Unilever disclose fragrance ingredients in a searchable database

If you’ve ever wondered exactly what ingredients are in the perfumes or fragranced products you already use or want to try, Unilever announced it’s going to be a lot easier to research their range. And it reveals some interesting facts. For example, did you know that the scent of the original Dove shampoo range is actually based on a traditional fougere fragrance type?

‘Take fougere fragrances notes for example – this consists of lavender, geranium and woody notes. If you use our Dove shampoo, you will recognise this scent.’

Going beyond current labelling requirements, Unilever will be disclosing all their fragrance ingredients online in Europe, starting with France and the UK, remarkably making it the first consumer goods company to disclose fragrance ingredients within the UK.

Individual product information will now be updated to include fragrance ingredients for home care and personal care products along with details about how they are used and the role they play in creating the fragrances that people know and love.

Unilever’s Chief Research and Development Officer, David Blanchard said, ‘We know how important fragrances are to people – they want products that make them look good, feel good and smell good. We’re excited to take the next step in our transparency journey, delivering on our promise to give people the information they need to choose the right products for them.’

‘People want to know more about fragrance ingredients and how we create scents for the brands they love. We’re happy to be making this information available online across Europe in 2018.’

Stating that transparency is important to them, offering customers a way to research products and ingredients they have an allergy to, Unilever have now listed the fragrance ingredients in a searchable database called What’s In Our Products, along with articles and features describing how the products are made and why certain ingredients are used or avoided where possible.

It certainly seems that transparency is the future, with the ‘clean labelling’ movement requesting easier to understand labels on all products and customers now used to being able to research a product at the click of a button. With perfumers’ names now very well known, their methods and inspiration revealed, it seems the ingredients they use will be next under the spotlight.

Written by Suzy Nightingale

Zadig & Voltaire's fashion-forward fragrances have just one rule: be yourself, completely…

Parisians do that chic-but-edgy rock ‘n roll thing so insouciantly it must be in their very DNA, and the Paris-based fashion house of uber cool Zadig & Voltaire embody the concept of easy luxury every single day. And now you can, too, with the brand’s This is Her! and This is Him! fragrances enticing you to embrace modernity and break the mould – and if all that sounds like a lot of hard work, then we say simply relax while smelling distinctively sublime…
French designer Thierry Gillier was inspired by the iconic revolutionary philosopher of the Enlightenment, Voltaire, and his protagonist hero Zadig, to create his grunge-chic label, and being a scent obsessive it seemed only natural to have that ethos embodied in fragrant form. Explains Gillier:
‘I can’t imagine a life without fragrance. I like when it leaves a trail, asserts a personality. It’s an alchemy between you and someone else…’
Watch the ad campaign right here – read our review (below) and then run to sniff for yourselves. You can thank us later…

With arty looking bottles seemingly hewn from granite, the ‘jagged’ edges actually fit together in perfect harmony. And the scents? This is Her! imagines a free-spirited punk princess dressed in sensuous silk and cashmere, the woody-gourmand notes of chestnut and sandalwood buoyed by a burst of pink pepper in the top notes and sweet jasmine sighing softly at the heart.
We must admit that we swooned quite a bit over This is Him! While perhaps not being the target market of “…a powerful gentleman of rock, complete with a leather look”, we urge other women to try this on their skin, too, as the pepper and grapefruit zip almost immediately into an irresistible swirl of soft incense and salty vanilla – a definite wrist-sniffer, and the boys can go sulk because we’re not sharing this one, either.
zadig-voltaire
Zadig & Voltaire This is Her! from £38 for 30ml eau de parfum
Zadig & Voltaire This is Him! from £36 for 30ml eau de toilette
Buy them at Debenhams
Written by Suzy Nightingale