Angelina Jolie: Guerlain Parfumeur – a new fragrant personification of iconic, female fortitude…

Since 1828, the French house of Guerlain has been synonymous with perfumes inspired by and created for strikingly strong women. As Jacques Guerlain himself once said: ‘We create perfumes for the women we admire.’ So who better to personify that independent, wilful yet utterly elegant spirit than Angelina Jolie, whom Guerlain have just announced as their personification of their new fragrance… Guerlain Parfumeur Mon Parfum.
Master Perfumer at Guerlain, Thierry Wasser, created Guerlain Parfumeur by drawing direct inspiration from Angelina Jolie, expressing the idea of ‘…the notes of a woman,’ and the embodiment of modern femininity within her choices, emotions and dreams.

Angelina Jolie [photo by Wall Street Journal]
First known as an actress, Jolie is now a filmaker in her own right while also serving as Special Envoy to the UN Refugee Agency, co-founder of the Preventing Sexual Violence Initiative and human rights activist, with many emotional and familial ties to France and the house of Guerlain itself. The deal was struck in 2015, with Jolie having long been a fan of Guerlain since childhood, with evocative scent memories of her mother’s love for a Guerlain powder. But Jolie also represents the continuation of a house that has ever pushed the boundaries while striving for modernity and perfectly executing a timeless, fearless femininity… Indeed, Jolie’s compassion is also at the fore, with her decision to donate her entire salary from the collaboration to charity.
guerlain-are-you-her-type-perfume-1920sThink of Guerlain’s most famous fragrances – scents that have stood the test of time and will likely outlive us all – and a powerful woman will be behind the inspiration for the perfume, somewhere. Such as the exuberantly mysterious Mitsouko from 1919. Composed by Jacques Guerlain the perfume was based on the novel ‘La bataille’ and the eponymous heroine and wife of a Japanese Admiral, caught in the web of a tangled love affair with a British officer. A masterful balance of the juicy peach and rounded oakmoss of the base, Mitsouko retains its ambiguous juxtaposition of alluring warmth and cool reserve – an echo of the story’s heroine who must control her raging emotions with dignity as she awaits news of which, if either, of her lovers will return from the war.
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If Mitsouko represents an attempted control of the vagaries of the human heart, then Shalimar gives free reign to overwhelming passion and devotion – a romance poem written in perfume and representing the legendary love of Emperor Shahjahan and his wife Mumtaz Mahal, meaning “Jewel of the Palace,” and also composed by Jacques Guerlain, in 1925. During their marriage the couple were inseparable, but having given birth to thirteen children, she died during the birth of their gourteenth. Devastated by her death, Shah Jahan had the Taj Mahal built in memory of his wife and their undying love; and Shalimar is named after ‘The Gardens of Shalimar,’ her favourite place. One of the best-selling perfumes in the world to this day, Shalimar seamlessly weaves citrus freshness in to a beguiling floral heart garlanded by gauzy jasmine and may rose, with a charismatic dry down that wavers between the warmth of opoponax, tonka bean and vanilla, and a misty coolness of iris and ambergris.
These scented stories are merely two of the redolent, towering and immediately evocative fragrances in their rich tapestry – and with Jolie at the helm of their forthcoming fragrance – due for release in March 2017 – for Guerlain, the future is definitely a continued celebration of female strength…
Written by Suzy Nightingale

Acqua di Parma serves sun-seekers a dose of Italian luxury in new Miami boutique

Jet-setters chasing the sun in Miami – and those lucky enough to live there – can now revel in the luxurious surroundings of Acqua di Parma’s newely opened boutique. Designed to evoke the spacious elegance of a stylish Italian home, the 1,000 square foot space boasts a sleekly luxurious interior outfitted with the brand’s signature style – Calacatta marble contrasts with dark Wenge wood to highlight the famous Acqua di Parma yellow of the walls. At the heart of the store, a huge leather-covered pyramid showcases bottles of the brand’s most famous and timeless Colonia fragrances.
Acqua di Parma Boutique Miami - Interior
Fans of the brand need not confine themselves to trying the Colognes and body products, as the much-ancipated barbershop provides gentlemen with original barber’s chairs in a devoted area that evokes all the traditional charm of a classical Italian barbershop, of course finished with the flawless contemporary touches for which the brand are known. Shaving and skincare products from their Collezione Barbiere have been created to accompany each phase of this ritual performed – you will be glad to hear – by an expert barber for a truly hands-on Acqua di Parma experience.
Located in the prestigious Brickell City Centre – right in the heart of Miami and one of the city’s most desirable zipcodes – it’s sure to become a must-visit for fragrance fanatics and style-seekers. And of course Acqua di Parma offer the perfect cooling scents to spritz if the temperature gets too steamy.
Acqua di Parma Boutique Miami - Colonia's
‘We selected Miami as our first city due to its international recognition in art, design and culture which are values that define the essence of Acqua di Parma,’ explained Giovanni Lepori, President North America. ‘With events such as Art Basel and Design Miami we knew this was a city we wanted to be a part of.’
We rather see ourselves wafting about in a silk maxi dress while wearing their Arancia di Capri – an aromatically uplifting blend of orange, mandarin, and lemon essential oils with the sparkle of petit grain infused by cardamon and resting on a base of sweetly smooth musk. In fact, yes, book us the plane tickets now, please!
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Acqua di Parma Arancia di Capri from £64 for 75ml
Buy it at Acqua di Parma

Alford & Hoff No. 3 – the 'every day sexy' niche scent inspired by cranial cement (yes, really!) and Barry Alford's five favourite smells…

The story of Alford & Hoff follows two athlete chums who met at college in America who happened to share a passion for scent and skin care – even though they were mercilessly teased for it in the locker roms – through their incarnation as business entrepreneurs and onto launching their own incredibly successful skin care, luxury fashion and accessories and now fragrance line. Barry Alford told us how their latest scent, No. 3, is ‘every day sexy’, and inspired by a unique (and rather bizarre!) industrial product. Intrigued? We certainly were, and wanted to know his five favourite scents, too. It soon became clear: Alford & Hoff are not your average fragrance house…
As Barry explained, ‘Alford & Hoff is basically a brand that’s about two buddies who were at college together and wanted to start their own gig. We didn’t know what we wanted to do, but we wanted to work together. Eventually we decided on a men’s skincare brand. I know that might seem unlikely, but we were the only two guys in our collegiate football team who were doing all the grooming and getting all the flack. As soon as I saw he had the same fragrances as me – I’m talking Drakkar and Farenheight, here – I knew I was going to be friends with him. I thought, finally, someone else who understands’
Super-savvy, they talked about starting a business together, but ‘…Jefferson [Hoff] went into the financial market on Wall Street. And when we gained success we were both spending more on our products – we just loved them. We still had these dreams of starting a business together, and knew it had to be something we were passionate about. Through my medical contacts I met a plastic surgeon and he helped us brand a male skincare line backed by his expertise and we got into Neiman Marcus on the back of that’
The male grooming market may have moved on in leaps and bounds these days, but Alford & Hoff were way ahead of their time, and that led them into the world of fragrance. ‘I think we were successful because we were two former athletes that were making it okay for guys to take care of themselves. We wanted to venture further and decided to launch a fragrance – which we were always so in to and still were! – and that became our Signature fragrance. It actually started to out perform our skincare line, and when in 2009 the economy crashed we decided to pull back and focus on that. It carried us through. We’ve done a lot of work but now are proud to say in many stores our fragrances are on the shelves next to Tom Ford and John Varvatos, not because of some borrowed glory off the back of another line, but because they’re great fragrances.’
Discussing the fact that for years, men have been under catered-for in fragrance, Barry agreed, saying he felt ‘guys are becoming way more sophisticated, they want more than just a sports splash, a deodorant or something their mom gave them, they want to choose it themselves and they’re hungry for knowledge! And the feedback we get is that more men are after fragrances that not everyone else is wearing. I mean let me give you some statistics. We’re in the top twenty five percent of fragrance brands in stores at the moment based on sales. That’s pretty major for a small, niche company like us!’
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Choosing the right ‘nose’ is essential for any fragrance house, but Barry and Jefferson wanted someone they could have a really close working relationship with. ‘Rodrigo Flores-Roux has done all of our fragrances. We knew how good he was, that he’d worked on so many great brands, but didn’t choose him just for his reputation. We really hit it off, and to have that first fragrance be FiFi nominated in the first year just proved how well it worked! No. 2 was lighter and fresher I guess, perhaps more traditional, more towards the sportier end of the market. But this third one is something really different.’
You can say that again. Having sniffed it – a soaring medley of citrus that quickly deepens to something altogether deeper and sexier – we were astonished to hear that ‘…it’s inspired by days selling medical equipment. I know that sounds completely bizarre but please stay with me!’
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‘I used to spend a lot of time in the operating room, consulting with surgeons during a procedure. 80% of my business was craniotomies, meaning I’d be working with neurosurgeons, and one product in particular was a cranial bone cement. And this putty, when you mix the sodium solution with the powder, it just makes the most beautiful smell. And everyone in every operating theatre I’ve ever been in says the same thing, for over ten years. “Oh my god I love the smell of this stuff!” I mean they gather ’round to smell it. So that’s what we tried to do with this fragrance – tied to metallics and aldehydes and a blend of vetivers’
‘Rodrigo got this bang on, first go. He delivered a masterpiece I think. I know he was just so inspired to be working from such a bizarre inspiration and it really triggered his creativity. I mean, I know industrial has been done in the niche world, but I don’t think anyone has done craniotomal cement before!’
Having learned of their unique inspirations and varied backgrounds, we could only guess that Barry’s five favourite smells (something we’re always intrigued to ask perfume people about) would be equally ecclectic. And we weren’t far wrong…
1. Gasoline – When my mom would go to pump gas I’d stick my head out the window of the car and love the smell! It does something to my throat, but I compare it to what they call the “drag” in fragrance. You know when you get this dry smell and just can’t stop inhaling?
2. Fresh cut grass – It reminds me of my football days, the peak of the season, being surrounded by people I love and having fun.
3. Halloween costumes straight from the packet – Another bizarre one, I know! But it’s just a fantastic smell, freshly unwrapped from the plastic.
4. Scotch tape – Its so unique and different, I’d recognise it anywhere and I guess those kinds of smells are comforting somehow. I think I have a really heightened sense of smell – I pick up on things others don’t.
5. The monsoon season in Arizona – When its rains in late summer after its been so hot in the desert. It’s unbelievable, and it’s sweet. I really want to use that in a fragrance. It’s gorgeous. I guess I’ll have to get Rodrigo out there to smell it for himself!
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Alford & Hoff No. 3 £75 for 100ml eau de toilette
Exclusively at Harrods
Written by Suzy Nightingale

Bentley feel the force of ‘luxury infused with adrenalin’ for Infinite Rush

Even non petrol-heads get rather excited at the mention of Bentley, it seems – a brand long synonymous with style, and who have recently added a range of fragrant offerings to their luxurious repertoire. Dedicated to those incredibly daring types who push themselves to the limits, are captivated by extreme situations and are always looking for a ‘rush’, it’s the next level of a fragrant adventure in this line of Intense scent experiences…

In describing the man the fragrance has been created for, Bentley Say: ‘In keeping with the high performance of Bentley motorcars, Infinite Rush has been created for the adventurer. Calm and confident, he is regularly exploring new horizons, captivated by extreme scenarios like driving a 4×4 in the open desert. Always intent on getting the most out of life, going further, seeking out dizzying new heights… While staying focused, relaxed and ready for the next challenge. His motto is cultivating curiosity, surprising himself and never choosing the easy option. The Infinite Rush fragrance has been created in his image: striving for the very best and exceeding expectations, with the contrast of a breath-taking, spicy freshness and a warm, woody base heralding the strong sensuality of this hero of modern times.’

Clearly a go-getting daredevil, this gentleman, his life sounds utterly exhausting! So maybe invest in a little me-time, instead, with a spritz-able sense of adventure they have captured in the bottle… The opening is wonderfully spicy yet fresh and really sets the mood for the ‘rush’ ahead – vetiver adds that always welcome earthiness to the dry cedar, the heart of elemi being the standout note for us – an exotic and complex note that’s head and shoulders above yet another citrus-y scent for gents, we’re very glad to say! The dry down is suitably refined, we could see this being popular with any age, and indeed why limit it to the male sex alone

We know many ladies who enjoy wearing ‘mens’ scents and this is enticingly up-beat if you fancy a fragrant change.

Top notes: Pink berries, rosemary, mandarin
Heart notes: vetiver, cedar, elemi
Base notes: moss, amber wood, musk

Bentley Infinite Rush £43 for 60ml eau de toilette
Exclusively at Harrods

Written by Suzy Nightingale