perfume magazine Archives - The Perfume Society

Happy Birthday Chanel! N°5 – 100 years of celebrity

We’re ready to celebrate in more ways than one, not the least by saying Happy Birthday, Chanel. Incredibly, N°5 is celebrating 100 years of being adored by celebrities and fragrance fans the world over. We urge you to join in by spritzing some, now, while watching the fragrantly-themed full-length film and resting your eyes on gorgeousness awhile…

‘Its name is universally renowned. Its wake, a revolution. Its bottle, an unmatched masterpiece,’ says Chanel. ‘Created in 1921, N°5 is the best-known perfume in the world. The new episode of Inside CHANEL looks back over 100 years of celebrity.’

Delving deeply into just what makes it so enduringly special, Chanel explains that:

‘From the start, N°5 threw habits and conventions to the wind. At the beginning of the 1920s, Gabrielle Chanel had already changed people’s views on fashion by suggesting a new allure. Her first perfume is consistent with her pioneering designs, simple yet well thought through. Revolutionary in its composition, N°5 is also the first perfume imagined by a woman for women.’

N°5 has spawned many iconic scent memories over the decades, ‘Whether it be Marilyn Monroe turning it into a myth by confessing she only wore a few drops in bed, or Andy Warhol screen printing it as a pop art icon.’ And did you know – N°5 was the perfume to be advertised on TV!

The visual images accompanying N°5 have always been swoonsome, too (just cast your eyes around this page for proof) – inspiring some of the greatest names in photography and cinematography — including Helmut Newton, Irving Penn, Ridley Scott, Jean-Paul Goude or Baz Luhrmann — and has truly ‘become a visual symbol that has never lost touch with the contemporary creative scene.’

The muses have been meticulously chose over these years as well – only those women who can emody the character of the fragrance without overshadowing it, such as Catherine Deneuve, Carole Bouquet, Nicole Kidman or (current ‘face’) Marion Cotillard have been ‘…among the ambassadresses who, by their spirit and modernity, lift N°5 into the eternal feminine pantheon for posterity.’

From being included in museum exhibitions to countless scent memries we all share, we certainly agree that ‘It is a perfume which, like a coat of invisible armor, gives the strength to face life. Backed with its 100 years of celebrity, N°5 will always be one step ahead.’ That’s why we chose to continue the celebrations, while asking trend forecasters and fragrance experts how they think Chanel N°5 will sashay forth in the next 100 years – with a stunning spread in the just-published Perfume’s Bright Future issue of The Scented Letter Magazine.

VIP Subscribers can view online for free, or you can purchase glossy print copies, here, and International readers can buy a year-long online subscription, here.

However you choose to celebrate, we feel it’s time to spray on N°5 with abandon and shake our fragrant tail feathers as we look to our own futures with an increasing sense of joy…

By Suzy Nightingale

Left it too late? Last-minute gift ideas

That moment of mounting panic when you suddenly realise… you’ve left it too late to present them with a gift! Uh-oh. But hey, it’s okay – whether you’ve dropped the ball for Valentines day, an anniversary, birthday or any special occasion you absolutely meant to remember: we have the scent solutions!

Here are some ideas that you can ‘gift’ your recipient with immediately, no postage required – simply write them a lovely card and explain you’ve treated them to one of the following (with fragrant swag to follow). If they love to smell great, we guarantee they’ll be delighted…

Simply tick the ‘this is a gift’ box and give 365 days of fabulous fragrant activities with our Perfume Society VIP Cub Subscription for only £25, and they’ll receive the following exclusive benefits:

• Six issues a year of our online/downloadable digital magazine The Scented Letter – (virtually) the only publication in the world devoted to all things fragrant…

• Exclusive competitions with fab fragrant prizes – including bottles signed by perfumers.

• Early access to tickets for all our events – meet with leading ‘noses’ and key figures from the perfume world, attend in-store events, workshops, etc. (Our VIPs are first to hear about these.)

• A special member’s discount on our Perfume Society Discovery Boxes (normally £19 – but £15 to our VIPs)

• Plus choose a FREE Discovery Box when you sign up (so they’ll get an actual present to look forward to)

For people who love print (we must admit to being partial – for longer features, especially), give them a year of fragrant reading with a Scented Letter magazine Print Subscription for £75. This multi-award-winning publication has been described as a ‘must-read’ by industry insiders and perfume-lovers, so we are delighted that in addition to our digital magazine we can now offer this print subscription of The Scented Letter, delivered to your door and starting with the current edition. (For autumn 2017, we look at Fashion, Fabric + Fragrance.)

Appearing six times a year this utterly beautiful magazine, featuring at least 60 pages on perfume news, features and much more is bound to take you ever-deeper into the scented world. Click here for a sneak-peak at our taster issue!

In addition, we feature all the breaking scent news, interviews with ‘noses’ and other creators, alongside fragrant features by leading fragrance writers – from Thomas Dunckley (The Perfume Candy Boy) to Persolaise, via Viola Levy and our Senior Writer Suzy Nightingale. (If you’ve signed up as a subscriber, you will continue to receive access to the complimentary e-zine version.)

NB We are able to ship The Scented Letter overseas; please contact us for prices here

Who doesn’t like filling out some kind of personality questionaire? There are now a great selection of Scent-matching Personality Tests you can take for FREE online or in-store, so get them to do the quiz now and offer to buy a bottle later. Genius!

Molton Brown invite you to ‘Embark on an illuminating journey to discover the ideal match for your unique self.’ The profiling system, was created in tandem with trend forecasting and innovation agency The Future Laboratory, and you instinctively choose from a series of images, at the end of which you’ll discover which ‘psychological perfume profile’ you match. Everyone we know who’s tried it has found it an incredible experience, and it’s brilliant at selecting scents you may easily have overlooked yourself.

Penhaligon’s offer a visual feast to explore while answering simple questions, all illustrated in their delightfully quirky and so-iconic way, with prompts to choose between textures, places to visit and favourite thirst-quenchers. It’s fun and quick to answer the test, and somehow they really do expertly pinpoint your perfume personality type. At the end you’ll be presented with a selection of samples to choose from, which you can either purchase online or pop into a store to smell, before splashing out for a full bottle.

Experimental Perfume Club are brilliant at taking the worry out of picking a new perfume, and their recently launched LAYERS Lab in Selfridges features a fantastically acurate in-store app that allows you to create your own bespoke perfume! We wrote about the concept in more detail here, but basically, the LAYERS App asks questions before recommending 3 possible formulae. You can either choose from the selection or customise the fragrance further with the help of their Fragrance Curator. Once you choose your final blend, your unique fragrance is created in front of you. And, for the ultimate bespoke touch, you can choose a name for your fragrance and a personalised label for your 50ml bottle.

If they are really into perfume and want to learn more, we’re pretty sure they’d love to have a go at making their own on a Perfume Making Workshop. It really gives you an insight into how a perfumer works, and a new appreciation for their creations, and a number of courses offer differing experiences that make perfume perfume-lover’s gifts.

4160 Tuesdays offer a number of options for perfume lovers who want to go that step further and have a guided session of making their own, from an afternoon or full day workshops, right through to five day workshops for the really serious, and more technical courses for the more experienced and those who want to start their own house. They can travel to you if there’s a large enough group (great idea for a party), or you can visit their beautiful new studio in London.

Karen Gilbert is a perfumer who offers online workshops, live presentations and studio based courses for anyone interested in creating fine fragrances, natural perfumes or developing your own range of scented bath and body products. Signing up to her newsletter also gives you access to top tips on where to buy the best ingredients and materials you’ll need, and there are even free online taster sessions to get those creative juices flowing.

Cotswold Perfumery have been making perfume for over 50 years, run by chief perfumer John Stephens, who now invites the fragrance obsessed to indulge their passions in various courses and one-day workshops. Running throughout the year in a dedicated teaching room/laboratory at the Cotswold Perfumery in the beautiful village of Bourton-on-the-Water; ‘as well as learning the skills involved in developing and making your own perfume (to take home with you), you’ll get a unique insight into the life and work of John, one of only six independent perfumers in the UK.’

Whichever of these last-minute gift options you choose, it’s bound to be appriated by any perfume lover. Why not print out an I.O.U voucher to put in the card, as a reminder they will get an actual gift later on? Or you know, gussy up some lovely word to write in their card, add a bunch of flowers and put the date one week ahead in your diary for next year?

By Suzy Nightingale

Read it NOW! The Scented Letter 'Collectors & Collections' is live…

We’re delighted to share with Subscribers the latest edition of The Scented Letter – our online, downloadable fragrance magazine (one of the key VIP Subscriber benefits when you belong to The Perfume Society).
If you’re an existing VIP Subscriber, be sure you’re logged in and click here to read our latest issue in ‘flickable’ format – or join us here to access this dazzling straight away!
• In The Great Harlot of Perfumery, Bethan Cole drenches her senses in tuberose – a love-it-or-hate-it perfume ingredient that inspires unswerving devotion among its fans
• Our exploration of Scent Storage looks at the dark secrets (literally) of prolonging your perfume’s lifespan – with tips from a world expert
• Sixties icon Twiggy – the world’s first supermodel, and as super-cool as ever – shares her fascinating life in smells in Memories, Dreams & Reflections
• Karen Gilbert recalls her experience of what happens When A Stash is Stolen – with sage advice for fellow perfumistas
• In La-Laliqueland, Carson Parkin-Fairley visits the world’s largest collection of René Lalique perfume bottles and objets on a visit to France
• And of course, we bring you all the Latest Launches, news, events – and so much more
NB A print edition is available, priced £12.50 for non-Subscribers and £10 to our VIPs. Click here to read more and order… And remember: you can now also buy an annual print subscription to The Scented Letter, here…