PERFECT Marc Jacobs is having a global online launch party this coming Wednesday (August 26th 2020) – and YOU’RE invited! Find out how to register and watch the Perfect-ly gorgeous trailer, below…
Marc Jacobs Fragrances are to host the brand’s first-ever virtual launch party to celebrate its newest fragrance, PERFECT Marc Jacobs. Not due to be released nationwide in the U.K. until 9th September, this is your ‘PERFECT’ opportunity to get a sneak pre-launch peek at this major new fragrance – AND you’ll actually be able to purchase PERFECT Marc Jacobs from The Perfume Shop online from tomorrow, too!
And here’s a look at their brand-new ad campaign…
This global interactive event will offer an exclusive behind-the-scenes look into the world of PERFECT, and feature exciting customized experiences for unique content capture opportunities.
Guests will also be invited to learn about the inspiration behind PERFECT from Marc Jacobs himself and tune into a live Q&A with campaign cast members.
Marc Jacobs tell us that the interactive activities will include: a 1:1 photoshoot with Hunter Abrams, live portrait drawing from PERFECT illustrator Jacky Blue, personalised poetry from The Bumbys, a party room hosted by top drag performer Shangela, and many more surprising moments and giveaways.
To kick-off the party, global sensation and top recording artist, Kim Petras will join for an exclusive live performance.
To participate, guests can pre-register through the dedicated Eventbrite page, where they will be provided a special Zoom link for event access.
Those who sign up in advance will receive a sitewide 10%-off code for MarcJacobs.com, valid through September 30, 2020.
When:
Date: Wednesday, August 26, 2020
Event Time: 3:30 – 8:15 PM EST
Kim Petras Live Performance: 3:45 PM EST
Why: ‘To introduce the world to the new PERFECT MARC JACOBS fragrance and create a unique digital experience for fans of the brand all over the world to enjoy. A celebration of self-love and authenticity, PERFECT is inspired by Marc Jacobs’ mantra: ‘I am perfect as I am’, which is immortalised by a tattoo of the word ‘PERFECT’ on his wrist.’
Get those social media hashtags ready: #PerfectAsIAm #MJPerfect
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Reported by Suzy Nightingale
The American influence of Halloween celebrations have long since hit our shores, and although we may not have their lust for pumpkin pie, we certainly enjoy wearing the scent of it on our skin. Think sweet cinnamon and clove gently warmed over wafts of pumpkin and it’s basically autumn, bottled. Talking of lust… did you know that, according to a study at the Monell Institute in Philadelphia, the smell of pumpkin pie increases the arousal level in men by 40%? We’re not sure if this only applies to our American friends, but would be intrigued to hear if this perked up your party!
Canadian niche brand Zoologist perfumes theme their fragrances around the characters of animals, and what could be more appropriate for Halloween than their Bat? A highly unusual swoop into a tropical forest to feast on sycamore figs and banana becomes a resiniously deep plunge to lush undergrowth and damp earth. Zoologist suggest that you… ‘Allow yourself to hang, draped in pitch black, as alluring musk wafts over you with every unfolding of the thousands of leathery wings that surround you.’ We somehow imagine Sesame Street’s The Count wearing this: ‘VUN! Vun Bat, ha ha ha!’
A library lit only by the glow of the crackling fireplace, filled with ancient leather-bound tomes and sheafs of vellum still wet with black ink – this gloweringly intriguing scent is inspired by the founder’s grandfather’s intricate drawings of yachts, shelves of nautical fiction and tattoos. With a fabulously murky heart of vanilla pipe smoke buoyed by richly spiced West Indian rum, it’s part of this fiercely independent British house’s Come Hell or High Water collection and resonates with the evocation of romantically sighing spirits and ghostly flickerings in candlelit rooms…
Yes, alright, this isn’t at all scary – but it’s the perfect scent for ghouls about town to spritz if they’re feeling elegantly ethereal and up for a spot of light haunting rather than full-on Exorcist-like possession. With a cool peachy kiss combined with freshly juiced pear and mandarin, this could have become overtly sweet yet always stays the right side of tart. The softly swooning jasmine and lightly dusted violet petals are deftly sprinkled with patchouli for an earthily sophisticated base that really impressed us. Loving the pretty, pearlised finish of the glistening bottle.
