The wonderful new, niche fragrance house of A La Lune are paying homage to the symbolism that inspires their scents by celebrating the Chinese New Year in a unique way – and they’re inviting YOU to join in!
For A La Lune, traditional Chinese symbolism entwines within their fragrances, with a wish to inspire ‘a micro-renaissance of traditional art and craftsmanship in the field of fine perfumery…’ Though it all began in London, with the founding of A La Lune’s studio in 2021, this symbolism remains central to their scents, and their sense of identities, too. It’s a coming together of like-minded people united by their multi-cultural backgrounds and belief in creating fragrances that celebrate diversity, mindfulness, and innovating sustainably, with a respect for quality ingredients and authenticity.
More than this, their fragrances represent the fact that, according to A La Lune:
‘The Chinese believe that “every fragrance is a medicine” and that there is surely some intrinsic bond between what people wear and how they feel about their bodies.’
This ethos chimes exactly with our feelings at The Perfume Society – we simply feel better when we wear a fragrance we love! Encompassing the great traditions of fragrant history with a proudly independent and artisanal aesthetic, A La Lune are championing the art of ‘slow perfume’ from small manufacturers and showcasing traditional fragrant materials in utterly contemporary (and so-wearable ways).
With three fragrances currently, you can read more about the founding of this house and their stunning scents on our page dedicated to A La Lune, but for now, how about receiving some perfume-related post…?
To celebrate the Chinese New Year of the Rabbit, A La Lune will dispatch 1000 postcards from China. To give thanks for the Lunar New Year, A La Lune are giving UK customers the chance to receive one of these beautiful and specially designed postcards, and all you need to do is register on their website and submit your address.
The first 1000 people who register will receive a postcard posted from China, to bring you luck for year ahead – how lovely is that? (Certainly nicer than the junk mail and bills that make up the majority of post these days…)
A La Lune would love it if you tagged them on social media when you receive your card, and we’d love to see them, too! Simply tag them on Instagram @alalunelondon_official
In these darker days while we stumble through that twilight zone between the dog end of winter and the strat of spring (and with that, the hope of daylight or anything nice happening ever again), our spirits may need some manual help with lifting – and luckily for us, fragrance is one of the most direct ways of doing this.
For anyone who’s had a terrible day and reached for the bottle – the perfume bottle, that is – the answer is resoundingly in the affirmative. Little wafts of a favourite scent throughout the day can be a perfumed treat for you, or worn as a fragrant shield against the world in general. And now we have some research to back up those beliefs.
When you take a deep breath and inhale aroma molecules, they’re detected by the olfactory receptors in your nose and immediately stimulate some of the deepest, oldest parts of the brain – in ways that we’re only just starting to understand.
‘This process produces nerve impulses which travel to the limbic system, the part of the brain which is most concerned with survival, instincts and emotions. It’s thought by scientists the activity of the nerve signal passing through this region causes mood change by altering brain chemistry,’ says Christina Salcedas, of Aromatherapy Associates London. Our ability to smell ‘…is a window into parts of the brain related to core functions, like pleasure, emotion, and memory,’ agrees Jayant Pinto, MD, author of the study and an otolaryngologist and head and neck surgeon at University of Chicago Medicine.
‘Pleasant ambient odors have also been found to enhance vigilance during a tedious task and improve performance on anagram and word completion tests’ reports scientificamerican.com, going on to explain that, conversely, ‘…the presence of a malodor reduced participants subjective judgments and lowered their tolerance for frustration. Participants in these studies also reported concordant mood changes. Thus,’ they conclude, ‘the observed behavioral responses are due to the effect that the ambient odors has on peoples mood’
Scent alters mood, mood increases creativity and productivity: it’s a win-win. But what exactly should you spritz to give yourself an olfactory boost for the spirit? I don’t necessarily want to reach for bottles of perfume I normally associate with winter – you know, those fragrances that seduce you into a state of langorously scented stulification, with rich, velvety florals swathed in spices and cosseted in cashmere. No, it’s time to be gently jolted a little, to kick-start your senses when your spirits are low, or whenever you just need a dose of extra sunshine in your life…
Still going strong since 1792, I’ve heard some wise French grandmothers advised leaving this in the fridge and splashing your breasts with it every morning, to tone and invigorate. Lemon, orange, dewy fresh rose and sandalwood oil combine with some sort of alchemy to take the heat out of a situation and ease the onset of a headache – particularly useful for those of us constantly tied to our computers. Did you know this is the only scent that Holly Golightly wears in Breakfast at Tiffany’s? In the mailbox of her apartment, she keeps her everyday essentials – a mirror, lipstick, and bottle of 4711. Quite right, too.
4711 Eau de Cologne Cool Stick £5.99 for 20ml
Buy it at Boots
A revolutionary fragrance and body treatment that was first launched in 1987, the invigorating aroma was unisex way before the word became trendy, and offers uplifting essences along with the promise of moisturising, firming and toning. Containing essential oils of lemon, patchouli, petit grain, ginseng and white tea, it leaves you feeling like you’ve just bounced out of a spa treatment (while avoiding awkward small-talk and the need to pre-wax your lady garden).
Clarins Eau Dynamisante £50 for 200ml Eau de Cologne
Buy it at clarins.co.uk
Abandon all thoughts of “grenade” in the sense of pulling a pin and hot-footing it in the opposite direction, for pommegrenade in French is what we know as “pomegranate”. An exotic melange of intensely fruity notes for a feeling of exuberant light-heartedness. Orange gets zesty with the mango-like davana, hypnotic neroli flowers fall like confetti on a base of vanilla – a scent now proven to calm startle reflexes and is being used to help patients undergo stressful sessions of chemotherapy in some hospitals. Spritz, breathe and dream, exotically.
Weleda Jardin de Vie Grenade £21.95 for 50ml eau naturelle parfumeé
Buy it at weleda.co.uk
Whisking you to the light-filled royal courtyards of Seville, bitter orange, sun-drenched bergamot and mandarin giggle into neroli and the cardamom-flecked, florist-shop freshness of galbanum; while ylang ylang is (unusually) found in the base, making for a giddily joyous landing. Wrapping cedar with flirty floral tendrils, the musky trail of sunshine-infused happiness surrounds you like a much-needed hug.
Molton Brown Orange & Bergamot £39 for 50ml eau de toilette
Buy it at moltonbrown.co.uk
If you’re anything like me, you spend half your life searching for plug points to charge up whatever electronics you’re lugging around – if only our own batteries were boosted so simply. Consecutive days of not enough sleep and hectic lifestyles can really take it out of you, as can eating your own body-weight in dairy products, I have discovered. Book me in for a barrel-load, then, of crisply revivifying grapefruit, lemon & rosemary to help refresh and re-energise.
Sparkling fresh, this citrus scent with a rich floral heart is ‘perfect for spritzing any time your spirits need a boost,’ as they put it. It’s that sudden throwback to summer memories, a snapshot of yourself laughing while dancing in a garden, the fizz of Champagne bubbles still on your lips, a warm breeze swirling rose petals at your feet. Spray whenever you need reminding that better days will come again.
Liz Earle Botanical Essence No.1 £54 for 50ml eau de parfum
Buy it at uk.lizearle.com
It’s easy to get stuck in a bit of a scented rut sometimes – something we’re all guilty of! But we’ve decided now is the perfect time to blow away the cobwebs and start thinking about things we’re looking forward to trying, seeing and (of course) smelling this year. Which of these have you tried already, and what are you most looking forward to in 2019…?
1: Get social with scent
The internet is, obviously, a wonderful thing (hello, we’re on it right now!) but it’s also good to remember to get our from behind our desks and away from a screen to actually interact with human beings occasionally. There’s absolutely nothing like discovering a group of people who share your passion, meeting up with them and realising you’re not alone. This is genuinely one of the greatest bits of our job – meeting all of you lovely people, and watching you form your own groups and friendships around our common love of fragrance! If you join our VIP Club, we promise you an entire year filled with fragrant opportunities…
– Exclusive perfume events – meeting top perfumers and founders of niche houses, exploring the history of a house with the very people who created it. Learning about ingredients, getting previews of new fragrances or simply finding out about new names our noses need to know…
– How to Improve Your Sense of Smell Workshops – sharing the top tips we’ve learned from the world’s best noses, changing the way we think about scent and discovering deep emotional connections. These workshops are some of the highlights of our year: fun, informative, down-to-earth and genuinely life-changing for everyone who attends!
– Exclusive competitions with fab fragrant prizes – including bottles signed by perfumers.
– An exclusive monthly ‘insider offer’ – just for our VIPs.
If you keep an eye on our Events page, we also list many other perfume events and pop-ups taking place around the country, so whey not make a pact to attend at least one this year and see how exciting they can be? You can make new friends, discover new scents to love and most of all, have fun with fragrance!
2: Be braver!
There are very few people we know (apart from professional ‘noses’ really) who don’t have preconceived ideas about what suits them, and certain ingredients they tend to avoid. Even we can be guilty of it! It’s a slippery slope when you avoid things becuase you ‘know’ they don’t work for you. Taste change – ALL the time – as we get older (or wiser), and the more things you try, the more you become accustomed to liking and the more your fragrance palate expands.
Think you hate rose? It completely depends which type of rose is being used – fruity, fresh and honeyed, or deep, dusty and velvety – how it’s been harvested, where it’s used in the composition and what other ingredients surround it. The same goes for any ingredient you care to name – the new fractionated patchouli, for example, removes the ‘dirty’ earthiness that many naysayers associate with ‘hippies’ and kept them at arm’s length all these years.
We double dare you to seek out notes, fragrances and houses you assume you don’t like, and to just try them (again or for the first time) with a new nose and fresh attitude…
It’s not only about trying things you thought you disliked, but expanding your fragrant horizon at your own pace. How about branching out just a little bit – but still within your comfort zone – by seeing what six fragrances are ‘matched’ to one you already own and love? There’s suggestions for every budget, from niche and high-end luxury, through all-time classics and highstreet-friendly names you may have overlooked. Try our Fragrance Finder, get out there and give them a try. You might find a brand new fragrant love…
3: Change it up
We know there are some of you who still feel a bit odd about fragrance layering, but honestly, what have you got to lose? If there’s a Cologne you love that sits gathering dust during the colder months, bring it out and combine with a deeper fragrance to ring the changes and bring some freshness to your scented habits. We’ve several features dedicated to the art of fragrance layering (simply type into our search box to see more), but here’s the basics for nervous noses…
Always remember: perfume isn’t a tattoo – if you don’t like it, you can wash it off!
– Add power: ramp it up by adding more base notes like patchouli, labdanum, vetiver, woods or musk.
– Add freshness: look for citrus notes like bergamot, neroli, lemon, lime or ‘green’ notes such as galbanum, tomato or violet leaf, green tea, marine/aquatic accords (synthetic recreations of sea-like, watery smells) and aldehydes (often desribed as being like Champagne bubbles).
– Add beauty: find a scent too ‘harsh’ or clinical? Look to layer it with decadently velvety or lusciously fruity rose oils, the sunshine-bottled scent of orange flower, a heady glamour of tuberose or a luminescent jasmine; try an apricot-like osmanthus flower, the fluffiness of mimosa or the powdery elegance of iris/orris.
– Add sweetness: vanilla and tonka bean can ’round’ a perfume, making it swoon on your skin (and addictive to smell), as can touches of synthetic notes described as ‘caramel’ or ‘dulce de leche’, ripe fruits, chocolate or even candy floss. Try to add less than you think you need, as adding more is always easier than taking away, and a little of these can go a long way!
4: Keep a fragrance journal
Writing down your thoughts about a new smell every day is surprisingly revolutionary – especially when noting your feelings at several points through the year about the same fragrance. It’s amazing how weather, mood and even what we’ve been eating can change the way we consider how something smells! This is homework we give attendees of our so-fun How to Improve Your Sense of Smell Workshops (see above), and even if you just jot down a few words about a new thing you smell (perfume, cooking ingredient, handcream, flower, bath gel… anything!) it gets your mind and your nose symbiotically linked, and truly helps ‘fix’ smells in your mind. Try it and see!
We love the scented notelets and journals available at Floral Street – a favourite being their Wonderland Peony Notepad / £12 (above) which makes every page a fragrant delight to fill in…
5: Make your own
Nothing gives you a greater appreciation for a perfumer’s skill than having a go at making your own. Sound simple, right? Just take all your favourite ingredients, mix them up and hey-presto! Well, uh, no. Much like mixing all your favourite colours results in a brown sludge rather than the rainbow you’d imagined as a child, it’s fascinating to attempt to try and balance notes, or to enhance them… a true art form and a kind of modern alchemy we’re in awe of. But it is possible to have a go at making your own under the watchful eye of a professional who can help guide you – and oh so satisfying to come away with a little bottle of a scent you made yourself.
The following perfumers run sessions we’ve personally attended and rate highly, and each of them offer differing workshops based on your experience – from complete beginner to something more skilled. Go on, you know you’ve always wanted to… Make 2019 the year you made your own!
Trained at the perfumery school of ISPICA, Emmanuelle Moeglin worked as a Scent Design Manager for global fragrance brands, alongside some of the biggest perfumers in the world, and now works as an independent perfumer in London. In 2015, wanting to open fragrance up to the consumer and demistify the world of perfumery, she started the Experimental Perfume Club. Choosing some of the most enjoyable elements of her training, she developed workshops to help people understand scent better – exploring the smells of individual ingredients, harmonious combinations, understanding the magic and science of fusing scents. There’s workshops available from Apprentice, through Expert Masterclass to Corporate levels, in a really down-to-earth and friendly atmosphere that encourages you to learn more.
Sarah McCartney – 4160 Tuesdays perfumer offer fun and more professional days, along with afternoon tea and a chance to get your hands on Sarah’s extensive personal collection of perfumes to smell, in her truly astounding Wall of Scent. 4160 Tuesdays are in the process of moving their HQ at the moment, but do get in touch with Sarah to ask when the next dates are, and they can also come to you if you’ve some friends or colleagues who are interested in joining in…
Those wanting to launch their own fragrance should seek out Karen Gilbert, who now runs a series of specialised courses – including making skincare products – for those wanting to learn more about this intriguing yet technically challenging world. She explains that ‘…it came out of years of students coming to my live classes where we make an alcohol based EDT, who really wanted to create for their own product line.’ With courses varying from online Masterclasses – perfect for those who find it difficult to travel – days of natural perfumery and intensive 5-day professional courses, there’s something for all levels of interest.
Don’t you think there are things you could change about your fragrant habits – even if it’s just getting out there and sharing your excitement with a friend, showing them around your favourite perfumery or letting them sniff your own collection of fragrances? Whatever you choose to do, there’s a whole year of perfume excitement to look forward to, and we certainly can’t wait to share it with all of you…
There are those who claim certain scents should only be worn in summer – the lighter, more citrus-laden ones for the most part – and that we should reserve the heavier, more opulent fragrances for our winter wardrobes. But is this once foregranted ‘fact’ still true…?
Certainly, in hot weather you may find your fragrance seems ‘stronger’ or more overpowering, the heat causing the notes to evolve on the skin more rapidly and bloom around you in fragrant waves. This is exactly why brands sometimes offer lighter versions of their bestselling scents for the summer. Indeed, some people prefer heavier more full-bodied, comforting, almost ‘cocooning’ scents in the winter – but again, this is completely individual.
Personally, at The Perfume Society, we do tend towards richer fragrances that we love to rediscover at around the time when we reach for our opaque tights, our socks (and vests!), switching to airier perfumes for the warmer months. But never let anyone tell you what perfume to wear and when – just do what feels right for you. We say: scent ‘rules’ are made to be broken, so just follow your nose…
We find winter is actually a perfect time to refresh your senses, and re-visit those scents you perhaps didn’t quite get on with in summer – cooler weather and damper climates makes your skin react completely differently, so why not try some fragrances you may have written-off forever?
While you’re at it – have a dig around in your collection for ‘spring fresh’ or ‘summer-y’ scents that you already love and see how differently they bloom on your skin at this time of year. Just as too much turkey and endless chocolates can have you yearning for a crisp salad, it’s good to go over to the light side for a change of scent-scene now and again.
Here’s our list of five transitional scents to try for a time-travelling experience out of your comfort zone. So, shake off those heavy layers and prepare to get zingy with some winter freshness…
Zesty to the point of mouth-watering excess, the energising burst of crushed ripe fruit uses the darker extract of sweet blood orange juice juxtaposed against bitter orange peel and warming wafts of geranium for a feel-good cloud of happiness. Formulated to last far longer than traditional Colognes but losing none of their zippiness – hoorah! Atelier Cologne Orange Sanguine £49.50 for 30ml Cologne Absolue
Buy it at John Lewis
Ignore the grey skies, close your eyes and imagine the Provençal setting sun, still warm on your skin (move closer to the fire or add another layer of clothing, if necessary…)Aromatically fresh with the fizz of bergamot and pink pepper, the true heart of honey infused lavender is balanced by the milky acacia blossoms, the nuttiness of tonka beans and balsamic warmth of the earthier base. L’Occitane Terre de Lumière Limited Edition bottle, £58 for 50ml eau de parfum
Buy it at loccitane.com
A lusciously fruity mixture of milky fig cut through with Turkish apricot and green tea for a deliciously refreshing blend that still feels nurturingly comforting. A wearable panna cotta with just enough wobble and topped with glistening slices of that succulent fruit – we have no doubt you’ll want to dive in. Fresh Fig Apricot £76 for 100ml eau de parfum
Buy it at Harrods
The tart, raspberry freshness of Turkish rose and the subtle woodiness of thorny stems enhanced by geranium melt slowly to a softly cushioned fuzziness of peonies and vibrant freesia, gently sprinkled with black pepper and drizzled with honey. Every bit as delicious as it sounds, it’s a ballerina dancing in a garden as the sun rises and blushes the sky the colour of her frothy tutu. Aqua di Parma Peonia Nobile £78 for 50ml eau de parfum
Buy it at Selfridges
Ripening tomatoes lovingly stroked in a greenhouse, sunlight glinting on frosty hedgerows and mint leaves floating in a pitcher of homemade lemonade – this enlivening scent whisks you to the home of the Mitchell family at Foxbury Farm. Sparkling citrus rubs shoulders with herbaceous greens and English flowers grown in their fields; drying down to the classically elegant combination of musk and cedar wood. Mitchell and Peach English Leaf Fine Edition £55 for 50ml eau de toilette
Buy it at Roullier White
Written by Suzy Nightingale