Acqua di Parma serves sun-seekers a dose of Italian luxury in new Miami boutique

Jet-setters chasing the sun in Miami – and those lucky enough to live there – can now revel in the luxurious surroundings of Acqua di Parma’s newely opened boutique. Designed to evoke the spacious elegance of a stylish Italian home, the 1,000 square foot space boasts a sleekly luxurious interior outfitted with the brand’s signature style – Calacatta marble contrasts with dark Wenge wood to highlight the famous Acqua di Parma yellow of the walls. At the heart of the store, a huge leather-covered pyramid showcases bottles of the brand’s most famous and timeless Colonia fragrances.
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Fans of the brand need not confine themselves to trying the Colognes and body products, as the much-ancipated barbershop provides gentlemen with original barber’s chairs in a devoted area that evokes all the traditional charm of a classical Italian barbershop, of course finished with the flawless contemporary touches for which the brand are known. Shaving and skincare products from their Collezione Barbiere have been created to accompany each phase of this ritual performed – you will be glad to hear – by an expert barber for a truly hands-on Acqua di Parma experience.
Located in the prestigious Brickell City Centre – right in the heart of Miami and one of the city’s most desirable zipcodes – it’s sure to become a must-visit for fragrance fanatics and style-seekers. And of course Acqua di Parma offer the perfect cooling scents to spritz if the temperature gets too steamy.
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‘We selected Miami as our first city due to its international recognition in art, design and culture which are values that define the essence of Acqua di Parma,’ explained Giovanni Lepori, President North America. ‘With events such as Art Basel and Design Miami we knew this was a city we wanted to be a part of.’
We rather see ourselves wafting about in a silk maxi dress while wearing their Arancia di Capri – an aromatically uplifting blend of orange, mandarin, and lemon essential oils with the sparkle of petit grain infused by cardamon and resting on a base of sweetly smooth musk. In fact, yes, book us the plane tickets now, please!
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Acqua di Parma Arancia di Capri from £64 for 75ml
Buy it at Acqua di Parma

Fume Chat podcast's fragrant predictions for 2017…

To roll in the New Year, fragrance experts, friends and now regular Fume Chat ‘podcasters’ (think of podcasts as radio shows you can listen to online, if you’re new to the term!) Nick Gilbert and Thomas Dunkley (aka The Candy Perfume Boy) decided to look ahead to all things fragrant for 2017 and ponder on the perfumes we’ll all be using in the months to come.
In this sixth episode, the fragrant twosome muse on questions including…
– Who will release a perfume in a bottle of their face?

– Will oud ever die?
– What scent can be described as ‘Rosa Dentata’?

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[Photo via Olfactaria’s Travels perfume blog, showing Nick and Thomas on a previous perfume-sniffing outing…]
Presented in their trademark down-to-earth but entirely knowledgable way, it’s a great listen (as always!) and we think their friendly discussions definitely encourage an ever-growing list of perfumes to seek out and try for yourselves.
We suggest you settle down with a cup of tea, put your feet up and listen to the episode here. You can catch up with any shows you may have missed, too!
Written by Suzy Nightingale

New Year, new you? If you're stuck in a scent rut, here's how to break free…

We’ve all done it. Clung like a limpet to a favourite fragrance because a loved one told us we smelled wonderful, or we happened to be wearing it on a particularly auspicious day and have come to believe it was blessed by the gods – but would you wear your favourite outfit every single day, whether rushing to work, attending a glamorous party or travelling to an exotic location in?  You might adore a particular food, but would you want to eat the same meal for the rest of your life?
There’s nothing wrong in having a ‘signature scent’ per se – something you’re known for wearing and family members can smile as they smell – but constantly wearing the same fragrance can mean you get so used to it that you actually stop smelling it properly. Your nose becomes so attuned to that same old scent that it ‘skips’ over those once-glorious notes and moves on to more exciting things in your environment.
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Perhaps you’re a little nervous about what to try – the choice these days can be completely overwhelming (even for us!) so you have our sympathy. But never fear. We have an ingenious way of gently nudging you out of your comfort zone and in to a whole new world of fragrant discoveries…
There’s no need to ditch that favourite altogether – simply type the name of it in to our Fragrance Editor program (named FR.eD for short) and it will whizz through thousands of possibilities to pick six new perfumes for you try!
The really clever thing is, these aren’t merely based on similar notes to your favourite fragrance, but emotions and words used in the briefs perfumers were given when creating them.
There’s a brand new favourite – maybe even several scents – out there with your name on it, just waiting for you to take the first spritz…
Whatever you choose, everyone here at The Perfume Society wishes you a very Happy New Year!
Written by Suzy Nightingale

Fragrance families: do you know your 'chypre' from your 'fougere'?

What the giddy aunt is a ‘chypre‘?
Not exactly the most immediately evocative word to get your head around when describing a type of fragrance, but that’s what we’ve been landed with and so that’s what we continue to say. But how many people outside the world of perfumery could tell you what it actually means?
When touring the country talking to perfume lovers across the UK, our co-founders Jo Fairley and Lorna McKay asked this very question just to see, and out of the many hundreds who came to see them, only a couple of people put their hand up to venture an answer. Explains Jo, ‘…chypre is widely acknowledged as the most sophisticated (and beautiful) of fragrance families – and it’s a term the perfume world certainly believes is understood by all and sundry.’
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In fact, we dedicated an entire feature in our magazine, The Scented Letter, just to explaining the mysteries surrounding this scent category – so clearly something is amiss and requires further explanation. Indeed, there are all sorts of terms bandied about in perfumery that baffle the best of us at times. And what’s more – nobody entirely agrees on the ‘rules’ of which perfumes belong in which fragrance family at all.
What about Fougere, Ambrée or Gourmand, Woody and Floriental – where to begin…?
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Well, we’ve put together a handy guide to some of the most frequently used fragrance families, with a brief history of their evolution and some iconic examples of perfumes to try in those categories, to see which family you are most frequently drawn to and perhaps discover some new ones to try. So why not get your nose stuck in and give it a go?
Written by Suzy Nightingale
 

Alford & Hoff No. 3 – the 'every day sexy' niche scent inspired by cranial cement (yes, really!) and Barry Alford's five favourite smells…

The story of Alford & Hoff follows two athlete chums who met at college in America who happened to share a passion for scent and skin care – even though they were mercilessly teased for it in the locker roms – through their incarnation as business entrepreneurs and onto launching their own incredibly successful skin care, luxury fashion and accessories and now fragrance line. Barry Alford told us how their latest scent, No. 3, is ‘every day sexy’, and inspired by a unique (and rather bizarre!) industrial product. Intrigued? We certainly were, and wanted to know his five favourite scents, too. It soon became clear: Alford & Hoff are not your average fragrance house…
As Barry explained, ‘Alford & Hoff is basically a brand that’s about two buddies who were at college together and wanted to start their own gig. We didn’t know what we wanted to do, but we wanted to work together. Eventually we decided on a men’s skincare brand. I know that might seem unlikely, but we were the only two guys in our collegiate football team who were doing all the grooming and getting all the flack. As soon as I saw he had the same fragrances as me – I’m talking Drakkar and Farenheight, here – I knew I was going to be friends with him. I thought, finally, someone else who understands’
Super-savvy, they talked about starting a business together, but ‘…Jefferson [Hoff] went into the financial market on Wall Street. And when we gained success we were both spending more on our products – we just loved them. We still had these dreams of starting a business together, and knew it had to be something we were passionate about. Through my medical contacts I met a plastic surgeon and he helped us brand a male skincare line backed by his expertise and we got into Neiman Marcus on the back of that’
The male grooming market may have moved on in leaps and bounds these days, but Alford & Hoff were way ahead of their time, and that led them into the world of fragrance. ‘I think we were successful because we were two former athletes that were making it okay for guys to take care of themselves. We wanted to venture further and decided to launch a fragrance – which we were always so in to and still were! – and that became our Signature fragrance. It actually started to out perform our skincare line, and when in 2009 the economy crashed we decided to pull back and focus on that. It carried us through. We’ve done a lot of work but now are proud to say in many stores our fragrances are on the shelves next to Tom Ford and John Varvatos, not because of some borrowed glory off the back of another line, but because they’re great fragrances.’
Discussing the fact that for years, men have been under catered-for in fragrance, Barry agreed, saying he felt ‘guys are becoming way more sophisticated, they want more than just a sports splash, a deodorant or something their mom gave them, they want to choose it themselves and they’re hungry for knowledge! And the feedback we get is that more men are after fragrances that not everyone else is wearing. I mean let me give you some statistics. We’re in the top twenty five percent of fragrance brands in stores at the moment based on sales. That’s pretty major for a small, niche company like us!’
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Choosing the right ‘nose’ is essential for any fragrance house, but Barry and Jefferson wanted someone they could have a really close working relationship with. ‘Rodrigo Flores-Roux has done all of our fragrances. We knew how good he was, that he’d worked on so many great brands, but didn’t choose him just for his reputation. We really hit it off, and to have that first fragrance be FiFi nominated in the first year just proved how well it worked! No. 2 was lighter and fresher I guess, perhaps more traditional, more towards the sportier end of the market. But this third one is something really different.’
You can say that again. Having sniffed it – a soaring medley of citrus that quickly deepens to something altogether deeper and sexier – we were astonished to hear that ‘…it’s inspired by days selling medical equipment. I know that sounds completely bizarre but please stay with me!’
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‘I used to spend a lot of time in the operating room, consulting with surgeons during a procedure. 80% of my business was craniotomies, meaning I’d be working with neurosurgeons, and one product in particular was a cranial bone cement. And this putty, when you mix the sodium solution with the powder, it just makes the most beautiful smell. And everyone in every operating theatre I’ve ever been in says the same thing, for over ten years. “Oh my god I love the smell of this stuff!” I mean they gather ’round to smell it. So that’s what we tried to do with this fragrance – tied to metallics and aldehydes and a blend of vetivers’
‘Rodrigo got this bang on, first go. He delivered a masterpiece I think. I know he was just so inspired to be working from such a bizarre inspiration and it really triggered his creativity. I mean, I know industrial has been done in the niche world, but I don’t think anyone has done craniotomal cement before!’
Having learned of their unique inspirations and varied backgrounds, we could only guess that Barry’s five favourite smells (something we’re always intrigued to ask perfume people about) would be equally ecclectic. And we weren’t far wrong…
1. Gasoline – When my mom would go to pump gas I’d stick my head out the window of the car and love the smell! It does something to my throat, but I compare it to what they call the “drag” in fragrance. You know when you get this dry smell and just can’t stop inhaling?
2. Fresh cut grass – It reminds me of my football days, the peak of the season, being surrounded by people I love and having fun.
3. Halloween costumes straight from the packet – Another bizarre one, I know! But it’s just a fantastic smell, freshly unwrapped from the plastic.
4. Scotch tape – Its so unique and different, I’d recognise it anywhere and I guess those kinds of smells are comforting somehow. I think I have a really heightened sense of smell – I pick up on things others don’t.
5. The monsoon season in Arizona – When its rains in late summer after its been so hot in the desert. It’s unbelievable, and it’s sweet. I really want to use that in a fragrance. It’s gorgeous. I guess I’ll have to get Rodrigo out there to smell it for himself!
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Alford & Hoff No. 3 £75 for 100ml eau de toilette
Exclusively at Harrods
Written by Suzy Nightingale

Jean Paul Gaultier's Classique & Le Male – no mere makeover, watch how they create their sense-appeal…

Are you ready for a new body…? Jean Paul Gaultier have recreated their iconic Le Male and Classique perfumes ready to face a new era. No mere makeover, the bottles have a streamlined, highly contemporary look and the juice inside has been equally re-shaped.
Watch the hypnotic behind-the-scenes production libe video, below, and get ready for a new you…

For perfumer Daphne Bugey, intensifying the irresistible nature of Classique was her passion in this project – lightening the spicy ginger to give it more bite and using a very particular jasmine Sambac with orange flower and chantilly-cream like musk in the base for a gourmand that’s full of surprises.
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Jean Paul Gaultier Classique £64 for 50ml eau de parfum
Buy it at The Perfume Shop

The original Le Male was all about the sensation of hot salty skin, but perfumer Quentin Bisch wanted to ramp up the sex appeal of that cardamom, lavender and costus vanilla with the intense carnality of a suede-esque leather.

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Jean Paul Gaultier Le Male £49 for 75ml eau de parfum
Buy it at The Perfume Shop

Written by Suzy Nightingale

Are you 'Messy Sexy Just Rolled Out of Bed'? Read the Marilyn-inspired poem & revel in the scent…

A mysterious perfume house run by a reclusive man, a fragrance inspired by Marilyn Monroe‘s minx-ishly tousled photo shoot alluringly wrapped in sheets and immortalized by Douglas Kirkland in 1961, composed by one of this century’s greatest perfumers – Dominique Ropion. The elements of intrigue are all there, and this latest launch by A Lab On Fire doesn’t disappoint. With a cheekily suggestive name like Messy Sexy Just Rolled Out of Bed, well, how could we resist a sniff…?
A Lab On Fire is a niche brand that delights in being shrouded in mystery, asking some of the most brilliant noses in the world to create the fragrances they have always dreamed of making, letting their imaginations and talents run wild. Founded by a chap called Carlos Kusubayashi, we are told he was born in São Paulo, Brazil, grew up in Japan, and now lives in Texas; that he’s variously worked in a car factory, as an apprentice to a ‘Master Kyoji’ in calligraphy, and contributed toward bringing Asian art to the Parisian art scene. But quite why he turned to perfume remains quite the mystery.
Clearly exploring his own creativity, though, he released an accompanying poem to evoke the spirit of Sexy Messy Just Rolled Out of Bed. How fitting to read it on National Poetry Day

Simple, clean sunlight. Warmth from the sheets wrapped between my legs. Warmth from you lingers on my skin. I just rolled out of bed. The rest of the day, the night—what we can do together—depends on how the sun warms my body, how close I allow you to get, how we touch.

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Kusubayashi adds ‘The pictures of Marilyn are the quintessence of being sexy, a way of entering into the intimacy of the great diva full of hopeful innocence. There is something magically vulnerable in these photos, the light, the atmosphere… And this is the initial inspiration which I asked the nose Dominique Ropion to capture in a bottle’.
And so how does this ‘morning after the night before’ scent unfold on the skin? The opening is a slowly unfurling blossom, an indulgently joyous yawn into the warm skin-like softness of rose petals and peach fuzz underpinned by smooth woods, milky musks and something suggesting the reason those sheets are rumpled…
It’s the olfactory embodiment of ‘I woke up like this’ déshabillé diva that looks effortless in a photo shoot, but in our experience is somewhat harder to attain! At least now we can keep this by the bed to spritz on some instant glamour…
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Messy Sexy Just Rolled Out of Bed £90 for 60ml eau de parfum
Buy it at Avery Perfume Gallery
Written by Suzy Nightingale

What do White Lies smell of? AGONIST have come to seduce you…

Ah, the seductive allure of not quite telling the truth when it suits you far better to weave a little lie. Swedish niche brand AGONIST revel in the olfactory exploration of literary and cultural themes that play a large part in our lives, and with their latest fragrance, White Lies – which we were lucky enough to smell at Pitti Fragranze earlier this month – the truth may not always be out there…
AGONIST say: ‘Like a white lie it entices you yet holds a promise of a deeper truth. With a fresh and tempting top of lemon, rasperry and lychee, it drags you in to a heart of jasmine, tuberose and heliotrope. The deep and sensual notes of patchouli, orcanox and vanilla in the base makes the composition truly unique and impossible to forget.’
Top notes: Lemon, rasperry, lychee
Heart notes: Jasmine absolute, tuberose absolute, heliotrope
Base notes: Patchouli, orcanox, vanilla
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Founded by perfume-obsessed couple Niclas and Christine Lydeen, they share a love for fragrance, intrigued and fascinated by its power. As Niclas muses, ‘We started to think about themes and ideas. We wanted to show another side to this perception of clean Swedish design. We were more inspired by a poetic, darker and melancholic side of the Swedish culture and heritage.’
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Continuing this darker exploration of poetic themes, White Lies takes you on a journey, slowly unravelling its multi-faceted nature as it warms on your skin. Explains Niclas, ‘White lies is a joyful and playful fragrance that doesn’t reveal itself at first, just like a little lie. It is a smooth sensation that becomes stronger. We wanted to create a scent that takes you to another dimension where dreams, stories and fantasies come to life. In the end it keeps its promise and becomes a symbol of truth, yet with some intriguing shades.’
Sweet at first – an Eton Mess of meringue swirled through puffs of whipped cream and sprinkled with tart fruitiness, like the lie itself, the further it goes the deeper it gets. As the floral heart blooms, so too does the base, reaching up and grabbing the blossoms with tendrils of resinous earthiness mellowed by the darkest, most delicious vanilla beans. You might say we found it rather difficult to resist…
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AGONIST White Lies £115 for 50ml eau de parfum
Buy it at Avery Perfume Gallery
Written Suzy Nightingale

Pitti Fragranze 2016 – our fragrant journey to the Florentine perfume trade fair…

An annual affair dedicted to showcasing artistic and artisinal fragrance houses to buyers, distributors and press from around the world, it’s always an eye (and nostril!) opening experience to visit glorious Florence and the Stazione Leopolda – an old train station repurposed as a huge and atmospheric conference and event venue.

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Pitti Fragranze 2016 took place last weekend and marked the 14th successive year of the trade fair, with visitor and exhibitor numbers greater than ever, and we plunged into the seehing crowd with noses twitching to discover what was on offer this year…
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We were thrilled to see many of our fragrance friends there, bumping into 4160 Tuesdays floral-bedecked founder and perfumer Sarah McCartney spritzing her Mystery of the Materials (scents with a story to tell) into teacups (how wonderfully British) for eager sniffers to discover, and causing much swooning by revealing the photograph of her much-admired helper Arthur McBain – an actor when not helping out at her Ealing studios, and currently starring as the model in her just-shot advertising photos. Sarah says customers have been known to write him fan-letters and apparently come over all peculiar when they receive a package with a note in from him. We couldn’t possibly comment…
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Just around the corner, ‘fiercely independent’ Beaufort London were causing something of a buzz – appropriate given the honeycomb-themed decoration of the area – with their five uniquely maritime-inspired fragrances, including the latest launch, Fathom V – a fantastically other-worldly salty, ultra-green scent that puts us in mind of a Pre-Raphaelite Ophelia surrounded by flowers and giving herself up to the embrace of the icy depths…
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In the same golden-hued area was dear friend to The Perfume Society, Andy Tauer, on great form as ever and here showing two new fragrances: Tuberose Flash (an iridescent and totally sparkling tuberose with zero screechiness) and the much-anticipated Au Coeur du Désert (think bestselling Air du Désert Marocain in extrait beauty!)
It was also a joy to bump into the lovely Atelier Des Ors founder and Artistic Director, Jean-Phillipe Clermont – you may recall we were rather excited when they launched in the UK – and sniff the exqusite new Iris Fauve – softly suede-y with a distinctly addictive edge.
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We thought it was really interesting seeing a Japanese natural fragrance brand showing at the fair – Di Ser – not a culture historically known for their perfume brands, this one uses unsual oils and essences from around the world blended with fabulous quality native natural ingredients, thoughtfully composed and beautifully presented. Interesting, too, to learn that Japanese ladies have long scented their kimonos with delicate fragrances – as Middle Eastern cultures have wafted their robes with highly scented smoke…
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Intertrade‘s room is always a must-visit, with their fingers on the perfume pulse of cool, edgy and just beautifully curated brands that carry genuinely interesting but always totally wearable fragrances, available at Avery Perfume Gallery. With the theme of ‘Guess Who’s Coming to Dinner’ they laid a huge table with coloured glasses and ‘place settings’ for each fragrance house. There we saw, and sniffed, new launches – some standouts being Blood Concept‘s gender-bending David Bowie-inspired XX and XY, AGONIST‘s incredibly evocative (and intriguingly named!) White Lies (so-new the bottles weren’t ready yet, but we snapped their previously released, soothingly smoky Hope), and the ravishingly sexy A Lab on Fire‘s cheekily named Messy Sexy Just Rolled Out of Bed
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You see absolutely everyone at Pitti, no matter where you are – and we met the marvellous Barbara Herman – vintage perfume expert and author of the book Scent and Subversion: Decoding a Century of Subversive Perfumes, in the cafe of all places! The perfect excuse for a quick sniffing session of Eris Parfums – a trio of frgrances Barbara worked with a perfumer to create, all based on interpretations of animalic ‘beasts’ (with huge glugs of beauty to balance). Irreverently opulent, glamorously modern with echoes of vintage va-va-voom. And we got a sneaky sniff of the 4th, equally show-stopping scent.
Perfume, a Certain Tradition film
An real treat for cinephiles and fragrance fanatics alike was the private viewing of Perfume, a Certain Tradition – a film by Amsterdam-based Short Notes Portraits offering in-depth portraits of some of the greatest living perfumers – including infamously reclusive or seldom interviewed figures such as Pierre Bourdon, Michel Roudnitska, Frédéric Malle, Mark Buxton, uber perfume-collector George Stam (seriously jaw-dropping pieces!) and the iconically irreverent Serge Lutens… a roll-call of noses and creators that would intimidate many but which the Amsterdam-based company clearly relished the challenge of. A charming, witty and fascinating film, you can watch it on their website and we will be sure to keep you up to date with when the film is released on DVD – so watch this space.
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With so much to see and smell, it’s really quite an overwhelming experience – and nigh on impossible to see absolutely everything – but though we were exhausted at the end, we managed to fit in a quit flit to Florence’s wonderful Sunday-morning vintage market. And – ever nosing around for interesting things – we came across a stall laden with vintage parfums, including the most humungous bottle of Lanvin‘s Arpege – sadly our of our pocket, but We Wear Perfume‘s Amanda Carr [NB watch out for the imminent issue of our magazine, The Scented Letter, featuring Amanda’s scent memories] snapped up the Bvlgari scented pencils.
Until next year, dear Firenze
Written by Suzy Nightingale

Pozzo di Borgo – it’s a family affair with perfumed portraits (past and present) captured in scent

When you’re a direct descendant of Xavier Givaudan – founder of the eponymous fragrance house, and therefore responsible for many of the greatest scents in the world – growing up with perfume practically running through your veins; it seems only natural the fragrance world would also beckon you forth. And when your childhood is spent living in a house bursting at the seams with creative, eccentric and loving family members – how natural, then to be inspired further, and create an olfactory family album…

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Pozzo di Borgo is a new fragrance house, launching with five fragrances exlusive to Les Senteurs in the UK – each of them based on one of Valentine’s family members, and created by collaborating with differing perfumers for each scent. Pozzo di Borgo explain they are ‘…an olfactory portrait of an ancestor or a living relation, creating fascinating links between past and present, interpretation and perfume. The fragrances showcase precious traditional ingredients in a revealing way.’

‘Valentine has the perfect background to create an intriguing scented gallery. Having grown up surrounded by fragrance, and habitually drawing on this olfactory intimacy, she has always had the motivation to create her own personalised fragrances. Named after the dates on which each family member was born, Pozzo di Borgo perfumes are contemporary readings of the past as well as characterisations of personalities we can all recognise. The bottles, at once classic and contemporary, are designed by Pierre Dinand, creator of the iconic Opium bottle.’

We caught up with Valentine Pozzo di Borgo during the launch at Les Senteurs to ask more about this intriguing – and so personal – project in perfume. What inspired her to begin…?

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‘I decided to do olfactive portraits of my family because I think you decide to wear perfume based on your character – who you are, who you want to be, where you are going… I used to live in a huge houseful of my family, all the cousins, grandparents, parents, it was crazy, but it gave me a lot of time to think about all their characters. For each member, they chose the inspiration for the fragrance, and I would say if I liked it or not, but really it was a direct dialogue between them and the perfumer. It was very important for me to choose the right perfumer for each project, based on my knowledge of their work – their unique styles had to fit the character of each family member. It was a very long process, as you can imagine!’
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When judging, and “capturing”, someone’s character in scent, all manner of problems must arise! But which has taken the longest, we wondered? Explains Valentine: ‘The perfume for myself was probably the most difficult for me personally. The first perfumer I chose was a friend, and he kept seeing me as iris, but it wasn’t really how I saw myself. In the end I went with Violaine Collas and said “this is how people keep seeing me – iris, but it doesn’t work I don’t think…” She also saw me in iris, interestingly, but mixed it with fig and musk and somehow that just worked!’

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The first creation is a celebration of Valentine’s 18th century ancestor, Carl Andrea Pozzo di Borgo, a Corsican politician and diplomat and one of the most colourful members of this ancient aristocratic family. This is a spicy citrus with warm, rounded base accords of Russian leather and cognac: Diplomatic, shrewd, eloquent, tenacious. Perfumer: Philippe Bousseton

o.3112027 Fevrier 1950
A tonic cologne with bergamot, patchouli, and neroli, with the Corsican additions of lavender, caraway, boxwood, and oakmoss. Inspired by Reynier Pozzo di Borgo: Creative, tolerant, sensitive, elegant. Perfumer: Pierre Bourdon

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A scent of powerful yet elusive intensity. Evocative of the Corsican landscape of the family heritage, with the liquorice-like odour of the maquis, lavender, eucalyptus, vanilla, heliotrope, cistus labdanum, and peru balsam. A portrait of Alexandre Pozzo di Borgo: Intrepid, entrepreneurial, witty, sophisticated. Perfumer: Sonia Constant

101166142024 Octobre 1985
A scent for Valentine’s cousin Chinzalee – an aquatic and green aromatic scent of mint, grapefruit, and galbanum, with gourmand facets of rum and pear, and a suggestion of cucumber: Independent, spirited, enthusiastic, generous. Perfumer: Mathilde Bijaoui

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Valentine’s own scent captures the enchanting contrasts of her character. Freshness, sophistication, and spontaneity are characterised in this luminous perfume of cardamom, petitgrain, coriander, fig, iris and musk: Discreet, energetic, audacious, enigmatic. Perfumer: Violaine Collas.

So what next for Valentine’s perfumed portraits – we wondered if every single member of her family is queuing up to be “captured” by a perfumer in scent? Valentine laughs, and admitted that is kind of what’s happening; but there’s one fragrance in particular that’s very special for her.

‘I’m working on the two next fragrances at once – one is for my cousin who’s in a wheelchair following an accident. In fact he has completely lost his sense of smell and taste, and that’s very challenging because we’re working on his olfactive memories, it’s very emotional… Everything is disconnected, he can only move his head, and it’s so complex trying to explore his smell memories and then recreate them – without him being able to smell them. We’re working with Sophie Labbé on it, and it’s fun but super personal…’

Pozzo di Borgo £99 for 100ml eau de parfum
Exclusive to Les Senteurs – available now in-store, and soon online.

Written by Suzy Nightingale