Jasmine Awards 2020

Extraordinary times call for extraordinary measures, and this year, The Fragrance Foundation U.K. held their presigious annual awards in a live-streamed, scent-filled ceremony, held on YouTube last night…
Linda Key Jackson, CEO of The Fragrance Foundation UK, explained in a statement:
‘…we had to make the sad decision to change the format of this years award ceremony. When lockdown came into effect in March, we had already been working for months with the aim of producing our best awards ceremony yet. However I can assure you that it will still have the glamour, excitement and anticipation and we will deliver an awards to remember.’

The ceremony split into two parts: The Fragrance Foundation Awards – showcasing the best new fragrance launches that made it to the finals; and The Jasmine Awards – celebrating fragrance journalism.

And the winners are…

 

LIMITED DISTRIBUTION WOMEN

FLORAL_STREET_ELECTRIC_RHUBARB

And the winner is… Floral Street – Electric Rhubarb!

 

LIMITED DISTRIBUTION MEN

And the winner is… Giorgio Armani Prive Orangerie Venise!

 

MEDIA CAMPAIGN 

And the winner is… Jo Malone London – Gent Campaign with John Boyega!

 

DESIGN & PACKAGING

And the winner is… Gucci – The Luxury Collection: The Alchemist’s Garden!

 

INNOVATION

And the winner is… Lancôme Idôle!

 

INTERIOR FRAGRANCE

And the winner is… Cire Trudon – Ernesto!

 

INDEPENDENT

FlorisVert Fougère!

 

NEWCOMER 

And the winner is… Sous Le Manteau!

 

PEOPLE’S CHOICE (Voted for on boots.com)

And the winner is… Dior – Joy eau de parfum Intense!

 

PERFUME EXTRAORDINAIRE 

And the winner is… Marc-Antoine Barrois – Ganymede!

 

RETAILER OF THE YEAR

And the winner is… Harrods!

 

ONLINE RETAILER OF THE YEAR

And the winner is… (A draw!) Harrods / The Perfume Shop!

 

BEST NEW FRAGRANCE: WOMEN

And the winner is… Yves Saint Laurent – Libre!

 

BEST NEW FRAGRANCE: MEN

And the winner is… Le Labo – Baie 19!

 

READER’S CHOICE

 

And the winner is… Chanel – Gabrielle Essence eau de parfum!

 

ULTIMATE LAUNCH 

 

And the winner is… Yves Saint Laurent – Libre!

 

Creativity: Harvey Nichols ‘In the Air’ Rakes Progress

Practical Guide Award: Alice Du Parcq ‘Message in a Bottle’ Glamour Magazine

Short Piece: Fiona Embleton:Cancer Stole My Mother’s Scent’ marieclaire.co.uk

Literary Award: Amanda Carr ‘Fragrant New World’ Rake’s Progres

(We admit a particular patriality to Amanda – she’s a long-time friend and regular contributor to The Perfume Society, and we are so happy for her!)

Rising Star: Sophie Elkan ‘The Scents of Britain: Penhaligon’s’ OX Magazine

Even though we weren’t lucky enough to win this year, we were uttely thrilled to be finalists for SIX awards in varying categories, and we’ve linked them below if you’d like a moment of fragrant reverie…

Finalist: Literary AwardPerfuming a Part, by Suzy Nightingale

Finalist: Literary AwardScents of India, by Amanda Carr

Finalist: Practical GuideScents of Place: Venice, by Jo Fairley

Finalist: Practical GuideThe Future of Fragrance, by The Perfume Society Scented Letter Magazine team

Finalist: Short PieceOrange Blossom, How to Bottle Sunshine, by Suzy Nightingale

Finalist: Short PieceScented Inks & Inky Scents, by Suzy Nightingale

Do, please, make time to have a look at the full list of finalists and their work – fragrance journalism is such a difficult task, and these writers all deserve recognition for their creativity, and the immense value they add to the fragrance industry.

Congratulations to ALL our fellow finalists, and all the winners. And congratulations are due, too, to The Fragrance Foundation team for their hard work – especially under such trying circumstances! We look forward to next year, when hopefully we can all be together again…

By Suzy Nightingale

 

Fragrant escapism… read each of our Jasmine-Award nominated pieces!

In the flurry of everything that’s happened over the last few weeks with a global pandemic, though we shouted our happiness on our social media channels at the time, we must admit this had escaped our minds to post about. But as we’re clinging on to every good news piece we can, right now, we hope you’ll forgive us for re-living the joy we felt because of the news…

For this year’s Fragrance Foundation Jasmine Awards – the ‘Oscars’ of the fragrance world – we have an incredible SIX nominations!

We wanted to give you a chance to take a look over each of the pieces we’re nominated for – a form of fragrant escapism, if you wish, amidst the worry that’s all around. So sit back and take some time to unwind, and read about something nice for a change…

Finalist: Literary AwardPerfuming a Part, by Suzy Nightingale

Finalist: Literary AwardScents of India, by Amanda Carr

Finalist: Practical GuideScents of Place: Venice, by Jo Fairley

Finalist: Practical GuideThe Future of Fragrance, by The Perfume Society Scented Letter Magazine team

Finalist: Short PieceOrange Blossom, How to Bottle Sunshine, by Suzy Nightingale

Finalist: Short PieceScented Inks & Inky Scents, by Suzy Nightingale

Do make time to have a look at the full list of finalists and their work – we are thrilled to among such a pool of perfumed talent, of names we know well as friends, and those new to our noses. We’re crossing our fingers for even more good news when the winners are announced (a lot of fingers to be crossed, with our nominations for Perfumed Plume Awards this year, too!)

Until then, we hope that you’ll enjoy this list of lovely things to read, and wish you all sunshine, health and happiness…

Perfumed Plume Awards for Fragrance Journalism – more good news!

We could all do with some good news at the moment, and we were thrilled to discover we’re finalists for this year’s prestigious Perfume Plume Awards for Fragrance Journalism, with FOUR nominations!

The Perfumed Plume Awards are held annually – though this is the first year we’ve ever submitted entries – in order to celebrate the tricksy art of fragrance journalism, and to showcase writing that gives ‘an inside view of the cultural, historic, scientific and personal approaches to fragrance design and what it takes to create an evocative scent.’

The Perfumed Plume Awards committee comment: ‘We’re SO happy to share some good news: announcing the finalists for the 2020 Perfumed Plume Awards. “While we would normally gather at MANE Gallery to celebrate with a glass of bubbly, this year is obviously a different time,” said Co-Founders Mary Ellen Lapsansky and Lyn Leigh. “Nonetheless these marvelous writers deserve recognition and congratulations for their perfume stories. All are factual. All are creative. All are fascinating.” It’s true to say that all the submissions were just wonderful and the results a close call. These fabulous stories are a must-read so please take a few minutes to appreciate the talents of these writers.’

Our nominations are for…

Perfuming a Part, by Suzy Nightingale

The Poison & the Remedy, by Suzy Nightingale

Scents of Place: Venice, by Jo Fairley

The Perfume Society #smellfie campaign 2019

The full list of entires can be found on The Perfumed Plume website, with links to each of the finalists’ work, and we urge you to grab a cuppa and read every single one for some precious moments of escapism.

There’s a wealth of journalistic talent out there and we are honoured to be numbered among them. It’s such a shame the awards ceremony is cancelled, though of course understandable given the circumstances we find ourselves in with Covid-19 and self-isolating… but WHAT a refreshing blast of (fragrant) air this was, amidst so much gloom.

Hot on the back of our celebrating the news that we have SIX Jasmine Award nominations this year for our writing, we do hope you will join us in celebrating, perhaps with a fragrant gin or two!

Something whiffy this way comes – Marty the Mighty Nose kids’ poetry competition

Do you know a child aged 7-11 who loves writing and exploring their sense of smell? Get those nostrils in training, for The Fragrance Foundation‘s Marty the Mighty Nose Awards are once again open for smell-inspired poetic entries!

Kids tend to be far more naturally connected to their sense of smell than most adults, and the annual competition invites Key Stage Two pupils to explore this sense even more, by taking ‘…an aromatic approach to creative writing, as we invite them to write their own smell-inspired poems for the chance to win prizes for themselves and for their schools.’

The Fragrance Foundation say: ‘Whether it is inviting children to develop their use of simile and metaphor in English by writing smell-inspired poems or learning about history through the stinky aromas of the past (Ancient Egyptian Mummification anyone?), structured activities incorporating fragrance and smell can truly support and inspire pupils of all abilities.’

Marty the Mighty Nose entries can be made by schools, or by individual parents and guardians, and details of the competition and how to submit an entry are explained, below, and the more who join in, the merrier Marty will be.

The Fragrance Foundation encourage pupils to write poems inspired by the sense of smell (the whiffy socks of an older brother has been a previous winner’s poetic theme!) and these are then read and chosen by a distinguished panel of judges each year, including once again, this year, the multi-talented (and huge fragrance fan) Richard E. Grant!

Entering Marty The Mighty Nose Awards is easydownload the entry pack here. The deadline for submissions is the 9th December 2019, and entries can be sent online or through the post. Please note entires must be submitted by a teacher or guradian.

We cannot wait to read these pongy poems, and wish everyone who enters the very best of luck!

By Suzy Nightingale

Fragrance Foundation Awards 2019

Last night the Fragrance Foundation Awards, aka the ‘Oscars of the fragrance industry’ were awarded at a glittering, star-studded evening that saw nominees and winners celebrating in full swing – surely the best-smelling crowd at any awards ceremony!

We began with an important reminder of just how much the fragrance industry brings to jobs and the economy of the UK… 7.1 billion of GDP, with 126,700 people employed, bringing in £2.2 billion of tax revenue and making up £7.5 billion of consumer spending.

Of course at The Perfume Society we’re constantly showcasing fragrance houses, both big and small, and the people behind the scenes of the industry, but it’s not often we get to showcase the fragrance heroes altogether, and to see so many friends in one place, so everyone was definitely in party mood!

We were thrilled to be invited, having won a Jasmine Award for our (now multi-award-winning!) magazine, the A-Z issue of The Scented Letter. Available free as a digital download for our VIP Club members, with print issues to purchase separately in the shop, and now with an International Online Subscription for only £20 for a full year of fragrant reading, we must admit we’re rather proud of our publication. Have a free issue of The Scented Letter by clicking on the cover, below…

Please do have a look at all the Jasmine Award Winners – we’ve linked to their winning pieces here – we were so honoured to be counted among them, and to share a table with them at the awards ceremony!

And now, on to the amazing winners of the evening. Drum-roll please…

Best New Media Campaign: Map of the Heart for White Heart – such a great achievement for this niche house! Read our review and watch the winning film, here. We put this fragrance in our first ever Niche Collection box, which sold out ages ago sadly, but have a look at our new Limited Edition Niche Discovery Box while it’s still available…!

Best New Media Campaign: Hugo Boss The Scent and Boss Bottled United – Groundbreaking award for this brand – the first time ever for a shared prize.

 

Best New Fragrance Design & Packaging: Carolina Herrera Bronze Tonka – stunning bottle and scent, we totally agree.

Best New Independent Fragrance Award: Cloon Keen for Roisin Dubh. Wow, a huge award for this beautiful Irish niche house, as judged by the Jasmine Winners. Read our review… and see why we loved it so much!

Best New Home Fragrance Product: Roja Parfums A Midsummer’s Dream. Completely dreamy, indeed, and such a beautiful theme for a candle…

Perfume Extraordinaire: Diptyque Fleur de Peau. What an incredible fragrance this is – we Jasmine winners judged this award completely blind, and we’re really not surprised it won.

Reader’s Choice Women: Chanel Coco Mademoiselle Intense – chosen by readers of the Evening Standard, this more powerful version of the classic perfume has proved to be a huge success.

Reader’s Choice for Men: Dior Sauvage eau de parfum. Another huge-hitter, as chosen by Evening Standard readers, and little wonder it’s been a worldwide best-seller.

People’s Choice Women: Chanel Coco Mademoiselle Intense – a double-win, and definitely a hit with fragrance lovers!

People’s Choice Men: Dior Sauvage – and another double-win! These two fragrances are killing it, and the perfumed public can’t get enough.

Newcomer of the Year: Map of the Heart! A hotly anticipated award, and another trophy for this Australian niche house. Their bottles have to be seen to be believed, total art pieces, and the fragrances are just divine. Congratulations!

Holiday Fragrance of the Year: Diptyque Sapin de Lumière scented candle. Just the most gorgeous scent, and oh that packaging. Yes please, all year ’round, we feel…

Innovation Award: Diptyque for their fabulous Mayfair pop-up!

New Fragrance in Limited Distribution: Alexander Mcqueen – only sold in ten retail destinations but lighting up the world of fragrance with their stunning scents and drop-dead-gorgeous bottles.

Best New Fragrance in Limited Distribution: Acqua di Parma Blu Mediterraneo Cipressa di Toscano – we’re always carried away by their holiday-in-a-bottle fragrances, and this one has us dreaming of those blue waters.

Online Retailer of the Year: The Perfume Shop – a new award in an ever-growing category, which was mystery shopped as well as voted for. Very well done!

Retailer of the Year: Floral Street. Wow, what an accolade! Huge success for this new house, and we’re so happy for them! Why not come to our incredible event with Floral Street, with their perfumer Jérôme Épinette jetting in to talk us through their latest fragrance…

Best New Fragrance Women: Diptyque Fleur de Peau – as voted for by Fragrance Foundation Members, they are having quite the win-win with this fragrance!

Best New Fragrance Men: Diptyque Tempo – their FIFTH win of the evening, also voted by Fragrance Foundation Members. Also, as ever, these fragrances are totally sharable, so the chaps needn’t think they’ve got dibs on this!

 

Ultimate Launch: Dior JOY – the biggest gong of the ceremony and Dior were having quite the night, wowsa!

Many, many congratulations to ALL the nominees and winners, we’d give everyone awards if we could, and what a special event to be part of celebrating. What a night! Some rather fuzzy fragrant heads around today, we’re betting…

By Suzy Nightingale

Jasmine Awards Winners 2019: we’re celebrating!

The Jasmine Awards are the most prestigious literary awards in the UK for fragrance journalism – think of them as the Oscars for olfactory writing – and every year, The Fragrance Foundation nominate a list of finalists for the fragrant categories, and finally, announce the winners.

We waited with baited breath… and are thrilled to have won the Practical Guide Award, with our Scented Alphabet issue of The Scented Letter Magazine!

The Scented Letter is delivered digitally, for free, to our VIP Club members, or you can subscribe for glossy print copies of the magazine – and now International Online Subscriptions are available for only £20 for a full year.

But as a special treat, we’d like to make the entire award-winning issue available for you to read:

Simply click on the picture above, make yourself a cuppa and lose yourself in the wonders of fragrance history, design and innovation… we tried to cover everything fragrant from A-Z, and it was a huge effort to research, write and put together, so we really couldn’t be more pleased to have won this award.

Continuing with the celebrations, we are jumping for joy for all the winners this year, and wanted to share them with you. Do make time to go and have a look at their work – in each case, you’re in for a treat…

We were especially thrilled for Viola’s piece winning an award, written after joining us at one of our How to Improve Your Sense of Smell Workshops – and highlighting the importance of this, our most neglected of senses.

Congratulations, again, to everyone involved and all of the finalists – we don’t envy the judges having to make the final decisions from such a wealth of creative talent!

Now, you’ll have to excuse us because we’ve got to find time to eat celebratory cake while getting ready for National Fragrance Day tomorrow (Thursday 21 March) and our social media scented take-over with our #smellfie campaign. Make sure you join in – and WIN prizes up to £300 of scented goodies…!

Written by Suzy Nightingale

The Jasmine Awards 2018 Finalists…

When we received emails beginning, ‘Congratulations, you are a finalist!’ we’re pretty sure you must have been able to hear us squealing from the moon…

The Jasmine Awards are often referred to as ‘the Oscars of the Fragrance Industry’ – an annual event in which The Fragrance Foundation celebrates those who write about and discuss fragrance in engaging and innovative ways. We are utterly thrilled to have made the final line-up, with several nominations, and to be sharing that space with so many talented individuals.

The awards will be announced on April 19th, so until then we’ll be sharing some of the nominated features from The Scented Letter Magazine with you right here – content that’s usually exclusively for our subscribers (in print and online) – because as it’s a very special occasion, we wanted to give everyone the opportunity to have a gander!

Below, you’ll find the complete list of finalists in all the categories, but firstly we’d like to share with you an episode of Thomas & Nick‘s always informative (and often hilarious) podcast, Fume Chat, which features none other than our Co-Founder Jo Fairley as a guest, and has been nominated for the Innovation Award.

Have a listen to Fume Chat: The War of the Roses, and do catch-up on any others you may have missed. We’re sure you’ll join the growing legion of listeners who tune in for a regular dose of the duo…

CREATIVE VISUAL AWARD

Can You Feel The Love Look Magazine Lydia Thompson & Ian Oliver Walsh
Crowning Glories Harrods Magazine Jan Masters & Ashleigh Houlton
Scents & Sensibility Men’s Health UK Eric Down, Luke Kirwan & Zena May
The Big Splash Stylist Magazine Shannon Peter, Mitch Payne & Kyle Bean
The Craft Stylist Magazine Nikita Gill & Daniela Jaglenka Terrazzini
The Rise of “Marmite” Perfumes Stella Magazine Alice du Parcq & Josh Caudwell

INNOVATION AWARD

Can a Perfume Change Your Life?
ELLE Magazine Sophie Beresiner & Joely Walker
Crowning Glories Harrods Magazine Jan Masters & Ashleigh Houlton
Episode 16:Molecule Mania Fumechat Nick Gilbert & Thomas Dunckley
Episode 18: The War of the Roses Fumechat Nick Gilbert & Thomas Dunckley
Scents & Sensibility Men’s Health UK Eric Down, Luke Kirwan & Zena May
The Sweet Smell of a Bargain Cosmopolitan Lucy Partington

LITERARY PIECE AWARD

Mimosa: Let The Sunshine In The Scented Letter Jo Fairley
Oranges Are Not The Only (Fragrant) Fruit The Scented Letter Suzy Nightingale
The Rise of “Marmite” Perfumes Stella Magazine Alice du Parcq
This is a Journey into Skank Basenotes.net Louise Woollam
Transcending Scent Stylist Magazine Anita Bhagwandas
Vanilla Wards & Ghosted Olfaction REEKperfume Alex Musgrave

PRACTICAL GUIDE AWARD

Heal Thyself Cent Magazine Suzy Nightingale
Live, Love, Spritz Red Magazine Alexandra Friend
One Scent Good, Seven Scents Better? The Scented Letter Thomas Dunckley
Scents of Calm GRAZIA Alice du Parcq
Scents of Place The Scented Letter Carson Parkin-Fairley
Summer Fragrances for People Who Hate Summer & also Summer Fragrances Basenotes.net Claire Vukcevic

RISING STAR AWARD

Best Fragrance Discoveries 2017 Tommelise Yana Lysenko
Christmas Trilogy Harry Sherwood
Parterre Fragrances – a New Concept in Perfumery Maria Angelidou
Scents & Sensibility Sara Sheridan
Smells Familiar Grace Cook
The Juice – A Sensual Story of a Most Singular Smell Richard O’Mahony

SHORT PIECE AWARD

A Scent To Swear By Financial Times – Life & Arts Kathleen Baird-Murray
Dear Bleu – A Letter of Apology to Bleu de Chanel The Candy Perfume Boy Thomas Dunckley
Falling Through The Chypre Portal I Scent You a Day Samantha Scriven
Free Florals Harper’s Bazaar Hannah Betts
Revisiting Three Modern Perfume Classics How To Spend It Victoria Frolova
Scented Androgyny Harper’s Bazaar Hannah Betts

SOCIAL ENGAGEMENT AWARD

#AdPSmellogram Alice du Parcq
Black Friday The Perfume Shop
Love at First Scent Persolaise
Mixed Gems Rose Gallagher
#Smelfie Campaign Carson Parkin-Fairley
We Wear Perfume Amanda Carr & Tamara Fulton

We would like to congratulate every single person who made the finals, we’re such admirers of all their work, already, and will be biting our fingernails alongside them until the winners are announced!

 

Marty The Mighty Nose Awards – open for entries

Get those nostrils flapping in preparation, for The Fragrance Foundation‘s Marty the Mighty Nose Awards are once again open for smell-inspired poetic writing…
The annual competition invites Key Stage Two pupils (aged 7-11) to ‘take an aromatic approach to creative writing, as we invite them to write their own smell-inspired poems for the chance to win prizes for themselves and for their schools.’

The Fragrance Foundation say: ‘Whether it is inviting children to develop their use of simile and metaphor in English by writing smell-inspired poems or learning about history through the stinky aromas of the past (Ancient Egyptian Mummification anyone?), structured activities incorporating fragrance and smell can truly support and inspire pupils of all abilities.’
Entries can be made by schools, by individual parents and guardians, and details of the competition and how to submit an entry are explained, below…

The Fragrance Foundation encourage pupils to write poems inspired by the sense of smell (the whiffy socks of an older brother has been a previous winner’s poetic theme!) and these are then read and chosen by a distinguished panel of judges each year, with awards being presented to the children and schools during the prestigious Jasmine Awards ceremony, held at BAFTA.

Known as ‘The Oscars for fragrance journalism’, The Jasmine’s are highly sought after, celebrating innovative and creative fragrance writing from the top-selling glossy magazines, newspapers, independent blogs and beyond. And when The Mighty Nose Awards are read out during the ceremony, there’s always a ripple of absolute delight within the industry professionals present.
Teachers can view and download materials to aid the scent training, and request t-shirts and scratch-‘n-sniff stickers from the Marty the Mighty Nose website, but for now, why not sit back and relax while Richard E. Grant guides you through your very own workshop in the film, below?

Entering The Mighty Nose Awards is easy – download the entry pack here.
We’ve been highly honoured at The Perfume Society to be nominated for and win several Jasmine Awards, and always wonder if the talented children who enter the awards with their smell-inspired poems could well be the fragrance writers – and noses behind the fragrances of the future! So get those kids’ noses in training…
Written by Suzy Nightingale

Fancy a second helping…? We chose three favourite fragrant features to celebrate our birthday

As part of the continuing celebrations for our third birthday (already – can you believe it?!) we’d love to share with you three of our favourite posts from over those momentous years.
We cover everything from just-launched fragrances to the history of perfume itself, with exclusive interviews and those ever-insightful (dare we say psychologically revealing?) chats in which the world’s top noses reveal their ‘five favourite smells’ and we delve deep in to the psyche of a perfumer’s imagination.
With an ever-growing features list that spans an encylopaedia of scented ingredients, a stack of fragrant reads and a worldwide perfume shopping guide – our archive is teaming with thousands (millions?) of words, so we can hardly blame you if you missed them the first time around!
We sadly can’t supply birthday cake for all, but might we suggest you treat yourself to a slice of something delicious and settle down with a cuppa for an evocatively fragrant catch-up of some of our favourite moments…?

Year One: that time we won an award that we weren’t even nominated for…
‘It’s not every day you get to say ‘today, as we breakfasted at BAFTA…’ but this morning, that’s exactly what we did while attending The Jasmine Awards – the premier awards for journalists writing on the subject of fragrance, and ‘The Oscars’ of the perfume world…

And (believe it or not), we were actually rendered speechless for quite some seconds – for at The Perfume Society, we were utterly thrilled/flabbergasted/over-the-moon (insert your own synonyms for giddy happiness, we’re still thinking of them!)…’
What got us so giddy? Read on to find out!

Year Two: that time we ate a scented supper created by a Michelin-trained chef…

‘American author, writer and pioneer natural perfumer Mandy Aftel is a force of nature, an inspiration to many and a good friend of The Perfume Society. So when she recently announced she’d be making a rare trip to our shores, we leapt at the chance chance to welcome her. And more than that, to introduce her to the brilliant chef behind our Scented Suppers – Pratap Chahal – who was, himself, inspired to explore the world of fragrant cooking through reading Mandy’s books…’

How can you eat perfume ingredients? Get set to drool

Year Three: that time we found out what makes Guerlain’s Thierry Wasser tick…

‘We’re proud to say that he has not only become a friend to The Perfume Society, over the years – but proudly carries a Perfume Society VIP Subscriber card, number 001, in his wallet. We caught up with Thierry on his travels – and he found some time to share the answers to our ‘nose’ questionnaire…’

Thierry’s tip for improving your own sense of smell? Find it, here
So what’s in store for the next few years? Well, we don’t need a crystal ball to tell you we’ve some fantastically exciting events coming up, a wealth of intriguing Discovery Boxes for you to delve in to and all manner of finger-on-the-pulse perfume news and exclusive features in our award-winning magazine.
And just like you, we’re always hungry for more…
Written by Suzy Nightingale
 

The Jasmine Awards list (and why we couldn't be more pleased, even though we didn't win this year!)

We were thrilled to be among such prestigious company at the Fragrance Foundation‘s Jasmine Awards, this morning. Standing in a roomful of friends, colleagues and contemporaries and with a particularly diverse list of finalists, this year, our hearts really did swell with pride…
Held annually at BAFTA, each year a new panel of judges is recruited to narrow down the nominations and decide the eventual winners – with designers, fashion experts, professional writers and representatives of the publishing world and leading retailers all having their place. Chaired by an expert in the fragrance industry, Joanna Norman has spent nearly 30 years working in fragrance – and the panel read through literally hundreds of submissions before making their final decisions.
We were particularly delighted to see utter legend James Craven win a well-deserved award for his writing, and to see such important issues as mental health addressed so boldly – Laurin Taylor‘s piece for Basenotes website was brave, inspirational and (we hope) really gave readers pause for thought. We have long known and embraced the fact that fragrance journalism of all kinds can and should be exploring people’s personal relationships with scent – from reporting ground-breaking scientific research to heartfelt emotional pieces: it’s where food and wine writing was perhaps ten years ago and the more artfully conceived and thoughtful features we see, the better. Finally, readers and the industry at large are taking it as seriously as we do!
And here’s that list of winners – we urge you to read their features (linked where possible below) along with seeking out all the finalists’ features – because honestly, a more genuinely passionate group of perfume writers you’d be hard-pushed to find…
CUSTOMER/HOUSE MAGAZINE AWARD
Les Senteurs: The Wearing of the GreenJames Craven
DIGITAL AWARD
The Pool: A Scent for Self AppreciationLizzie Ostrom
DIGITAL EXPERIENCE AWARD
The Candy Perfume Boy: Six Scents to Put Hairs on Your ChestThomas Dunckley
LITERARY AWARD
Good Housekeeping: Every Scent Tells a Tale – Joanne Harris
SOUNDBITE MAGAZINE AWARD
Harrods Magazine: Midnight Garden – Jan Masters
SOUNDBITE NEWS PRESS AWARD
The Times: Real Men Wear Scent – Lesley Thomas
INDEPENDENT SOUNDBITE AWARD
The Candy Perfume Boy: Eau so Masc – Thoughts on Gender in Perfume and The Rive Gauche Rebellion – Thomas Dunckley
PRACTICAL GUIDE AWARD
Basenotes.net: The Top Ten Niche Fragrances Every Beginner Should TryClaire Vukcevic
VISUAL AWARD
Harrods Magazine: A Perfume Paints a Thousand WordsJan Masters & Roberto Greco
CREATIVE VISUAL AWARD
Harrods Magazine: All of a Quiver – Jan Masters, David Newton, Barney Pichard & Rebecca Baio
INDEPENDENT LITERARY AWARD
Basenotes.net: Scenting My Mental Illness – Laurin Taylor
RISING STAR AWARD
The Perfume Shop SCENTS Blog: The Year of Milk Notes – Laura Carbran

Also recognised at the Awards were the winners of the ‘Junior Jasmines’ the ‘Mighty Nose Awards’ A creative writing competition which challenges primary school children to pen smell-inspired poems specifically written on the subject of smells. The judging panel comprised of Chairman of the Judging Panel Josh Lacey – Children’s Author, Nicky Cox MBE – Editor of First News and Mary Hooper- Young Adults and Children’s Author.
Years 3 & 4
First prize went to Year 4 Bella Barlow for her poem called ‘Smell Seasons’ from Shiplake Primary School and the runner up was Year 3 Aoife Lynch for her poem ‘The smells’ from St Mary’s School.
Years 5 & 6
First prize went to Year 6 Isobel Young for her poem ‘The things I see with my nose’ from Peppard Primary School and the runner up, Year 5 Lena Akil for her poem ‘Smells of Santa’s Workshop’ from Sheffield Girls’ Infant and Junior School.
Written by Suzy Nightingale