Jorum Laboratories are Scotland’s first fragrance-creation house, and excitingly announced the launch of their own eponymous perfume brand, Jorum Studio, showcasing scents in a pop-up perfumery at the iconic Edinburgh department store, Jenners, during the Edinburgh Festival.
Having already worked with leading brands including Penhaligon’s London, L’Artisan Parfumeur, Miller Harris and NEOM Organics, amongst many others, Jorum Studio – run by talented perfumer Euan McCall and partner, Chloe Mullen – was first established in Edinburgh in 2010, giving them a way to explore a more truly artisanal approach to fragrance creation. And also, allowing further collaboration between fellow artists and craftspeople, with local photographers, writers and even glass-blowers getting involved.
Now, because of the Jenners pop-up, the public will can sniff out these modern olfactory expressions for themselves, with six fragrances from the brand’s original Progressive Botany collection, showcased alongside three from the Psychoterratica range. And in addition, Jorum Studio say there will be samples and special offers available for customers throughout the duration of the pop-up.
With the launch of each new fragrance, Jorum Studio will be progressing the current conversation around fragrance as a craft and/or artform in itself. The debut collection, Progressive Botany Vol.1, launched earlier this year, and in the autumn, a collaborative heirloom art-work will be presented by glass artist Juli Bolaños-Durman.
Along with other contemporary Scottish businesses, it’s a chance to celebrate a new image of Scotland, because, as Euan comments, ‘Jorum Studio is a vision of contemporary Scotland, showing that our country is about far more than tartan, whisky and shortbread,’ an ethos reflected in this homegrown, artisan brand. So from now until 26 August 2019, Jorum Studio will be taking up residence in a standalone area of the world-famous store, showing visitors what contemporary niche perfumery has to offer.
The myriad links between the arts and perfumery are growing with each house and event that highlights the connections, and we are thrilled whenever retailers take this seriously – investing time and space to help showcase indie brands who are leading the way for the future of fragrance. If you’re in Edinburgh before the end of the month, make sure you stop by and try the Jorum Studio scents for yourself – and keep an eye on the exciting artistic collaborations they have planned…
The Jorum Studio pop-up perfumery at Jenners Department Store in Edinburgh is accessed via the entrance on Rose Street. The pop-up will be open from 9.30am daily until 26 August 2019.
By Suzy Nightingale
