Perfumed Plume Awards 2021 – Winners announced!

The Perfumed Plume Awards 2021 have just been announced, and we’re popping the fizz on a school night!

These awards are an independent, annual showcase of international journalism that gives ‘an inside view of the cultural, historic, scientific and personal approaches to fragrance design and what it takes to create an evocative scent.’

The organisers said: ‘Considering the ongoing challenges even now, we applaud each and every finalist (not to forget all the writers who submitted) for their masterful writing. It is always an honor to receive so many entries.’

‘We look forward to celebrating the winners this year, whether virtually or in person, and we are happy to kick off the award festivities by announcing the finalists as below,’ comment award Co-Founders Lyn Leigh and Mary Ellen Lapsansky.

‘The creativity in both the descriptive word and the visualisation of scent in all its glory is on full display this year and is nothing short of stupendous,’ added Miranda Gordon, Vice President Fine Fragrances Marketing & Evaluation, MANE. ‘Deserving of much recognition and admiration for their talent and commitment to the art of fragrance. Please read their stories. You will be rewarded!’

We were, once again, thrilled to be shortlised as finalists – especially with regular writer for The Scented Letter Magazine, Persolaise, being our fellow finalist in the first category, below. Given the number of extremely talented entrants from around the world, we’re even prouder to say… we won an award!

Many congratulations to all finalists, and winners, whom we’ve highlighted in bold type. We so hope we can all meet in person next year! Meanwhile, please do go and read these stories, linked below: you’re in for a fragrant treat…

 

 

PERFUME STORIES IN MAINSTREAM MEDIA – PRINT – MAGAZINES & NEWSPAPERS

The criteria for judging: quality of editorial content; originality & creativity; accuracy & depth of information:

Modern Florals (Heavy Petalling)
WINNER: Suzy Nightingale – The Scented Letter
The Changing Face of Fragrance
Persolaise – The Scented Letter 

PERFUME STORIES IN MAINSTREAM MEDIA – DIGITAL – MAGAZINES, NEWSPAPERS, BLOG POSTINGS, WEBZINES

The criteria for judging: quality of editorial content; originality & creativity; accuracy & depth of information:

 

 

SHORT ‘N SWEET PERFUME STORIES – PRINT OR DIGITAL

The criteria for judging: quality of editorial content; originality & creativity; accuracy & depth of information:

 

 

VISUALISATION OF PERFUME STORIES – PRINT & DIGITAL

The criteria for judging: design concept; how design relates to content:

 

 

INSTApost – PERFUME STORIES ON INSTAGRAM

The criteria for judging: originality/creativity of visual element(s); quality of the post content:

FRAGRANCE BOOK OF THE YEAR

Winner determined by the Perfumed Plume Consulting Committee:

Zaza’s Scent-sational Super Power
SPECIAL AWARD: Alexis Wintrob and Illustrator Shera Serrulha

Jasmine Awards 2021 – The finalists are announced (and we’re overjoyed!)

The Jasmine Awards 2021 finalists have been announced, and we’ve news of all those shortlisted… (including *blush* *squeal* *scream* The Perfume Society!)

These annual awards ‘recognised as the most prestigious journalistic awards in the beauty industry,’ were begun in the UK by The Fragrance Foundation in 1990. They present the Jasmines in order to ‘…recognise and reward the talents of journalists & visualisers whose difficult task it is to translate the complex art of perfumery into words and pictures.’

With a new panel of judges recruited each year, for 2021 the mammoth task of reading all the entries fell to Catherine Mitchell, (also acting as Chairman of the Judging Panel) of IFF; Beth Horn – Facebook’s Head of Industry for Retail & Ecommerce; Brix Smith – songwriter and guitarist best known for her work with The Fall (and an avid fragrance lover); Sali Hughes – author, journalist and broadcaster (and a previous Jasmine Award winner, whose fragrance collection rivals our own) and Sarah Jossel – the award-winning journalist, writer and TV presenter.

 

The Jasmine Awards 2021

LITERARY

Cosmopolitan – Kate Pasola – When did we all start smelling the same

Financial Times – How to Spend It – Nicola Moulton – Which scents made sense in the year of no scent?

thegloss.ie – Sarah Halliwell – Where the Wild Roses Grow

The Scented Letter Magazine – Suzy Nightingale – Don’t Stand So Close To Me

The Scented Letter Magazine – Suzy Nightingale – Note Perfect

The Candy Perfume Boy – Thomas Dunckley – Trapped in a Scent Memory

 

CREATIVITY

YouTube – Luca Turin – The Secret of Scent Lectures

instagram.com/RoseGallagher – Rose Gallagher – Various submission

Stylist Magazine – Shannon Peter – Good Clean Fun

The Perfume Society Instgram – The Perfume Society Team – Smelfie Campaign 2020

Fume Chat (Podcast) – Thomas Dunckley & Nick Gilbert – Fume Chat S3 EP06 Bon Anniversaire, Editions de Parfums Frederic Malle!

The Candy Perfume Boy – Thomas Dunkley – Material Focus: Cashmeran

 

PRACTICAL GUIDE

Glamour Magazine – Alice du Parcq – The 5:2 Fragrance Plan

We Wear Perfume – Amanda Carr & Tamara Fulton – The Long Read: why the future of buying fragrance is online

The Scented Letter Magazine – Suzy Nightingale – Modern Florals

The Scented Letter Magazine – Suzy Nightingale – Straight to the (Pulse) Point

The Candy Perfume Boy – Thomas Dunckley – Material Focus: Cashmeran

 

SHORT PIECE

marieclaire.co.uk – Fiona Embleton – Perfume became the soundtrack to my lockdown

marieclaire.co.uk – Fiona Embleton – Where are all the black perfumers…?

The Scented Letter – Nafia Guljar – It takes me right back – Night blooming jasmine

How To Spend It, The Financial Times – Rosanna Dodds – It’s a real headturner

The Scented Letter – Suzy Nightingale – Petrichor & Pluviophiles

The Scented Letter – Suzy Nightingale – Vellichor: Capturing the Scent Memories of Old Books

 

The Jasmine Awards 2021 shortlist announcement is now part of the seven-day scent-fest of The Fragrance Foundation National Fragrance Week celebrations. You can join in the fragrant fun and see the other olfactory events occuring by cheking out their website, here.

The award ceremony itself is due to be held in September, with all winners being announced during the glam-filled affair, when the scent of success (and oodles of perfume, obvs) fills the air.

Until then, we raise a glass to ALL the worthy finalists, in what must have been very difficult decisions for the judges to make. We’re utterly thrilled to have SO many nominations, and are especially honoured to be among such great names. Cheers!

 

Perfumed Plume Awards 2020: the winners are…

The Perfumed Plume Awards are an annual celebration of international fragrance journalism, to showcase writing that gives ‘an inside view of the cultural, historic, scientific and personal approaches to fragrance design and what it takes to create an evocative scent.’

‘While we would normally gather at MANE Gallery to celebrate with a glass of bubbly, this year is obviously a different time,” said Co-Founders Mary Ellen Lapsansky and Lyn Leigh.

‘In these very unusual times, we’re grateful to have the technology to share this occasion with you.’ Lyn continued.

The ceremony was held virtually on Zoom, and so we were excited to tune in and celebrate the winners, who were…

 

Perfume Stories – Print – Magazines & Newspapers
The criteria for judging: quality of editorial content; originality & creativity; accuracy & depth of information.

A tie!

Holiday O.G. – Why frankincense – the original Christmas present – is suddenly so smoking hotTown & Country

Scents of Place – Venice The Scented Letter, Jo Fairley, The Perfume Society

Perfume Stories in Mainstream Media – Digital – Magazines, Newspapers, Blog Postings, Webzines
The criteria for judging: quality of editorial content; originality & creativity; accuracy & depth of information

Guerlain Mitsouko Centennial 1919-2019: The Scented Skein ÇaFleureBon

Short ‘n Sweet Perfume Stories – Print or Digital
The criteria for judging: quality of editorial content; originality & creativity; accuracy & depth of information

Vision Quest – NewBeauty

INSTApost — Perfume Stories on Instagram
The criteria for judging: originality/creativity of visual element(s); quality of the post content

Cooper Hewitt – Resurrecting the Sublime – Futureofsmell

Visualization of Perfume Stories — Print & Digital
The criteria for judging: design concept; how design relates to content

In Bauhaus we trust – the smell of minimalism — Scentury.com

Fragrance Book of the Year

“Perfume Legends II: French Feminine Fragrances” – Michael Edwards

This was the first year we’d submitted entries, so we were particularly delighted to discover we were finalists with FOUR nominations (and of course, even more delighted that we won one!)

The Perfumed Plume judges commented that:

‘…these marvelous writers deserve recognition and congratulations for their perfume stories. All are factual. All are creative. All are fascinating.” It’s true to say that all the submissions were just wonderful and the results a close call. These fabulous stories are a must-read so please take a few minutes to appreciate the talents of these writers.’

The full list of entires can be found on The Perfumed Plume website, with links to each of the finalists’ work, and we urge you to grab a cuppa, put your feet up and peruse every single one for some precious moments of perfumed escapism.

By Suzy Nightingale

Perfumed Plume Awards for Fragrance Journalism – more good news!

We could all do with some good news at the moment, and we were thrilled to discover we’re finalists for this year’s prestigious Perfume Plume Awards for Fragrance Journalism, with FOUR nominations!

The Perfumed Plume Awards are held annually – though this is the first year we’ve ever submitted entries – in order to celebrate the tricksy art of fragrance journalism, and to showcase writing that gives ‘an inside view of the cultural, historic, scientific and personal approaches to fragrance design and what it takes to create an evocative scent.’

The Perfumed Plume Awards committee comment: ‘We’re SO happy to share some good news: announcing the finalists for the 2020 Perfumed Plume Awards. “While we would normally gather at MANE Gallery to celebrate with a glass of bubbly, this year is obviously a different time,” said Co-Founders Mary Ellen Lapsansky and Lyn Leigh. “Nonetheless these marvelous writers deserve recognition and congratulations for their perfume stories. All are factual. All are creative. All are fascinating.” It’s true to say that all the submissions were just wonderful and the results a close call. These fabulous stories are a must-read so please take a few minutes to appreciate the talents of these writers.’

Our nominations are for…

Perfuming a Part, by Suzy Nightingale

The Poison & the Remedy, by Suzy Nightingale

Scents of Place: Venice, by Jo Fairley

The Perfume Society #smellfie campaign 2019

The full list of entires can be found on The Perfumed Plume website, with links to each of the finalists’ work, and we urge you to grab a cuppa and read every single one for some precious moments of escapism.

There’s a wealth of journalistic talent out there and we are honoured to be numbered among them. It’s such a shame the awards ceremony is cancelled, though of course understandable given the circumstances we find ourselves in with Covid-19 and self-isolating… but WHAT a refreshing blast of (fragrant) air this was, amidst so much gloom.

Hot on the back of our celebrating the news that we have SIX Jasmine Award nominations this year for our writing, we do hope you will join us in celebrating, perhaps with a fragrant gin or two!

Perfumed Plume Awards 2019 winners

It’s fragrance awards season a-go-go with The Fragrance Foundation UK Awards last week, but right now we’d like to cast our eyes over the pond to the prestigious Perfumed Plume Awards™ – an annual celebration of fragrance journalism now in its fourth year, and gaining ever more attention all over the world.

Held in New York, the ceremony (and what looked to be a fabulous perfumed party!) was held at The Society of Illustrators, which the founders and organisers, Lyn Leigh and Mary Ellen Lapsansky – both perfume industry veterans – agreed, for them the awards ‘…honour and recognise fragrance stories and the many talented writers and visualists who give the reader an inside view of the cultural, historical, scientific and personal approaches to fragrance design and what it takes to create an evocative scent.’

Winners were each presented with a signature Tiffany pen, but perhaps more than just the honour of recieving the award, The Perfumed Plumes are all about showcasing the incredible diversity of writers using fragrance as a theme – helping spread the scented word far and wide.

We’re always encouraging the sharing of these ‘perfumed stories’, and are delighted to bring you the list of 2019 winners, along with links to their fabulous fragrance writing. Congratulations to ALL the finalists and winners, we’re going to sit back, pour ourselves a cup of tea, and allow ourselves to fall under your scented spells…

Perfume Stories in Mainstream Media – Print – Magazines, Newspapers:
Chemical Romance” – New Beauty — by April Long

Perfume Stories in Mainstream Media – Digital – Magazines, Newspapers, Blog Postings, Webzines” A tie!
How Britney Spears Built a Billion Dollar Business Without Selling a Single Record
InStyle — by Rachel Syme

Fragrances of Film Noir: Scenting Five Femmes Fatales
ÇaFleureBon — by Despina Veneti, Sr. Contributor

New Category: ‘Short ‘n Sweet’ Perfume Stories – Print & Digital:
Blind FaithNew Beauty — by Brittany Burhop Fallon

Visualization of Perfume Stories — Print & Digital:
Travels in France, Part One: Everything Is Lavender” —The Fragrant Journey — by Cynthia Lesiuk

New Category: INSTApost — Perfume Stories on Instagram:
but_not_today” — The Plum Girlby Elena Cvjetkovic

Fragrance Book Award:
Spritzing to Success
With the Woman who Brought an Industry to Its Senses”— by Annette Green

by Suzy Nightingale

 

Marty the Mighty Nose – smelly poems required!

Do you know a child aged 7-11 who loves writing and exploring their sense of smell? Get those nostrils in training, for The Fragrance Foundation‘s Marty the Mighty Nose Awards are once again open for smell-inspired poetic entries!

Kids tend to be far more naturally connected to their sense of smell than most adults, and the annual competition invites Key Stage Two pupils to explore this sense even more, by taking ‘…an aromatic approach to creative writing, as we invite them to write their own smell-inspired poems for the chance to win prizes for themselves and for their schools.’

The Fragrance Foundation say: ‘Whether it is inviting children to develop their use of simile and metaphor in English by writing smell-inspired poems or learning about history through the stinky aromas of the past (Ancient Egyptian Mummification anyone?), structured activities incorporating fragrance and smell can truly support and inspire pupils of all abilities.’

Marty the Mighty Nose entries can be made by schools, or by individual parents and guardians, and details of the competition and how to submit an entry are explained, below. Poems are judged and awarded prizes individually, but there’s also a Best Class prize to the highest overall scoring class, so the more who join in, the merrier Marty will be.

The Fragrance Foundation encourage pupils to write poems inspired by the sense of smell (the whiffy socks of an older brother has been a previous winner’s poetic theme!) and these are then read and chosen by a distinguished panel of judges each year, with this year’s Head Judge being Nicky Cox MBE, Editor of young person’s newspaper First News, who are this year supporting the awards.

Entering Marty The Mighty Nose Awards is easydownload the entry pack here. The deadline for submissions is the 14th December 2018, and entries can be sent online or through the post.

Here’s one of last year’s winning entries, to get you inspired…

Smelly Seasons
Suncream and salty air,
Summer smells are here,
Candyfloss and doughnuts,
Sweet smells at the pier.
Lavender and Wisteria,
Spring flowers in bloom,
Bluebell and lilac,
All smelling of sweet perfume.
Fireworks, pumpkin soup,
And smoky burning leaves,
Toasted sweet marshmallows,
Fill the autumn’s breeze.
Frost morning air,
Cloves, cinnamon and pine,
Pretty burning candles,
Christmas is my favourite time!

– Bella Barlow
Shiplake C.E Primary School

We always wonder if the talented children who enter the awards with their smell-inspired poems could well be the noses behind future fragrances – or the journalists writing about them –  either way, we can’t wait to read the results, so get those kids’ noses in training…

Written by Suzy Nightingale

Jasmine Awards 2016 – the full list of winners, including… ta-dah!

The Fragrance Foundation’s Jasmine Awards are often called the ‘Oscars’ of the fragrance-writing world – held at BAFTA in Piccadilly, with Lalique statuettes polished and gleaming, Wednesday 16th March saw the gathering of excitedly chattering nominees shortlisted for 2016’s crop of awards. We have to say, the whole Perfume Society team was thrilled to be honoured with nominations this year – not merely for features we’d written online or published in our magazine The Scented Letter, but with fellow journalists also nominated for features they’d written about The Perfume Society.

What happened next? Well read on as we veritably squeal with excitement…

Presiding over the event were Chairman of The Fragrance Foundation – Annalise Fard, and Cecile Budge – Managing Director P&G Prestige & Chairman of The Jasmine Awards, said:

‘Congratulations to all the winners today. As always, the quality of the entries from both the finalists and the winners was very high. We saw great creativity throughout and pieces that truly inspire consumers to try and then buy fragrances.
We had entries from a wider range of publications and individuals this year, which is really encouraging to see. We also saw increased participation from retailers this year.’

The judging panel this year were industry expert Joanna Norman ‑ Chairman of the Judging panel, alongside Paula Hawkins – Author, Gill Hudson – Editor, Millie Mackintosh – Fashion Designer & Blogger, Natasha Kaplinsky – TV Presenter, Sanjay Vadera – CEO The Fragrance Shop, & Daphne Wright – Author.

Best Article in a Customer Magazine: The judges chose Deborah Bee & Jan Masters for ‘Birth of a Fragrance’ in Harrods Magazine.

Best Digital Article on Fragrance: The Perfume Society co-founder Josephine Fairley (hoorah!) was chosen to receive this prize – for ‘Perfume Notes: Smoke and Fire Fragrances’ published on the telegraph.co.uk.

Best Digital Fragrance Experience: went to Anna Hunter for ‘The Niche, Lesser Known Fragrance Brands You’re About to Fall in Love With’ on getthegloss.com.

Jasmine Independent Literary Award: This year went to our very own Suzy Nightingale for ‘What Does Wednesday Smell Like?’ in The Scented Letter.

Jasmine Independent Soundbite Award: A new category for this year was awarded to Persolaise for his article ‘Closer to Heaven’ in (yay!) The Scented Letter.

Jasmine Soundbite (news press): Journalist Edwina IngsChambers was awarded the prize for her piece ‘A Better Bottle’ in The Sunday Times Style.

Jasmine Soundbite (magazines): The judges agreed the prize should go to Sali Hughes for ‘It’s Backbone in a Bottle’ in Stylist.

Best Practical Guide to Fragrance: The judges decided that the Award should go to ‘How I Learned to Think Through My Nose’ (about our How To Improve Your Sense of Smell Workshops – huzzah!) by Kim Parker from Red.

Jasmine Visual Award: This category had some stunning visuals were original and eye-catching; the prize went to ‘Birth of a Fragrance’ from Harrods Magazine, Words by Jan Masters, Creative by Deborah Bee.

Most Creative Visual Award: This is for a stand‑alone piece with minimal words which stood the test of inspiring the reader by its visual impact. The judges found this a tough decision due to the high quality of entries, but it was decided that the prize should go to ‘The Forever Fragrances’ from marksandspencer.com, by Emma Robertson with the creative by Karen Davidson.

Jasmine Literary Award: Lucy Pavia for ‘What Does Pleasure Smell Like?’ from InStyle.

Jasmine Rising Star Award: Shannon Peterʹs ‘A Perfumer’s Business Card’ – Stylist Magazine.

Winners of the ‘Junior Jasmines’ – the Mighty Nose Awards – were utterly adorable, and their poems incredibly creative! This section of the awards was set up to challenge and inspire primary school children to write poems specifically about the sense of smell. The judging panel comprised of Richard E. Grant – Actor, Director & Chairman of the Judging Panel, Nicky Cox MBE – Editor of First News & Josh Lacey – Children’s Author.

Years 3 and 4 – First prize went to Isaac Littlewood from St Mary’s CE Primary School Edwinstowe, for his brilliantly funny poem – ‘The Smells Inside my Brother’s Room’. Runner up was Emily Wates for her poem ‘In My Dreams’ from Cranleigh Preparatory School.

Years 5 and 6 – First prize went to Tess Garrett for her excellent poem ‘The Smell Olympics’ from Bedford Girls School. Runner up was Anya Hemingway for her poem ‘Smells of a Summer Walk’ from Sheffield High School.

IMG_1322Truly, we have to keep pinching ourselves and aren’t quite sure it’s sunk in yet! Many, many sincere congratulations to ALL nominees – we were proud to be among you, and in a room full of such talent.

The winning articles are available to view on www.thejasmineawards.co.uk. The Mighty nose winning poems are available to view on http://www.martythemightynose.org