Happy TENTH birthday to us! Celebrating a decade of fabulously fragrant years…

Incredibly, we are celebrating our TENTH BIRTHDAY this year! We simply cannot believe it’s been a decade of fragrant fun at The Perfume Society – how quickly it has flown by, and how much has changed in that time… But did you know our co-founders Lorna McKay and Jo Fairley chose the date of May 1st for a very particular reason?

 

For the French, May 1st traditionally represents the start of gifting bouquets of “muguet” to loved ones to signify the regard in which they’re held and as a token of prosperity for the year ahead. A tradition supposedly begun when King Charles IX was presented with a bunch of the delicate blooms, and decided to gift the ladies of his court, too. Lily of the valley has also made its way into countless bridal bouquets (including that of Kate Middleton for her wedding to Prince Willliam); and in many countries. Most of all, lily of the valley given on May 1st represents tenderness, love, faith, happiness, purity and a return of hope.

 

 

 

No wonder we chose this delightful, flower-filled date in the calendar to launch The Perfume Society when our team of helpers ran hither and thither all over London handing sprigs of lily of the valley to fragrant friends! Meanwhile, we were busy crafting what has become a multi-award-winning magazine: The Scented Letter – the first printed magazine in the world entirely dedicated to fragrance. And we must give a special mention to the amazing designer who has been with us from day one, and without whom the magazine couldn’t exist: Jenny Semple.

The Jasmine Awards for The Fragrance Foundation U.K. are the most prestigious in the perfume industry, and are considered the olfactory equivalent of the Oscars; while The Perfumed Plume Awards were for worldwide fragrance writing, so judged internationally. Of our many nominations for this most tricky of subjects to write about (literally communicating invisible smells, and with no specific words in the English language with which to describe them!) we simply couldn’t be more proud, or more deeply honoured, that we have won the following TWELVE awards

 

 

 

2015:

Judges Special Recognition AwardThe Scented Letter magazine team [entire issue]: Issue 1

2016:

Jasmine Independent Literary AwardSuzy Nightingale, The Scented Letter magazine: What Does Wednesday Smell Like?’ 

Jasmine Independent Soundbite AwardPersolaise, The Scented Letter. magazine: ‘Closer to Heaven

2018:

Jasmine Social Engagement AwardCarson Parkin-Fairley: #smellfie Campaign

2019:

Jasmine Practical Guide AwardThe Scented Letter Magazine team [entire issue]: The Alphabet Issue – A-Z of Fragrance

2020:

The Perfumed Plume [International] AwardJo Fairley, The Scented Letter magazine: Scents of Place: Venice

2021:

Jasmine Literary AwardSuzy Nightingale, The Scented Letter magazine: Note Perfect

Jasmine Short Piece AwardSuzy Nightingale, perfumesociety.org: Vellichor: Capturing the Scent Memories of Old Books

Jasmine Judges Special Recognition AwardThe Scented Letter magazine team [entire issue]: A Life in Scents

Perfumed Plume [International] AwardSuzy Nightingale, The Scented Letter magazine: Modern Florals, Heavy Petalling

2022:

Jasmine Literary AwardJo Fairley, The Scented Letter magazine: When Soap Equals Hope

2023:

Jasmine Practical Guide AwardSuzy Nightingale, The Scented Letter magazine: Time to Spray Your 5 a Day

 

 

 

 

You can sign up for your FREE digital copy of the magazine to be delivered to your inbox, or you may prefer to choose the option of the gloriously glossy print edition subscription. Whichever you plump for, it’s a year’s worth of fragrant reading beloved by industry insiders and the perfume-loving public, which we remain incredibly proud of the magazine team, (and our contributing writers) hard work on.

 

In this past perfumed decade, ever since the second year of The Perfume Society’s inception, we have been celebrating National Fragrance Day in the U.K. with our #smellfie campaign. This was an idea that sprang up during a team meeting at TPS Towers, when senior writer Suzy Nightingale came up with the idea of getting our followers on social media to take a selfie with their scent of the day, and tell us why they loved it, with the simple hashtag of #smellfie. Little did we know that fragrance fans across the world would take up the call, and we’ve had a joyous abundance – nearly 9,000 tags, and counting! – of perfumed photos, stories and videos from the likes of Katy Perry, Little Mix and Richard E Grant, no less, who’ve taken part in the fragrant fun for past years.

 

 

With sharing the love of scent at our very heart, let us not also forget that The Perfume Society Discovery Boxes were the first cross-brand curated selections of perfume samples (from luxury, designer and niche names to newly emerging indie houses) offered anywhere in the world. We’ve had so many thousands of you tell us you found your next new fragrant loves thanks to trying samples and minis in these boxes, and for being matched with your perfect perfumes to go and sniff out via our groundbreaking (way ahead of its time) Find a Fragrance Search Engine (originally developed by Lorna McKay).

 

 

 

With your help, we’ve achieved so much over these ten years. We wish we could come and give every single one of you a sprig of lily of the valley to show our heartfelt appreciation for all your support, but for now, accept this symbol of love and luck, from us to all of you

 

The Fragrance Foundation Jasmine Award Finalists 2024 are…

We could not be more thrilled (or humbled) at the announcement of the Jasmine Awards 2024 finalists! Read on to discover the full fragrant list…

The Fragrance Foundation U.K. says: ‘Launched in the UK in 1990 the Jasmine Awards are recognised as the most prestigious journalistic awards in the beauty industry. They recognise and reward the talents of journalists & visualisers whose difficult task it is to translate the complex art of perfumery into words and pictures.

A new panel of judges is recruited annually and includes experts from the worlds of journalism, literature, fashion, lifestyle, PR and fragrance consultancy. The panel is chaired by an expert in the fragrance industry.’

 

Jasmine Awards 2021

 

This year, the panel was again chaired by Catherine Mitchell, and The Fragrance Foundation U.K. explains that ‘…There are two reasons Catherine Mitchell has been our Head Judge for the past six years – she is committed to raising the bar for quality and creativity and exudes more passion than anyone we know. In a career spanning three decades with International Flavours and Fragrances (IFF), a global leader in the creation of fragrance, biosciences and sensorial experiences, Catherine worked across all elements of the business, across multiple continents. She is an ardent advocate of education and communication to inspire today’s creators, consultants and consumers and ultimately unleash the next generation of talent.’

You can read all about the other esteemed judges for the 2024 panel, here. But meanwhile, we can contain our excitement no longer – here are the shortlisted finalists for each category of the awards this year (squeal!) and we’ll have to TRY be patient to discover the ultimate winners, until the glamor and scent-filled ceremony at The Fragrance Foundation Awards on May 9th!

HUGE congratulations to all the finalists, who spend months of work researching and finalising these ways of talking about fragrance and sharing the storytelling magic of scent. It truly makes us jump for joy to be amidst such company as this…

 

 

The Jasmine Awards 2021

LITERARY FINALISTS:

Substack, Forest School by Alice du Parcq

The Scented Letter magazine, When Your Back Garden is a Tuberose Field by Jo Fairley

The Scented Letter magazine, Up in Smoke: Fragrances Flagrantly Defying the Smoking Ban by Suzy Nightingale

 

The Jasmine Awards 2021

 

SHORT PIECE FINALISTS:

Cosmopolitan UK, Good enough to eat: food-inspired perfumes are hot right now by Charlotte Bitmead

GLAMOUR, When did it become anti-feminist for women to want to smell sexy? by Fiona Embleton

perfumesociety.org, Green with En Vie by Suzy Nightingale

 

The Jasmine Awards 2021

 

CREATIVITY FINALISTS:

IFRA Fragrance Forum 2023, Smell & Tell by Peter ‘Art’ Lewry

Instagram, A Scented Story by Suzy Nightingale & Nicola Bonn @onthescentpodcast

Instagram, Desert Island Spritz: My Chanel Love-List for Autumn-Winter by Alice du Parcq

 

The Jasmine Awards 2021

 

PRACTICAL GUIDE FINALISTS:

The Scented Letter magazine, The Wash Gets Posh by Jo Fairley

The Scented Letter magazine, Gelat-Eaux How to Wear ‘Ice Cream Scents’ Without Smelling Like Mr. Whippy by Suzy Nightingale

We Wear Perfume, Who Am I? New Ways To Make Your Perfume Personal by Amanda Carr & Tamara Fulton

 

The Jasmine Awards 2021

 

RISING STAR FINALISTS:

Cosmopolitan UK, Eau de sex: Have fragrances lost their sex appeal? by Charlotte Bitmead

Harper’s Bazaar UK, Green & Pleasant by Medina Azaldin

Highsnobitey, Fragrance, Unfiltered: What Shoppers Want Perfume Brands to Know by Alexandra Pauly

The Scented Letter magazine, It takes them right back by Scott McGlashan

The Fragrance Foundation & Jasmine Awards 2023!

We are still absolutely BUZZING with excitement from The Fragrance Foundation U.K. Awards 2023, where over 500 guests and nominees gathered at The Brewery in the City of London, to celebrate the fragrance industry and our passion for perfume…

Having begun in 1992, and known as ‘the Oscars of the fragrance industry’, the Awards recognise ‘excellence within the fragrance arena, from Packaging, Advertising through to Best New Fragrance and Ultimate Launch’. With sequins and scent a-go-go it was surely the most glamorous (and definitely the best smelling) location in London!

Part of The Fragrance Foundation award ceremony now also includes The Jasmine Awards, which were launched in the UK in 1990, and are recognised as:

‘…the most prestigious journalistic awards in the beauty industry. They recognise and reward the talents of journalists & visualisers whose difficult task it is to translate the complex art of perfumery into words and pictures.’

Before we get in to the Jasmines (scroll down to see the winnersincluding the award WE WON!) let’s take a breath and raise our glasses to the incredible fragrance awards winners – many of which are fragrant friends of The Perfume Society, and all of which we whooped with joy for…

 

 

We were ecstatic to see the talents of Ruth Mastenbroek on stage collecting the Perfume Extraordinaire award for Zephyr – a gorgeously luminescent and crisply shimmering breeze of a scent we adore. And you can try a sample of the award-winning scent in our Platinum Discovery Box!

 

 

And the loudest whoop of the evening was surely from the team at the Versace, when Eros Parfum won the People’s Choice Award!

 

 

Versace Eros Parfum is a flamboyantly jubilant modern fougere that exudes confidence via mint, lemon, apple and a unique smooch of tonka, geranium and ambroxan in the heart before woody notes, oakmoss and vanilla swirl the base. And you can try this award-winner as part of our Men’s Must-Have Discovery Box!

 

 

Audrey Semeraro, founder of Edeniste, was absolutely glowing with joy to win the Newcomer award for her fabulously mood-enhancing fragrance house…

 

…as were we, having taken the decision to stock the entire Edeniste collection in our shop as soon as we smelled them, plus putting the Edeniste Vétiver Imaginaire as part of our curated Feel Good Fragrances Discovery Box.

 

 

With the announcement of every award, the room lit up with cheers – it’s such a mood of celebration for all, and for fragrance itself! Here are the other proud Fragrance Foundation Award winners who were also whooping it up during the evening…

 

Media Campaign: Prada, Paradoxe

 

 

Design & Packaging: Dries Van Noten, Soie Malaquais

 

 

Independent Fragrance: Angela Flanders, Leather Rosa

 

 

Interior Fragrance: Diptyque, Roses

 

 

Readers’ Choice: CHANEL, Paris-Paris

 

 

Newcomer: By Far

 

 

Innovation: Launch of Jo Malone London ‘Shining a Light on Mental Health Foundation’

 

 

Retailer of the Year: Harrods

 

 

Limited Distribution: Diptyque, Opsis Eau de Parfum

 

 

National Distribution: Gucci, Flora Gorgeous Jasmine EDP

 

Online Retailer of the Year: The Perfume Shop

 

Best New Fragrance: Prada, Paradoxe

 

 

Best New Fragrance Collection: Tom Ford, Enigmatic Woods Collection

 

 

Ultimate Launch: Frédéric Malle, Uncut Gem

 

 

Ultimate Launch: Prada, Paradoxe

 

 

We were also so pleased to see the previous Chair of the Fragrance Foundation, the hard-working and supportive Annalise Fard welcomed into the Circle of Champions (the Fragrance Foundation’s equivalent of the Hall of Fame) – such a well-deserved tribute for this incredible woman.

 

 

 

And it is always especially heart-warming to see the importance of brilliant consultants recognised, with Kenneth Green Associates’ Nathan Macpherson La Maire receiving the award for Consultant of the Year Award for 2023. Bravo!

 

 

 

And now, let us take a moment to celebrate the Jasmine Awards section of the evening – a highly anticipated and incredibly prestigious collection of awards which receive hundreds of entries from the biggest names in publishing.

 

 

At The Perfume Society, we were so excited to be finalists with FIVE nominations this year, for articles published in our magazine, The Scented Letter (sign up to get your FREE digital copy, here, if you’ve not done so already), and for our blog. It was a genuine THRILL to see The Perfume Society celebrated on the huge screens at the venue, among such talented company as the other incredible nominees and all the fragrance houses. And well, we only went and WON!

 

Practical Guide: The Scented Letter Magazine, Time to Spray Your 5 a Day – Suzy Nightingale

 

 

Creativity: Instagram, All The Perfumes I Wore Last Week – Sali Hughes

 

 

Literary: Glamour Magazine, It’s time to stop treating affordable perfumes like dirt and champion the must-smell-now scents for under £30 – Alice du Parcq

 

 

Short Piece: Country & Town House, The Green, Green Grasse – Jan Masters

 

 

Rising Star: Fabulous, How to smell expensive (without breaking the bank) – Tara Ledden [NB: We couldn’t find this piece online, but you can read Tara’s other work for Fabulous here]

 

The prestigious judging panel had to read so many submissions, and we were full to the fragrant brim with gratitude for this recognition, and send huge congratulations to ALL the finalists, and to the winners, which we were over the moon to be among.

Until next year, fragrant friends, we’ll be wafting on a scented cloud!

 

Written by Suzy Nightingale

 

 

Jasmine Awards Finalists 2022 announced (read the plethora of perfume pieces here!)

At a time we’re all hanging on to every scrap of good news, we had reason to squeal with true joy when The Fragrance Foundation announced this year’s Jasmine Awards Finalists

Often referred to as ‘the Oscars of the Fragrance Industry’ – an annual event in which amidst celebrating the industry as a whole, The Fragrance Foundation also take time to give thanks to those who write about and discuss fragrance in engaging and innovative ways. We are utterly thrilled to have made the final line-up again this year with SEVEN nominations, and even more proud to be sharing that space with so many talented individuals.

Here are the pieces that are in the running – we’ve put a link to each article so you can read it in full, something we’re so happy to be able to do with The Scented Letter Magazine now, having taken the decision during lockdown to make this publication available to everyone. Happy reading!

Celestial Scents (Literary Award) Suzy Nightingale – Suzy Nightingale, The Scented Letter Magazine 

What IS a Fougère? Pteridomania & the Frenzy for Ferns (Practical Guide Award) – Suzy Nightingale perfumesociety.org

Let Us Spray (Practical Guide Award) – Suzy Nightingale, perfumesociety.org

Give Me Strength: perfumes for a post-lockdown pick-me-up (Short Piece Award) – Suzy Nightingale, perfumesociety.org

When Soap Equals Hope (Literary Award) – Josephine Fairley, The Scented Letter Magazine 

The Year the World Discovered the Sense of Smell (Literary Award) – Louise Woolam, The Scented Letter Magazine

#smellfie 2021 (Creativity) – The Perfume Society Team, Instagram / The Scented Letter Magazine 

The Jasmine Awards 2022 shortlist announcement was part of the seven-day scent-fest of The Fragrance Foundation National Fragrance Week celebrations, the Jasmine Awards ceremony itself is due to be held in May with all winners being announced during the glam-filled affair, when the scent of success (and oodles of perfume, obvs) fills the air.

Until then, we raise a glass to ALL the worthy finalists, in what must have been very difficult decisions for the judges to make. We’re utterly thrilled to have made the finals, and are especially honoured to be among such great names in the industry. Cheers!

Creativity
Publication Journalist Article
Instagram Alice du Parcq ‘Desert Island Spritz’ InstaLive with Adam Reed.
Instagram Alice du Parcq ‘Desert Island Spritz’ ‘Party Special’ with Sali Hughes.
Rakes SENSE Victoria Gaiger Making an Impression.
Stylist Magazine Shannon Peter Up, Up and Away
The Perfume Companion Sarah McCartney & Samantha Scriven The Perfume Companion
Instagram The Perfume Society Smellfie 2021

Literary Piece

Publication Journalist Article
Rakes SENSE Victoria Gaiger Master of Molecules
Rakes SENSE Beatriz Zimmermann Take Courage
The Scented Letter Josephine Fairley When Soap Equals Hope
The Scented Letter Louise Woollam The Year the World Discovered the Sense of Smell
The Scented Letter Suzy Nighingale Celestial Scents
The Stack World Viola Levy Do you smell expensive
Practical Guide
Publication Journalist Article
Glamour Magazine Alice du Parcq How to make your perfume last longer, if you’re sick of scent fading by lunchtime.
perfumesociety.org Suzy Nightingale What IS a fougère? Pteridomania & the frenzy for fern fragrances.
perfumesociety.org Suzy Nightingale Let us Spray.
We Wear Perfume Amanda Carr & Tamara Fulton The Long Read : Exhilaration in a bottle, the mood busting power of citrus.
We Wear Perfume Amanda Carr & Tamara Fulton The Long Read : The New Rose Revival.
Women’s Health Ingeborg van Lotringen Scent and Sustainability.
Short Piece
Publication Journalist Article
Beauty Matter Carla Seipp Is AI Threatening the Role of the Perfumer?
elle.com/UK Fiona Embleton Slow Scent – Upcycled Fragrances are the New Movement in Sustainable Perfume.
Glamour Magazine Alice du Parcq These alternative summer fragrances get better and better as your skin heats up in the warm weather, and they won’t disappear in minutes.
Harrods Magazine Olivia de Courcy Pure, Not Simple.
meatfortea.com Nicola Thomis Nosings.
perfumesociety.org Suzy Nightingale Give Me Strength: perfumes for a post-lockdown pick-me-up
Rising Star
Publication Journalist Article
Escentual.com Kate Avetoomyan +A173The Fragrance Innovations Of The Future.
Harrods Magazine Ella Crosbie Elevated to a Fine Art.
Medium, Originality, Imitation and Flankers Marie Krnakova Creativity Behind Perfumes in Antiquity.
Rakes SENSE Haydn Williams High Culture – When Art Meets Scent.
Rakes SENSE Saskia Gaiger Scents through the Pages.

 

 

 

Jasmine Awards 2020

Extraordinary times call for extraordinary measures, and this year, The Fragrance Foundation U.K. held their presigious annual awards in a live-streamed, scent-filled ceremony, held on YouTube last night…
Linda Key Jackson, CEO of The Fragrance Foundation UK, explained in a statement:
‘…we had to make the sad decision to change the format of this years award ceremony. When lockdown came into effect in March, we had already been working for months with the aim of producing our best awards ceremony yet. However I can assure you that it will still have the glamour, excitement and anticipation and we will deliver an awards to remember.’

The ceremony split into two parts: The Fragrance Foundation Awards – showcasing the best new fragrance launches that made it to the finals; and The Jasmine Awards – celebrating fragrance journalism.

And the winners are…

 

LIMITED DISTRIBUTION WOMEN

FLORAL_STREET_ELECTRIC_RHUBARB

And the winner is… Floral Street – Electric Rhubarb!

 

LIMITED DISTRIBUTION MEN

And the winner is… Giorgio Armani Prive Orangerie Venise!

 

MEDIA CAMPAIGN 

And the winner is… Jo Malone London – Gent Campaign with John Boyega!

 

DESIGN & PACKAGING

And the winner is… Gucci – The Luxury Collection: The Alchemist’s Garden!

 

INNOVATION

And the winner is… Lancôme Idôle!

 

INTERIOR FRAGRANCE

And the winner is… Cire Trudon – Ernesto!

 

INDEPENDENT

FlorisVert Fougère!

 

NEWCOMER 

And the winner is… Sous Le Manteau!

 

PEOPLE’S CHOICE (Voted for on boots.com)

And the winner is… Dior – Joy eau de parfum Intense!

 

PERFUME EXTRAORDINAIRE 

And the winner is… Marc-Antoine Barrois – Ganymede!

 

RETAILER OF THE YEAR

And the winner is… Harrods!

 

ONLINE RETAILER OF THE YEAR

And the winner is… (A draw!) Harrods / The Perfume Shop!

 

BEST NEW FRAGRANCE: WOMEN

And the winner is… Yves Saint Laurent – Libre!

 

BEST NEW FRAGRANCE: MEN

And the winner is… Le Labo – Baie 19!

 

READER’S CHOICE

 

And the winner is… Chanel – Gabrielle Essence eau de parfum!

 

ULTIMATE LAUNCH 

 

And the winner is… Yves Saint Laurent – Libre!

 

Creativity: Harvey Nichols ‘In the Air’ Rakes Progress

Practical Guide Award: Alice Du Parcq ‘Message in a Bottle’ Glamour Magazine

Short Piece: Fiona Embleton:Cancer Stole My Mother’s Scent’ marieclaire.co.uk

Literary Award: Amanda Carr ‘Fragrant New World’ Rake’s Progres

(We admit a particular patriality to Amanda – she’s a long-time friend and regular contributor to The Perfume Society, and we are so happy for her!)

Rising Star: Sophie Elkan ‘The Scents of Britain: Penhaligon’s’ OX Magazine

Even though we weren’t lucky enough to win this year, we were uttely thrilled to be finalists for SIX awards in varying categories, and we’ve linked them below if you’d like a moment of fragrant reverie…

Finalist: Literary AwardPerfuming a Part, by Suzy Nightingale

Finalist: Literary AwardScents of India, by Amanda Carr

Finalist: Practical GuideScents of Place: Venice, by Jo Fairley

Finalist: Practical GuideThe Future of Fragrance, by The Perfume Society Scented Letter Magazine team

Finalist: Short PieceOrange Blossom, How to Bottle Sunshine, by Suzy Nightingale

Finalist: Short PieceScented Inks & Inky Scents, by Suzy Nightingale

Do, please, make time to have a look at the full list of finalists and their work – fragrance journalism is such a difficult task, and these writers all deserve recognition for their creativity, and the immense value they add to the fragrance industry.

Congratulations to ALL our fellow finalists, and all the winners. And congratulations are due, too, to The Fragrance Foundation team for their hard work – especially under such trying circumstances! We look forward to next year, when hopefully we can all be together again…

By Suzy Nightingale

 

Fragrant escapism… read each of our Jasmine-Award nominated pieces!

In the flurry of everything that’s happened over the last few weeks with a global pandemic, though we shouted our happiness on our social media channels at the time, we must admit this had escaped our minds to post about. But as we’re clinging on to every good news piece we can, right now, we hope you’ll forgive us for re-living the joy we felt because of the news…

For this year’s Fragrance Foundation Jasmine Awards – the ‘Oscars’ of the fragrance world – we have an incredible SIX nominations!

We wanted to give you a chance to take a look over each of the pieces we’re nominated for – a form of fragrant escapism, if you wish, amidst the worry that’s all around. So sit back and take some time to unwind, and read about something nice for a change…

Finalist: Literary AwardPerfuming a Part, by Suzy Nightingale

Finalist: Literary AwardScents of India, by Amanda Carr

Finalist: Practical GuideScents of Place: Venice, by Jo Fairley

Finalist: Practical GuideThe Future of Fragrance, by The Perfume Society Scented Letter Magazine team

Finalist: Short PieceOrange Blossom, How to Bottle Sunshine, by Suzy Nightingale

Finalist: Short PieceScented Inks & Inky Scents, by Suzy Nightingale

Do make time to have a look at the full list of finalists and their work – we are thrilled to among such a pool of perfumed talent, of names we know well as friends, and those new to our noses. We’re crossing our fingers for even more good news when the winners are announced (a lot of fingers to be crossed, with our nominations for Perfumed Plume Awards this year, too!)

Until then, we hope that you’ll enjoy this list of lovely things to read, and wish you all sunshine, health and happiness…

Perfumed Plume Awards for Fragrance Journalism – more good news!

We could all do with some good news at the moment, and we were thrilled to discover we’re finalists for this year’s prestigious Perfume Plume Awards for Fragrance Journalism, with FOUR nominations!

The Perfumed Plume Awards are held annually – though this is the first year we’ve ever submitted entries – in order to celebrate the tricksy art of fragrance journalism, and to showcase writing that gives ‘an inside view of the cultural, historic, scientific and personal approaches to fragrance design and what it takes to create an evocative scent.’

The Perfumed Plume Awards committee comment: ‘We’re SO happy to share some good news: announcing the finalists for the 2020 Perfumed Plume Awards. “While we would normally gather at MANE Gallery to celebrate with a glass of bubbly, this year is obviously a different time,” said Co-Founders Mary Ellen Lapsansky and Lyn Leigh. “Nonetheless these marvelous writers deserve recognition and congratulations for their perfume stories. All are factual. All are creative. All are fascinating.” It’s true to say that all the submissions were just wonderful and the results a close call. These fabulous stories are a must-read so please take a few minutes to appreciate the talents of these writers.’

Our nominations are for…

Perfuming a Part, by Suzy Nightingale

The Poison & the Remedy, by Suzy Nightingale

Scents of Place: Venice, by Jo Fairley

The Perfume Society #smellfie campaign 2019

The full list of entires can be found on The Perfumed Plume website, with links to each of the finalists’ work, and we urge you to grab a cuppa and read every single one for some precious moments of escapism.

There’s a wealth of journalistic talent out there and we are honoured to be numbered among them. It’s such a shame the awards ceremony is cancelled, though of course understandable given the circumstances we find ourselves in with Covid-19 and self-isolating… but WHAT a refreshing blast of (fragrant) air this was, amidst so much gloom.

Hot on the back of our celebrating the news that we have SIX Jasmine Award nominations this year for our writing, we do hope you will join us in celebrating, perhaps with a fragrant gin or two!

Something whiffy this way comes – Marty the Mighty Nose kids’ poetry competition

Do you know a child aged 7-11 who loves writing and exploring their sense of smell? Get those nostrils in training, for The Fragrance Foundation‘s Marty the Mighty Nose Awards are once again open for smell-inspired poetic entries!

Kids tend to be far more naturally connected to their sense of smell than most adults, and the annual competition invites Key Stage Two pupils to explore this sense even more, by taking ‘…an aromatic approach to creative writing, as we invite them to write their own smell-inspired poems for the chance to win prizes for themselves and for their schools.’

The Fragrance Foundation say: ‘Whether it is inviting children to develop their use of simile and metaphor in English by writing smell-inspired poems or learning about history through the stinky aromas of the past (Ancient Egyptian Mummification anyone?), structured activities incorporating fragrance and smell can truly support and inspire pupils of all abilities.’

Marty the Mighty Nose entries can be made by schools, or by individual parents and guardians, and details of the competition and how to submit an entry are explained, below, and the more who join in, the merrier Marty will be.

The Fragrance Foundation encourage pupils to write poems inspired by the sense of smell (the whiffy socks of an older brother has been a previous winner’s poetic theme!) and these are then read and chosen by a distinguished panel of judges each year, including once again, this year, the multi-talented (and huge fragrance fan) Richard E. Grant!

Entering Marty The Mighty Nose Awards is easydownload the entry pack here. The deadline for submissions is the 9th December 2019, and entries can be sent online or through the post. Please note entires must be submitted by a teacher or guradian.

We cannot wait to read these pongy poems, and wish everyone who enters the very best of luck!

By Suzy Nightingale

Fragrance Foundation Awards 2019

Last night the Fragrance Foundation Awards, aka the ‘Oscars of the fragrance industry’ were awarded at a glittering, star-studded evening that saw nominees and winners celebrating in full swing – surely the best-smelling crowd at any awards ceremony!

We began with an important reminder of just how much the fragrance industry brings to jobs and the economy of the UK… 7.1 billion of GDP, with 126,700 people employed, bringing in £2.2 billion of tax revenue and making up £7.5 billion of consumer spending.

Of course at The Perfume Society we’re constantly showcasing fragrance houses, both big and small, and the people behind the scenes of the industry, but it’s not often we get to showcase the fragrance heroes altogether, and to see so many friends in one place, so everyone was definitely in party mood!

We were thrilled to be invited, having won a Jasmine Award for our (now multi-award-winning!) magazine, the A-Z issue of The Scented Letter. Available free as a digital download for our VIP Club members, with print issues to purchase separately in the shop, and now with an International Online Subscription for only £20 for a full year of fragrant reading, we must admit we’re rather proud of our publication. Have a free issue of The Scented Letter by clicking on the cover, below…

Please do have a look at all the Jasmine Award Winners – we’ve linked to their winning pieces here – we were so honoured to be counted among them, and to share a table with them at the awards ceremony!

And now, on to the amazing winners of the evening. Drum-roll please…

Best New Media Campaign: Map of the Heart for White Heart – such a great achievement for this niche house! Read our review and watch the winning film, here. We put this fragrance in our first ever Niche Collection box, which sold out ages ago sadly, but have a look at our new Limited Edition Niche Discovery Box while it’s still available…!

Best New Media Campaign: Hugo Boss The Scent and Boss Bottled United – Groundbreaking award for this brand – the first time ever for a shared prize.

 

Best New Fragrance Design & Packaging: Carolina Herrera Bronze Tonka – stunning bottle and scent, we totally agree.

Best New Independent Fragrance Award: Cloon Keen for Roisin Dubh. Wow, a huge award for this beautiful Irish niche house, as judged by the Jasmine Winners. Read our review… and see why we loved it so much!

Best New Home Fragrance Product: Roja Parfums A Midsummer’s Dream. Completely dreamy, indeed, and such a beautiful theme for a candle…

Perfume Extraordinaire: Diptyque Fleur de Peau. What an incredible fragrance this is – we Jasmine winners judged this award completely blind, and we’re really not surprised it won.

Reader’s Choice Women: Chanel Coco Mademoiselle Intense – chosen by readers of the Evening Standard, this more powerful version of the classic perfume has proved to be a huge success.

Reader’s Choice for Men: Dior Sauvage eau de parfum. Another huge-hitter, as chosen by Evening Standard readers, and little wonder it’s been a worldwide best-seller.

People’s Choice Women: Chanel Coco Mademoiselle Intense – a double-win, and definitely a hit with fragrance lovers!

People’s Choice Men: Dior Sauvage – and another double-win! These two fragrances are killing it, and the perfumed public can’t get enough.

Newcomer of the Year: Map of the Heart! A hotly anticipated award, and another trophy for this Australian niche house. Their bottles have to be seen to be believed, total art pieces, and the fragrances are just divine. Congratulations!

Holiday Fragrance of the Year: Diptyque Sapin de Lumière scented candle. Just the most gorgeous scent, and oh that packaging. Yes please, all year ’round, we feel…

Innovation Award: Diptyque for their fabulous Mayfair pop-up!

New Fragrance in Limited Distribution: Alexander Mcqueen – only sold in ten retail destinations but lighting up the world of fragrance with their stunning scents and drop-dead-gorgeous bottles.

Best New Fragrance in Limited Distribution: Acqua di Parma Blu Mediterraneo Cipressa di Toscano – we’re always carried away by their holiday-in-a-bottle fragrances, and this one has us dreaming of those blue waters.

Online Retailer of the Year: The Perfume Shop – a new award in an ever-growing category, which was mystery shopped as well as voted for. Very well done!

Retailer of the Year: Floral Street. Wow, what an accolade! Huge success for this new house, and we’re so happy for them! Why not come to our incredible event with Floral Street, with their perfumer Jérôme Épinette jetting in to talk us through their latest fragrance…

Best New Fragrance Women: Diptyque Fleur de Peau – as voted for by Fragrance Foundation Members, they are having quite the win-win with this fragrance!

Best New Fragrance Men: Diptyque Tempo – their FIFTH win of the evening, also voted by Fragrance Foundation Members. Also, as ever, these fragrances are totally sharable, so the chaps needn’t think they’ve got dibs on this!

 

Ultimate Launch: Dior JOY – the biggest gong of the ceremony and Dior were having quite the night, wowsa!

Many, many congratulations to ALL the nominees and winners, we’d give everyone awards if we could, and what a special event to be part of celebrating. What a night! Some rather fuzzy fragrant heads around today, we’re betting…

By Suzy Nightingale

Jasmine Awards Winners 2019: we’re celebrating!

The Jasmine Awards are the most prestigious literary awards in the UK for fragrance journalism – think of them as the Oscars for olfactory writing – and every year, The Fragrance Foundation nominate a list of finalists for the fragrant categories, and finally, announce the winners.

We waited with baited breath… and are thrilled to have won the Practical Guide Award, with our Scented Alphabet issue of The Scented Letter Magazine!

The Scented Letter is delivered digitally, for free, to our VIP Club members, or you can subscribe for glossy print copies of the magazine – and now International Online Subscriptions are available for only £20 for a full year.

But as a special treat, we’d like to make the entire award-winning issue available for you to read:

Simply click on the picture above, make yourself a cuppa and lose yourself in the wonders of fragrance history, design and innovation… we tried to cover everything fragrant from A-Z, and it was a huge effort to research, write and put together, so we really couldn’t be more pleased to have won this award.

Continuing with the celebrations, we are jumping for joy for all the winners this year, and wanted to share them with you. Do make time to go and have a look at their work – in each case, you’re in for a treat…

We were especially thrilled for Viola’s piece winning an award, written after joining us at one of our How to Improve Your Sense of Smell Workshops – and highlighting the importance of this, our most neglected of senses.

Congratulations, again, to everyone involved and all of the finalists – we don’t envy the judges having to make the final decisions from such a wealth of creative talent!

Now, you’ll have to excuse us because we’ve got to find time to eat celebratory cake while getting ready for National Fragrance Day tomorrow (Thursday 21 March) and our social media scented take-over with our #smellfie campaign. Make sure you join in – and WIN prizes up to £300 of scented goodies…!

Written by Suzy Nightingale