edeniste Perfumes + Neuroscience = Wellness You Can Wear

We’re always looking for proven research to back up the claims of ‘relaxing’ or ‘energising’ scent claims, so how thrilled we were to discover that edentiste eaux de parfums and signature Lifeboost fragrances truly are ‘wellness you can wear’…

For edeniste, ‘the link between scent and mood has long been known and talked about, but never been scientifically proven when it comes to perfume. Now for the first time, the worlds of cutting-edge olfactory neuroscience and classic fine fragrance are brought together’ – so you can discover your own perfumed possibilities, and get to use your scent as more than merely smelling wonderful, but as a kind of toolkit that contains something for every mood or way you need to feel that day…

Do you need to sleep better, boost your energy levels and want to feel happier (all while being beautifully scented, of course)? I mean really – who doesn’t need all of these things? And sometimes several of them all on the same day?! Well, certainly we’ve never seen our Co-Founder Lorna McKay more excited than when she returned from a press launch of edentiste.

 

 

Literally bouncing up and down as she recounted her meeting with the visionary founder, Audrey Semeraro, in the words of the brand, they are ‘Blending the science of emotion and the art of perfumery,’ while for Audrey, it’s about ‘redefining the mission of the perfume industry with the first generation of active wellbeing fine fragrances…’

 

 

 

Each edeniste fragrance has been ‘charged with active molecules clinically proven to boost our mood and elevate our emotions.’ And when they say proven, they mean it. The wellbeing effects of these fragrances haven’t been left to hearsay, as with so many other aromatherapeutic type perfumes, oils and unguents available – the edensite scents have been tested by neuroscientists, literally showing which parts of our brains light up when we positively respond to the perfumes.

But it’s been a long journey to get to this place of perfumed possibilities, and it involved challenging the entire fragrance industry itself. You can read all about the birth of this fascinating fragrance house, in our page dedicated to the edeniste story; but now that we have the full-size bottles available, let’s dive in to the scents themselves…

The edeniste collection encompasses the most divine eaux de parfum and Lifeboost® essences – think of these as olfactive wellness juices to boost energy levels, happiness or even allowing you to drift off to sleep surrounded by the most gloriously soothing scent – the edentiste collection contains ‘the highest-level olfactive neuroscience, combined with the highest level in fine fragrance.’ You can choose to layer the eau de parfum with a Lifeboost® or wear them alone – let your feelings and needs guide you to the right fragrances for each day…

 

Dream Lifeboost® £68 for 30ml eau de parfum

‘A soothing aromatic herbal musk. The warm-skin facets of Spanish labdanum essence, wrapped in an overdose of feather-soft white musks, fosters peaceful dreams. Open yourself up to a pure, soothing vision of the world that surrounds you and let go.’

edeniste Energy Lifeboost® £68 for 30ml eau de parfum

‘A reviving musky woody citrus. A refreshing splash of citruses from Italy, infused with the energizing essences of peppery bergamot and regenerative grapefruit, boosted with zingy ginger absolute from Ethiopia. As bright and empowering as a tall dewy glass of freshly squeezed juice. Get up and glow.’

 

edentiste Happiness Lifeboost® £68 for 30ml eau de parfum

‘A joyful woody fruity floral. A sparkling essence built around an exotic mango accord spiked with juicy, colorful notes of raspberry and watermelon, on a base of pure Virginian cedarwood essence. Surrender to the exhilarating beat of its fizzy tropical delight. Feel the bliss.’

edeniste Relax Lifeboost® £68 for 30ml eau de parfum

‘A mellow solar white floral. A solar Madagascan ylang-ylang essence matched with a creamy monoi note – the name means “sacred oil” in Tahiti –, wrapped in pure jasmine sambac absolute from India and relaxing Madagascan vanilla absolute. Relax, feel the sun shining up above, let yourself be rocked by the sound of the waves and trees swaying in the breeze… You’re in Eden.’

 

edeniste Seduction Lifeboost® £68 for 30ml eau de parfum

‘A sensual amber floral musk. Free your mind with the essence of seduction in a timeless floral elixir enriched with addictive musky notes. A hyper-sensual aldehydic blend with a glamorous vintage vibe and hint of animal magnetism that will mellow your mood and ignite your sensual power. Let yourself glow.’

 

edeniste Wellbeing Lifeboost® £68 for 30ml eau de parfum

‘An uplifting spicy green floral. A confidence booster with zingy Ethiopian ginger absolute and crisp pink peppercorn absolute from La Réunion. The quintessence of easygoing wellbeing, captured in a luminous accord of fresh spices and green notes enhanced by two of the most precious ingredients in perfumery: Indian jasmine absolute and iris concrete from China. Dive deep into your inner self, feel its uplifting sense of comfort. You’re golden.’

edeniste Jasmin Cruel £130 for 100ml eau de parfum (30ml also available)

‘A caressing solar white floral. We call it cruel, but that’s just because once you wrap yourself in its radiant creaminess, you’ll find it hard to do without it. This is an exuberant bouquet of white flowers at their most sensuous. Indian jasmine absolute is the star here, but Aurélien Guichard brings out its lushness with a glamorous, luscious, coconutty tuberose, underlined with milky sandalwood. Honeyed Tunisian orange blossom absolute infuses the blend with solar energy. Pair with any Lifeboost active and bask in the light.’

edeniste Neroli Sensuel £130 for 100ml eau de parfum (30ml also available)

‘A tender white floral. It’s the name given to the essential oil drawn from orange blossom (here, a glorious extract from Tunisia). It’s also the tender heart of the colognes so beloved by the French from early childhood… Neroli is a uniquely luminous floral essence, capturing the sun-kissed scent-scape of the Mediterranean in its pure white petals. Aurélien Guichard underlines it with zesty green petitgrain, fleshes out its cologne-like vibe with tender notes of crystalline pear and juicy white peach and wraps it in a clean musky aura. Pair with any Lifeboost active and be radiant.’

 

edeniste Rose Délice £130 for 100ml eau de parfum

‘A delightful fruity floral. This is rose, with a smile. Vibrant, colourful, flirtatious, the Queen of Flowers is showcased here with two rich natural extracts. Bulgarian rose essence brings its glorious radiance, refreshed by a sun-kissed splash of sparkling mandarin from Italy. French May rose absolute from Grasse – the rarest and most precious – adds its opulent sensuality. Notes of red berries, naturally present in some varieties of roses, tinge the vivid bouquet with playfulness. A velvety drydown of vanilla and musk wed scent to skin… Pair with any Lifeboost active and feel the delight.’

edeniste Rose Fatale £130 for 100ml eau de parfum (30ml also available)

‘A regal ambery woody rose. Rose and oud may well be the most iconic accord in Arabic perfumery: a match made in scented Eden. Aurélien Guichard retells their mystical tales with a French touch, pairing rich, carnal, almost jammy rose essence from Bulgaria with a quality of oud distilled to brings out the precious resin’s most elegant facets. Another favorite partner of rose, patchouli essence from Indonesia, spiked with cool nutmeg, bolsters the blend’s rich texture. The skin-soft leather facets of Spanish cistus labdanum absolute shed their ambery light. It’s the ultimate in self-care. Pair with any Lifeboost active and let your feelings rule.’

edeniste Vanille Irrésistible £190 for 200ml eau de parfum (30ml also available)

‘An addictive vanilla. If we called it comfort food for the nose, we’d be remiss. This luminous and addictive duo of sweet and gourmand vanillas from Madagascar is so much more sophisticated… The secret to its radiance is a superb vanilla CO2 extract – one that preserves the most delicate facets of the precious pod. A lash of rum deepens its tones, introducing a second, darker quality of vanilla absolute. Aurélien Guichard underlines Its leather-like accents with a woody accord of mystical Somalian olibanum and smoky Haitian vetiver essences. Pair with any Lifeboost active and give in to your senses.’

 

 

edeniste Vétiver Imaginaire £130 for 100ml eau de parfum (30ml also available)

‘An invigorating woody spicy citrus. With natural nuances of citrus, flint, wood, smoke, and earth, vetiver is a compelling fragrance all by itself. A primal, rooting scent that is also a classic of masculine perfumery (of course, it can be enjoyed by all genders). Here, Aurélien Guichard draws out the most sparkling facets of Haitian vetiver essence with a sunny cocktail of Italian fruit: bracingly bitter grapefruit and juicy mandarin, a delicate essence chosen.’

 

Written by Suzy Nightingale

 

Fragrance Houses Harnessing the Power of Neuroscience

‘Wellness’ fragrances aren’t a new thing – the first Colognes claimed health-giving properties – and aromatherapeutic suppositions have been linked to scents for centuries; but something that is very new are fragrance houses employing neurologists to look into the ways that smelling something has a direct effect on our brain chemistry.

This fascinating new era for fragrance design not only takes into consideration our pleasure in wearing the finished product – of course they have to smell nice for us to be attracted to using them – but dives far deeper into what’s happening in our brains when we smell some of the particular ingredients used, or when we inhale the finished perfume.

When founding edeniste, the key motivating factor for Audrey Semeraro was ‘Blending the science of emotion and the art of perfumery,’ because ‘…the link between scent and mood has long been known and talked about, but never been scientifically proven when it comes to perfume. Now for the first time, the worlds of cutting-edge olfactory neuroscience and classic fine fragrance are brought together.’

 

 

 

 

Though new scientific discoveries to do with our sense of smell were out there, Audrey says, ‘no one was using it to create luxury fragrances.’ What followed was a gruelling yet fascinating four year scented research stint in which she was ‘reading medical journals, speaking with neuroscientists, meeting with R&D teams in fragrance companies…’ Learning of the true impact fragrances can have on the structure and function of the brain, nervous system, and related physical responses, the final result of all that hard work is edeniste: ‘a fragrance brand that infuses scientifically proven olfactive molecules into a unique active fragrance collection that improves wellbeing.’

Neuroscientist Dr. Gabriel Lepousez was one of the experts Audrey reached out to when conducting the research used to inform the compositions of edeniste fragrances, and they explain: ‘From the beginning of the Edeniste project, Dr. Lepousez has guided and supported Audrey in her enterprise. For Edeniste, he discusses the vital connections between our nose and our emotions, and recent discoveries can help us innovate in fragrance.’ You can read a full interview with Dr Lepousez here, and you can also read much more on the methodologies they used. But for how it works, in a nutshell, Dr Lepousez explains:

 

‘The olfactory system is the only sensorial system to be directly connected to the seat of emotion, the part of the brain called the amygdala. Between the perception of a smell in the mucous membrane of the nose and the centre of emotions, there are only two synapses, whereas there are four to six for all the other senses. Olfaction truly has an intimate, almost unconscious connection with emotions.’

 

Of course, even though so much work has already been done, there are vast areas of research yet to do, and so many more exciting ways that we can use our scents directly connected to our emotional responses, utilising our sense of smell as the superpower it truly is. But what an exciting time this is for the science and the fragrance industry – and for we fragrance-lovers, who may have always instinctively felt that some scents truly seemed to help us more than others, but didn’t understand how (or why).

Let’s take a look at just some of the fairly recently-launched fragrances that go beyond merely smelling nice, to being perfumes with a greater scented significance, and more even more emotional impact than you may first have realised…

 

The Lifeboost® essences can be worn alone or layered with any of the eaux de parfums as an extra shot of whatever you need right now. For Relax, the mellowness of ylang-ylang melds with creamy monoi – the name means “sacred oil” in Tahiti – and the pure jasmine sambac simply sighs into the smoothness of Madagascan vanilla absolute. edeniste says: ‘Relax, feel the sun shining up above, let yourself be rocked by the sound of the waves and trees swaying in the breeze… You’re in Eden.’ And honestly, don’t we all need that feeling, currently, more than ever?

edeniste Relax Lifeboost® £68 for 30ml eau de parfum in our shop

 

 

 

 

Vyrao‘s founder, Yasmin Sewell wanted to offer ‘the power of nature to amplify energy, tapping into the science of scent and its potential to activate the parts of the brain where memories and emotions are processed.’ And for The Sixth, she collaborated with Irish perfumer Meabh McCurtin who used neuroscience via ‘scientific protocols from the Science of Wellness program at International Flavors & Fragrance (IFF)’ to guide her composition. Apple, patchouli and basil radiate positivity; juniper, cedar and fir add balance, while angelica, fennel and wormwood counteract negativity.

Vyrao The Sixth £150 for 50ml eau de parfum vyrao.com

 

 

P.S: For even more emotionally-supportive scents, read all about Vyrao’s High Five Discovery Set!

 

 

 

Using IFF’s Science of Wellness computer programme for the design of Phantom, it was ‘conceived by a team of perfumers — Loc Dong, Juliette Karagueuzoglou, Dominique Ropion and Anne Flipo — who were assisted by AI and powered by neuroscience.’ Identifying key emotional benefits for the chosen ingredients, the styrallyl acetate molecule (which smells green, slightly metallic, and can be found as a component of gardenia and tuberose, among other floral notes) was used at 10x the usual dosage – as suggested by AI to increase alertness – but woven with lavender to calm and create a harmonious balance.

Paco Rabanne Phantom £60 for 50ml eau de toilette pacorabanne.com

 

 

 

 

 

 

Launching with two wellness fragrances harnessing the power of neuroscience and experienced to their fullest potential using an app – 85% of people studied wearing them achieved a more focused state, while 90% reached a more meditative state. AI generated programmes of well-being rituals use smell, calming or stimulating visuals, and sound. Red Skies is a ‘functional fragrance’ designed to re-focus and energise via vibrant orange blossom, rose, pink pepper, mandarin and neroli in the top notes, blissfully enlivening jasmine, carrot seed, sap, iris and spices in the heart, resting on a grounding, earthy base of patchouli, oakmoss, resin and cedar.

Øthers Red Skies £90 for 50ml eau de parfum + 6 months app subscription others.co

 

 

 

 

This ‘scent and sound ritual’ was partially designed by AI for those ‘desperately seeking clarity of thought’ and feeling overwhelmed by ‘a rising sense of panic.’ [That’ll be most of us, then!] Using notes of cut grass and ‘green canopies’ entwined with soothing green tea, the heart resonates incense, wild mushrooms, worn leather and spices on toasted woods, while the base sinks into spiritual Palo Santo, shady vetiver, smoked amber, Hinoki wood (prized as sacred, native to Japan, with unusual hints of citrus) and a silken sandalwood. They suggest the scent and app are used in combination to ‘create a gearshift in your day.’

Øthers Mystic Zingaro £90 for 50ml eau de parfum + 6 months app subscription others.co

 

Written by Suzy Nightingale