At a time we’re all hanging on to every scrap of good news, we had reason to squeal with true joy when The Fragrance Foundation announced this year’s Jasmine Awards Finalists…
Often referred to as ‘the Oscars of the Fragrance Industry’ – an annual event in which amidst celebrating the industry as a whole, The Fragrance Foundation also take time to give thanks to those who write about and discuss fragrance in engaging and innovative ways. We are utterly thrilled to have made the final line-up again this year with SEVEN nominations, and even more proud to be sharing that space with so many talented individuals.
Here are the pieces that are in the running – we’ve put a link to each article so you can read it in full, something we’re so happy to be able to do with The Scented Letter Magazine now, having taken the decision during lockdown to make this publication available to everyone. Happy reading!

Celestial Scents (Literary Award) Suzy Nightingale – Suzy Nightingale, The Scented Letter Magazine
What IS a Fougère? Pteridomania & the Frenzy for Ferns (Practical Guide Award) – Suzy Nightingale perfumesociety.org
Let Us Spray (Practical Guide Award) – Suzy Nightingale, perfumesociety.org
Give Me Strength: perfumes for a post-lockdown pick-me-up (Short Piece Award) – Suzy Nightingale, perfumesociety.org
When Soap Equals Hope (Literary Award) – Josephine Fairley, The Scented Letter Magazine
The Year the World Discovered the Sense of Smell (Literary Award) – Louise Woolam, The Scented Letter Magazine
#smellfie 2021 (Creativity) – The Perfume Society Team, Instagram / The Scented Letter Magazine
The Jasmine Awards 2022 shortlist announcement was part of the seven-day scent-fest of The Fragrance Foundation National Fragrance Week celebrations, the Jasmine Awards ceremony itself is due to be held in May with all winners being announced during the glam-filled affair, when the scent of success (and oodles of perfume, obvs) fills the air.
Until then, we raise a glass to ALL the worthy finalists, in what must have been very difficult decisions for the judges to make. We’re utterly thrilled to have made the finals, and are especially honoured to be among such great names in the industry. Cheers!
Publication | Journalist | Article |
Alice du Parcq | ‘Desert Island Spritz’ InstaLive with Adam Reed. | |
Alice du Parcq | ‘Desert Island Spritz’ ‘Party Special’ with Sali Hughes. | |
Rakes SENSE | Victoria Gaiger | Making an Impression. |
Stylist Magazine | Shannon Peter | Up, Up and Away |
The Perfume Companion | Sarah McCartney & Samantha Scriven | The Perfume Companion |
The Perfume Society | Smellfie 2021 |
Literary Piece
Publication | Journalist | Article |
Rakes SENSE | Victoria Gaiger | Master of Molecules |
Rakes SENSE | Beatriz Zimmermann | Take Courage |
The Scented Letter | Josephine Fairley | When Soap Equals Hope |
The Scented Letter | Louise Woollam | The Year the World Discovered the Sense of Smell |
The Scented Letter | Suzy Nighingale | Celestial Scents |
The Stack World | Viola Levy | Do you smell expensive |
Publication | Journalist | Article |
Glamour Magazine | Alice du Parcq | How to make your perfume last longer, if you’re sick of scent fading by lunchtime. |
perfumesociety.org | Suzy Nightingale | What IS a fougère? Pteridomania & the frenzy for fern fragrances. |
perfumesociety.org | Suzy Nightingale | Let us Spray. |
We Wear Perfume | Amanda Carr & Tamara Fulton | The Long Read : Exhilaration in a bottle, the mood busting power of citrus. |
We Wear Perfume | Amanda Carr & Tamara Fulton | The Long Read : The New Rose Revival. |
Women’s Health | Ingeborg van Lotringen | Scent and Sustainability. |
Publication | Journalist | Article |
Beauty Matter | Carla Seipp | Is AI Threatening the Role of the Perfumer? |
elle.com/UK | Fiona Embleton | Slow Scent – Upcycled Fragrances are the New Movement in Sustainable Perfume. |
Glamour Magazine | Alice du Parcq | These alternative summer fragrances get better and better as your skin heats up in the warm weather, and they won’t disappear in minutes. |
Harrods Magazine | Olivia de Courcy | Pure, Not Simple. |
meatfortea.com | Nicola Thomis | Nosings. |
perfumesociety.org | Suzy Nightingale | Give Me Strength: perfumes for a post-lockdown pick-me-up |
Publication | Journalist | Article |
Escentual.com | Kate Avetoomyan | +A173The Fragrance Innovations Of The Future. |
Harrods Magazine | Ella Crosbie | Elevated to a Fine Art. |
Medium, Originality, Imitation and Flankers | Marie Krnakova | Creativity Behind Perfumes in Antiquity. |
Rakes SENSE | Haydn Williams | High Culture – When Art Meets Scent. |
Rakes SENSE | Saskia Gaiger | Scents through the Pages. |