Penhaligon’s fascinating fragrant history

Penhaligon’s are one of the most famous fragrance houses in the world, a proudly British brand with the most fascinating fragrant history…

Hot towels and steamily scented delights were the order of the day for customers flocking to the famous Piccadilly Turkish Baths on Jermyn Street and it was here that William Penhaligon started working as a hairdresser in the 1860s. Originally from Penzance, Cornwall, his shrewd eye for business led to him opening a rival salon just down the street a few years later. There, Penhaligon began creating his very own fragrances, lotions and potions for a most discerning clientele to enjoy.

1891 saw what was then ‘Penhaligon’s & Jeavons’ move to the even more prestigious premises of 33 St James Street and 66 Jermyn Street, with the two stores linked together at the rear. They announced to the press that not only were they the sole suppliers for the original Penhaligon’s ‘hit’ fragrance of Hammam Bouquet, but that both shops boasted a new- fangled invention of… electric lighting – still a novelty at this point in retail!

Clearly a whizz with the scissors and the scents, Penhaligon was appointed Royal Barber and Perfumer to the Royal Court during Queen Victoria’s reign and by 1903 his business was granted its first Royal Warrant from Queen Alexandra. Nearly a century and a half later, Penhaligon’s has added Royal Warrants from The Prince of Wales (granted in 1988) and the Duke of Edinburgh (granted in 1956) to their regal roll call.

140+ years old they may be, but that doesn’t mean the techniques they use are stuck in a time-warp. Penhaligon’s consistently make the most of the newest fragrance technology – from CO2 extraction to Nature Print Technology and beyond – promising that ‘each bottle contains a blend of the very old and very new.’ Those distinctive bottles tap into their history, too; clear glass and brightly coloured bow-ties adorning the stoppers are a direct echo of William’s original design.

Still made and produced in England, many of the original fragrances can still be found in the current collection, including Hamman Bouquet. Lately, however, Penhaligon’s have collaborated with some of the greats noses of modern times – including Bertrand Duchaufour, Olivia Giacobetti, Olivier Cresp and Alberto Morrillas.

Lately, a whole ‘family’ has been added to their already impressive stable of fragrances, the Penhaligon’s Portraits. Displaying more than a dash of exquisite eccentricity, we’re invited to get to know the characters, like The Ruthless Countess Dorothea, who is ‘A most ferocious matriarch, known for her sharp mind, even sharper wit and a secret fondness for the company of young men and scones.’ While described in mischievously historical tones, it’s a tingling, ginger-infused shot of oppulence on a cosy, slightly boozy base. And all the Portraits fragrances have their fingers on the button of contemporary fashions – much like the house of Penhaligon’s itself.

Penhaligon’s is a treasure trove of scents to discover – rich in both heritage and modern mischieviousness – and how many perfumeries still standing (and thriving) since the 1800’s can you think of? We love the way each boutique has its own distinct personality, too, with lavishly appointed interiors uniquely themed to suit each location.

Have you been to visit the newly re-vamped Penhaligon’s Wellington Street store in Covent Garden? We rather swooned over the decor (while sniffing out all the latest scents). Whichever boutique you visit, we’re sure you’ll love getting to know the entire ‘family’ of fragrances…

By Suzy Nightingale

Meet the Jo Malone London Gent – John Boyega

Following in the footsteps of the ‘Jo Malone London Girls’ –  Poppy Delevingne and Karen Elson – get ready to greet the new fragrant face and ‘Jo Malone London Gent‘: London born movie star, John Boyega.

Jean-Guillaume Trottier, Global President of Jo Malone London, explained they chose Boyega because, as a ‘…born and bred Londoner, John is intelligent, inclusive and witty. He shares our core values of generosity and creativity and is unafraid to speak his mind. His vivacity and whole-heartedness make him a wonderful fit with Jo Malone London and I am delighted to welcome him to the family.’

The boy from Peckham’s done well, that’s for sure: from recieving BAFTA’s 2016 Rising Star Award and the Chopard Trophy at Cannes, Boyega captured worldwide attention for his starring role as Finn, forst in Star Wars: Episode VII – The Force Awakens (which happens to be the highest-grossing US film of all time), and again in Star Wars: Episode VIII – The Last Jedi (the highest grossing film, worldwide, of all time).

But it’s not just the big-hitters he’s known for, as Boyega has also graced indie smashhits such as Detroit and Attack the Block, now bringing his vibrancy, vigour and versatillity to the proudly homegrown brand, and along with redefining what it means to be a contempirary gent right now, Jo Malone London say he ‘mirrors our scents which always accentuate the surprising and the bold. Whilst known for being a huge presence and personality, Boyega himself values understatement and originality in scent.’

And we’re sure you’re going to want to know this gent better, so are delighted to share with you a Q&A, below, as well as a sneak peek at his first film for Jo Malone London…

What made you join the Jo Malone London Family?

John Boyega: ‘I love the creativity and storytelling element of Jo Malone London. It’s something I resonate with, it’s how I work best: with discussion, collaboration and down to earth honesty. Jo Malone London always delivers unexpected and unique ingredient choices and scents. It’s refined, but it’s surprising too. My life is the same, a subtle contradiction: my job, my profession, and then I still come home to this town, I still go to the supermarket late at night in my pyjamas. In some ways, everything’s changed, but then again nothing has.’

What is your relationship to scent?

‘Scent is part of my everyday style. My personal style is quite casual but I like to mix it up with interesting fits with Japanese influenced jackets, fitted trousers and chains. I like that I can change up my scent to suit my style. I’m guilty, I like to layer my fragrance. You can make some really interesting smells. If my life was a bottle of cologne it would be called: Conflicts and Success. A new Boyega line.’

What is your first memory of scent?

‘My first job was before school, I would deliver post, milk and sweets. And then I used to sell a bit at school. Sell a little bit of candies, Rockies, Haribo’s. So, my childhood smells like those old school sweets, those drumsticks, gobstoppers, spicy soup.’

What Jo Malone London products would you recommend?

Bronze Wood & Leather Cologne Intense is a solid favourite. It’s a really good scent. I like to wear it on a day-to-day basis. It doesn’t attract too much attention, but at the same time it gets people looking and smelling.
I also like a bit of oud; oud is a lovely smell.’

What do you look for in a script?

‘I look for a number of things in a script. But for me, the main thing is the character arc. I don’t want my character to begin and end the movie the same. I want a change, something different. Something that happens with the character, that means you have to go on an interesting journey with him.’

What’s your favourite part of being on set?

‘My favourite part about being on set is collaborating with the people. I’ve always watched films and never had clarity in my younger days on how the magic starts and is created. So, to be a part of that and witness it is the biggest rush.’

What is something you didn’t expect about being famous?

‘One thing I didn’t expect about being famous is the fact that some things don’t change. Sometimes you have to wait in the queue like everyone else and that’s fine. I mean, I guess I got told so many things about being famous I thought that everything was going to change for me. But I still go shopping late at night in my PJ’s. Nothing’s really changed.’

What wouldn’t you go a day without?

‘I won’t go a day without wearing a comfortable pair of socks. It doesn’t matter if they’re different socks because sometimes in the wash, things get confusing. But as long as they’re both comfortable. I’m cool. I also wear scent every day.’

What do you miss most about England when you’re not here?

‘Sometimes I miss the weather, because I want to put on a jacket. And not always be surrounded by blue skies and sun. I miss the moody faces, I can’t lie, there’s something about the reality and honesty that I like. I just miss London, I miss home.’

What’s the first thing you do when you get back to London?

‘The first thing I do is take a drive. I go back around South London, then drive around Crystal Palace, all the way around Dulwich, go down to Brixton. Just go for a drive, get the feel of the city, see what’s going on. Put the radio on. I just catch a vibe.’

So now, settle down, and get ready to see the Jo Malone Gent in action! (If you happen to have a bottle of Bronze Wood & Leather Cologne Intense nearby, you could always spray that all over for some multi-sensory cinema action, as now at least we know his current favourite fragrance…)

So for his latest – scented – starring role, expect to see Boyega further ‘navigate new territory, celebrating Britishness, storytelling and fragrance as he takes on a new kind of spotlight as the first Jo Malone London Gent.’

A peek inside Penhaligon’s Covent Garden home

Penhaligon’s opened their very first boutique in London’s fashionable Jermyn Street in1872 and have since gone on to open locations spanning the globe – you can read all about their fascinating history on our page dedicated to Penhaligon’s.

Instead of merely reproducing the same look in each store, Penhaligon’s work with the history and location of each building, making sure to reflect differing aspects and using unique materials and interior decor for every single one. And now, we’re delighted to take a sneak peek into their newly refurbished home in Covent Garden’s Wellington Street...

And you know, it really is just like walking into a home – albeit that of a fragrance fanatic! – with rich, gleaming wood floors, fixtures and finishes, and a supremely elegant style to the architecture. The space feels airy, yet with enough intimacy to ccomfortably explore the scents arrayed on the walls and a magnificent central display table.

We think there’s a Gerogian-meets-contemporary vibe to the whole store – clean lines preventing clutter, and allowing the eye (and nose) to rest on everything there is to explore. And with the ever-gowing range of family members in the Penhaligon’s fragrance wardrobe, you can be sure there’s something fo all tastes – from the more modern scents of recent years in the Portraits collection, right through to the vintage archival fragrances they made their name by, and have made British perfumery famous for generations.

Many Penhaligon’s store offer private Fragrance Profiling appointments, including Wellignton Street, where you will be asked a series of questions to match you to the perfect scent – a service they now offer online, too, for those not able to get to boutique – something many couples like to experience for their wedding fragrances, or to find a great gift for a loved one or mark a special occasion.

We love visiting perfumeries who make an effort to dress their spaces differently – gone are the days when everyone wanted idetikit, could-be-anywhere boutiques; and it’s always lovely to have a relaxed atmosphere to soak up the scents, don’t you agree?

Penhaligon’s: 41 Wellington Street, Covent Garden, London, WC2E 7BN

By Suzy Nightingale

The scent of spring at Les Senteurs

The beautiful Les Senteurs Belgravia boutique is currently bursting with blossoms – swagged with the most stunning flowers (currently ‘spraying’ forth from a huge perfume bottle outside!) and drawing Instagram selfie-hunters and scent lovers the world over.

There, they regularly host Meet The Perfumers events, allowing guests to discover some of their most unique and captivating houses in a truly privilleged way – by meeting the very people who founded the brands, and the perfumers who create their scents (often the founders and perfumers being one and the same in niche, artisanal fragrance houses!)

We were honoured to be invited to their most recent meet-and-greet, to hear first hand how the houses were launched, and the inspiration behind their fragrances, on this occasion Jeroen Oude Sogtoen and perfumer Frederik Dalman of Mona di Orio, Margaret Mangan and perfumer Meabh McCurtin of Cloon Keen, and Sylvaine Delacourte of Sylvaine Delacourte Paris (formerly Creative Director with Guerlain).

The discussion ranged from asking the brands how they began, ‘what is niche now?’ and ‘what does luxury mean in perfume?’ through to smelling some of their incredible creations – all displayed on the large, tiered table at the front of the shop (kind of a ‘lazy Susan’ for scent, which we desperately wish we owned!)

With spring very much in the air, we couldn’t resist also asking them what smells instantly mean spring for some of them…

The wonderful young Irish perfumer, Meabh, immediately replied, “Wisteria! It’s just everywhere this time of year and I love it’, and when we asked her to explain what it smells like to her… ‘Creamy, spicy, with a definite warmth at the centre. There’s something about that smell that just makes me feel happy, it’s a comforting scent. And of course it looks so cheering when everything else is a bit grey.’

For Sylvaine, her favourite scent of spring also revealed the next note to be explored in her forthcoming new collection of fragrances – each collection focusing on one main ingredient and exploring the incredibly differing characters that can be coaxed from that starting point. ‘For me it has to be orange blossom. It reminds me of being in Morocco when it’s everywhere in the air, in your food… I have four candles coming, one for each season, and for spring of course I chose orange blossom for those happy memories.’

Indeed, Sylvaine loves orange blossom so much she revealed it will be that next raw material she works with. ‘One of my perfumes will be leather with orange blossom… I cannot wait for you to try it, to see how different it can be.’ And for the future, Sylvaine will be experimenting by working on something entirely different… ‘I want to to use a note a don’t like. I wont say what it is now. I don’t hate it – for me that would be impossible – but I really don’t like it. I want to challenge myself!’

These events are a complete privillege to attend – there’s nothing quite like hearing directly from the perfumer and the founders of a house to get a more complete understanding – and new found love – for their work, and what they’re trying to accomplish.

Even when the perfumers aren’t there, it’s always worth making a trip to Les Senteurs, because (as all the houses noted) nothing competes with talking to experts in perfumery – like the incomparable James Craven, the scent archivist of Les Senteurs – if you’re looking to learn more about perfume, or just to try a new scent for spring. You really couldn’t be in better hands…

Les Senteurs, 71 Elizabeth St, Belgravia, London SW1W 9PJ

By Suzy Nightingale

London Craft Week: scented events 8th – 12th May

This year marks the fifth anniversary of the pioneering London Craft Week, and we’re thrilled to see so many scented events are included! From sniffing bespoke fragrances inspired by ‘rebels and reprobates’ to multi-sensory experiuences and the world’s first ‘sleep bar’, there truly is something for everyone to explore…

From 8-12 May 2019, hundreds of venues across the capital will participate in ‘a five-day celebration of global creativity – its biggest, boldest and most ambitious event to date.

More than 240 makers, designers, brands, artists and galleries from 15 countries will participate over the course of the week, inviting the London public to a packed programme of exhibitions, hands-on workshops, talks, creative experiences and one-off events.’

Of course our eyes (and noses) were immediately drawn to the fragrance-themed events in particular, and so we’ve included a selection to whet your appetite, below.

Rebels & Rogues: Creating Bespoke Perfumes
Beaumont Hotel – A collaboration between The Beaumont and individual perfumiers; Ormonde Jayne, Paul Schutze, Penhaligon’s, Experimental Perfume Club, Cire Trudon, Floris, and 4160 Tuesdays who were asked to create a bespoke perfume creation – personal or ambient, in any format (candle, body spray, oil) – based on the theme of Rebels and Reprobates, inspired by one of the people depicted in The Lotos Room, the hotel’s Private Dining Room. Exhibition runs 8 – 12 May 10:30 – 20:30, no booking needed: FREE.

 

 

Sleep Bar at the anatomē store 
Celebrating Crafted at Bergdorf Goodman’s New York and London Craft Week sees the launch of the ‘anatomē sleep bar’. A collaboration between the anatomē nutritionist and aromacologist alongside visual artist Joao Zabaleta.

‘We live in an agitated and often uncertain world, politically and socially. Most of us are digitally savvy, but our attachment to social media and online living has tended to make us more rather than less anxious in daily life. The pressures and stresses of our busy lifestyles take their toll on our bodies and minds and a good night’s sleep has been one of the key casualties. As numerous scientific studies suggest, the importance of sleep has been overlooked for too long and doctors are now serious about getting us to sleep better. Healthy living requires restful sleep as part of the daily routine.

We’ve worked with the best nutirtionists, aromacologists and nutritionists to create this unique sleep map. The anatomē Sleep Bar at a is here to help you achieve just that and a worlds first launching at ‘B’ store at Bergdorf Goodman followed by out store in London. We’ve created a bespoke customer experience that tailors our x4 Recovery + Sleep aromatherapy oils to individuals’ needs in helping to ensure a more restful sleep, night after night. The cities of New York and London that never sleep will now sleep more soundly with a bespoke, unique oils to support your rest.’
Piccadilly of London, 8 – 12 May, & ‘Crafted’ at Goodman’s ‘B’ Store, 5TH Avenue NY NY, 27 & 28 April 2019, no booking needed: FREE

 

 

Scented Candle-making Masterclass with Earl of East London
Learn the art of candle making with Earl of East London at their flagship store, bonds. Kings Cross. Alongside this, take part in bath salt workshops in celebration of their new Japanese bathing-inspired line, and enjoy a collaboration with Japanese ceramic curators Gallery Eclectic. Exhibition, 8 – 11 May 10:00 – 20:00, 12 May 12:00 – 18:00; Workshop, 8 May 11:00 – 12:30, 11 May 10:15 – 11:45. Tickets £45, booking required.

 

 

Made to Measure, the Ultimate Bespoke Fragrance Experience at Burlington Arcade
Penhaligon’s Made to Measure is a programme created exclusively for Penhaligon’s with Fabrice Pellegrin, featuring four exquisite pure perfume bases: chypre, woody, amber and ambrée. Once you have selected your preferred base, personalise the scent with the addition of one of four raw and beautiful essence signatures: Rose Cetefolia Absolute, Oud Wood Essence, Iris and Sandalwood. Sit back and relax with coffee, tea or champagne, while your Penhaligon’s Made to Measure fragrance is blended and bottled in front of you. Demonstration, 8 – 12 May 10:00 – 17:00 Booking necessary via [email protected], only 10 places per day available, tickets £400

Do have a look at the full programe for London Craft Week  – we’re sure whichever scented or crafty session you choose, you’ll be learning and exploring skills and creating memories that will last a lifetime…

Written by Suzy Nightingale

Dior Prêt-à-Portea: fragrantly inspired afternoon tea

Inspired by the magnificent Dior: Designer of Dreams exhibition we reported on from the press day at the V&A, Dior have now launched an afternoon Prêt-àPortea at The Berkeley, and it really sounds like a treat for all the senses…

‘The Dior Couture Collection transforms landmark pieces into exquisite biscuits, bakes and fancies. From the Junon Dress worn by Theo Graham at Le Pré Catalan in Paris 1949 to the Bar Jacket which has been synonymous with Dior since it took to the catwalk in 1947 as part of the ‘New Look,’ each piece this season takes inspiration from Dior’s fashion history.

Your tea also includes a flavoursome collection of miniature savoury skewers, taster spoons, elegant canapés and tea sandwiches. To drink, choose a loose leaf tea from our extensive collection…’

Or you could go all-out and add some bubbles to the perfumed proceedings – a special treat for their Mother’s Day sitting on March 31, perhaps – or simply a way to celebrate the scents and treat yourself?

Prêt-à-Portea is priced at £60.00 per person.
Champagne Prêt-à-Portea, with a glass of Laurent-Perrier, £70.00 per person.
Signature Mocktail Prêt-à-Portea, with a glass of a refreshing Mango & Rooibos mocktail, £70.00 per person.
Couture Champagne Prêt-à-Portea, with a glass of Laurent-Perrier Rosé, Bollinger Rosé or Ruinart Blanc de Blancs, £76.00 per person.

Take a look at the full menu, here

This menu will be refreshed every six months, to reflect the catwalk trends, but right now we’re salivating over the thought of the rose pink Miss Dior cake and the Muguet pavlova, both directly inspired by the perfumes… Perfume and cake, could it honestly get any better?

Written by Suzy Nightingale

Floris River Dawn – hand-poured, By Request

Floris have released River Dawn, a limited edition fragrance of only 200 hand-poured bottles. Invoking shady streams and woodland walks, it’s definitely making us spring-ready…

Venturing out to explore the River Avon for their inspiration, the Floris perfumery team followed its meandering course as it begins in the beautiful, golden-stoned Cotswolds and as various tributaries merge, finalling flowing through Wiltshire on its way to the sea.

Edward Bodenham, Perfumery Director at Floris, spoke about their fragrant journey:
‘Historically we always launch our hand poured collection in late January, when winter is setting in but nature provides a few early signs of spring, particularly on our river banks. I love this time of year and whilst working on the ‘River Dawn’ scent with our team, it became clear that I wasn’t alone. Our rivers drive us on, providing tranquillity and uplifting our spirits, even in the harshest coldest winter, as the sun rises on a new day, they continue to shape our land, our geology, our industry and trade. They are a constant source of inspiration.

I recently walked along the banks of the Avon near Bradford Upon Avon. It’s a part of the world that for me encapsulates a huge amount of the beauty of our country. Interestingly our perfumer, Penny Ellis, who worked with me in creating this fragrance is a keen river swimmer who has swam sections of the Avon during these colder months which gave her huge inspiration when composing the scent.

We wanted to reflect the vibrant yet reflective tranquillity of flowing, shimmering water. How it feels to be in that raw environment. The natural beauty of the cold river bank, signs that spring is on its way as tea olives force through the cold, and snow drops appear in the shade of wooded forests, never far from the water. Most of all, we wanted to portray that emotion felt when rising before the dawn to see these landscapes completely unspoilt, before the world awakes. The river dwellers, fishermen, swimmers, rowers and those who still earn a living, working in harmony with its flow.’

Love at first sniff?
From the first spray, you’ll be transported to those gurgling tributaries with a crisp, galbanum freshness that speaks of green shoots bravely poking their heads above ground. Think fats buds just about to blossom, spiderwebs bejewelled with dewdrops, the cheering sight of snowdrops and hyacinths and a drift of spring’s first apple blossom in the air. Grounded with soothing sandalwood and delicately dusted with orris, this is the perect thing to wear when you want to celebrate that subtle shift in the seasons – not quite the end of winter, but good lord it’s almost in sight. A lightening of days and spirits, then, that make this a must-have (and a beautiful choice for any spring brides, we say).

Read more about the historic heritage of Floris in our page dedicated to their story…

Floris River Dawn £180 for 100ml eau de parfum
Only available at 89 Jermyn Street and florislondon.com

Written by Suzy Nightingale

The Birthstones Collection’s here! Jo Malone London launch limited editions tailored for you…

Karen Elson’s Birthstones by Duffy is a new limited edition collection for Jo Malone London, featuring the most beautiful bronze bottle caps inlaid with birthstones. Just the most perfect gift for the Jo Malone lover in your life, or something to treat yourself to, perhaps?

The Birthstones collection has been a personal project for the pair – Elson being a brand ambassador for Jo Malone London, and British jeweller Duffy renowned for creating beautiful, contemporary and totally desirable designs from original vintage pieces.

Having long dreamed of designing an iconic cap for a fragrance flacon, Duffy said this collaboration allowed him to flex his creative muscles by trying something completely different. ‘I’ve always wanted to make a bottle top, either for a drink or a fragrance. It was a challenge to work with an object I’ve never worked with before. It seemed like a natural pairing as Karen and I had already known each other through family connections,’ he explained.

Elson, meanwhile, has always felt a particular affinity with birthstones, revealing ‘What I love most is that they seem so charming and precious, and the idea of being able to create something coveted and collectible was really important to me.’

Each cap has been individually handmade by British jeweller Duffy in his London studio, and will be £250 per individual Birthstone Cap. Simply find the one that matches the colour of the birthstone and ’embellish your signature scent, in all its crowning glory’ by selecting the cap to purchase alongside any of their 50ml and 100ml Colognes. Choose whatever you like, but with a Birthstone Collection cap, you can truly make it your own…

By Suzy Nightingale

Acqua di Parma Barbiere – Selfridges open new male grooming experience

Acqua di Parma have long been known as the go-to for stylish gents who wish to be wonderfully fragranced, and now Selfridges add to the experience by opening a brand new Acqua di Parma Barbiere space, for an exquisitely scented grooming experience – and just in time for Christmas, too!

Located next to the Men’s Beauty Workshop in their Oxford Street store, Barbiere promises to be ‘…an intimate and refined yet relaxed space where the modern man can indulge in the ritual of a traditional Italian shave, pick up his grooming essentials, and discover the Acqua di Parma fragrant universe.’

Marrying the brand’s signature yellow in soft furnishings with luxurious woods and that innate Italian style – we think it looks distictly Wes Anderson in character – it’s a welcoming place to take a few minutes to unwind, be pampered and experience for yourself some of the wonderful (and heavenly scented) products they offer. Even better: to have someone else do all the hard work for you!

Services will include a proper Italian Traditional Shave (£45) which takes 30 minutes and involves cut-throat razors, hot towels and a soothing Colonia aftershave; a Prestige Shave (£59) for 50 minutes, with facial and eye massage, full consultation and double-shave (for ultra-smooth chops!); various hair-cutting / beard-wrangling options and any number of fabulously indulgent treat packages.

The perfect way to ease yourself into the festive season, have a pre-NYE spruce-up or to give as a thoughtful gift idea, the Acqua di Parma Barbiere experience will be open from 17 December 2018, at Selfridges, 400 Oxford Street, London.

Written by Suzy Nightingale

Fabulous Floral Street! The affordable niche house shaking the petals of the perfume world

When we first encountered Floral Street, suffice to say we were blown away by their concept – and oh boy did they deliver in the execution of the fabulous new spins on floral fragrances, and within their standalone Covent Garden store.

Our co-founder, Jo Fairley, has known Michelle Feeney for longer than either of them care to admit – back to Michelle’s time at the Estée Lauder Companies, and then at the helm of revolutionary tanning name St Tropez. So when she announced she was unveiling a fragrance line ‘built on the streets of London’, we were rather thrilled by the whole idea and the stunning reality…

Floral Street’s fragrances are as far from your granny’s florals as it’s possible to get – each created by the star perfumer Jérôme Épinette, who is known for his mastery of natural ingredients. As Floral Street put it: ‘These are bunches – not bouquets. Ingredients, not notes. And it’s about ease, modernity and joy.’ Michelle adds: ‘My mission is to bring fine fragrance to the modern female – so that she might build an entire fragrance wardrobe, which can express the many facets of who she is.’

At the heart of each fragrance is a specific flower (sourced by the legendary fragrance house Robertet) – but each creation brings an unexpected twist,   treated in a way that brilliantly ignites the senses. Take Wonderland Peony, which not only features armfuls of that flower, but pink berries and violets, Anything but cutesy, it’s given a woody-balsamic warmth by cedarwood, alongside vetiver.

London Poppy is ‘a love letter’ to the capital city, ‘a city that sees the sun through the crowds’. Bright as a sun-filled London morning, it bursts into life with Florida orange and Sicilian lemon, a marine note adding a splash of seaspray to the neroli, jasmine sambac and apricot blossom at London Poppy’s heart, before the base of hinoki woods, black amber and cedarwood ventures forth.

The fragrance which has scent critics and beauty editors most excited, perhaps, is Chypre Sublime: an utterly modern take on this sophisticated fragrance family, blending incense with Damask rose absolute, midnight violet, pink pepper and geranium, on a stunning base of benzoin, labdanum and olibanum which – as Floral Street nails it – ‘offers a resin-soaked wood table for the flowers to perch on. A fragrance for musicians, painters and poets.’

Perfumistas have recently been gravitating toward the daringly delicious Ylang Ylang Espresso: A strikingly modern and supremely wearable blend of red rose, ylang ylang and jasmine resting atop a soothing cloud of just-brewed coffee, fresh cream and Sichuan pepper – sustainably harvested from the foothills of the Himalayas. ‘A fragrance to get lost in’ they say, and oh how we love to do just that.

What’s more, all the packaging is recylable and sustainable, and the boxes have been cleverly designed to be used as seed trays, instead of being thrown away! You can read more about the ethos behind the brand on our page dedicated to Floral Street.

We could wax-lyrical about the entire collection, but the very best way is for you to try these exciting new ways to wear floral on your own skin (or to give as the perfect gifting experience). With that in mind, we’re so happy to be stocking the Floral Street Discovery Set, where you can try all 8 fragrance for just £14!


Written by Suzy Nightingale