Tag: mindfulness

Anima Vinci are a niche fragrance house with wellness at their core – not paying mere lip-service to a current trend, but building their scents around a central ethos of literally allowing yourself time to stop and smell the roses (and jasmine, Palo Santo, citrus, sesame seeds…)

With a background at the very first ‘niche’ perfumery house – and years at the creative helm of one of the UK’s most historic fragrance names – Nathalie Vinciguerra brings a wealth of knowledge and experience to the table. But it’s her passion for authenticity and sustainability within the world of fragrance that finally drove her to create Anima Vinci. Starting her illustrious career in Paris at L’Oréal, over seven years, she ‘…acquired in-depth expertise in fragrance development and international launches.’

From 2006 until 2015, Nathalie was the Head of Fragrance Development for Penhaligon’s and L’Artisan Parfumeur – creating briefs and working directly with perfumers to create award-winning fragrances you’ll definitely have worn, including absolute classics like Penhaligon’s Juniper Sling. And it was Nathalie’s excellent working relationship with some of the best noses in the world that further prepared her for the massive leap in founding her own fragrance house, with a very particular aim in mind.

Nathalie genuinely believes in perfume’s power to uplift our senses, and to enhance our own ability to emotionally connect to our surroundings. ‘Anima Vinci is the creative expression of my strong belief in the power of fragrance,’ she says, ‘and the positive effect it can have on your heart, mind and spirit. I believe that scents have the power to immerse us in the universe’s energy and nature’s beauty.’

A devotee of yoga and meditation for over thirty years, Nathalie’s exuberantly expressed and enlightened concept can instantaneously be understood when actually smelling the beautiful bounty – with Rose Prana, for instance, you will find yourself fully immersed in the rose fields of Grasse, smelling the earth below the bushes abundant with fresh, almost raspberry-scented Rose de Mai blooms, and a sense of the sky above. Jasmine Ylang, meanwhile, is an altogether more exotic journey – symbolic of divine hope in India – opulence tempered with lucidity, sandalwood and frangipani, a holiday for the soul.

‘Scent is the most sensational of senses,’ Nathalie explains. ‘The world opens up before me. I’m taken back to my past and propelled towards my future. Timelessly I return to a specific place. Memories take me to my Eden. I enjoy every breath of the world and look forward defiantly. I create fragrances that encourage you to embrace life. All you have to do is breathe.’

For me, personally, the most immediately transportive fragrance in their collection is Wood of Life. Built around the remarkably calming ingredient palo santo (a wood prized for its cleansing and spiritual properties, and burned in many religious and meditative practices), I genuinely feel my shoulders drop an inch when I spray it. And it’s one of those fragrances that just makes you smile and breathe deeply – just as Nathalie describes. It’s so soothing, like wearing an invisible cloak of perfumed protection, and incredibly useful on days you just feel overwhelmed, at work, on the tube, in a stressful situation at home – wherever you are. A notorious insomniac for pretty much all my life, I sometimes wear this to bed. I’m not going to pretend it zonks me out immediately, but smelling it while breathing deeply has definitely helped slow my overactive mind a while – it brings stillness: a perfume to hit the pause button with.

I cannot recommend the Anima Vinci fragrances highly enough – each one has been carefully composed in a collaboration between Nathalie and some of the world’s foremost perfumers, names like Thomas Fontaine, Christian Provenzano, Randa Hammami, Fanny Bal, Beverley Bayne and Michel Roudnitska. Basically a who’s-who of the fragrance world, and an indication of Nathalie’s prowess for connecting and working with these noses she’s spent her entire career communicating with.

But which of the scents will communicate most deeply with you, I wonder? Perhaps it will depend what mood you’re in and how you want to address it on that day – and now, wonderfully, you are able to try the entire collection at home with the Anima Vinci Discovery Set. Try EIGHT fragrances for only £20, and get ready for some self-care with scents. How are you feeling…?

Lime Spirit — Lime acts as a stimulating tonic for the mind and body. Lime pacifies your mood and boost brain power. It is a powerful ancient remedy for cleansing the aura and restoring self-confidence

Rose Prana — It benefits the heart chakra that is responsible for love, spiritual wisdom and mental clarity. Influences the central nervous system, boosts self-confidence, self – esteem and positive feeling. Strengthens the aura and stimulate the body

Jasmine Yang — Tonic and relaxant, it generates a positive reaction in the mind, enhances self-confidence, helps to change the mood and increase spiritual well being

Wood of Life — This elevating, soft, uplifting and sweet woody scent has been used for thousands of years for attaining illumination of mind, awaking self-love

Oud Delight — Illuminates the mind and fortifies the power of thinking. Increase the sense of strength, bringing in tranquillity, increasing cerebral functioning and strengthening the nervous system.

Tudo Azul — The potion to put a smile on your face.

Neroli Wisdom — A relaxing potion.

Sesame Chān — A potion to provide a zen state of mind.

We may be in the depths of winter still, but soon the seasons will change, the green bugs will burst open again, the sunshine will return – and in the meantime, why not treat yourself to some moments of scented reflection and calm, to revive and uplift or simply put a smile on your face? Whichever Anima Vinci fragrance you choose to wear, they’ll really help carry you through.

Written by Suzy Nightingale