Sneak behind the scenes at Trussardi's film & meet the perfumer…

Rather fittingly for a campaign inspired by memories, there’s a definite retro hint to Trussardi‘s latest launch, Riflesso – something we at The Perfume Society tend to call ‘sexy man smell‘ – but done so in a modern way. The bottle follows the same lines, in fact – vintage chic with contemporary cool. The leathery-ness comes through in soft waves through a misty fougére style top-half of the fragrance. Think cool herbacious breezes and tumbles in heather-strewn hills with a man wearing a leather jacket atop a cashmere sweater…
And when you’re done thinking about that (take your time – we certainly did) why not feast your eyes on the fabulous ad campaign starring model Andre Hamann, below?

We had to watch the campaign several times to check the quality, but feel assured our hard work has been worthwhile. You’re welcome.
Trussardi say: ‘With its woody and ambrée notes of bergamot, pink grapefruit and green apple, Trussardi Riflesso tells the story of a man who considers sport a lifestyle. Life is not a competition, but an expression of self-confidence, which is shown through notes of geranium, violet leaves and lavender, before making a nod to tradition with olfactive hints of Italian leather, vetiver and tonka bean.’
Scroll down for a Q&A with perfumer Véronique Nyberg to find out more about the inspiration and composition…


Want even more? We’ve been given access to the behind-the-scenes footage from the advertising film and campaign, with all images shot by photographer/director Mark Segal telling the story of the new Riflesso world, and which we’re thrilled to share with you, here…

Senior Perfumer Véronique Nyberg was chosen to compose Riflesso, and took time to answer some questions regarding her inspiration and the way the fragrant ingredients were chosen. She began by discussing

What inspired your creation?
‘I was inspired by leather – an iconic symbol of Trussardi’s heritage that is part of its DNA. Leather is masculine and sexy. It can be rough or soft, and it’s very versatile. That was the starting point for my creation combined with other fine materials able to represent Trussardi’s signature style, dynamism and tradition.
It’s been fascinating, almost like being in a movie! Adrenaline, motorcycles, sports cars, a classy environment, Italian landscapes, family warmth, and the beauty of the Trussardi tradition. Everything inspired me in this sophisticated yet dynamic world, which I interpreted by using the finest materials and latest technologies, such as the innovative Jungle Essence that was part of the uniqueness of my creation.’
How do you describe the head notes?
‘A burst of freshness and pure energy, thanks to the sparkling notes of Italian citrus fruits and crisp undertones of green apple.’
And the heart?
‘It is a modern interpretation of style, where elegant traditional masculine elements such as geranium, violet leaves and lavender are reinterpreted from a different approach to the Jungle Essence technique that provides a subtler version of the lavender flower.’
On the dry down…
‘It is the quintessence of Trussardi’s trademark elements: precious woods like vetiver for refinement, soft leather for its unmistakable quality and tradition, and a hint of tonka bean for sensuality.’
Why was tonka bean used in the base?
‘It’s sensual, warm, and smooth with an addictive touch that blends perfectly with the vibrancy of woods and the texture of leather. I couldn’t ask for anything better to complete the fragrance and make it a stylish tool for seduction.’
 
How do you define Riflesso?
‘The Italian lifestyle: an ability to enjoy life with class and enthusiasm…’

Trussardi Riflesso from £47 for 30ml eau de toilette
Exclusively at Debenhams
Written by Suzy Nightingale

We go behind the scenes with Acqua di Parma's heart-melting ad

Acqua di Parma have been serving us stylish Colognes since 1916, their heritage leading us to beautiful city of Parma – famous for its violets, and strong cultural traditions. With their original Colonia, Acqua di Parma offer something crisp, subtle, utterly refreshing elegance – the sense of Italian style, bottled. Refined and wearable, Colonia became an instant – and now timeless – classic.
The fragrance was worn by stylish men, movie stars and those who understood luxury. (And borrowed, we’re sure, by many of the women in their lives – just as today.) The chic hand-made Art Deco bottle and vibrant yellow hat box style packaging graced many a smart bathroom shelf – and by the 1960s, it was a ‘best-kept secret’ shared by those-in-the-know. Rich in Sicilian citrus (bergamot, lemon, bitter and sweet oranges), this sparkling creation unfolds to a heart of lavender and Bulgarian rose, on warm, woody base notes – a formula that’s never changed…
But now, there’s a new Cologne in town, with Acqua di Parma launching Colonia Pura – a contemporary and highly refined interpretation of the Italian classic. Fresher still, balancing delicacy and boldness, the top notes of spicy coriander harmonise with the classic citrus burst, while in the heart we encounter sambac jasmine and petit-grain with the startling sensuality of the ultra-green narcissus absolute. In the base, musk and patchouli sink into the soothing woodiness of cedar, and all things said, this has to be one of the sexiest just-out-the-shower, gorgeous-man’s-skin scents we’ve sniffed for quite some time…

As for the ad campaign  (see the video, above) – oh it’s just heart-meltingly lovely, and not only for the fact it stars model Will Chalker (whom we’d be happy to look at under any circumstances) but because his adorable family star alongside him. Shot by photographer Josh Olins, we’re loving this modern take on ‘masculinity’ focusing on a man’s contemporary life – and one that very much that includes the model’s wife, Chloe, and son, Arthur.

Will Chalker says: ‘I have known about Acqua di Parma for a long time, it’s a brand you kind of associate with Italy and the sun, elegance and style. It is one of my favourite campaigns, just because I get to shoot with my wife and son. It makes it feel more about us just having fun as a family and creating these little moments that, you know, we can capture in photos.’

Talking of capturing the mood, we were thrilled to get a sneak peek at what happened behind-the-scenes during the shoot, and share it with you, below…

A shot of sunshine and warm feelings is exactly what we need right now, seeing as autumn has arrived way before we were ready for it. Watching the campaign videos and spritzing Colonia Pura could be the only way we get through the grey-er months at TPS Towers, frankly. And yes, we’re ‘borrowing’ this, too. (He totally nicks our luxe beauty products, so share and share alike, right?)
Acqua di Parma Colonia Pura from £66 for 50ml eau de Cologne
Buy it at John Lewis
Written by Suzy Nightingale

Are you ready for Jean Paul Gaultier's Scandal…?

Jean Paul Gaultier has never been a designer to shy away from the risqué, the clothing and fragrances both reflecting his cheeky *wink wink* personality, and everything – from Madonna’s infamous ‘cone bra’ to ground-breaking perfume ads showing same-sex couples kissing – show his exuberant attitude to life and utter delight in creating provocative statement pieces.
The corset-clad bottles of his first female fragrance, Classique, have become true icons in the flacon Hall of Fame, with the scent itself more than standing the test of time by reinventing the curvaceous torso bottle with seasonal changes of wardrobe, so to speak, as highly collectible limited edition bottles and ramped-up versions of the original juice.
Now, Jean Paul Gaultier are launching a brand new fragrance with legs of its own – literally. We think the high-kicking limbs atop the Scandal bottle are rather reminiscent of the once banned cancan dancers at the Folies Bergère, don’t you?

Jean Paul Gaultier knew how to disrupt, only he could create… Scandal! The fragrance of a woman who is free and strong. First Gaultier gave us the corset dressed torso bottles; now here are the legs! ‘

Perfumer Daphné Bugey worked with Fabrice Pellegrin and Christophe Raynaud to create ‘…a perfume that could entirely embody day and night,’ fusing blood orange, honey, patchouli and gardenia to a musky base reflecting the light and shade found in ‘the endless fun of Paris.’ At first the gardenia shines through, diffusing the honey as though backlit by golden sunshine and punctuated with the darkly glimmering juice of a fleshy blood orange. As the sun dips lower, the patchouli comes out to play, weaving a honeyed, chypre trail that still billows with the gardenia’s flirtatiousness.

The heart of this fragrance is about life. In the daytime, it is a gourmand, fresh honey with a floral heart of Gardenia and the sparkling hook of Blood Orange. At night it is a sensual and seductive honey blended with the woody base of patchouli.’

The advertising campaign is suitably saucy, mixing sex and politics (how very French!) featuring model Vanessa Axente playing a character who apparently leads a rather scandalous double life…

By day, our Madam Minister is consumed in serious matters, head buried in her highly confidential files. By night, she creates her own classified, private files. Two worlds that should have remained separate… until the day the paparazzi snapped the picture that flooded the social networks … Scandal!

Jean Paul Gaultier Scandal from £44.50 for 30ml eau de parfum
Buy it at The Perfume Shop
Written by Suzy Nightingale

Explore the stunning new scent & watch the gorgeous new film

Gucci have been blowing us away with their fabulously opulent catwalk collections, and now continue that trend with the launch of their sumptuous new scent, Gucci Bloom
The first fragrance developed under the complete control of Gucci’s Creative Director, Alessandro Michele, this is a lusciously modern white floral we couldn’t wait to get our noses on.
Alessandro Michele says: ‘I wanted a rich white floral fragrance, a courageous scent that transports you to a vast garden filled with many flowers and plants, a bouquet of abundance. The garden is as beautiful as women are; colourful, wild, diverse, where there is everything. Gucci Bloom smells of this garden in order to travel to a place that is not there.’
So what does it smell like? Well it’s gloriously soaring right from the first spritz, with the mysterious scent of the (exclusive to Gucci, as far as we know) note of Rangoon Creeper – a white flower that only opens at dusk, gradually transforming to pink and finally a deep, blood red. A sparkling bouquet of tuberose and juicy jasmine garland the fragrance throughout, before soft musk slowly rolls in to billow beguilingly…
Now, feast your eyes on the eye-poppingly gorgeous mini-film – and if the sun’s not shining where you are right now, we’re sure you’ll feel a virtual glow.

Gucci Bloom from £52 for 30ml eau de parfum
Buy it at Harrods
Written by Suzy Nightingale

A visit to the Sixth Floor – where the scented story continues

Over a year since it first threw open its doors, seven new boutiques have opened at Harrods prestigious Salon de Parfums, all the better to seduce your senses. So we thought it was time for an update.
Armani Prive, Penhaligon’s and Burberry have settled into luxuriously appointed spaces alongside Bond No.9Sospiro and Frédéric Malle (we loved the scent booth – what looks like a full-sized shower cubicle, in which perfume is sprayed and wafted for you!)
A worldwide exclusive sees the launch of beautifully presented, Japanese-inspired brand, Floraïku (above) – brought to you by the creators of MEMO, immersing visitors in a Japanese style tea ceremony as they learn about the fragrances and two layering scents the house call ‘shadows’ to amplify their individual characters…
Meanwhile, back at Armani Privé, you can be ushered through gilded doors to strecth out on a chaise lounge and invited to enjoy the immersive ‘Privé Experience’, relaxing as you breathe in gentle wafts of scent until you find your favourite.
Both Sospiro and Frédéric Malle will be offering personalisation and monogramming services within their boutiques, while perfumistas visiting Penhaligon’s and Bond No.9 will be able to create, to varying degrees, their own custom fragrance. Surely the ultimate gift…?
 
It may seem a bit of a marathon trek up the escalators to the Sixth Floor of the world-famous department store. (Although we’ve figured out a nifty short-cut: up to Fifth, through shoes, and up the final escalator).
But however you get there, and wherever you’re coming from, we promise you it’s worth the trip – particularly when you can browse and sniff in a completely unhurried manner (where else can you legitimately lie down and relax in a shop, without getting thrown out?!) and be treated to advice from true experts on-hand.
Harrods Salon de Parfums is on the Sixth Floor at Harrods, Knightsbridge, London SW1X 7XL
Written by Suzy Nightingale
 
 

Gucci Bloom – the garden of dreams…

Imagine a garden designed by Gucci – bound to be pretty fabulous, right? When we got our noses on Gucci’s latest launch, we couldn’t wait to get in Bloom…
Master perfumer Alberto Morrilas drapes layers of luminous jasmine sambac with swags of tuberose, masterfully woven throughout with sude-soft orris root and an exclusive new accord of Chinese honeysuckle. Also known as Rangoon creeper (Combretum indicum), the vine with is laden with exquisite red flowers, native to India and bedecking the glorious packaging.
To be certain, this is a garden we’d gladly get lost in!

The very first of their fragrances to have been entirely conceptulised by their creative director, Alessandro Michele, Edgar Huber, president of Coty Luxury at Coty Inc., explained Gucci Bloom as being ‘…very much inspired by Alessandro himself.’ A new perfumed pillar in the brand’s exisiting wardrobe of scents, and will stand alongside Guilty, Bamboo, Flora and Gucci by Gucci.

I wanted a rich white floral fragrance, a courageous scent that transports you to a vast garden filled with many flowers and plants, a bouquet of abundance. The garden is as beautiful as women are; colorful, wild, diverse, where there is everything.’ – Alessandro Michele, Gucci Creative Director

Effortlessly sophisticated with a style all of its own, don’t bother comparing Gucci Bloom to other white florals you may already be familiar with. In fact, we think even those who normally shun white florals altogether should give their noses a roam around this garden…
Do go and explore the scent for yourself – and enjoy the stunning window installation at Harrods!

Gucci Bloom from £52 for 30ml eau de parfum
Buy it at Harrods
Written by Suzy Nightingale

6 travel scents you need, just in (suit)case…

The stress of What To Pack for your holidays is higher than ever, with many airline regulations restricting the size of liquids you can carry on-board, now adding to the exisiting dilema of how many scents we can squeeze into an already bulging suitcase.
We feel your pain, perfumistas, and have scoured the scent world for the latest travel and mini-me sizes for on-the-go spritzing wherever you happen to be. Because we’re not all jetting off to the Bahamas, thanks very much, and we happen to like having a bottle handy every single day!
Perfectly sized, these 30ml bottles of beautifully fresh Bergamotto di Calabria, Arancia di Capri and Fico di Amalfi will whisk your senses away to the azure seas of the Mediterranean, even if you can’t be there in person, or just want to prolong the glorious sunshine in scent…
Acqua di Parma Blu Mediterraneo La Collezione £99 for 3 x 30ml eau de toilette
Buy them at Selfridges


Super long-lasting extrait strength parfum in totally portable form? Yes please! With five scents to choose from, each fragrance is crafted around an enticingly musky base, Origino opening with bergamot, pink pepper, juniper and nutmeg before trailing a deliciously creamy sandalwood and white musk base…
Jeroboam Origino £90 for 30ml parfum extrait
Buy them at Jovoy
With intriguing hints of blood orange, hazelnut, pink peppercorn, clary sage, malt and an amber accord, it’s mixed in memory of the firey Jacobite women who earned this nickname. Warmly inviting and totally wearable, we love the idea of telling people exactly what we’re wearing when they ask (and they will)…

 REEK Perfume Damn Rebel Bitches £25 for 7.5ml eau de parfum
Buy it at reekperfume.com

A new house dedicated to ‘urban explorers’, get ready for a fragrant journey from London to Tel Aviv, Istanbul and beyond. Savvy scent-lovers could also opt for this citrus fizz, with a delicious dry-down of incense, cardamom and ozonic notes, a soft floral heart and musky base of white woods, benzoin and amber…
Gallivant Brooklyn £65 for 30ml eau de parfum or
Buy them at Roullier White
For a more intense get-away for your senses, Light Blue lovers will adore this ramped-up but dinky-sized plunge into floral meets fruity. Crisp apple and lemon dive down to a flurry of marigold and jasmine petals before gentle amber base reminds us of sun-kissed skin…
Dolce & Gabbana Light Blue Eau Intense £47 for 25ml eau de parfum
Buy it at Boots

An iconic scent just got even cuter in this darling bottle, fun and flirtacious the rose here doesn’t take itself too seriously, partying with peony and lychee, chicly confident with white flowers and cosying up to warm amber and cedarwood…

Chloé £47 for 30ml eau de parfum
Written by Suzy Nightingale

Scent in stone: Comme des Garçons get CONCRETE

What comes to mind when you picture concrete? Urban cityscapes are bound to be involved, but for design-led style leaders, Comme des Garçons, they always like to play with traditional expectations, and their latest fragrance is anything but conventional (but oh-so wearable, we’re glad to report!)
We had the pleasure of being present at the press presentation of CONCRETE – the new CDG scent launching today and exclusively first available at Selfridges. ‘A versatile material finds an unpredictable form’, they say, and from the pleasingly tactile concrete-clad bottle that will age as flagstones do – leaving a part of yourself imprinted every time you touch it – to the intriguingly soft juice inside (as we said: unexpected!) we have to concur…

So what does CONCRETE smell like? Well there’s the CDG signature of peppery notes, though this time very much white pepper, we’re thinking… then a mineral-ic waft of slightly metallic mistiness, but the framework here is bound to the rich, soothingly creamy essence of sandalwood and the most transparent rose, created by synthetic rose oxide – a molecule that turns old-fashioned rose on its head and adds acres of crystaline lightness and air to the mix.
CDG say that ‘…layers of resinous warmth are lacquered with metallic seams’ – by which we understand that the scent smells somehow both warm and cold at the same time. And it really does! We’re super-impressed and see this as a totally sharable fragrance you could easily wear every day.
CDG are renowned for collaborating with ground-breaking contemporary artists and Graham Hudson has been working with the house for 10 years, this time creating an exclusive installation in the Beauty Hall (and window) of Selfridges, Bond Street.

Comme des Garçons CONCRETE has been imagined as a kind of love story in scent and its artistic expression through all the senses. Music plays on records as sculpted figures and textural shapes abound. The installation is only up for a week, so do pop along and see it while you have the chance!

Comme des Garçons CONCRETE £115 for 80ml eau de parfum
Exclusively at Selfridges until 25/09/07
Written by Suzy Nightingale

Berdoues Collection Grand Cru Violette – gorgeousness, bottled!

At the turn of the century, violets would be carried as hand-tied posies by fashionable ladies about town, given as tokens of regard by prospective lovers and treasured for their elegant and discreet connotations of love. In the past few decades, we have perhaps come to think of violets as a bit stuffy, a little fuddy-duddy as fragrances to wear now. Get ready to change your opinion, however, for the house of Berdoues have come to waft a new wave of contemporary vivaciousness, with Millésmme Fleur Violette.
Far from the ‘shrinking violets’ we may think of, or perhaps the famous sugared sweeties that tasted of perfume, violet is beloved by perfumers, who will tell you that although the majority of the flowers aren’t scented, just crumple those glossy green leaves and you’ll be met by a juicy, tender scent they adore to use in modern re-tellings of the violet’s story…

Paying homage to the delicacy of the plant, Berdoues Violette is part of their Collection Grand Crus – extra special ingredients celebrated in fragrant form. A raw material that’s both delicate and fragile, violet has been inspiring the perfumers of this historic house since 1902.Berdoues say: ‘The fragrance is a bold, modern expression of the leaf of the French violet, magnified by blending Iris from China with Patchouli from Indonesia. In 2017, Sophie Berdoes, from the fourth generation of the family, wanted to bring Violette into the here nd now. She dreamt of a powdery, contemporary and chic violet, more lifelike than its fairytale forebear.’
Brilliant nose Benoist Lapouza was chosen to compose this ‘here and now’ violet, and can we just say that the ceramic bottle addorned with bold strokes of violet paint and topped with a vintage-style atomiser is just drop-dead dressing table worthy. Oh my!
Not that it’s all about the bottle, for the fragrance itself is both softly cocooning and cut through with a citrus zest to lift the powder to a fizzy, almost sherbert like sensation when spritzed. Swirled throughout with supple, suede-like iris and warmed by a base of ultra-smooth patchouli and vetiver – think uber-cool Parisian chic but the kind of person who wears a Victorian style Alexander McQueen jacket with their favourite pair of jeans, or a suede jacket nochalantly thrown over a couture gown. Basically, the kind of gal we’d like to be. But dapper dandies must absolutely try this on their skin, too – we adore a gent who dares to wear a floral with style, and this is definitely shareable.

Berdoues Violette £110 for 100ml eau de parfum
Buy it at Harvey Nichols
Written by Suzy Nightingale
 

Feel the Mugler AURA as 'botanical meets animal'

ANGEL, ALIEN, A*MEN and now… AURA. Invited to the press launch of Thierry Mugler‘s latest perfume in the alliteratively fragrant lineup, we just had to sniff out this place where ‘botanical meets animal’, all housed in the most gloriously decadent green bottle that resembles something from The Wizard of Oz’s Emerald City.
Intrigued? Join us as we get up close and personal in a steamily-scented jungle…
Created by the fantastically talented foursome of perfumers, Daphné Bugey, Marie Salamagne, Amandine Marie and Jean-Christophe Hérault, working together on the project under Mr. Mugler’s guidance; this is the first major new fragrance launch for Mugler since Womanity in 2010. No wonder the perfume world has been holding its breath in anticipation of this latest – Mugler are known for their groundbreaking (some may even say deliciously weird) perfumes that cause olfactory ripples and, eventually, become absolute icons.

Mugler describe the new fragrance as being a place ‘…where animal dominance meets the power of plants. A divine, new concept of femininity – a call to follow your instinct and obey your senses, to tap into your deepest desires and unleash the inner force waiting to break free.’ Well, goodness. But what exactly does Aura smell like? To be honest, we’re just not entirely sure! Greenly sweet yet freshly smoky, it’s an harmoniously blended scent that’s difficult to define and a definite all-day wrist-sniffer your nose keeps going back to for another hit of gorgeous peculiarity.
Let’s try to nail this down…
Thierry Mugler says: ‘Aura is the irresistible charm unleashed by the fragrance’s allure…’
The tang of rhubarb leaf melts into the intriguingly named – and rather mysterious – ingredient named ‘tiger liana’. Trying to pin down exactly what this magical note may be proves tricky as it’s a top-secret and apparently never used before in perfumery, but having assiduously sniffed, we think the uniquely green woodiness must be (in part) down to this… But the surprises aren’t done with, yet, for a soft breeze of orange blossom seemingly floats above a cannopy of trees before plunging down to the creaminess of bourbon vanilla and earthily smooth and fur-coat like warmth (and exclusive molecule) ‘Wolfwood’ in the base. A hazy sap-laden mist that swoops and glides, this is something you absolutely have to smell – and give time for the oddness to kick-in. Perhaps not a room-filling perfume bomb that will divide the crowds in the way ANGEL and ALIEN certainly have – there’s perhaps a less obvious, deep level of olfactory intrigue at play here, and one that’s well worth your while exploring…

Thierry Mugler AURA from £49 for 30ml eau de parfum
Available nationwide from 30 June 2017
Written by Suzy Nightingale