Nose is a more than a documentary following Dior perfumer François Demachy, it’s a paean to the raw ingredients of perfumery, and the hardworking people who grow and harvest the ingredients around the world.
Having first premiered at the 2020 Tribeca Film Festival, the film has just been released – watch the trailer, below, read our review and find out where you can watch…
Dior describe it as ‘A true “smell good movie” Nose sheds light on one of the most secret jobs in the world.’ And while we mostly remainly quarantined, what a wonderful way to travel by your nose it is.
‘Perfumes are a language everyone understands, but few people can speak’ Demachy explains as he sits in his office, filled with endless bottles and piles of books, later commenting that ‘For me, a perfume is a land of sharing.’ Fascinatingly, when asked what his first ever perfume was, he reveals ‘The first thing I did was a perfume intended to whet the appetites of bovine, so they would eat the fodder.’ Quite a leap to his life, now, and yet in this film we get to see how he works with the growers of the materials he so loves, eventually whetting all our appetites with their distilled passion.
In Sulawesi, Indonesia, Demachy travels for three days to visit the patchouli plantations, and says for him, it was the most rewarding part of filming Nose.
‘We took a small plane, then a four-wheel drive, followed by a hike through a few isolated villages in the middle of nowhere. That in itself was already an enjoyable adventure, but then there was this magnificent reward at the end, and I finally got to see my favorite ingredient in its natural environment, on these steep slopes… It’s quite moving to see this… This is where it all begins for perfumery.’ François Demachy remarks as he watches the freshly picked patchouli being washed (and having covered his arms in the fragrantly oily residue).
Fragrance writer Eddie Bulliqi makes an apperance at several points during the film, discussing the links between music and fragrance, and the creative process; but again, it’s the growers who are most celebrated in Nose, even more than the often romanticised life of a great perfumer.
From the idyllic fields of jasmine and rose in Grasse, we meet the women who own the land and discover exactly how hard it is to work those so-pretty fields. And we hear from Patrick Lillis, a ‘Celtic ambergris broker’ from County Clare, Ireland. As the wind and rain lash the shore, Patrick and his dog walk beside the broiling sea, and this gruff-voiced, sou’wester-wearing man waxes lyrical on the magic of ambergris in perfumery.
‘It’s a personal taste thing, you know?’ he says, while sniffing a white (and therefore older, stronger) lump of the precious material. ‘It’s quite a profound, animatic smell… Some people say it adds another dimension to perfumery, that a normal perfume is 2D and this is 3D. It’s the best natural fixative for perfume, and it’s oleophilic – it grabs hold of the oils. But it also does another thing which is a little bit magical: it transforms other fragrances.’
Simply put, Nose is a feast for the senses, and a much-needed way for us to feed the wanderlust we’re all experiencing. Gorgeous, swooping shots of landscape and sumptuous close-ups of dew-speckled flowers accompany this portrait, that goes beyond the work of Demachy, and invites the viewer to fall as passionately in love with the world of perfumery as he and all the people behind the scenes so obviously are…
We’ve scoured the internet for this Fragrant Film Club – a curation of some of our favourite perfume-themed movies, documentaries and TV series to watch right now.
So, if you’re about done with Christmas and need a way to fill the weird hinterland between festive or new year celebrations and the return to (whatever will be) ‘normality’ – here’s a scented selection box of fragrant treasures…
‘With his incredible talent for discerning scents, Jean-Baptiste Grenouille (Ben Whishaw) is one of 18th-century France’s finest perfumers. He becomes obsessed with capturing an elusive aroma: the scent of young womanhood. His search takes a deadly turn, and when the bodies of 12 young females are found, panic breaks out, with families rushing to lock up their daughters.’
Based on the best-selling, and now infamous, novel by Patrick Süskind, this is one every fragrance-lover should watch. It’s remarkable not only for being filmed at all (many said the book could never be made in to a screen drama), but for changing the way fragrance was talked about in the media. Stunningly shot, utterly gripping, we of course urge you to read the book first, but do then see this and marvel.
If you’ve already seen the film, have a gander at the made for TV drama loosely based on the premis of the novel, but in a modern-day setting: Perfume (series) Netflix
Telling the story of a preparatory school student who woefully takes a job as an assistant to an irritable, blind, medically retired Army officer, Frank, (magnificently played by Al Paccino) this is one of those films that helped highlight the importance of our sense of smell. In one memorable scene, Frank approaches the table where a woman sits alone, waiting for date. ‘You know, I detect a fragrance in the air,’ he says, ‘Don’t tell me what it is… Ogleby Sisters Soap?’ So, although not a movie about perfume per se, it’s a fantastic performance, and fun to look out for some well-known fragrance names he also detects along his adventures…
Perfumes (Les Parfums) Amazon Prime: rent for £4.49
We reviewed this charming film in full, here, but basically it’s the story of a reclusive, once-feared French perfumer and her new chauffeur. Though a gentle comedy, Les Parfums takes a serious (and very well presented) look at the life of a perfumer, and now this subtitled film has a wider release with Amazon, we hope many more of you will be able to see it. Certainly it’s a treat for the senses, and sadly such a rarity to see perfumery explored on screen in this manner. We particularly loved the scene in which Guillaume, the chauffeur, is discovering his newly-acquired appreciation for smell – in the supermarket, sniffing various shower gels, under the watchful gaze of a bemused security guard. ‘Something quite mellow…’ he says, as the guard shuffles closer, clearly unused to such behaviour in Aisle 5. Delightful from start to finish.
‘After a perfumer’s death, his daughter works to meet the production deadline for his company’s latest scent, which is complicated by the lack of an elusive ingredient.‘ Now we should really start by saying this a Hallmark movie, and as such has a certain look and feel to it that previous viewers of their oeuvre will recognise. That being said, this is the kind of whimsical film that one can happily curl up on the sofa with while eating your way through an entire tub of ice cream. Just don’t expect Süskind levels of olfactory detail, accept that everyone wears pastel and has perfect hair, and all will be fine.
We must admit to not having watched this one yet, but it certainly sounds like an antidote to excessive Christmas schmaltz, if that’s what you’re looking for. ‘After her mother dies, a chemist begins to have strange visions of a mysterious woman in black applying perfume in a mirror, and of strangers who follow her everywhere.’ That’s the synopsis in brief, but further reviews reveal that it’s a surrealistic film, also described as an ‘incoherent and inconsistent slice of psychological horror.’ Nonetheless, it’s a plot that sounds intriguing enough to capture our interest, and we very much we get to find out what the mysterious woman in black’s perfume actually is!
‘Mary Haines (Norma Shearer) can’t believe her husband’s having an affair with salesgirl Crystal (Joan Crawford). But when Sylvia (Rosalind Russell) and Edith (Phyllis Povah) deliver the gossip firsthand, Mary heads to Reno for a divorce. En route she meets Countess de Lave (Mary Boland) and Miriam (Paulette Goddard), who coincidentally is having an affair with Sylvia’s husband. Once in Reno, the Countess finds another beau, Sylvia shows up for a divorce and Mary plots to win back her man.’
Even though this really only has one perfume-related scene, we’re recommending this one mainly because it’s one of our favourite films EVER. And what a scent scene that is – set in the fragrance department of a classy department store, and featuring magnificently catty lines with Crawford as the predatory perfume counter gal. A stellar cast – made up entirely of women (practically unheard of even today, let alone in the 1930s!) – magnificent costumes and a gasp-inducing sudden switch to full-colour film during the fashion show sequence, make this more than worth your watching (on repeat).
Some years ago, the BBC made a fascinating doccumentary series about the perfume business, taking a deep dive into the creation of a fragrance, the revival of a perfume house (Grossmith) and interviewing perfume personalities such as Roja Dove and perfumers including Guerlain’s Thierry Wasser. Sadly the episiodes are no longer available on the BBC iPlayer website, though they are now available to watch on YouTube: Perfume (BBC Documentary series).
Following a rather gauche… sorry. A ‘driven twenty-something American woman from Chicago, who moves to Paris for an unexpected job opportunity.’ Emily in Paris has seen equal parts love and hate in the many reviews that followed its release earlier this year. Whichever camp you fall in, it’s a lovesong to Paris and HOW we yearn to get that back there as soon as we’re able. And you know what? It’s actually not a bad look at the creation and marketing of a perfume, as we follow Emily’s hapless adventures as she’s ‘tasked with bringing an American point of view to a venerable French marketing firm.’
YouTube is a treasure trove for archival fragrance adverts and wonderful little gems like this Pathé documentary on how fragrance is made. We might chuckle at the Stiff Upper Lip ‘Received Pronunciation’ of the voiceover, but it makes for a still very interesting look at Grasse, French perfumery and the technical side of perfumery still not often shown in such detail to this day. Click above to watch it now!
Another still on our ‘to watch’ list, this series certainly sounds like it ticks many (perfume) boxes for us… ‘During the Republican era, a family empire famous for making the best fragrances and incense must guard against those who are out to steal their secret recipes. Ning Zhi Yuan is the sweet young master of his family’s fragrance empire. An Le Yan is a determined young woman who is out for revenge against the Ning family. Zhi Yuan falls in love with Le Yan, but she only wants to infiltrate Zhi Yuan’s family to steal a valuable perfume formula. Le Yan’s true heart is drawn toward An Yi Chen, an inspector. But Xiao Hui, the daughter of a Japanese imperialist, is determined to capture Yi Chen’s heart at all costs. Can Zhi Yuan protect his family’s livelihood and his own heart?‘
Something for the little ones – perhaps inspiring a new ‘nose’ in your family? – this cheeky little cartoon follows the story of Mo, who is ‘…upset when Tee accidentally breaks her favourite perfume.’ And indeed she might might be upset! ‘Tee is now determined to cheer her up by making her some new perfume from ingredients found around the house. Lucky Mo!’ Hmm. Well we’re sure that’s all whimsically delightful, but if Tee tried whipping up a batch of vintage Mitsouko from stuff he found around our house, we’re very much afraid he’d be out on his ear (having replaced the bottle and cleaned the carpet, thank you very much!)
At the time of writing, the new BBC drama series of The Black Narcissus have not yet aired, but you can watch them here when they do (starting Sunday, 27th December in the U.K. at 9pm, with the following two episodes airing in the same slot over the next two nights – Monday 28th and Tuesday 29th December 2020). Based on the aponymous Powell and Pressburger classic 1947 film, Black Narcissus, named after the iconic Caron fragrance and following the intense sensual awakening of a nun who dabbles with such vices as perfume and lipstick; this 2020 version stars the late Diana Rigg (in her last role) among an incredible cast; and promises to be an absolute must-watch.
Fancy even more fragrant viewing? A little while ago, I took a look at some vintage perfume adverts, in which a surprising number of movie stars made their televisual debuts. Or, for those seeking some scented chuckles, why not gawk at these hilarious retro men’s fragrance ads – featuring chaps being spoon-fed in restaurants, a hang-gliding man in danger of being whipped by his own moustache and an impromptu musical set outside a greengrocer’s. Ah, they don’t make ’em like that anymore.
We hope this Fragrant Film Club list provides a fragrant escape for those of you desperately searching for something new to watch – and a chance to re-watch some old faves for those of you who’ve already seen them. Whichever you choose, we suggest snuggling up, staying safe and perhaps locking the door for some blessed moments of me-time…
Les Parfums (‘Perfumes’) is a just-released and utterly charming French film following the life of a feared and reclusive ‘nose’, and her troubled realtionship with her new chauffeur.
The English-subtitled film is a gentle comedy, but takes a serious (and very well presented) look at the life of a perfumer, and it has been released in the U.K. Now showing at selected Curzon cinemas, it’s also on Curzon Home Cinema (to stream at home, for those of us not near one of the venues or who prefer to watch from the comfort of our homes).
Curzon Home Cinema says: ‘Anne Walberg (Emmanuelle Devos) is a master in fragrance who has fallen from grace amongst the upper echelons of the perfume industry. However, her skills are still in demand from companies looking to mask the smell of their odorous products. Over the years she has become selfish and temperamental. When she hires Guillaume (Grégory Montel) – a down on his luck chauffeur with too many points on his license and a rocky relationship with his young daughter – they strike up an unlikely friendship. Together they look to repair their lives and create a new signature scent to return Anne to her previous fame.’
There are so few films about perfumers and our sense of smell, and we were thrilled to discover this new movie more than lives up to expectations. Following the rather hapless chauffeur, at first, Guillaume’s first clue to the trials and tribulations ahead with his new client is when she sniffs him, names the brand of his cigarettes and, when he offers her one, throws the packet out the car window. Other clues to her profession (and her character) come when Ms. Walberg demands that he help her change the sheets in a hotel room, declaring: ‘They use a fabric conditioner full of galaxolides for that “clean” smell. I hate it!’
Asked to recreate the smell of an ancient cave to diffuse at a tourist attraction, Ms. Walberg takes Guillaume along with her, rubbing the walls. ‘Mineral, earthy, camphor, touch of moss… Iris root’ she bids him write down in her notebook. Later, she asks him to smell something she’s created on a blotter. He complains that he doesn’t know what it smells of, but she gently encourages him to say whatever thoughts come to mind. ‘Trust yourself.’ Before we know it, Guillaume is in the supermarket, sniffing various shower gels – under the watchful gaze of a bemused security guard. ‘Something quite mellow…’ he says, as the guard shuffles closer, clearly unused to such behaviour in Aisle 5.
The extent of of Walberg’s’ fame is revealed when she smells Dior J’Adore on a waitress and casually tells Guillaume she created it. (In fact, it was composed by perfumer Calice Becker in 1999, but this is a fictional film, after all). Later we learn that, after she became famous with her photo adorning the cover of magazines, she ‘began to lose (my) nose.’ She thought that ‘with my experience of blending I could do it from memory.’ But after making a mistake, her confidence in composing fine fragrance was truly troubled and Devos lost her contract. Her sense of smell came back, but ‘the perfume world is small,’ and so with her reputation struck down in flames, she stuck to smaller, industrial and functional fragrance jobs while avoiding the public gaze.
Suddenly, Walberg loses her sense of smell again. Terrified, she decides to part ways with her pushy agent and, under the treatment of an anosmia specialist – who describes the condition as when ‘The nose and the brain stop working together,’ she begins her journey back into the fragrance world. But can this chauffeur with ‘a good nose’ actually help her recover her reputation and heal his own life…?
Les Parfums is a wonderful evocation of that joy of sharing a love of fragrance, of watching someone develop and explore their own sense of smell. And it’s also a healthy reminder that anosmia – losing one’s sense of smell – can be a terrifying and life-changing experience, even if you don’t happen to be a perfumer. A gentle film that’s slow in pace but nonetheless completely gripping because of the sensitive character portrayal by the two leading actors, there’s some stunning shots of the French countryside and those Parisian streets we miss so much, too. A paean to the world of perfume and the gift that is our sense of smell, we say this is a must-watch for anyone who loves fragrance.
Now we’ve caught your interest, watch the trailer, below, and allow yourself to fall for Les Parfums’ charms…
The highly acclaimed, multi-award-winning documentary, Perfume War, asks the question: can perfume prevent war? One woman made it her mission to find out..
‘Perfume War is about two friends and their unstoppable fight for world peace. Captain Trevor Greene’s mission in Afghanistan ends violently with a Taliban axe in his head. Miraculously, he survives to see his best friend Barb Stegemann, a single mom, carry on his peace mission with a new strategy – perfume.
In an Art of War maneuver she takes what the enemy loves most, the poppy crop, by purchasing rose and orange blossom oils, which pay Afghan farmers twice the income over illegal poppy. Scientists marvel at Greene’s recovery as he rebuilds his brain, while Stegemann helps rebuild in Afghanistan and Rwanda.
Barb fights a retail war in stores while working to keep her company financially afloat. In a world that monetizes war, Barb needs a cavalry of business to take up her retail activist charge. A global beauty giant shows interest, but is her essential oil good enough? Will she run out of money? Will she win her perfume war?’
You can find out for yourself, as the full documentary film has now been made available to watch for FREE online!
Explaining why she wanted to make the film free free to watch during this period of #lockdown, Barb says ‘I was thinking about how I could send you all a gift. So here it is…’
Barb had previously used her go-getting attitude to build a socially-minded fragrance empire in the Canadian niche house of 7 Virtues, and it’s fitting the film of this incredible journey has now been made. She’d launched her brand after discovering an Afghan activist who was encouraging farmers to grow orange blossoms and roses, as an alternative to the poppy trade that was fuelling such unrest in the region.
Can perfume truly stop war? As Steggemann says, we spend a lot of money funding violence all over the world, so surely it’s worth trying to fund peace with perfume…?
Despite many recent technological and fascinating biological discoveries, our sense of smell remains the least explored and perhaps still most misunderstood of all our senses – despite being so important to our every day lives. And the sudden loss of smell, or having lived with no sense of smell at all, can be utterly devastating, and Fifth Sense have launched a film to explain…
Smell isn’t simply a pleasure, it makes up a huge percentage of how we taste, helps us navigate our understanding of the world we live in and form connections and relationships with those closest to us. So when people lose their sense of smell – through injury, illness or because of the medication they’re taking – it can be a life-changing and deeply disorientating time, and we refer to this as experiencing ‘anosmia’. And then there are those born without a sense of smell at all, or an impaired sense, who perhaps don’t realise at first, but come to feel left out, ignored, and as though their inability to smell doesn’t matter.
Fifth Sense is a UK charity specifically for people affected by smell and taste disorders, offering support, advice and conducting their own research, as well as running workshops, seminars and get-togethers for those who have hitherto felt abandoned by the medical profession, or misunderstood by well-meaning friends and family.
‘The smell of cut grass, freshly baked bread, childhood memories, lost loved ones. What happens when it’s all gone?’ This is the question asked in a new film launched on YouTube, highlighted by Fifth Sense, on the University of East Anglia’s channel, which you can watch below…
Fifth Sense was founded by Duncan Boak, who lost his sense of smell and taste following a head injury in 2005,and has worked so hard to make this condition at least more understood, and taken seriously.
We encounter people all the time who sadly tell us they can’t smell, or that their sense of smell has become impaired, and they feel so lost. If you are one of these people, please do get in touch with Fifth Sense, because there’s a whole community of people out there who totally understand what you’re going through. And there ARE ways to help. Indeed, Duncan himself attended one of our How to Improve Your Sense of Smell workshops (keep an eye on our Events page for when the next ones are due for 2020) and became quite emotional having blind-smelling a fragrance, realising he had written some of the same key words others (without impaired smell) had.
In those moments – and watching films like this – we realise quite how important our sense of smell is…
We urge you to take some time off to watch this glorious archive film from the 1950s on how perfume is made. Unintentionally hilarious in parts, it’s a fascinating watch, with many of the processes still relevant today – much of the perfume-making method not haven’t changed much in centuries.
We can only picture the male narrator of this short film smoking a pipe throughout, pointing it disapprovingly at the woman we see sitting at her dressing table applying makeup and then dabbing herself with perfume, as he launches such eyebrow-raising comments like these…
‘Throughout the ages, women the whole world over have sought to adorn themselves for the benefit of the male… And here we have a young girl preparing for an evening’s outing in what she thinks is the height of fashion. A mask of makeup and a deluge of scent. HEY, steady with that bottle!’
It’s enough to make us up-end an entire bottle of perfume over our heads this evening, just to annoy men like this narrator, but leaving that hilarity aside, do make yourself a cuppa and settle down for seriously great vintage viewing!
Another note of amusement comes toward the end (after a brusque makeup demonstration in the beauty department) when the perfumer, ‘Mr Collins’ gives a talk describing how women should only choose a perfume they really like, and that the right fragrance, the one you truly love, will bestow great confidence on the wearer. Sentiments we can certainly get behind.
But wait, because when the model is asked to choose her favourite – ‘Oh, I like this one!’ – Mr Collins snatches the bottle out of her hand as though it were on fire. ‘Well,’ he chuckles condescendingly, ‘I don’t think you’re going dancing… You should wear this light, floral one.’ Okay Mr Collins, thank you for your TED talk on confidence.
Although some of the practices, such as cruel methods of obtaining animal products for perfume, are completely outdated; sadly the practice of making condescending remarks to people about their choice of fragrance, or how much of it they should wear, can still be experienced. So to that we say: wear an extra large dose of your favourite ‘dancing’ perfume today – yes, in the daytime. Shocking! – and as you spritz, say ‘cheers!’ to Mr Collins…
Multi-media artist and perfume-house founder, Sarah Baker, has collaborated with none other than Donatella Versace and supermodel Helena Christensen as part of the most 80s-tastic spectacular campaign you’re likely to see this season.
Dripping with decadence, every aspect of the project exudes the kind of soft-focus glamour Baker’s artistic endeavours are known for – from the fashion and art magazine, a six-part Jackie Collins-esque romantic saga through to the drop-dead gorgeous photography.
We first met Sarah Baker through her innovative, often tongue in cheek (and always provocative) series of short films (scroll down), photography and performances that explore the seemingly luxurious worlds of celebrity, fashion and fragrance through a Vaseline-smeared filter that has long been inspired by her passion for romantic novels and soap opera storylines. Baker was so inspired by scent, in fact, that she went on to make her previously fictional fragrance brand a reality – launching a fascinating collection of fragrances she created in collaboration with niche perfumers.
Central to this new Versace project is Baroness– the second issue of the British fashion and art magazine, founded by art and creative director Matthew Holroyd and Dazed & Confused editor in chief Isabella Burley, with this issue written by Baker and guest edited by Donatella Versace. It’s available to order online (click the link) and at all Versace flagship boutiques.
Baker and Helena Christensen, lavishly dressed head-to-toe in Versace (obvs), then feature as the main protagonists of the six-part Versace’s Holiday Saga, a series of short films which veritably bristle with glitzy scandals and opulent intrigue, following protagonists Angelina and the Baroness (played respectively by Baker and Christensen), ‘as they navigate tumultuous affairs and overcome adversities.’ Sounds like the average festive family get-together, right? Well perhaps, but with added blackmail letters, a pop song called Spritz Me With Your Love, and the glamour turned up to eleven, dah-ling! Watch the glam-azing trailer below…
(Then head toversace.com, to read the story and binge-watch them all.)
Says Sarah: ‘It was incredibly rewarding for me to work with Donatella Versace and Baroness Magazine. I have so much creative inspiration for the future of Sarah Baker Perfumes and my own art practice — I’m eternally grateful to continue to work in both worlds.’
A while ago we interviewed Sarah at her studio to delve into her personal scent collection for our #ShareMyStash feature in The Scented Letter Magazine, and she told us many Top Secret projects were brewing – but we had no idea quite how thrilling they would be!
If your penchant for glamour evoked in a frivolous, fun way has been tickled, why not check out the trailer for the short film that began Baker’s love affair with fragrance, below?
And if your sybaritic nature really needs feeding, we suggest you head to Sarah Baker Perfumes to further indulge your senses…
Following on from their summer announcement of the first ever ‘Jo Malone London Gent’, Britain’s own movie star John Boyega, and from their intriguing teaser on Instagram, Jo Malone London just announced ‘…a very exciting Short Film launching with our Male Ambassador,’ which they finally unveiled at 1pm today, and you can see, below.
Simply entitled ‘A London Gent’, Jo Malone London say they sought to bring ‘the power of scent to life’ with the short film, featuring proudly London born-and-bred actor (and that brand-new brand ambassador who was carefully selected to be the aforementioned ‘Jo Malone London Gent’), the brilliant Boyega.
‘The story is a medley of real life, fond memories and the wildest of dreams,’ say Jo Malone London, (which perhaps explains the mix of bikes and Boyega astride a white stallion in the photo!) ‘all seen through the lens of his life and work. Shot close to John’s family home in Peckham, south London, the creative story has very real and relevant connections to his life…’
Starring John’s family and closest friends, and local talent hand-picked by him, it was filmed near John’s family home in Peckham, south London, and shows how ‘scent triggers powerful memories, the most potent of which always bring John home.’ And Jhn says that for him, ‘The story lies in the magic, the opportunity and the undeniable spirit found all over London. There is raw talent, energy and inspiration on every corner and it certainly affected me, my view of life and my approach to work. In London, anything is possible.’
We are loving fragrance houses who truly celebrate the individual characters and lives of their ambassadors, rather than simply replying on how great they look and calling them ‘faces’, don’t you?
For those of you wishing for smell-o-vision, meanwhile, you should grab yourselves some Bronze Wood & Leather Cologne Intense, which is one of Boyega’s scents of choice. Described as ‘Sultry leather encased in a medley of woods. At once smoky and warm, bronzed by the sun’s evening rays. Enlivened with vibrant juniper and fresh grapefruit. A mysterious twist of vetiver, left lingering in the air,’ – we feel that dousing yourself with a sultry spray while re-watching the film can only add to the sensorial thrills.
For research purposes. Yes.
Jo Malone London Bronze Wood & Leather Cologne Intense £78 for 50ml
Try it at jomalone.co.uk
Diptyque were inspired by an ancient Greek myth on the concept of metamorphosis for Eau de Minthé – a perfect starting point for this fragrant collaboration of the house’s director of marketing and product creation Myriam Badault alongside perfumer Fabrice Pellegrin, and a completely new twist on mint and the Fougère family.
Diptyque say the scent ‘…reinvents an emblematic perfumery accord, fougère, by drawing on the scent of mint. At the very heart of the composition, its aromatic freshness enhances the lively floral notes of geranium while the patchouli confers profound depth.’
In fact, completely forget everything you think you know about mint – we get the name from a Greek myth’s nymph – who Badault was inspired by, because ‘I like to tell stories and share my discoveries, mythology and ancient times are among our strong inspirations, and we found this very nice story about the nymph Minthé and her love affair with Hadès.’
Diptyque are known for their fabulously evocative visual style, often collaborating with artists to bring their fragrances alive, and for Eau de Minthé, Badult knew exactly who to choose. ‘I have a whole collection of comics based on myths,’ she explained, ‘the young author is Clotilde Bruneau. We asked her to write the storyboard of the film. It was a very enriching experience.’
Having watched the beautifully illustrated movie (above), we urge you to seek out this surprisingly complex take on mint, that we feel can be enjoyed whatever the weather. Herbaceously creamy swirls are stirred into the dappled shade of a traditional fougère structure and infused with a genderless, contemporary edge of thorny rose oxide. Cool as a long cold drink on a hot day, crisp as the first touch of frost on green leaves, the verdant notes swoon to skin-warmed whispers of soft muskiness that delight the whole day through.
Following in the footsteps of the ‘Jo Malone London Girls’ – Poppy Delevingne and Karen Elson – get ready to greet the new fragrant face and ‘Jo Malone London Gent‘: London born movie star, John Boyega.
Jean-Guillaume Trottier, Global President of Jo Malone London, explained they chose Boyega because, as a ‘…born and bred Londoner, John is intelligent, inclusive and witty. He shares our core values of generosity and creativity and is unafraid to speak his mind. His vivacity and whole-heartedness make him a wonderful fit with Jo Malone London and I am delighted to welcome him to the family.’
The boy from Peckham’s done well, that’s for sure: from recieving BAFTA’s 2016 Rising Star Award and the Chopard Trophy at Cannes, Boyega captured worldwide attention for his starring role as Finn, forst in Star Wars: Episode VII – The Force Awakens (which happens to be the highest-grossing US film of all time), and again in Star Wars: Episode VIII – The Last Jedi (the highest grossing film, worldwide, of all time).
But it’s not just the big-hitters he’s known for, as Boyega has also graced indie smashhits such as Detroit and Attack the Block, now bringing his vibrancy, vigour and versatillity to the proudly homegrown brand, and along with redefining what it means to be a contempirary gent right now, Jo Malone London say he ‘mirrors our scents which always accentuate the surprising and the bold. Whilst known for being a huge presence and personality, Boyega himself values understatement and originality in scent.’
And we’re sure you’re going to want to know this gent better, so are delighted to share with you a Q&A, below, as well as a sneak peek at his first film for Jo Malone London…
What made you join the Jo Malone London Family?
John Boyega: ‘I love the creativity and storytelling element of Jo Malone London. It’s something I resonate with, it’s how I work best: with discussion, collaboration and down to earth honesty. Jo Malone London always delivers unexpected and unique ingredient choices and scents. It’s refined, but it’s surprising too. My life is the same, a subtle contradiction: my job, my profession, and then I still come home to this town, I still go to the supermarket late at night in my pyjamas. In some ways, everything’s changed, but then again nothing has.’
What is your relationship to scent?
‘Scent is part of my everyday style. My personal style is quite casual but I like to mix it up with interesting fits with Japanese influenced jackets, fitted trousers and chains. I like that I can change up my scent to suit my style. I’m guilty, I like to layer my fragrance. You can make some really interesting smells. If my life was a bottle of cologne it would be called: Conflicts and Success. A new Boyega line.’
What is your first memory of scent?
‘My first job was before school, I would deliver post, milk and sweets. And then I used to sell a bit at school. Sell a little bit of candies, Rockies, Haribo’s. So, my childhood smells like those old school sweets, those drumsticks, gobstoppers, spicy soup.’
What Jo Malone London products would you recommend?
‘Bronze Wood & Leather Cologne Intense is a solid favourite. It’s a really good scent. I like to wear it on a day-to-day basis. It doesn’t attract too much attention, but at the same time it gets people looking and smelling.
I also like a bit of oud; oud is a lovely smell.’
What do you look for in a script?
‘I look for a number of things in a script. But for me, the main thing is the character arc. I don’t want my character to begin and end the movie the same. I want a change, something different. Something that happens with the character, that means you have to go on an interesting journey with him.’
What’s your favourite part of being on set?
‘My favourite part about being on set is collaborating with the people. I’ve always watched films and never had clarity in my younger days on how the magic starts and is created. So, to be a part of that and witness it is the biggest rush.’
What is something you didn’t expect about being famous?
‘One thing I didn’t expect about being famous is the fact that some things don’t change. Sometimes you have to wait in the queue like everyone else and that’s fine. I mean, I guess I got told so many things about being famous I thought that everything was going to change for me. But I still go shopping late at night in my PJ’s. Nothing’s really changed.’
What wouldn’t you go a day without?
‘I won’t go a day without wearing a comfortable pair of socks. It doesn’t matter if they’re different socks because sometimes in the wash, things get confusing. But as long as they’re both comfortable. I’m cool. I also wear scent every day.’
What do you miss most about England when you’re not here?
‘Sometimes I miss the weather, because I want to put on a jacket. And not always be surrounded by blue skies and sun. I miss the moody faces, I can’t lie, there’s something about the reality and honesty that I like. I just miss London, I miss home.’
What’s the first thing you do when you get back to London?
‘The first thing I do is take a drive. I go back around South London, then drive around Crystal Palace, all the way around Dulwich, go down to Brixton. Just go for a drive, get the feel of the city, see what’s going on. Put the radio on. I just catch a vibe.’
So now, settle down, and get ready to see the Jo Malone Gent in action! (If you happen to have a bottle of Bronze Wood & Leather Cologne Intense nearby, you could always spray that all over for some multi-sensory cinema action, as now at least we know his current favourite fragrance…)
So for his latest – scented – starring role, expect to see Boyega further ‘navigate new territory, celebrating Britishness, storytelling and fragrance as he takes on a new kind of spotlight as the first Jo Malone London Gent.’
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