There are fragrance houses, and then there are feeling houses. Vyrao belongs firmly to the latter. Founded by former fashion buyer and energy practitioner Yasmin Sewell, the brand was conceived not simply to make you smell good, but to make you feel good, too. Its mantra—“high vibration fragrance”—is more than polished prose; it’s a philosophy that fuses fine perfumery with energetic intention.
Each scent is crafted using exceptional natural and synthetic ingredients, blended to create emotional as well as olfactory impact. Tucked inside every bottle is a Herkimer diamond crystal, selected for clarity and amplification. The thinking is beautifully simple: scent carries frequency. Spritzing becomes ritual. Fragrance becomes a tool for shifting mood, mindset and atmosphere.
Olfactively, the collection is vivid, modern and expressive. These are fragrances with presence. Florals bloom boldly rather than blush; woods radiate instead of smoulder; citruses sparkle with almost electric brightness. There is transparency in the construction—air moving through petals, light filtering through leaves—yet impressive longevity ensures the aura lingers long after application.
What distinguishes Vyrao is its refusal to separate beauty from wellbeing. While many brands gesture towards mindfulness, Vyrao builds it into the very architecture of the scent. Each fragrance is aligned with a specific intention—confidence, grounding, creativity, sensuality—offering a scented talisman for daily life.
For those who believe fragrance is more than adornment—who experience it as atmosphere, emotion and subtle transformation—Vyrao offers something rare: perfumery as personal energy field.
Until the end of March 2026, visit Vyrao’s residency in Harvey Nichols Knightsbridge to try the whole range.
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A radiant citrus-floral designed to uplift and clarify. Orange flower and mandarin glow over waterlily and warm woods, creating a sensation of light, optimism and open-hearted ease.
From £89 for 30ml vyrao.com
Witchy Woo
Rose, black pepper and frankincense combine in a magnetic, confidence-charged blend. Darkly floral with musky undertones, it inspires ingenuity and determination.
From £35 for 10ml vyrao.com
I Am Verdant
Green and sap-fresh, bursting with cyclamen, frankincense and iris absolute. Evokes forest bathing and renewal—crisp, alive and energetically cleansing.
From £89 for 30ml vyrao.com
Georgette
Velvety rose wrapped in patchouli and sandalwood. Romantic yet grounded, balancing softness and strength with a cocooning, skin-close sensuality.
From £89 for 30ml vyrao.com
The Sixth
Fresh apple threaded with juniper and fir balsam. Meditative and smooth, centring the spirit while remaining effortlessly modern.
From £38 for 10ml vyrao.com
Magnetic 70
Cedarwood, frankincense and vetiver create a warm, resinous depth. Grounding and enticing, it feels intimate, sacred and quietly alluring.
From £89 for 30ml vyrao.com
Sun Rae
A solar burst of citrus and golden warmth. Bright, mood-lifting and effervescent, it captures sunshine on skin and the expansive joy of summer mornings.
From £35 for 10ml vyrao.com
Mamajuju
Exotic, spicy and mindful. Rich woods and warm oils swirl with a mystical edge, conjuring ritual, rhythm and nurture.
From £38 for 10ml vyrao.com
Ludeaux
Fresh yet textured, balancing aromatic clarity with a feather-like touch of coyness. Coquettish and teasing, it carries a joyfulness with an undercurrent of sensual warmth.
From £35 for 10ml vyrao.com
Ludatrix
Bold, playful and unapologetic. Stimulating pepper, lipstick and latex accords stir passions, creating a vibrant, high-energy scent that feels expressive and empowering.
From £35 for 10ml vyrao.com
