Glorious NEW Garden-Inspired Scents from Santa Maria Novella

In our just-published (and rather gorgeous, though we do say so ourselves) Perfumer’s Garden issue of The Scented Letter magazine, the focus was flower-filled gardens. Because isn’t summer all about flowers? It is for every perfume-lover and perfumer that we know.

Coinciding with the opening of a new outdoor space at the Palace of Versailles (below), our themed issue talks to green-fingered perfumers, shares recommendations for scented plants for your garden and showcases a round-up of glorious modern florals, for the home and for the skin, that evoke gardens or greenhouses – a major trend in perfume and home fragrances, right now.



You can purchase a stunning print copy here (definitely one to keep on the coffee table!) but do also make sure you are signed up to have the free electronic version delivered to your inbox!




We are thrilled to see this garden vibe blossoming across new launches still hitting our desks (our noses aren’t always on the pulse-point of perfumery!) and although this exciting collection from Officina Profumo Farmaceutica di Santa Maria Novella was too late launching to include in our issue, we wanted to share it with you here, as it SO PERFECTLY fits the Perfumer’s Garden theme!

‘Each of our Eau de Parfums expresses a close harmony between the most precious perfumery ingredients. A deep expertise in crafting and combining olfactory notes, and the desire to write the new chapter of a unique heritage. Discover the intimate and powerful homage to the flower and symbol of Florence with L’Iris Eau de Parfum. Discover the most bizarre and fascinating flower and fruit varieties. Immerse yourself in a world of treasures and discoveries, that are expressed through the olfactory senses…’

With the brand celebrating over 800 years of heritage, research and tradition – Santa Maria Novella presents this new collection comprising four Eaux de Parfum – L’Iris, Bizzarria, Gelsomino, and Magnolia – which inspired the Florentine Maison to trace the roots of different flower and plant varieties to produce the beautiful collection.




‘“I Giardini Medicei” is a collection that epitomises the quintessential roots of Officina, starting from its very own, most intimate spirit. And for doing so, it chooses perfumery art as the means of its expression. The most direct of all art forms, that directly envelops the fortunate “visitor” of this splendid and audacious realm.’ Inspired by the stunning Medicean Villas, they beckon us forth to step into the garden and smell these…



L’Iris (£160.00, 50ml) – ‘The Officina’s very first Eau de Parfum which debuted in spring 2022 earns its place in the ‘I Giardini Medicei; collection. L’Iris Eau de Parfum will now be available in the exclusive double-bottom illustrated box of the collection. The iris flower connects many cultures, it has been a potent symbol of protection since ancient Greece. It carries many names, too: iris, lily, gaggiolo…’



Bizzaria (£160.00, 50ml) – ‘An original, unexpected Eau de Parfum that pairs the Hesperides traits with resounding notes of Cedarwood. Bizaaria is the most peculiar citrus tree of all: lemon, bitter orgaqn and etrog.’



Gelsomino (£160.00, 50ml) – ‘Strong notes of Jasmine, this is a floral, woody and spicy scent.’




Magnolia (£160.00, 50ml) – ‘Magnolia Eau de Parfum embraces all the characteristics of the tree that defied time into a powerful olfactory landscape. Notes of white rose and geranium, it confers a multi-layered depth with the heart of magnolia grandiflora paired with the absolutes of magnolia champaca…’.


Written by Suzy Nightingale