Amidst the chaos of modern-day life, there are times (now, more than ever) we need to take some time back for ourselves. However we choose to do this, Our Modern Lives is a completely new range of fragrances made by purveyors of quirky, indie scents we know and love already – 4160 Tuesdays.
Founder and perfumer, Sarah McCartney has been a long-time yoga teacher alongside her fragrant commitments, and initially created five yoga-room fragrances for own use. With weekly requests from perfume lovers who wanted all natural fragrances or from people allergic to certain ingredients commonly found in the majority of ranges, Sarah came to realise that something had to be done – and that she was the someone to make it happen…
Sarah McCartney: ‘Every week we’re asked for two things: 100% natural fragrances, and safe scents with no allergens. People often imagine they can have both in the same bottle, or that one implies that you get the other. It’s not that simple’ Sarah laughs wryly – a point she has often made but that’s seemingly quite difficult to get through to people.
And the reason perfumers can’t just use all “natural” ingredients and make them entirely safe for people to wear on their skin? ‘The issue is that nature is naughty – there are allergens in most essential oils, including jasmine, rose, lavender, all citrus fruits and the spices – which means that natural fragrance has to be handled really carefully to be safe, to be legal and still to smell great.’
For Our Modern Lives, Sarah created seven 100% natural fragrances, ‘We’re using all our experience to make these complex blends beautiful and safe,’ and two 100% synthetic fragrances with no allergens. ‘Here we’re choosing simple blends of molecular compounds to create soft, smooth, long-lasting sensual fragrances.’
Red – Harvest – Gratitude: A sense of security, nature’s bounty, reaping what we sow. For us it feels like a rich red berry in colour. Materials include: hay absolute, Turkish rose absolute, raspberry leaf absolute, oakwood CO2 extract, hazelnut CO2 extract, labdanum, wine essential oil, davana essential oil, pink peppercorn C)2 absolute.
Orange – Sunset – Peace: A sense of serenity as the sun goes down, lighting up the sky in shades of blood orange, Materials include: neroli essential oil, Honeybush CO2 extract, vanilla absolute, cocoa absolute, peach natural liquid, bran absolute, rose geranium essential oil, Virginian cedarwood essential oil.
Yellow – Sunrise – Hope: A sense of vitality, but because it’s early we’ve added in a dash of coffee for a touch of real life. Materials include: lemon petitgrain, fennel, cardamon, clementine, yellow mandarin, blood orange and sweet orange essential oils, coffee absolute, narcissus absolute and cabreuva essential oil.
Green – Leaf – New: A sense of revival. The smell of spring when green shoots appear from the cold and dark. Materials include: jasmine tea CO2 extract, green mandarin essential oil, Calabrian bergamot essential oil, cucumber natural liquid, bergamot mint essential oil and spinach absolute.
Aquamarine – Waves/WiFi – Clarity: A sense of connection. The colour of the clear warm sea, and sharp hit of citrus and deep seaweed. Materials include: white grapefruit and rosemary essential oils, olive fruit CO2 extract, jasmine sambac absolute, blue hemlock essential oil, organic English lavender essential oil, seaweed absolute.
Blue Screen/Blue Horizon – Perspective : A sense of balance. We spend too much time looking at screens, not enough at the horizon. This is a scent to help you meditate. Materials include frankincense essential oil, lavender absolute, vetivert absolute, eucalyptus mint essential oil, patchouli essential oil, hyacinth absolute, organic English lavender essential oil.
Indigo – Into the Night: A sense of the infinite. A 3a.m. scent of total darkness, when night feels endless. Materials include: Cognac absolute, black tea CO2 extract, osmanthus absolute, Atlas cedarwood essential oil, jasmine sambac absolute, labdanum absolute, rum CO2 extract.
OML α – a soft, mildly ambery woodsy fragrance that really lasts well, made with seven synthetic materials, completely clear in colour. Some of the beautiful aroma molecules we use here are more expensive than most naturals.
OML β – even softer and smoother and very long lasting. We chose to make OML β with materials which are widely used in perfumery, including costly niche fragrances, but they are out of patent so their prices have fallen. We wanted to make a really good, affordable fragrance, so here you are.
We’re sure these fragrances are going to be very popular indeed – not only for people who prefer all-natural products, those allergic to many commonly used perfumery materials – but for anyone seeking serenity through scent. Because these are not simply “diet” versions of “proper” perfumes – Our Modern Lives perfumes smell glorious first and foremost, and just happen to be entirely wearable by absolutely anyone who loves perfume – no matter what their concerns are. We’d call that a win-win!
Currently, Sarah McCartney is following the same successful IndieGoGo launch route for Our Modern Lives that she has followed for previous perfumed projects. A “crowdfunding” website, it allows small and indie businesses to directly receive funding from individual consumers interested in supporting them. A sliding scale of investment opportunities with benefits attached to them range from £15 (for a scented, hand-stitched eye mask) to £850 for a completely bespoke, all-natural perfume. In between, investors can plump for try-me or full sizes of specific scents at less than the eventual RRP.
Those interested in learning more and wanting to purchase the scents themselves should assume the Perfumista Position (fingers on buttons, ever ready to spritz or order more to try!) and head to Our Modern Lives IndieGoGo page…
Written by Suzy Nightingale