We’ve reported previously on all manner of weird and wonderful novelty fragrances (from gravy-scented candles to perfume that smells of pizza or blue cheese), but (thankfully) this latest Peperami-infused one is not meant for humans…
Following news of a missing dog – who survived two days without food and water after falling into a hole, and was apparently lured out with the smell of a salami stick – Peperami have announced plans for a prototype pork-scented ‘Puperami: Eau De Lurette’. The idea being that people whose dog has gone missing will be able to lure their own missing pups by spraying the scent in and around the local area, in hopes of the dog catching a meaty whiff and reappearing.
The story goes that owners Sarah Adams and Declan Kemp from Edinburgh had been walking their five-year-old dog, Coco, in their local park at about 10pm when he ran off. Despite the pair’s desperate attempt to search for the Pekingese Cross, they could not find her and ‘feared the worst’.
The couple took to social media to upload a post about their missing furry friend, which was shared thousands of times. Coupled with the help of search and rescue dogs and locals, Coco was found two days later.
‘On the day of rescue, Sarah and her partner set off around 8am to search for their pup, taking a piece of Peperami with them in the hope that she would smell it and start barking.
It ended up being the pawfect solution, with Coco sniffing out the meaty snack and making small whimpering noises, before locating her stuck down a sewage hole over five foot deep.
Pulling her out by the scruff of her neck, the pair then called the Scottish Fire and Rescue Service to alert them of the dangerous ditch, who then shortly arrived with fire service personnel to cover the hole with logs.’
A spokesperson for Peperami said; ‘We’re thrilled to hear that Coco has been found safe and sound, thanks to the help of Peperami. Although our pork snacks aren’t suitable to be digested by dogs, we’ve been inspired by the story and looking into how we can replicate the same smell of our original salami stick in spray form. The ‘Puperami: Eau de Lurette’ prototype will aim to help future dog-owners find their furry friends.’
For those of you clamouring to stock up on the porky perfume, we must sadly report that the press release states ‘…although anything is paw-sible, as the product has only entered initial stages of development, a price nor timeline has been set defining when it will become available at re-tail stores.’ So your meaty fragrance dreams will just have to wait, for the moment…
By Suzy Nightingale