Thank you to all our fabulous #followers

We’d like to thank each and every one of you who has followed us on Instagram and helped us to reach an amazing 15,000 followers.
The fragrance world is actually incredibly visual – stunning bottles, beautiful packaging, creative launches – and we’re in the privileged position to see (and smell) everything.
So follow us for news of launches, to see our encounters with perfumers and other important fragrance names: a behind-the-red-velvet-rope ‘access all areas’ view of all that’s happening in the fragrance world.
And of course, there are our pretty pix of perfume bottles, posted every day…
See you on Instagram? We hope so.
Follow us now… 

Whoop, whoop! We’re popping corks in The Perfume Society office…

We’re big fans of Instagram at The Perfume Society.

No, you can’t smell an Instagram post. (Though we’re sure someone’s working on it.)

But pictures can still convey a mood or a feeling (which is partly why ‘mood boards’ are created for perfumers, of course). So we have great fun trying to capture the spirit of an event or a fragrance, in visual form.

Sometimes, because we get around, our team manages to do this from different continents on the same day!

We’re absolutely delighted then, that without paying for a single follower (as some people apparently do!), we’ve organically reached a landmark 10,000 followers on this social medium.*

So: if you don’t already follow us on Instagram, find us here.

And if you do, we promise to continue to help keep your finger on the pulse-point of everything that’s happening in the fragrant world with breaking news, ‘backstage’ access and via the steady stream of new launches which appear on our desks.

We’d love to share a real glass of Champagne with you, but it’ll have to be virtual.
Chin, chin! (And thanks again.)

* Murphy’s Law being what it is, our following will probably now dip just below 10,000! People do ‘unfollow’ as well as follow (and we do it ourselves). One annoying thing is that once you hit 10,000 followers, you can only see the increments in hundreds, so we thought we’d share a little App we’ve just discovered called Followers, which lets you see who’s following you, who’s unfollowed, who loves you the most and who you’re following who doesn’t follow you back. (You’re welcome!)

Flash, bang, wallop, what a picture! More fragrant Instagrammers we think you’ll enjoy following…

Maybe it’s because our eyes are increasingly too weary to look at an endless scroll of words on a teeny screen.

Maybe it’s that with the prospect of Twitter soon allowing limitless soundbites, we’re slightly falling out of love with that social medium (while still posting regularly, anyway!). Half the fun is keeping it brief, eh?

And although we still hold Facebook dear, it seems that we’re not alone in finding Instagram a most enjoyable way to keep our finger on the pulse-point of fragrant thoughts and happenings. Scent may be about the nose, primarily – but it can be visually thrilling, too.

Among our own 6,500+ followers (and counting), there are some brilliant scented Instagrammers – and we thought we’d share a second wave of those we think you’ll love: vintage bottle collectors, brilliant brands and sexy shops. Just click on the blue name to find and follow. (And follow us here…)

1. Grandiflora Fragrance

Grandiflora is Sydney’s most famous florist – and last autumn, founder Saskia Havekes launched her own signature fragrance line, a-swirl with white florals. Many of these posts combine our two greatest loves: stunning floral displays and beautiful bottles.

2. Atelier Cologne


Christophe Cervasel and Sylvia Ganter, the co-founders of this ‘intense Cologne’ line, are both very visual – you’ve only got to look at the montages they create for each new fragrance launch. But their Instagram feed is super-colourful and fun – and features odd little ‘flicker-book’ or video, further bringing the collection alive. (See also main visual for this post from Atelier Cologne‘s Insta-feed.)

3. Memoirs of a Perfumista


Nyal Dillimore is scent-obsessed full-time mum who dreams of opening her own perfume boutique and has a real eye for an arty Instagram shot or stylish montage.

4. Beaufort London

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From one of the new ‘rising star’ perfume houses, this Instagram feed is characteristically dark, moody and occasionally captures really atrocious weather (well, the name is inspired by the BeauFort wind scale). We’re blown away. (Almost literally.)

5. Odette Toilette


A great way to catch up with one of our favourite perfumistas, the extremely witty and clever Lizzie Ostrom, author of Perfume: A Century of Scents. It follows her scented adventures and travels. (Above, see ‘Paula’, her travelling scent trunk – which is alas too heavy to lug around, as Lizzie explained to us in The Scented Letter). Great vintage bottle shots from Lizzie’s collection are regular highlights.

6. Scent of the Day


This Instagram feed features mini-reviews of masculine scents – one for every day, as the name suggests. Sometimes packshots, often taken by the perfumista himself. One for the chaps, perhaps.

7. Peony Melbourne


This Australian perfume shop’s feed has us wanting to cash in some airmiles for a visit Down Under. Absolutely swoonworthy flower shots show up alongside beautiful bottle pix, fabulous architecture (because we’re not only interested in perfume, right?) and even the odd scoop of ice cream. What. Is. Not. To. Love?

8. Guerlain


The official Instagram account of the legendary French perfume house also brings us news of skincare and make-up, but it’s the go-to destination for official Guerlain news about upcoming fragrance launches. (And we really like the short films which often feature.)

9. Vetyyver


Subtitled ‘A German perfume diary’, this guy’s a seriously cool photographer, documenting an impressive collection. If you’re looking to fine-tune your own Instagram shots and filter choices, there’s a lot to learn here.

10. Iscentyouaday


An ultra-dedicated perfume blogger (who also happens to be a big fan of ours!), Iscentyouaday pledges to review a perfume a day (and succeeds) – her sub-title is ‘1001 Days of Perfume’ – and while featuring more than the odd cat picture (what IS it about fragrance fans and cats?), her Instagrams are sweet and often alert you to worthwhile posts such as ‘Perfume for Paupers: How to Smell Good on a Budget. And we like to think we’re all about encouraging new talent as well as showcasing established names.

Happy scrolling…!

Written by Jo Fairley

Love Instagram? You need to know about Ulrich Lang’s Aperture Insta-comp

If you’re at all visually-minded, Instagram has probably become your favourite social medium. But now budding Mert & Marcuses (or Sam Taylor-Johnsons) can have a shot – literally – at coming up with a photo which perfectly captures the new fragrance from Ulrich Lang. And perhaps win a really terrific prize, as a result…

Ulrich Lang‘s fragrances are beautiful – but so are their ‘photographic’ boxes. This latest, with its moodily setting sun, is by rising star photographer, 20-year-old Olivia Bee. (You could call her precocious, actually: Olivia shot her first ad. campaign, for Adidas, aged just 14.)

The fragrance inside – Aperture (which is US-based Ulrich’s most sensual launch yet) – has been unveiled at Liberty, where you can enjoy smelling it for yourself. Very wearable, with an underlying sexiness, it’s a woody-spicy ‘shareable’ scent.

And Ulrich would like you to feel inspired by Aperture‘s notes, or the scent of the finished fragrance, to create a photo of your own.

Top notes: aldehydes, pink pepper, black pepper, white pepper
Heart notes: tobacco, jasmine, cedarwood, hints of lily of the valley
Base notes: musk, vetiver, ambergris, animalic notes, amber

To enter, you simply upload a photo that captures the spirit of these notes onto your Instagram account, remembering to hashtag it: #luxelibertylang

At the end of September, the top 25 photographs with the most ‘Likes’ will progress to the final judging and a short-list of Liberty‘s top five favourites, with Olivia Bee then choosing an overall winner. (The winner will be contacted in mid-October, with the news.)

Not feeling artistic? (More used to uploading pictures of your cat, or dinner…?) Why not just cast your vote by ‘Like’-ing what’s already been uploaded?

We just did…

Aperture by Ulrich Lang £125 for 100 ml eau de parfum
Try it at: Liberty

Please note: You must have a high-resolution version (300dpi or higher; no smaller than 12″ x 8″) of your photograph available to send over if you win. Liberty recommend that you take a photo on a camera and then upload it to Instagram rather than taking it directly through the app. The packaging requires a horizontal format, so take a photograph with landscape orientation. Click here for more terms and conditions.