Cuba is another in Berdoues’ series of Grand Crus perfumes, one that takes its cues (as the title insists) from the streets of Havana, the tobacco fields and the Cuban cigars so synonymous with them. A blend of tobacco from Turkey, allspice from Jamaica and vetiver from Haiti.’

Berdoues Hoja de Cuba £67 for 100ml eau de parfum

Jovoy say: ‘Rock ‘N’ Rouge is a game of looks exchanged between a ballerina and a member of the audience. Temptation pierces through the gloom in the theatre and Eros shoots his keenest arrow. Desire cuts across the stage and rolls like a thousand fiery marbles out towards the theatre stalls. There, in the glare of the first change in the lights, the star’s eyes set fire to those of the man who observes. And, as though by magic, all the rest of the audience disappears. He and she are the only ones who remain, without knowing each other, without ever touching. United by seduction, they are unconscious protagonists of a feline pas de deux, charged with electricity.’

THoO Rock ‘n’ Rouge £220 for 75ml eau de parfum

Did you know Jovoy also have their own amaaaazing candles (presented in glass domes within a scarlet red vintage style hatbox affair? Well now you can also get them in a customisable box: choose four fragrances (making 64 possible combinations). ‘Create your own candle set choosing one or several fragrances among the four classic candles by Jovoy: Ambre 1er, Datcha, Gardez-Moi and Marron. Each black coffret case is populated of four 80g red candles, each with approx 20 hours of diffusion. The hardest part will be to choose how many of each.’

Jovoy Custom Candle Set £80 for 4 x 80g

While we touched on the subject of nerves earlier, let’s be real about this. Not everyone feels confident about striding in to a ritzy scent shop. We’ve spoken to lots of our loyal readers and even VIP Club Members who still can feel a bit dubious about going in any fragrance shop alone.

Rest assured, Jovoy Mayfair excel at making you feel comfortable – there’s zero pressure, they’re happy to let you browse or give advice where required, and there are pots of blotters and pencils dotted all over the place, to encourage spitzing (and of course writing the name of the fragrance on the blotter so you don’t shove it in your bag and forget which it was, later… You all do this, don’t you? *waggles eyebrows*)

Downstairs, there’s a comfy sofa for relaxed wrist-sniffing situations, and a more private ‘frgarance fitting’ experience should you wish, as well as a fragrance dispensing machine and exhibits of rare (and sometimes priceless!) perfumes to make your jaw drop.

We’ve hosted several events at Jovoy since they opened, including a remarkable alcohol and fragrance pairing evening (which was every bit as wonderful as that sounds) and, most recently, our co-founder Jo Fairley interviewing maverick perfumer Geza Schoen about his Beautiful Mind Series fragrances. Sp, do keep an eye on our Events page to join us on another occasion.

Incidently, Jovoy have their very own Private Label fragrance range – for Jovoy is actually a revived and re-imagined fragrance house that once scented the bohemian A-List of 1920s Parisian bohemians. You can read about the history of Jovoy on our page dedicated to them.

In the meantime, we encourage you to venture forth into independent fragrance retailers and see an array of scents you’d never even dreamed existed! rom Neela Vermeire to Atelier Flou, L’Essence du Bois to Olfactive Studio, Jacques Fath to Perfumer du Monde, via Volnay, Jeroboam, Aedes de Venustus, Eight & Bob, Masque Milano and so many more (with a growing number of store exclusives, too).

Jovoy Mayfair 21 Conduit Street, London W1S 2XP

Written by Suzy Nightingale

Meet the chef who's cooking with scent in Soho…

Food and fragrance have long been linked – anyone who’s had a cold will attest to the fact that even the most delicious dish becomes less appetising, because your sense of smell is impaired. But for Michelin-trained chef Pratap Chahal, having already worked with some of the greatest names around, including Gordon Ramsey; it was reading natural perfumer Mandy Aftel‘s books that truly inspired him to delve further into the world of fragrant ingredients.

It was a natural fit to collaborate with us at The Perfume Society to create exclusive Scented Suppers for our subscribers – including one for Mandy herself, when she visited the UK last year, and oh, how those fragrantly inspired dishes will linger long in the minds of all who attended. But now, both Pratap and Mandy are taking their scented adventures even further…

Launching in September 2017 in the heart of Soho, Pratap’s finally opening the restaurant he’s always dreamed of – the rather vividly named, ‘Flavour Bastard‘ is to be a journey of flavours, using all the techniques he’s spent years researching and perfecting.

The restaurant, located on Frith Street, is founded by renowned restaurateur Vic Singh collaborating with Pratap, and we predict it will be seducing the senses and blowing the minds of foodies, if the menus are anything to go by. Have a napkin handy, as we are literally drooling just reading them…

Featuring a wide selection of ‘tiny’ and ‘small’ plates designed to be shared (tapas style) or doubled-up to ‘large’ for a main – everything sounds delectable, and so reasonably priced, too! Tiny plates – all under £5 – will include a white lentil, chorizo and pecorino doughnut and steamed rice cake with house kimchi, sesame and assam. Small plates – under £8 – have such delights as miso and mango glazed aubergine with peanut crumble; a ‘clouds of curds’ with pickled chilli; steak tartare with tamarind, chilli and garlic; and tandoori fried chicken. The restaurant’s large plate menu – everything under £15 – offers diners the option of super-sizing any of the smaller plates.

Pratap’s star is definitely rising – he’s recently been featured on the BBC series, Nadiya’s British Food Adventure, with Great British Bake Off winner Nadiya Hussain visiting Pratap at home to talk about cooking with ‘perfume’ and tasting some of his fabulous creations.

Meanwhile, Mandy Aftel has just published her latest book – The Art of Flavor – and is set to inspire even more home-cooks and chefs around the world with her groundbreaking use of uniquely delicious ingredients and game-changing techniques of extracting every drop of flavour in your food.

Mandy says: ‘I wrote The Art of Flavor with my dear friend the 2-Michelin-star chef Daniel Patterson. We teach cooks at all levels how to rely on their senses–not recipes–when making a meal, arguably making this the last cookbook you’ll ever need. From historical examples to the scientific underpinnings to pragmatic rules & phrases, we help home cooks understand better how to achieve the flavours they want.’

We cannot wait to taste for ourselves – both the menu at Pratap’s new restaurant, and the recipes in Mandy’s new book. Scent so good… you can eat it? Tuck in!
Written by Suzy Nightingale

Our Modern Lives – 4160 Tuesdays new (natural and anti-allergenic) scents for body and space…

Amidst the chaos of modern-day life, there are times (now, more than ever) we need to take some time back for ourselves. However we choose to do this, Our Modern Lives is a completely new range of fragrances made by purveyors of quirky, indie scents we know and love already – 4160 Tuesdays.
Founder and perfumer, Sarah McCartney has been a long-time yoga teacher alongside her fragrant commitments, and initially created five yoga-room fragrances for own use. With weekly requests from perfume lovers who wanted all natural fragrances or from people allergic to certain ingredients commonly found in the majority of ranges, Sarah came to realise that something had to be done – and that she was the someone to make it happen…
Sarah McCartney: ‘Every week we’re asked for two things: 100% natural fragrances, and safe scents with no allergens. People often imagine they can have both in the same bottle, or that one implies that you get the other. It’s not that simple’ Sarah laughs wryly – a point she has often made but that’s seemingly quite difficult to get through to people.
And the reason perfumers can’t just use all “natural” ingredients and make them entirely safe for people to wear on their skin? ‘The issue is that nature is naughty – there are allergens in most essential oils, including jasmine, rose, lavender, all citrus fruits and the spices – which means that natural fragrance has to be handled really carefully to be safe, to be legal and still to smell great.’
For Our Modern Lives, Sarah created seven 100% natural fragrances, ‘We’re using all our experience to make these complex blends beautiful and safe,’ and two 100% synthetic fragrances with no allergens. ‘Here we’re choosing simple blends of molecular compounds to create soft, smooth, long-lasting sensual fragrances.’

The Naturals:

Red – Harvest – Gratitude: A sense of security, nature’s bounty, reaping what we sow. For us it feels like a rich red berry in colour. Materials include: hay absolute, Turkish rose absolute, raspberry leaf absolute, oakwood CO2 extract, hazelnut CO2 extract, labdanum, wine essential oil, davana essential oil, pink peppercorn C)2 absolute.
Orange – Sunset – Peace: A sense of serenity as the sun goes down, lighting up the sky in shades of blood orange, Materials include: neroli essential oil, Honeybush CO2 extract, vanilla absolute, cocoa absolute, peach natural liquid, bran absolute, rose geranium essential oil, Virginian cedarwood essential oil.
Yellow – Sunrise – Hope: A sense of vitality, but because it’s early we’ve added in a dash of coffee for a touch of real life. Materials include: lemon petitgrain, fennel, cardamon, clementine, yellow mandarin, blood orange and sweet orange essential oils, coffee absolute, narcissus absolute and cabreuva essential oil.

Green – Leaf – New: A sense of revival. The smell of spring when green shoots appear from the cold and dark. Materials include: jasmine tea CO2 extract, green mandarin essential oil, Calabrian bergamot essential oil, cucumber natural liquid, bergamot mint essential oil and spinach absolute.

Aquamarine – Waves/WiFi – Clarity: A sense of connection. The colour of the clear warm sea, and sharp hit of citrus and deep seaweed. Materials include: white grapefruit and rosemary essential oils, olive fruit CO2 extract, jasmine sambac absolute, blue hemlock essential oil, organic English lavender essential oil, seaweed absolute.
Blue Screen/Blue Horizon – Perspective : A sense of balance. We spend too much time looking at screens, not enough at the horizon. This is a scent to help you meditate. Materials include frankincense essential oil, lavender absolute, vetivert absolute, eucalyptus mint essential oil, patchouli essential oil, hyacinth absolute, organic English lavender essential oil.

Indigo – Into the Night: A sense of the infinite. A 3a.m. scent of total darkness, when night feels endless. Materials include: Cognac absolute, black tea CO2 extract, osmanthus absolute, Atlas cedarwood essential oil, jasmine sambac absolute, labdanum absolute, rum CO2 extract.

The Synthetics:

OML α – a soft, mildly ambery woodsy fragrance that really lasts well, made with seven synthetic materials, completely clear in colour. Some of the beautiful aroma molecules we use here are more expensive than most naturals.
OML β – even softer and smoother and very long lasting. We chose to make OML β with materials which are widely used in perfumery, including costly niche fragrances, but they are out of patent so their prices have fallen. We wanted to make a really good, affordable fragrance, so here you are.
We’re sure these fragrances are going to be very popular indeed – not only for people who prefer all-natural products, those allergic to many commonly used perfumery materials – but for anyone seeking serenity through scent. Because these are not simply “diet” versions of “proper” perfumes – Our Modern Lives perfumes smell glorious first and foremost, and just happen to be entirely wearable by absolutely anyone who loves perfume – no matter what their concerns are. We’d call that a win-win!
Currently, Sarah McCartney is following the same successful IndieGoGo launch route for Our Modern Lives that she has followed for previous perfumed projects. A “crowdfunding” website, it allows small and indie businesses to directly receive funding from individual consumers interested in supporting them. A sliding scale of investment opportunities with benefits attached to them range from £15 (for a scented, hand-stitched eye mask) to £850 for a completely bespoke, all-natural perfume. In between, investors can plump for try-me or full sizes of specific scents at less than the eventual RRP.
Those interested in learning more and wanting to purchase the scents themselves should assume the Perfumista Position (fingers on buttons, ever ready to spritz or order more to try!) and head to Our Modern Lives IndieGoGo page
Written by Suzy Nightingale