PERFECT Marc Jacobs is having a global online launch party this coming Wednesday (August 26th 2020) – and YOU’RE invited! Find out how to register and watch the Perfect-ly gorgeous trailer, below…
Marc Jacobs Fragrances are to host the brand’s first-ever virtual launch party to celebrate its newest fragrance, PERFECT Marc Jacobs. Not due to be released nationwide in the U.K. until 9th September, this is your ‘PERFECT’ opportunity to get a sneak pre-launch peek at this major new fragrance – AND you’ll actually be able to purchase PERFECT Marc Jacobs from The Perfume Shop online from tomorrow, too!
And here’s a look at their brand-new ad campaign…
This global interactive event will offer an exclusive behind-the-scenes look into the world of PERFECT, and feature exciting customized experiences for unique content capture opportunities.
Guests will also be invited to learn about the inspiration behind PERFECT from Marc Jacobs himself and tune into a live Q&A with campaign cast members.
Marc Jacobs tell us that the interactive activities will include: a 1:1 photoshoot with Hunter Abrams, live portrait drawing from PERFECT illustrator Jacky Blue, personalised poetry from The Bumbys, a party room hosted by top drag performer Shangela, and many more surprising moments and giveaways.
To kick-off the party, global sensation and top recording artist, Kim Petras will join for an exclusive live performance.
To participate, guests can pre-register through the dedicated Eventbrite page, where they will be provided a special Zoom link for event access.
Those who sign up in advance will receive a sitewide 10%-off code for MarcJacobs.com, valid through September 30, 2020.
Date: Wednesday, August 26, 2020
Event Time: 3:30 – 8:15 PM EST
Kim Petras Live Performance: 3:45 PM EST
Why: ‘To introduce the world to the new PERFECT MARC JACOBS fragrance and create a unique digital experience for fans of the brand all over the world to enjoy. A celebration of self-love and authenticity, PERFECT is inspired by Marc Jacobs’ mantra: ‘I am perfect as I am’, which is immortalised by a tattoo of the word ‘PERFECT’ on his wrist.’
Get those social media hashtags ready: #PerfectAsIAm #MJPerfect
Reported by Suzy Nightingale