The highly acclaimed niche fragrance house Map of the Heart has (hoorah!) launched in the UK, exclusively at Harrods.
Map of the Heart is a range of six fine fragrances in the most exquisite anatomical-style heart flacons by the legendary bottle designer, Pierre Dinand – and truly they look like art pieces, straight from a gallery.
Each fragrance was conceived in Australia by founders, Sarah Blair and filmmaker Jeffrey Darling, with a heart of Australian sandalwood proudly throbbing through each of the creations by perfumer Jacques Huclier.
It’s a strong line-up, to be sure, and with the fragrances made in France using the finest materials, the range is now available in 80 selected stores worldwide, including their flagship store in Sydney. Each of the fragrances are unisex and conjure stories of both place and character: challenging and exploring the idea of ‘what it is to live’.
Sarah and filmmaker Jeffrey wanted Map of the Heart to draw on their ‘…passion for story and understanding that scent is as transporting and intoxicating as words, images and film.’ And my goodness, get ready to be transported. We think you’ll be charmed by their descriptions, impressed by the evocative, contemporary imagery and (most importantly!) blown-away by the scents themselves…
The iconic heart-shaped bottle is definitely eye-catching, the colours and finishes changed to reflect each of the fragrances, and it was chosen because it ‘…plays with the paradox of ugly beauty.’
Pssst! You can try Map of the Heart Gold Heart v.4 in our Velvet Collection Discovery Box – a warm gleam of comforting spices, be sure to indulge yourself with this one…
Map of the Heart’s collection £150 for 90ml eau de parfum
At Harrods’ Salon de Parfums and harrods.com
Written by Suzy Nightingale
Map of the Heart is a range of six fine fragrances in the most exquisite anatomical-style heart flacons by the legendary bottle designer, Pierre Dinand – and truly they look like art pieces, straight from a gallery.
Each fragrance was conceived in Australia by founders, Sarah Blair and filmmaker Jeffrey Darling, with a heart of Australian sandalwood proudly throbbing through each of the creations by perfumer Jacques Huclier.It’s a strong line-up, to be sure, and with the fragrances made in France using the finest materials, the range is now available in 80 selected stores worldwide, including their flagship store in Sydney. Each of the fragrances are unisex and conjure stories of both place and character: challenging and exploring the idea of ‘what it is to live’.
Sarah and filmmaker Jeffrey wanted Map of the Heart to draw on their ‘…passion for story and understanding that scent is as transporting and intoxicating as words, images and film.’ And my goodness, get ready to be transported. We think you’ll be charmed by their descriptions, impressed by the evocative, contemporary imagery and (most importantly!) blown-away by the scents themselves…The iconic heart-shaped bottle is definitely eye-catching, the colours and finishes changed to reflect each of the fragrances, and it was chosen because it ‘…plays with the paradox of ugly beauty.’
Pssst! You can try Map of the Heart Gold Heart v.4 in our Velvet Collection Discovery Box – a warm gleam of comforting spices, be sure to indulge yourself with this one…
Map of the Heart’s collection £150 for 90ml eau de parfumAt Harrods’ Salon de Parfums and harrods.com
Written by Suzy Nightingale
