Perfumer Profile: Jordi Fernández

Jordi Fernández is a name reshaping the landscape of modern perfumery. Senior perfumer at Givaudan and often nicknamed “Master of Oudh”, he’s credited for a wave of fragrances that feel at once daring, innovative and deeply rooted in tradition.

Our multi award-winning magazine, The Scented Letter, featured Jordi in an in-depth interview by editor Jo Fairley, earlier this year, uncovering just how inspiration strikes – sometimes in his Mediterranean hometown, in bustling Paris or Dubai, or in the quiet, creative spaces of Givaudan’s labs.

Jordi’s approach is of course technically incredible (the way he transforms what we think we know about a ‘fruity’ fragrance has to be smelled to be believed!), but also profoundly personal and collaborative. “A fragrance is never finished – there’s always another layer to explore,” Jordi confided in his conversation with Jo. He sketches ideas on paper, refines them across hundreds of tweaks, and believes the character of a perfume emerges only through trial, teamwork, and moments of inspiration. ‘Nature inspires me – sometimes I’m trying to capture the exact sensation of a sea breeze’ he revealed, ‘other times, the sunset over Middle Eastern dunes.’

 

 

 

 

For Jordi, it transpires, perfumery is a way of seeing the world – whether it’s through raw materials like patchouli, which he describes as ‘the power of the earth’, or the complexity of oudh, which he says ‘unfolds a rich, animalic depth’ with just a tiny addition.

To read the full and truly fascinating interview, treat yourself to the gloriously glossy print copy of The Scented Letter: renowned for the most in-depth profiles, facts, industry news and interviews with both master perfumers and up-and-coming names – always the best for your nose. THIS ITEM IS NOW OUT OF STOCK

 

 

 

Jordi’s fragrances brim with his signature multifaceted style – sometimes opulent, sometimes minimalist, always full of texture and unexpected delight. Here are just a few highlights from his prolific portfolio…

 

 

 

 

 

 

Maison Crivelli Oud Maracujá

Oud Maracujá is a jungle-bright collision where luminous passionfruit and Turkish rose fizz over the smoky, animalic richness of oud and patchouli. Saffron sprinkles golden spice through the heart, while labdanum, leather and vanilla soften the base, adding glowing comfort. Jordi’s touch is to balance tropical exhilaration with deep, addictive woods – a daring journey from orchard sunlight to incense-shadowed forest.

£220 for 50ml extrait de parfum harveynichols.com

 

 

 

 

 

 

Nishane Oudous Lux Solis

Oudous Lux Solis beams with a sunlit opening of tropical fruits and juicy Italian mandarin, chilled by the sparkle of pomelo and ginger. Layers of honeyed cistus and aquatic calone shimmer in the heart, leading into a smoky, resinous fusion of oud, Indonesian patchouli and Akigalawood. The result is like radiant warmth and depth mingling together – Jordi’s vision of sunlight over rich, mysterious woods.

£310 for 100ml extrait de parfum harrods.com

 

 

 

 

 

 

Michael Kors Pour Femme

Pour Femme glows with a vibrant rush of mandarin orange and blackcurrant, tingled by pink pepper. The heart unfolds soft jasmine, lily of the valley and romantic Bulgarian rose, while the base smooths into sensual vanilla, earthy patchouli and delicate musk. Jordi brings lightness and clarity to classic florals, wrapping each petal in warmth, creamy sophistication and modern, long-lasting beauty.

£48.75 for 30ml eau de parfum boots.com

 

 

 

 

BDK Impadia

Impadia begins like the perfect Paris morning – juicy pear, zesty bergamot and mandarin, all uplifting and fresh. The floral heart mingles Turkish and Bulgarian rose with radiant orange flower, their petals whispering of elegance and modernity. Vanilla absolute and sensual sandalwood form the lingering, plush base, each note layered with superfine detail – a fragrance that’s effortless, chic and wholly embracing, like a memory of sunlight on skin.

£190 for 100ml eau de parfum harveynichols.com

 

 

 

 

Moncler Sunrise pour Homme

Sunrise pour Homme is clean mountain air captured in scent form. Bergamot, lemon and a dash of spicy pink pepper open the composition with sparkling clarity. Suede and aromatic clary sage create smooth texture, while Haitian vetiver, frankincense and patchouli form a magnetic, woody base. Sunrise feels both invigorating and grounding – the essence of confidence and effortless style, Jordi’s skill at bringing the outdoors directly to you.

£76 for 60ml eau de parfum harveynichols.com

 

If you crave more from Jordi Fernández – his creative rituals, how he blends Mediterranean roots with global visions, and the inside story behind his latest launches – don’t miss our full feature in the print issue, A World of Ingredients! Our exclusive Working Nose series of interviews is where every fragrance lover can discover true (and rare) insight into the way their favourite perfumer’s mind works. And perhaps find their next olfactory obsession. We’re sure if you delve into Jordi Fernandez’s extensive back-catalogue of compositions, you’ll fall for many (as we, and countless others of fragrance lovers, have).

So now you only have to decide which of his works you’ll explore first. Dive in – nose deep! There’s much to adore as you explore…

Written by Suzy Nightingale

The Fragrance Foundation Awards 2024: and the winners are…. (squeal!)

Forgive us for floating on a cloud (of perfume, obvs) for the next few weeks (okay, months!) because we’re still buzzing from the most exciting night in the scented calendar – The Fragrance Foundation U.K. Awards 2024. And this year in particular, we had a LOT to be excited about! Let’s gather ourselves a moment and let you know ALL the winners (and the next scents your nose needs to be in search of…)

Recognised as the most prestigious journalistic awards in the beauty industry, the Fragrance Foundation U.K awards began in 1990. They are split into two distinct sections: The Jasmine Awards – which recognise and reward the talents of journalists & visualisers whose difficult task it is to translate the complex art of perfumery into words and pictures; and The Fragrance Foundation U.K. Awards for individual fragrances, ad campaigns, expert sales assistants and fragrance retailers. Altogether, it’s an overview of the hottest (and best-smelling) names to know right now.

A new panel of judges is recruited annually and includes experts from the worlds of journalism, literature, fashion, lifestyle, PR and fragrance consultancy. The panel is chaired by an expert in the fragrance industry, and you can read all about the judges here, which this year included the world’s foremost fragrance expert and author, Michael Edwards.

Okay. Drumroll, please…

 

Literary Award: The Scented Letter magazine, Up in Smoke: Fragrances Flagrantly Defying the Smoking Ban by Suzy Nightingale

 

Short Piece Award: perfumesociety.org Green with En Vie by Suzy Nightingale

 

Creative Award: On the Scent Podcast ‘Scented Story’

by Suzy Nightingale & Nicola Bonn

 

Practical Guide Award: We Wear Perfume – Who Am I? New Ways to Make Your Perfume Personal by Amanda Carr & Tamara Fulton

 

Rising Star: Highsnobiety, Fragrance, Unfiltered: What Shoppers Want Perfume Brands to Know by Alexandra Pauly

 

 

 

We must also take a moment to pop some Champagne corks for our own Scented Letter magazine editor / writer, Jo Fairley (no stranger to awards, with a shelf-full of them over the years!) for being a finalist in in two categories: Literary, for When Your Back Garden is a Tuberose Field, and Practical Guide for her piece The Wash Gets Posh. And of ourse for the brilliant Scott McGlashan who was a Rising Star finalist for his Scented Letter magazine feature It takes them right backabout finding his beloved gran’s favourite (now discontinued) fragrance of her youth, because her eyesight is failing and she wanted to return to treasured scent memories. It was so moving to so many, and we know Scott’s star is certainly rising – a name to watch for sure.

Don’t forget – you can sign up to get FREE copies of the digital edition of The Scented Letter magazine delivered to your inbox each time they published!

 

 

Now, let’s take a breath and raise our glasses to the incredible fragrance awards winners – many of which are fragrant friends of The Perfume Society, and all of which we whooped with joy for seeing their names on the big screen…

 

 

Media Campaign: Diptyque Do Son

 

Design & Packaging: Penhaligon’s Potions & Remedies

 

Interior Fragrance: Byredo Summer Rain

 

Independent Fragrance: Vyrao Sun Rae

 

Perfume Extraordinaire: Ella K Camélia K

 

The Evening Standard Readers’ Choice: Billie Eilish, Eilish No.2

 

People’s Choice: Burberry, Burberry Goddess

 

Newcomer: Victoria Beckham Beauty

 

Innovation: Diptyque Les Mondes de Diptyque

 

Limited Distribution: Maison Margiela Replica Under the Stars

 

National Distribution: Tom Ford Beauty Café Rose

 

Retailer of the Year: Harrods H Beauty

 

Online Retailer of the Year: Harrods H Beauty

 

Best New Collection: Victoria Beckham Beauty Fragrance Collection 

 

Ultimate Launch: Yves Saint Laurent MYSLF

 

The prestigious judging panel had to read SO many submissions, and we were full to the fragrant brim with gratitude for this recognition, and send huge congratulations to ALL the finalists, and to the winners, which we were over the moon to be among.

Until next year, fragrant friends, we’ll be wafting along and glowing just a little bit more brightly than usual…

Fashion, Fragrance & the Future – NEW issue of The Scented Letter magazine out now!

We’re excited to announce the latest issue of our multiple award-winning magazine, The Scented Letter: Fashion, Fragrance & the Future is now LIVE!

Each autumn/winter, our award-winning magazine, The Scented Letter, celebrates the links between fashion and fragrance. But this season, the 64-page magazine has a futuristic edge, as we explore ways that Artificial Intelligence is impacting the world of perfumery.

Those of you who’ve already signed up to have it delivered automatically should check your in-boxes for the latest clickable free issue, but if you’ve not yet subscribed for the FREE magazine, you can get the latest online edition, here.

We know so many of you prefer reading these longer features in print, so your glossy PRINTED and coffee-table worthy edition of is now available to purchase here, for £15 / £12.50 for VIPs.

 

 

Here’s what you can look forward to in this 64-page issue…

  • Scenting the Metaverse – is the role of the perfumer doomed? Suzy Nightingale explores how AI is impacting the fragrance world
  • Gabrielle Chanel – Perfume Manifesto – to coincide with the V&A’s stunning expo, we report on Chanel’s pioneering place in perfumery
  • A Working Nose – Guerlain Perfumer Delphine Jelk
  • The Wash Gets Posh – a raft of fragrance-focused laundry products is turning a chore into a real pleasure
  • Memories, Dreams, Reflections – Sam McKnight, hairstylist and gardener extraordinaire, shares a scented timeline
  • Perfume Bottles Auction 2023 – our annual report from this landmark in the scent calendar

 

Plus, as always, discover ALL the Latest Launches – in home fragrance, as well as perfumes to wear – and get a whiff of news, in Nosing Around

And don’t forget: you can now take out a yearly Print Subscription to The Scented Letter, the world’s only magazine for fragrance-lovershere.

Step into Les Jardin Français with Officine Universelle Buly’s vegetable-inspired scents

As we predicted last year in the (now Jasmine award-winning!) article for The Scented Letter Magazine, How to Spray your Five-a-Day, vegetable plots have been a place of much inspiration for perfumers. Now, there’s a whole new bumper crop of L’Officine Universelle Buly Les Jardins Français fragrances to explore and enjoy – and we promise, you’ll really dig them…!

‘The French Garden’ is a new collection of six fragrances from L’Officine Universelle Buly that garland vegetable notes with flowers and musks, all giving off a morning dew freshness. The launch happily coincided with the publication of our own garden themed latest edition of the magazine, The Perfumer’s Garden – because really, ever since the pandemic, it has all been about how much we get from our gardens and green spaces we can access for our mental health; how they inspire us all.

‘A garden is like a perfect universe,’ agrees Buly’s co-founder, Victoire de Taillac (pictured in her own garden, below). ‘A paradise. A haven… Gardening means being outside in all weathers, with all your sense awakened. The smells come together and surprise you…’ Also taking the senses by surprise are combinations like Indian Cucumber and Syrian mint, offering ‘crazy minty joy’, in a cloak of musk, and Iraqi Beetroot and Egyptian Rhubarb, tethered to the earthiness of patchouli. Or enjoy that note du jour, geranium, adding an extra dash of green to Oriental Watercress & Sardinian Parsley.

 

 

 

 

 

Some of the notes (like rhubarb, carrot and cucumber) have been used for many years by noses in their creations, while others seem more peculiar at first: sweet potato? It seemed incongruous, but oh it works amazingly well! They all do, having been expertly blended to achieve an almost photo-realistic encounter at first sniff, which then melds with your skin to become the fine fragrances they truly are. Basically put, no matter which you plump for, we promise you will NOT end up smelling like a soup or bowl of salad!

The project began when Buly co-founder Ramdane Touhami bid on an antique seed box in an auction. Having won it, he wondered if these precious seeds collected over hundreds of years could still be planted. Sadly that experiment didn’t flourish, but it did plant the seed of an idea: what if their next fragrances could reflect the love we all had for our gardens and green spaces during lockdown? A scented escapism in every spritz?

 

“Les Jardins Français” brings back to life an intoxicating and unique palette of garden fragrances. They all seem to be seized by the morning dew during a morning stroll through the vegetable garden and orchard, between rows of plants coming from the farthest ends of the world, acclimatised since Antiquity by patient monks, meticulous collectors and erudite healers, all genius gardeners and gatherers. Like a miraculous harvest in a universal garden, with freshly raked paths adorned with rare flowers, these armfuls of familiar vegetables and simple herbs, these aromatic and sunny delicious bouquets delight the senses and the heart.

 

 

 

 

Les Jardin Français is available online at www.buly1803.com and at their Selfridges counter: £145 for 75ml. La Sizaine collection of six x 9ml travel perfumes is also available for £108. The perfect way to sample the while collection (because you will need to smell them all!)

Since the launch of the fragrances, there’s been another crop of newness with Savon Superfin soaps and the divinely moisturising Lait Virginal to complement. One thing’s for certain – this growing L’Officine Buly Les Jardins Français collection is un-beet-able. [Apologies]

Written by Suzy Nightingale

Last minute gift guide – Christmas presents you don’t need to post… (Sleigh what?!)

That moment of mounting panic when you suddenly realise – you’ve left it too late to post a gift! Uh-oh. But hey, it’s okay – people understand (especially this year with postal strikes and snow causing chaos). Don’t worry: sit back and relax, as we’ve got scent gift solutions you don’t need to post, and which last an entire YEAR…

Here are some ideas that you can ‘gift’ your recipient with immediately, no postage required – simply write them a lovely card and explain you’ve treated them to one of the following (with fragrant swag to follow). If they love to smell great, we guarantee they’ll be delighted…

 

Make them a V.I.P (Very Important Perfumista):

Give 365 days of fabulous fragrance with our Perfume Society VIP Status for only £12, and they’ll get…

•  Exclusive member’s discount on our Perfume Society Discovery Boxes

• Event Tickets: Early access to events – virtually and in real life…meeting with leading ‘noses’ and key figures from the perfume world.

• Exclusive Competitions: just for VIPs.

 

Give them the gift of award-winning fragrance journalism:

For people who love print (we must admit to being partial – for longer features, especially), give them a year of fragrant reading with a Scented Letter magazine Print Subscription for £60. The multi-award winning magazine has won prestigious Jasmine Awards by The Fragrance Foundation, and been described as a ‘must-read’ by industry insiders and perfume-lovers alike. We are delighted that in addition to our digital magazine we can now offer this print subscription of The Scented Letter, delivered to their door.

Appearing seasonally, four times a year, this utterly beautiful magazine beguiles with at least 60 pages of in-depth features, perfume news, features and much more is bound to take you ever-deeper into the scented world. In addition, we feature all the breaking scent news, interviews with ‘noses’ and other creators, alongside fragrant features by the world’s leading fragrance writers. To be read time and again, and adorn their coffee table for years to come!

Treat them to a Seasonal Scents Subscription:

‘What are the best fragrances to wear for SpringSummerAutumn and Winter?’ To answer this we created the Seasonal Scents Subscription, specially curated to help you get the best out of your fragrance and improve your all-important sense of smell. We’ll guide you on the power of trying and wearing perfume, via online Smelling NotesUnboxing VideoHints & Tips.

Each box contains fabulous fragrances for anyone to adore, no matter their gender or taste, chosen from leading fragrance houses beloved around the world. The sample sizes include gorgeous miniatures, and will land at your gift recipient’s door each passing season (approximately every three months) – so they will always have a new scent to make them feel fabulous!

You can choose a Quarterly (£18 every three months) or Yearly (£68) plan. We’ll keep the contents a secret until the day the box is launched – we just know they’ll love the surprises inside…

Can fragrances make you feel better?

Can you bottle the smell of happiness or use fragrance to elevate your everyday mood? It’s something fragrance fans and aromatherapists have claimed for years, but now science is directly being used to develop fragrances that go beyond simply smelling good – making you feel good, too.

The connections between wellness and scent are fully explored in our just-published magazine, The Scented Letter – click here to subscribe to this award-winning magazine for free… You’ll have it sent to your inbox on the day it publishes, and never miss a copy again!

 

 

 

 

In the issue you’ll find the article Fragrance’s Feel-Good Factor, in which we were incredibly excited to learn about the revolutionary house of Edeniste, whom you can read more about in our page dedicated to Edeniste, and who are, in their words, ‘Blending the science of emotion and the art of perfumery.’ For founder Audrey Semeraro, it’s about ‘redefining the mission of the perfume industry with the first generation of active wellbeing fine fragrances…’ Because edeniste are far more than a luxury fragrance house, more even than a company seeking to tap into that feeling we all get when wearing a scent that seems to resonate with our soul. Each edeniste fragrance has been ‘charged with active molecules clinically proven to boost our mood and elevate our emotions.’

Meanwhile, authorAlex Whiting delves into the fascinating word of ‘chemosignals’ – odourless transmissions we give off which are believed to trigger particular emotional responses – in a piece for the scientific magazine, Horizon; exploring ‘the ways smell impacts people’s social interactions.’

 

 

Says Enzo Pasquale Scilingo, a professor at the Department of Information Engineering at the University of Pisa, Italy: ‘It’s like an emotional contagion. If I feel fear, my body odour will be smelt by people around me and they may start to feel fear themselves, unconsciously.’ Similarly, the smell of happiness can inspire a positive state in other people, he explains. ‘If we had a spray of happiness … If we can find some odour which can induce a happy state – or a general positive state – I think we can help many, many people,’

 

‘We humans use our sense of smell more than we think. It’s more unconscious, and a little bit taboo – we are not very comfortable with it – but there is more and more evidence that smell is important in social behaviours.’ – Dr Lisa Roux, Interdisciplinary Institute for Neuroscience, France

 

As fascinating as the science undoubtedly is, you don’t need a degree to know that wearing your favourite fragrance – or experiencing a new scent that sparks joy – will undoubtedly lift your mood and give you an emotional ‘boost’ of comfort, confidence or strength. During lockdown sales of fragrances (unexpectedly, to some) soared, and no wonder. Now we have the science to back what we’ve always felt: fragrance can simply make you feel better.

So, why not treat yourself to some samples to try at home, today…?

Get in to the (scented) Groove – the history of fragranced vinyl

With it being the iconic ‘Last Night of the Proms’ classical music fesitval on Saturday, and having recently delighted in previously ‘Perfuming the Proms‘ for our blog; those wishing to make this a long(er) player of perfume should seek the Music & Perfume edition of The Scented Letter magazine. In it, we traced the harmonious relationship between music and fragrance to its very beginning, but here award-winning writer Amanda Carr looks at the utterly intriguing history of fragranced vinyl through the years…

Vinyl is having something of a moment, with new record stores selling both vintage and new vinyl LPs opening in all the hippest of locations. Imagine our thrill, therefore, when we discovered that vinyl is often sold scented! From Madonna to Stevie Wonder, musicians have perfumed their vinyl grooves to enhance the listening experience.

Fragrances are often inspired by a good tune. The gorgeous Acqua di Parma Note Di Colonia collection springs to mind, with its appreciation of soaring operatic crescendos, artful preludes and glorious musical scores. On a more modern note, JUSBOX’s collection of fragrances honours musical genres: there’s Cheeky Smile, which celebrates Acid House, alongside Green Bubble, a scented ode to reggae (and yes, there are notes of marijuana in the accord). JUSBOX‘s vinyl-capped bottles can even be found for sale in an actual record shop, the delightful Olympic Studio Records in Barnes. (Disclosure: it’s owned by my husband – which is how I stumbled onto this story in the first place…)

Actually scenting the grooves is an inspired move. It’s no surprise the Queen of Pop, Madonna, dabbled with perfuming her tunes. First pressings of 1989’s ‘Like A Prayer’, were impregnated with the smell of frankincense and patchouli, reinforcing religious connections, along with song tracks such as ‘Oh Father’, and pictures of Madonna’s considerable crucifix jewellery collection. Our much-played copy of the album still carries a shadowy sillage of a rather good patchouli scent, although those earthy, incense vibes remind us more of dressing up and dancing till dawn at parties held in darkened basements rather than the cold stone and incense-heavy interiors of churches.

 

 

 

 

 

 

Stevie Wonder’s ‘Journey Through The Secret Life of Plants’, a title crying out for its own scent, was perfumed with a floral note on its release in 1979, although apparently stopped after reports that the scent – which fans of the record remember as a faint hint of rose – turned out not to be helping the quality of the sound. But technology has since improved considerably and scented vinyl continues to be pressed by modern artists. The Third Man record company, founded by uber-cool musician Jack White, bought its own vinyl factory in Detroit, where its produces top quality vinyl that is often scented. Karen Elson, ex-wife of Mr. White, released ‘The Ghost Who Walks’, in 2010, as a delicate peach coloured vinyl record which is also scented with the dewy aroma of softly sweet peach.

Less artful but still enthusiastically received by fans, the 30th anniversary ‘Ghostbusters: Stay Puft Edition’, a 12-inch double A-side single, released by Sony Music in 2014, was scented with marshmallow in tribute to the film’s giant Stay Puft marshmallow baddy. Singing along to Ray Parker Jr.’s catchy theme tune on one side and Run-DMC’s updated reboot on the other, could surely only be improved with wafts of sugary-sweet vanilla notes coming off the stylus. We can’t help thinking that other film soundtrack albums could use fragrance creatively to add to the sense of fun, for example wouldn’t ‘Mamma Mia’ be even more joyous to sing along to if it pumped out an olfactive scentscape of a sun drenched Greek island alongside the songs…?

With a different angle on the concept, Japanese fragrance house Shiseido once hired musician Hiroshi Noshimura to create a vinyl album entirely inspired by one of its fragrances as an innovative gift-with-purchase idea. The fragrance was called A.I.R (Air In Resort) so the album, which was steeped in the scent, was given the same name. The music complemented the green, forest notes of pine, earth and wood with a sound track of birdsong, the sea and field-based recordings of nature. Customers were were encouraged to listen to the record while appreciating the scent. It’s certainly a step up from the paper tester blotters we’re used to.

And artists, it seems, simply can not resist a scratch-n-sniff album cover. A quick chat on the super-informed Discogs forum, where music fans hang out to talk all things vinyl (there are many similarities between music and perfume fans) turned up a long list of album covers with scent-infused patches used to enhance the listening. The gold standard scented cover is unanimously agreed to be a 1972 release by The Raspberries, with a scratch-and-sniff sticker that smelled very convincingly of…yep, raspberries.

 

 

 

 

From Duran Duran’s limited edition ‘Perfect Day’ 7-inch single with its strawberry scented ice cream cone cover, to Spinal Tap’s The Majesty Of Rock album, with its scratch-and-sniff sleeve scented with Ye Olde Roast Beef Flavour, via Melanie’s ‘Garden In The City’ – where listeners were encouraged to rub the sticker to ‘release the magic of Melanie’s Garden’ – musicians clearly love to scent their songs.

We say: that makes for a great-smelling record collection. And we’d like to see more of this, please…!

By Amanda Carr

 

 

To get even further in the groove and explore the links between music and scent, have a look at our print copy of the Music & Perfume issue of The Scented Letter Magazine

• In Hitting All The Right Notes (above), Viola Levy looks at ways that modern perfumers use music to inspire their creations

• Ofactory consultant Pierre Aulas – who chose perfumery over a career as an opera singer – shares the secrets of his creative days in A Working Nose

• Scent gets social with Smellfie Day 2020, our celebration of International Fragrance Day – which had quite a different message in this strange year

Suzy Nightingale invites us to enjoy A Scented Symphony, discovering a perfume house with works with instruments, artisans and musicians

• And why note create your own scented playlist? In Listening to Scent, Persolaise invites us to sit back, relax, hit ‘play’

And of course, as usual, we bring you all the Latest Launches, news, events – and so much more!

 

We are now able to take orders for a limited run of printed copies of the magazine, priced £12.50 to our VIP Subscribers (£15 to non-VIPs). And remember: you can now also buy an annual print subscription to The Scented Letter (six issues), here

(NB Print copies are sent out approximately 10 days after each new issue of The Scented Letter appears on the website, so please bear with us. We work right up to the wire to make sure everything is truly newsworthy!)

Hello ’22! A fragrant new year (and new you) with a VERY special offer

New year, new you? Fragrance is the easiest way to revive your spirits or change the vibe (with no counting calories or impossible exercise routines or self-imposed ‘rules’ to follow!) A new scent can give you more confidence and energy or soothe the senses after a difficult time. It can also be your ‘shoulder pads in a bottle’ best friend – or a hug in a bottle, helping you feeling better about yourself every single day.

If you’re new here (hello!) and don’t know all the things we do, or just want to start the new year as you mean to go on; why not consider some of the fragrance-filled options below, and join us in the scented celebrations…

 

Treat yourself to something new (with 22% off*)

Now all the Christmas gifts have been exchanged, we think YOU deserve an extra present for getting through all of last year. We’re welcoming in the new year in the most fragrant way possible, by giving you 22% of ALL our Perfume Society Discovery Boxes (when you spend £40 or more)!

Simply select your favourite Perfume Society Discovery Boxes (*minimum spend £40, valid on Perfume Society Discovery Boxes only, offer ends 7th January 2022) and enter the code Hello22 at checkout.

 

Take the stress out of scent shopping

Fragrance can be bewildering, and finding a new one often overwhelming – that’s exactly why we started The Perfume Society, to take the stress out of shopping for a new scent. How can you find your perfect perfume? What’s the best way to take care of it? How can you make it last longer? Where should fragrance be applied, to get the most out of every spritz? Nobody’s born knowing these things, so we’ve collated answers to dozens of the questions we’re regularly asked in our FAQ section. Simply head there and click on the question, and your answer will appear!

 

Find your next favourite fragrance

How can you find the perfect scent to suit you? It’s a question we’re asked more than any other, and can be somewhat overwhelming if you don’t know where to begin. And that’s at the best of times – let alone trying to navigate buying a new scent from your sofa, without sniffing beforehand!

We have the perfect perfume solution: our genius Fragrance Finder

You’re simply asked to type in the name of a fragrance you like already, and the so-clever algorithm does all the work for you. This is a computer system that was first set up decades ago, when our clever Co-Founder Lorna McKay had an idea how to help customers of Liberty’s perfumery seek out their next scents.

That computer program has been fully updated with key words comparing and describing hundreds of thousands of fragrances – not only the fragrance notes, but how the fragrance will make you feel, the atmosphere the perfumer has created, the character of the scent itself. All you need do is type in the name of a fragrance you already love and you’ll be given an immediate list of six scents to seek out, all at various price points and with characteristics you’re extremely likely to swoon for. Honestly, try it – they’re quite spookily accurate!

Become a V.I.P

For just just £12 per year, you can join our special VIP club and receive the following exclusive benefits for 12 months of fragrant fun…

Special Discounts:  £4 off our professionally-curated Perfume Society Discovery Boxes, you’ll hear about all the launches before anyone else. This year we will be offering even greater discounts and some fabulous 24-hour price drop opportunities exclusive to our VIPs.

Digital Subscription to The Scented Letter: You can read more about this below, but all VIPs get immediate access to our award-winning online magazine, delivered to their in-box– featuring perfumes, perfumers, ingredients and so much more devoted to all things fragrant. Psst ..we’ll send you the latest Scented Letter as soon as you sign up..!

Event Tickets: Early access to events – virtually and in real life…meeting with leading ‘noses’ and key figures from the perfume world.

Exclusive Prizes: just for VIPs.

(Please note: due to shipping restrictions we cannot send our boxes to the Republic of Ireland or internationally.)

 

 

Read The Scented Letter, our multi-award-winning perfume magazine, now FREE for everyone!

Described as a ‘must-read’ by industry insiders and perfume-lovers, we are delighted that our gorgeous and fact-packed digital magazine, The Scented Letter, is now free for everyone to read in digital format online. You can read the most recent Time to Shine issue, here. But don’t worry, if you prefer print, the magazine (and back issues) is also available to order in gorgeously printed form via our Online Shop.

Appearing FOUR times a year this utterly beautiful magazine, featuring at least 60 pages on perfume news, features and much more will take them ever-deeper into the scented world, via our Latest Launches round-up of the new men’s and women’s scents, exclusive interviews with the world’s best perfumers, stunning spreads devoted to the fascinating history and future-forward trends shaping the perfume world.

However you choose to celebrate in scent, we wish you a wonderful (and fabulously fragrant) year ahead for 2022!

The Scented Letter magazine ‘Time to Shine’ Christmas edition has landed!

We’re delighted to launch the latest 52-page edition of The Scented Letter – and as we close the year, it’s a celebration of all things fragrant – the gifts to give, the celestial scents to spritz and the aromas of this very special season.

We’re also celebrating something VERY special: a hat-trick of Jasmine Awards in The Fragrance Foundation, with two for our stellar writer Suzy Nightingale, and a Judges’ Special Recognition Award for one entire edition of the mag, ‘A Life in Scents’, published earlier this year.

Scroll down for a preview of some of the articles, which you can read online here in flickable format, recreating the sense of reading a real-life mag.

Alternatively, we are now able to take orders for a limited run of printed copies of the magazine, priced £12.50 to our VIP Subscribers (£15 to non-VIPs), here. And you can now also buy an annual print subscription to The Scented Letterhere

  • Heaven Scents: The Christmas 2021 Gift Guide A stellar selection for everyone on your list – that’s a tick, tick, tick!
  • In Memories, Dreams & Reflections, leading astrologer Shelley von Strunckel shares a lifetime in fragrant recollections
  • The ever-brilliant British perfumer Ruth Mastenbroek gives Suzy Nightingale the low-down on her creative working life
  • Agony uncle James Craven answers your seasonal scent-selection and present-choosing conundrums
  • Perfumers are looking to the night sky for inspiration to compose fragrances that sparkle, charm and dazzle, reports Suzy Nightingale in Celestial Scents
  • Founder of Perfume Walks London, Olga Petrouchenko, time-travels to a Russian childhood and a snowy winter holiday
  • Plus as usual, we bring you all the Latest Launches, news – and so much more

 

 

Santa’s FREE gift… get your Secret Scent-er

By golly gosh it’s been a tough year, to put it mildl; so as a special present, Santa has a FREE gift for you all

This year, because we’d like to say a massive ‘THANK YOU!’ for your continued support – and as testament to just how important the role of fragrance has been, calming our nerves and bolstering our spirits in troubling times – Santa has decided to gift the Christmas edition of The Scented Letter magazine, FREE for you all to read.

One of the most hotly-anticipated issues each year is our bumper Christmas edition of the magazine – this year entitled Secret Scent-er – which incorporates all the usual news, reviews and in-depth features with the addition of a fabulously fragrant gift guide. Seriously drool-worthy, it’s a showcase for the very best scented gorgeousness that money can buy, from niche and indie brands to designer luxe.

We know that Christmas will be very different for many of you this year, and hope that you can find time to sit awhile, put your feet up and have your spirits lifted by all manner of glorious things arrayed in the 64 pages – normally only available to VIP Members and those who purchase the printed editions (scroll down for more info on how to get these).

Meanwhile, here are some of the perfumed highlights you can peruse in your FREE copy of The Scented Letter magazine

• In Extraits, Extraits, Read All About It!Persolaise explores the revival of perfume’s most precious form

 

• Can’t be with those you love over the holidays? Conjure them up with a spritz or a dab of scent, we suggest in Spraying Home for Christmas

 

• Like our favourite Christmas tunes, explains Viola Levy in Jingle Smells, certain fragrances never fail to deliver Christmas cheer

• I hopped on a Zoom with Santa for this issue’s Memories, Dreams, Reflections– smile as he shares centuries of fragrant recollections

 

• And of course, we’ve sniffed out the best presents, from glamorous gift sets to beautiful (scented) baubles in Your Fragrant Gift Guide 2020

• Plus as usual, we bring you all the Latest Launches, news, events – and so much more

If the free edition has tickled your fragrant fancies for more award-winning journalism, we can now take orders for a limited run of printed copies of all editions of our magazine, priced £12.50 to our VIP Subscribers (£15 to non-VIPs). And remember: you can buy an annual print subscription to The Scented Letter and also an International Online Subscription for the magazine, too!

Finally, no matter where you are, please know you’re not alone, and that the days will be lighter from now on. With much love, we’d like to wish you all a very HAPPY CHRISTMAS, and look forward to a far more peaceful (and perfume-filled) New Year, for all…

By Suzy Nightingale