Wonderful news for fragranct fans of Angela Flanders – they’re re-opening with a surprise pop-up exhibition and limited edition fragrance…
With there still being so much doom and gloom around in this strangest of years, we react to each piece of good news with the urge to pop the Champagne corks – and here’s something we definitely want to celebrate. The much-beloved London-based niche fragrance house, now with Angela’s daughter, Kate, at the helm, is staging a perfumed pop-up entitled ‘Bleu Anglais.’
Featuring a display of the gorgeous textiles Angela so loved (and began stocking in the original shop, even before she’d made her first perfume), it’s part of the Shoreditch Design Triangle Festival, which runs from the 12th – 20th September 2020.
Angela Flanders perfumery say:
BLEU DE CHINE PERFUME
BLEU ANGLAIS TEXTILES
‘We re – open our Spitalfields shop with launch of a limited-edition fragrance Bleu de Chine and a pop – up with antique and vintage Chinese indigo textiles from Bleu Anglais.
Bleu de Chine is a sophisticated scent inspired by the vintage Chinese indigo paste resist textiles, sourced by textile expert Noel Chapman of Bleu Anglais.
The perfume, created by Angela Flanders in 2014, includes notes of bergamot, lavender and patchouli. These last two ingredients, when perfectly blended together, create a third, indefinable scent which is a perfect match for these individual textiles.
This cool and aromatic scent features top notes of invigorating bergamot, soothing lavender, and a base of mature patchouli aged for richness and depth, with a heart of bois de rose which lends its spicy woody, floral beauty.
Bleu de Chine creates a soothing yet exotic atmosphere in the home either as a diffuser or a perfumed candle, and is also available in eau de toilette or eau de parfum.’
With small and independent businesses needing our help more than ever, if you can go and visit, do go and gaze at the fabulous fabrics and, of course, make sure to try the stunning Bleu de Chine scent. It’s exactly the kind of artistically-inspired pick me up we need right now…
What’s fragrance shopping in ‘the new normal‘ like right now?
If – like us – you’ve been a touch cautious about returning to the high street to shop for fragrance in an actual store, we’ve some reassuring news: Our roving reporter (and co-founder of We Wear Perfume) Amanda Carr, visited central London this week and found it was not just safe, but surprisingly enjoyable…
‘Sat on an empty tube, masked-up and slightly anxious is not how I usually approach fragrance shopping, but this pandemic has turned everything upside down. What would my first foray into scent stores be like? How would I inhale fragrance through my home-made, Liberty print face mask? I clutched my portable hand sanitiser – Perfumer H, Orange Leaf Hand First Aid, since you’re asking – and nervously headed out.
My first stop was Les Senteurs in stylish Elizabeth Street, and there’s a polite notice on the door explaining the ‘two guest’ policy for socially distanced shopping. Using the hand sanitiser as you enter is a must and masks must be worn, but your nose can peek out to allow you to inhale. All done, according to manager Clair Wills, to keep you safe while sniffing.
But oh what a joy to be back in a store!
On the central display was the newly launched Tauer fragrance Phtaloblue, exclusive to Les Senteurs. Trying it felt like a reward for just being there, as a new Andy Tauer fragrance is always a treat, Phtaloblue is like a cool, sea breeze, lightly tinged with orange blossom and geranium, with smudges of herby notes as if you were on a cliffside walk.
Although closed during the pandemic, Les Senteurs has remained busy selling fragrance from its website due partly, Clair claims, to the weekly e-newsletter the store continued to send out and its free-post service. ‘I think people slowed down a lot during lockdown and had time to properly read about and consider the fragrances we featured,’ she told us. ‘We do a good tester services so customers had the time to order samples and consider them at home, then they treated themselves.’
Store visitors experience a similarly ‘slowed down’ shopping experience, I had the store to myself, since foot traffic in the area is still low, and the staff seemed delighted to see a real-life customer, so it all felt quite special. I browsed happily through fragrances from Cloon Keen, a charming Irish brand I’d been meaning to properly try, again exclusive to Les Senteurs, including the delicious new tuberose-heavy candle Étaín candle. I almost didn’t want to leave.
But with a new skip in my step, I continued my tour, including a brief trip across the road to the wonderfully air conditioned Jo Loves, where it’s business as usual, albeit it at a masked-up and quieter pace, and where I caught an energising spritz of the new Mango Thai Lime fragrance, another winner during the heat.
Over at Jovoy on Conduit Street, the store has spaced out its many fragrance collections and displays to allow up to two groups at a time to navigate the shop floor. Visitors also get their own pot of blotters and a pencil to take round with them, which is such a good idea – I hope this continues when we get back to normal – and there are vinyl gloves to wear for when you pick up the fragrance bottles to spray.
There have been a number of new launches at the store since lockdown including a wonderfully cheering medley of song-inspired fragrances from Musicology, a brand that stimulates the senses, memories and vibrations via music. Anyone who has read the recent Music & Perfume edition of The Scented Letter will feel slightly smug at already knowing the strong connection between sound and scent. I tried ‘Caus I’m Happy, a veritable rhythm of grapefruit, orange and bergamot citrus, and found myself humming Pharrell’s catchy tune of the same name for the rest of the day.
The store is also trialling a pre-selling service (a bit like stores would create a waiting list for an ‘it’ bag, although doesn’t that seem and age ago now?) for highly anticipated fragrances suffering from postponed lockdown launches.
For example, store visitors can get an exclusive sniff of Widian’s Limited Edition 71 Intense, and put down an order before its autumn launch, grabbing one of the never-to-be-repeated bottles. Store manager Ines Serracino explained that they hope to do more pre-selling as the team has noticed an increased demand for hard to get fragrances.
Watch out fashion, it looks like fragrance is now the hot item creating wish lists…’
We continue Amanda’s ‘new normal’ scent discovery shopping trip TOMORROW. So come back then to have your senses further temted back in store…
(Text and pictures by Amanda Carr, edited by Suzy Nightingale).
Earl of East‘s ‘Scents of Normality‘ just-launched candles have the tagline ‘Buy for charity. Burn for Normality.’ They promise to evoke the ‘places we miss the most during lockdown’ – and you just HAVE to read the so-witty descriptions!
This limited-edition series sees Earl of East partnering with Uncommon Creative Studio to create an exclusive range of candles, with ALL proceeds from sales of the candles donated to the charity, Hospitality Action. And Earl of East say they chose the charity because, ‘While the impact of Covid-19 continues to affect many businesses across the UK, the hospitality industry faces a particularly uncertain future, having sustained lasting impact from the pandemic including widespread closures, job losses, reduced hours and reduction in pay. We are honoured to be able to lend our support in collaboration with Uncommon Creative Studio to help support these workers who are suddenly facing hardship‘
Available in three evocative scents, ‘reflecting some of the nation’s favourite hangouts’ – The Local, The Cinema and The Festival‘ – we love the colourful imagery, by a group of artists collaborating together around the world, but we have to admit falling particularly hard for the hilarious tongue-in-cheek descriptions of each candle…
‘Scent has a unique way of conjuring memories and transporting us to places we’d love to be. From the cobbled streets of Copenhagen to the Onsen baths of Japan, our scented candles are all inspired by travel. Whilst we can still dream about these far flung destinations it’s actually the places closer to home that we miss the most.
Having the opportunity to recreate the essence of these familiar haunts whilst also supporting an industry that has been hit so hard by the crisis is a real honour.’
Harvey Nichols Knightsbridge have just opened a fabulous NEW fragrant hang-out: Exclusives and boutiques and workshops, oh my! We got the low-down on this exciting new scent space within the department store, now with a whole host of new houses to explore in DOUBLE the room…
Harvey Nichols have long had a passion for perfume – often showcasing niche brands that never dreamed of being stocked in such a world-famous store, finding the most unique names that are hard to find anywhere else along with their curated selection of the finest fragrance houses this planet has to offer perfumistas. With innovative art installations and all manner of fragrant events already under their belt, and an array of gorgeous shop-in-shop boutiques queing up to join in the fragrant fun – it was time to expand the space and really commit to a larger integral fragrant experience. Behold: The Fragrance Room…
Bigger, better, bolder than ever before, this new department has now been unveiled and includes over 100 fragrance houses, including in-store boutiques from Creed, Maison Francis Kurkdjian, Serge Lutens and Kilian. With a roll-out of inclusive, immersive experiences for customers, the new concept will include a sensory fragrance discovery wall – to help customers navigate the often tricky fragrance families – boutique activations, including fragrance workshops with the Fragrance Foundation to celebrate National Fragrance Week and opportunities to meet brand founders and perfumers through interactive events and partnerships.
Jo Osborne, Director of Beauty and Concessions at Harvey Nichols, said that because fragrance has been such a significant part of their business, since the 2016, they’ve taken the decision to massively expand their fragrance offering.
‘…we have outgrown the current area but are fortunate enough to move to a space double the size. The new department allows us to offer some of our bestselling brands an opportunity to create their own boutique space and the rest of the department to curate unique and fine fragrances from across the world, which we know our customers will love. We are excited to work with new and existing brands to offer exclusive activities, such as expert consultations and welcome various brand founders such as Francis Kurkdjian and Geza Schoen.’
The first phase is already open, and when fully complete at the end of this month (March 2020), the space will be a whopping 1,600 sq ft – showing exactly how important fragrance is to Harvey Nichols. And that’s great news for all of us who love perfume, don’t you think?
Harvey Nichols say: ‘With a portfolio of UK exclusive brands including Maison Crivelli, 28 87 Barcelona, V Canta by Terenzi, Ormaie Paris and Ella K, the deapartment will be home to a library of fragrance brands from across the world.’
Additional fragrance houses joining Harvey Nichols for the first time include Hermessance, Nassomatto, Parfums de Marly, D.S. & Durga and Initio, among others.
We don’t know about you, but our shopping (and must-sniff) list just got a LOT longer…
Experimental Perfume Club have launched a LAYERS pop-up lab at Selfridges, London, where customers can now design their own bespoke fragrance from almost endless combinations and have it blended instore, just for them! It’s one space, but with two scent experiences – and it’s shaping the future of fragrance as we know it…
The Formula Library
How it works: ‘Create individual blends using our six LAYERS Eau de Parfums in multiple combinations, you can compose over 50,000 unique, personalised fragrances. Our LAYERS App features an in-house algorithm which enables us to understand your personal tastes, before recommending 3 possible formulae that match your unique olfactory profile. You can either choose your favourite blend from the shortlisted selection or customise the fragrance further with the help of our Fragrance Curator. Once you choose your final blend, our Fragrance Curator will formulate your unique fragrance in front of you. And, for the ultimate bespoke touch, you can choose a name for your fragrance and a personalised label for your 50ml bottle.’
The Refill Fountain
How it works: ‘Being eco-conscious has always been at the heart of what we do and we strive to source and manufacture responsibly. Our goal is to reduce unnecessary packaging and waste and enable loyal consumers to reuse their packaging again and again. Our first refill service will be available exclusively at the LAYERS lab at Selfridges, London. A place where you can reduce your carbon footprint by bringing back a bottle of your empty 50ml fragrance to be refilled for a reduced price. Looking after both your pennies and the planet.’
Emmanuelle Moeglin, founder and perfumer of Experimental Perfume Club, said: ‘We love to provide unique olfactory experiences for consumers who are becoming more and more invested in what goes into their products. The LAYERS pop-up lab will take our bespoke perfumery offering to the next level with more formula choice than ever before where customers will be guided in creating their own bespoke fragrance. We are also proud to be a company striving for sustainability with our perfume refills, and are one of only a few perfume brands offering this eco-friendly service.’
If you can’t make it to Selfridges to experience the fragrant fun first-hand, don’t fear! You can get the feel for layering up the fragrances in your own home by trying the Experimental Perfume Club Blending Boxes for £90 – fine fragrances to wear alone or blend at home to your own bespoke formula, with all ingredients and instructions included.
‘A set of three pocket fragrances and a personal blending bottle. Choose three fragrances from across the collections to customise your own fragrance; one Top, one Mid, one Base eau de parfum. Follow one of the suggested blends or let your imagination run fly!’
Connock London have just won GOLD for Best Niche Fragrance at the Pure Beauty Awards, and what’s more, they’ve popped up with a perfumed treatment space at Westfield London – the perfect place to explore their range of award-winning niche fragrances, candles, body-care luxuries and more. But fear not if you can’t make it there in person, for we have a wonderful suggestion for you to try samples of their scents without even having to leave your sofa…
At the very heart of this wonderful British brand is family. Amanda Connock inherited her passion for scent through her father, mesmerised by the wonderfully exotic and natural essences he would bring from his travels as an ingredient supplier to the fragrance world. Today her brand, Connock London, is a best-kept perfume secret – but one that’s shared by those-in-the-know, inspired by the love of and respect for nature, native folklore and travels.
Connock London Vittaveli is the fragrance that won Gold for Best Niche Fragrance at the 2019 Pure Beauty Awards. And we can see why. Inspired by the tropical beauty of the Vittaveli island located in the sparkling turquoise waters of the Maldives, it’s another fragrant destination we’re dreaming of escapin to by wearing the perfume. Elegant top notes of frankincense, geranium, spicy pepper berries and bergamot blend into a leafy green note reminiscent of the fruit of the Banyan Tree. A radiant floral heart of jasmine, pink rose, frangipani and gibiscus is warmed by a sultry base of sandalwood, vanilla orchid and delicate oudh notes.
Kukui Eau de Parfum is the signature fragrance of Connock London – and with a fascinating story. When customers fell in love with the scent of Connock London’s bodycare, they pleaded for it to be offered as a perfume – and thus, Kukui Eau de Parfum was born, to keep them happy. (And they are, they are!)
Beautifully blended to reflect the soul and beauty of the Hawaiian islands from which Connock London’s signature kukui oil is sourced, this elegant floriental is built around the gardenia flower and is complimented by ‘scent-sational’ floral notes of Moroccan rose, white jasmine and calla lily. The scent is further enriched with sandalwood, vetiver, white amber and layers of cashmere and sheer musks, completed with the rich bitter chocolate sweetness of vanilla absolute and tonka bean.
For further refreshing, you can’t do better than douse yourself lavishly in the gorgeously green Connock London Andiroba – here we travel to the mysterious natural beauty of the tropical Amazonian Rainforest. It opens with lush, leafy top notes which are enlivened with citrus accords of bergamot, lemon and Brazilian orange. A rich floral heart of iris and violet sits on a deep, earthy base of sandalwood, cedar and musk with a touch of lavender and Peruvian pink pepper.
We have a way for you to embrace the sunshine spirit of true luxury this house embodies – and no passport (or even train ticket) is required! Why not try for yourself at home, today?
The Niche Collection Three Discovery Box (£19 / £15 for V.I.P. Club Members) includes perhaps THE most raved about cult perfume: Kukui. Here, lavish amounts of that rose, jasmine, bergamot, lily and – most importantly – the waxy, dreamy magnificence of gardenia swirl into an immediate and bountiful floral bouquet that hits you as soon as you spray, seeking to to recreate the sense-delighting experience of visiting the island of Hawaii. We can practically feel the white sand between our toes when we wear this, so vivid is the sensation – and how wonderful to be able to wear something mood-lifting and life-enhancing in these often dark and dreary months.
Meanwhile, you can go to our page dedicated Connock London to read more about their history and inspirations, or pop along to their website to explore the full range. However you choose to try them, we feel sure you’ll fall under the scented spell, too, and will be joining those in the nose in your fragrant ravings!
Fragrance and art often go hand in paint-stained gloved, but at Dorothy Circus Gallery in London, you can get your fix of both. Now we must admit a penchant for visiting the gift shops of various galleries, but add some perfume and well, we’re heading there first, quite frankly!
A dream of opening a gallery was realised by art enthusiast, Alexandra Mazzanti – a niece of the Princess Alexandra Hercolani of Bologna, who was lucky enough to inherit some beautiful artworks from her grandmother. A fortunate beginning that was encouraged and imbued with the spirit for collecting by her mother, a classical pianist with a taste for 19th century paintings won at the many auctions they visited together.
An independent gallery dedicated to the art of surrealism, the Dorothy Circus space is an unsually intriguing place to put on your fragrfant map of the capital, with a spotlight on the Pop Surrealism movement that means the installations are ever-changing, and always worth a look. Originally, Mazzanti opened the first gallery in Rome in 2007, affirming the space as a must-visit hub of all that’s happening on the Italian art and cultural scene. Skip forward ten years, on the anniversary of their opening, and a charming little branch of this culturual window on the art world arrived as a pop-up in Notting Hill, before later moving to a permanent location in Marble Arch in 2018.
Alexandra clearly has a passion for perfume, as well as art – originally collaborating with master perfumer Lorenzo Dante Ferro for a perfume inspired by an artwork, but now their shop offers a small selection of niche fragrances, candles and room sprays by such scented luminaries as the brilliant (and often extremely hard to find) Maria Candida Gentile and Oriza L. Legrand. With perfumes often displayed on plinths, it’s certain Alexandra views them as art works in their own right (a debate that often rages throughout the fragrance community), but whatever your opinion, how wonderful to sniff out some new scents in such an unexpected setting…
Penhaligon’s are one of the most famous fragrance houses in the world, a proudly British brand with the most fascinating fragrant history…
Hot towels and steamily scented delights were the order of the day for customers flocking to the famous Piccadilly Turkish Baths on Jermyn Street and it was here that William Penhaligon started working as a hairdresser in the 1860s. Originally from Penzance, Cornwall, his shrewd eye for business led to him opening a rival salon just down the street a few years later. There, Penhaligon began creating his very own fragrances, lotions and potions for a most discerning clientele to enjoy.
1891 saw what was then ‘Penhaligon’s & Jeavons’ move to the even more prestigious premises of 33 St James Street and 66 Jermyn Street, with the two stores linked together at the rear. They announced to the press that not only were they the sole suppliers for the original Penhaligon’s ‘hit’ fragrance of Hammam Bouquet, but that both shops boasted a new- fangled invention of… electric lighting – still a novelty at this point in retail!
Clearly a whizz with the scissors and the scents, Penhaligon was appointed Royal Barber and Perfumer to the Royal Court during Queen Victoria’s reign and by 1903 his business was granted its first Royal Warrant from Queen Alexandra. Nearly a century and a half later, Penhaligon’s has added Royal Warrants from The Prince of Wales (granted in 1988) and the Duke of Edinburgh (granted in 1956) to their regal roll call.
140+ years old they may be, but that doesn’t mean the techniques they use are stuck in a time-warp. Penhaligon’s consistently make the most of the newest fragrance technology – from CO2 extraction to Nature Print Technology and beyond – promising that ‘each bottle contains a blend of the very old and very new.’ Those distinctive bottles tap into their history, too; clear glass and brightly coloured bow-ties adorning the stoppers are a direct echo of William’s original design.
Still made and produced in England, many of the original fragrances can still be found in the current collection, including Hamman Bouquet. Lately, however, Penhaligon’s have collaborated with some of the greats noses of modern times – including Bertrand Duchaufour,Olivia Giacobetti, Olivier Cresp and Alberto Morrillas.
Lately, a whole ‘family’ has been added to their already impressive stable of fragrances, the Penhaligon’s Portraits. Displaying more than a dash of exquisite eccentricity, we’re invited to get to know the characters, like The Ruthless Countess Dorothea, who is ‘A most ferocious matriarch, known for her sharp mind, even sharper wit and a secret fondness for the company of young men and scones.’ While described in mischievously historical tones, it’s a tingling, ginger-infused shot of oppulence on a cosy, slightly boozy base. And all the Portraits fragrances have their fingers on the button of contemporary fashions – much like the house of Penhaligon’s itself.
Penhaligon’s is a treasure trove of scents to discover – rich in both heritage and modern mischieviousness – and how many perfumeries still standing (and thriving) since the 1800’s can you think of? We love the way each boutique has its own distinct personality, too, with lavishly appointed interiors uniquely themed to suit each location.
Have you been to visit the newly re-vamped Penhaligon’s Wellington Street store in Covent Garden? We rather swooned over the decor (while sniffing out all the latest scents). Whichever boutique you visit, we’re sure you’ll love getting to know the entire ‘family’ of fragrances…
Following in the footsteps of the ‘Jo Malone London Girls’ – Poppy Delevingne and Karen Elson – get ready to greet the new fragrant face and ‘Jo Malone London Gent‘: London born movie star, John Boyega.
Jean-Guillaume Trottier, Global President of Jo Malone London, explained they chose Boyega because, as a ‘…born and bred Londoner, John is intelligent, inclusive and witty. He shares our core values of generosity and creativity and is unafraid to speak his mind. His vivacity and whole-heartedness make him a wonderful fit with Jo Malone London and I am delighted to welcome him to the family.’
The boy from Peckham’s done well, that’s for sure: from recieving BAFTA’s 2016 Rising Star Award and the Chopard Trophy at Cannes, Boyega captured worldwide attention for his starring role as Finn, forst in Star Wars: Episode VII – The Force Awakens (which happens to be the highest-grossing US film of all time), and again in Star Wars: Episode VIII – The Last Jedi (the highest grossing film, worldwide, of all time).
But it’s not just the big-hitters he’s known for, as Boyega has also graced indie smashhits such as Detroit and Attack the Block, now bringing his vibrancy, vigour and versatillity to the proudly homegrown brand, and along with redefining what it means to be a contempirary gent right now, Jo Malone London say he ‘mirrors our scents which always accentuate the surprising and the bold. Whilst known for being a huge presence and personality, Boyega himself values understatement and originality in scent.’
And we’re sure you’re going to want to know this gent better, so are delighted to share with you a Q&A, below, as well as a sneak peek at his first film for Jo Malone London…
What made you join the Jo Malone London Family?
John Boyega: ‘I love the creativity and storytelling element of Jo Malone London. It’s something I resonate with, it’s how I work best: with discussion, collaboration and down to earth honesty. Jo Malone London always delivers unexpected and unique ingredient choices and scents. It’s refined, but it’s surprising too. My life is the same, a subtle contradiction: my job, my profession, and then I still come home to this town, I still go to the supermarket late at night in my pyjamas. In some ways, everything’s changed, but then again nothing has.’
What is your relationship to scent?
‘Scent is part of my everyday style. My personal style is quite casual but I like to mix it up with interesting fits with Japanese influenced jackets, fitted trousers and chains. I like that I can change up my scent to suit my style. I’m guilty, I like to layer my fragrance. You can make some really interesting smells. If my life was a bottle of cologne it would be called: Conflicts and Success. A new Boyega line.’
What is your first memory of scent?
‘My first job was before school, I would deliver post, milk and sweets. And then I used to sell a bit at school. Sell a little bit of candies, Rockies, Haribo’s. So, my childhood smells like those old school sweets, those drumsticks, gobstoppers, spicy soup.’
What Jo Malone London products would you recommend?
‘Bronze Wood & Leather Cologne Intense is a solid favourite. It’s a really good scent. I like to wear it on a day-to-day basis. It doesn’t attract too much attention, but at the same time it gets people looking and smelling.
I also like a bit of oud; oud is a lovely smell.’
What do you look for in a script?
‘I look for a number of things in a script. But for me, the main thing is the character arc. I don’t want my character to begin and end the movie the same. I want a change, something different. Something that happens with the character, that means you have to go on an interesting journey with him.’
What’s your favourite part of being on set?
‘My favourite part about being on set is collaborating with the people. I’ve always watched films and never had clarity in my younger days on how the magic starts and is created. So, to be a part of that and witness it is the biggest rush.’
What is something you didn’t expect about being famous?
‘One thing I didn’t expect about being famous is the fact that some things don’t change. Sometimes you have to wait in the queue like everyone else and that’s fine. I mean, I guess I got told so many things about being famous I thought that everything was going to change for me. But I still go shopping late at night in my PJ’s. Nothing’s really changed.’
What wouldn’t you go a day without?
‘I won’t go a day without wearing a comfortable pair of socks. It doesn’t matter if they’re different socks because sometimes in the wash, things get confusing. But as long as they’re both comfortable. I’m cool. I also wear scent every day.’
What do you miss most about England when you’re not here?
‘Sometimes I miss the weather, because I want to put on a jacket. And not always be surrounded by blue skies and sun. I miss the moody faces, I can’t lie, there’s something about the reality and honesty that I like. I just miss London, I miss home.’
What’s the first thing you do when you get back to London?
‘The first thing I do is take a drive. I go back around South London, then drive around Crystal Palace, all the way around Dulwich, go down to Brixton. Just go for a drive, get the feel of the city, see what’s going on. Put the radio on. I just catch a vibe.’
So now, settle down, and get ready to see the Jo Malone Gent in action! (If you happen to have a bottle of Bronze Wood & Leather Cologne Intense nearby, you could always spray that all over for some multi-sensory cinema action, as now at least we know his current favourite fragrance…)
So for his latest – scented – starring role, expect to see Boyega further ‘navigate new territory, celebrating Britishness, storytelling and fragrance as he takes on a new kind of spotlight as the first Jo Malone London Gent.’
Penhaligon’s opened their very first boutique in London’s fashionable Jermyn Street in1872 and have since gone on to open locations spanning the globe – you can read all about their fascinating history on our page dedicated to Penhaligon’s.
Instead of merely reproducing the same look in each store, Penhaligon’s work with the history and location of each building, making sure to reflect differing aspects and using unique materials and interior decor for every single one. And now, we’re delighted to take a sneak peek into their newly refurbished home in Covent Garden’s Wellington Street...
And you know, it really is just like walking into a home – albeit that of a fragrance fanatic! – with rich, gleaming wood floors, fixtures and finishes, and a supremely elegant style to the architecture. The space feels airy, yet with enough intimacy to ccomfortably explore the scents arrayed on the walls and a magnificent central display table.
We think there’s a Gerogian-meets-contemporary vibe to the whole store – clean lines preventing clutter, and allowing the eye (and nose) to rest on everything there is to explore. And with the ever-gowing range of family members in the Penhaligon’s fragrance wardrobe, you can be sure there’s something fo all tastes – from the more modern scents of recent years in the Portraits collection, right through to the vintage archival fragrances they made their name by, and have made British perfumery famous for generations.
Many Penhaligon’s store offer private Fragrance Profiling appointments, including Wellignton Street, where you will be asked a series of questions to match you to the perfect scent – a service they now offer online, too, for those not able to get to boutique – something many couples like to experience for their wedding fragrances, or to find a great gift for a loved one or mark a special occasion.
We love visiting perfumeries who make an effort to dress their spaces differently – gone are the days when everyone wanted idetikit, could-be-anywhere boutiques; and it’s always lovely to have a relaxed atmosphere to soak up the scents, don’t you agree?
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