Crowdfund some fragrant fun with The Experimental Perfume Club

What we’ve been observing at The Perfume Society is a growing fascination with how perfumes are actually made. Mostly, that happens behind closed doors. But The Experimental Perfume Club, in London’s East End, invites you to take part in hands-on sessions which explain the technique, allow you to create your own perfume – and almost certainly, walk away more fascinated than ever, with an enhanced appreciation of professional perfumers and their art.
You can read more about our experiences at this innovative scent destination here. But now you’ve a chance to have a teeny scented stake in the future of this space, which was originally set up as a pop-up for six months by classically trained perfumer and fragrance expert Emanuelle Moeglin (she trained at ISIPCA).
To secure the future of the venture, to improve the breadth of materials available to students and to spread the word, Emanelle has now launched an Indiegogo crowdfunding campaign, with various ‘benefits’ for supporters. Her target is £14,000 (at time of press, that was 66% funded) – although the dream would be to raise £20,000.

There’s just over a week to go for the campaign – so you’ve still a chance to back this Access Perfume Lab and take advantage of one of the many perks on offer…
For instance, if you pledge £15, you’ll receive an Experimental Perfume Club tote bag.
We can see that might not pique the interest of our community of dedicated sniffers, though – so you’ll want to know that £25 (plus shipping) will secure you The Budding Perfume-Making Kit, containing five x 2.5 ml vials of different ingredients, a 10ml empty bottle, pipettes and blotters. It comes with a card that details ingredients, together with ‘recipe’ ideas for at-home fragrance blending.
Or for £40 (plus shipping), there’s The Quirky Ingredient Set. As Emanuelle puts it, the box ‘contains 12 ingredients that have a quirky edge and not often used: incense oil, Iso Butyl Quinoline (tarmac), iris absolute, rose oxide (metallic rose), myrrh resinoid etc… They are diluted in alcohol, come with a booklet, pipettes and empty vials.’
The Perfume Lover Ingredient Set contains 16 vials of ingredients (seven naturals, eight aroma chemcicals), again with info about how to use them and suggested blends.
Or for £85 backing, you can enjoy an Apprentice Perfume Workshop, allowing you to delve into the world of ingredients and make a bespoke perfume from scratch at the Club’s HQ. It’s a saving of £10 on the usual price – so if this is something you’ve had in mind for a while, this seems like the perfect opportunity to support The Experimental Perfume Club and help them Indiegogo-go for it.
Click here for more info about the campaign.
Written by Jo Fairley

4160 Tuesdays launch IndieGoGo project – The Mystery of the Materials: Four Scented Stories

‘We do things differently, here in London W3…’ Sarah McCartney, founder of independent perfume house 4160 Tuesdays, explains. ‘All our fragrances have a story. This year we want to bring out four new editions; eaux de parfum each with its own mystery story, inspired by the classic crime novels of the 1930s.’

Having successfully reached out to the fragrance community and many long-time fans of her distinctively quirky scents, last year saw the crowd-funded Crimes of Passion collection selling out and winning awards. Crowd-funding has become popular over several online platforms recently, with small companies and independent entrepreneurs reaching out for public support to give them a much-needed initial cash investment they then use to fulfill  project they could otheriwse only dream of, with those initial investors receiving a number of bonuses or gifts in reward for their belief and support. Fragrance expert and vintage perfume aficionado Barbara Herman also used this technique to launch her Perfume X range of vintage-inspired fragrances, which were composed by Antoine Lie.

Last year, 4160 Tuesdays launched seven fragrances to evoke ‘unexpected acts of devotion’ and included Dirty Honey, which won the EauMG Best Indie Scent 2015; Maxed Out having been one of Lucky Scent’s Top 12 Perfumes of 2015 and currently in the running as one of the finalists for The Fragrance Foundation‘s 2016 award for Best New Independent Fragrance; along with yet another of the series – Midnight in the Palace Garden – also having made the final list of nominees.

photo 1
This time the collection is entitled The Mystery of the Materials: Four Scented Stories, and each will be themed around specific 30s style mysterious tales that Sarah has written, with a specific perfume and specific ingredients in mind.

The scented stories are enticingly described as follows…

The Search for Flora Psychedelica
The story: ‘A tale of botany and skullduggery.’

The scent: ‘A blend of rare flowers with intoxicating spices and herbs.’

The Mystery of the Buddhawood Box
The story: ‘Horatio Kimble had sailed for Australia to seek his fortune. Twenty years later, his lawyers invite the relatives to a meeting.’

The scent: ‘Four distinctive woods, with a note of multicoloured opalescence.’

Up the Apples & Pears
The story: ‘Cissy and Dotty Shuttleworth defend their London pub from an unscrupulous property developer.’

The scent: ‘Autumn fruit in a tiny London orchard.’

Captured by Candlelight
The story: ‘When the lights go out at Dolderbury Hall a portrait goes missing, but which one was it?’

The scent: ‘Traditional plum pudding, covered in brandy and set alight, with a background of oak panels and oil paintings.’

Those who invest in the scheme can contribute from as little as £5, with a range of benefits and bonuses available varying from a signed, bound book of the stories, a specially reduced price of the perfume, and sample sets of the finished scents.

Talking about the sliding scale structure of investment in such schemes, Sarah said:

‘We’re starting with a very affordable dip of the financial toe, right down to a deep plunge of a bespoke service, story and scent. Perfume is an unusual thing to buy before trying, so we’re doing sample sets to reduce your risk, but there are great incentives to take a chance on buying before you try them.We’d love to invest in more amazing materials which you don’t find in big brand fragrances; we’re a tiny company so crowdfunding makes it possible. If some of these scents sound exciting to you, join in! We’d love your help to invest in interesting materials and to use them to create something marvellous…’

photo 2
Sarah’s ‘wish list’ of ingredients:

Australian Buddhawood
Boronia flower absolute
Granny Smith apple creation
Colombian enfleurage lily and gardenia
Natural pear creation
Brandy CO2 extract
Absinthe essential oil
Artemisia essential oil
Davana essential oil
Hemlock essential oil
Broom absolute
Hazelnut CO2 extract
Oakwood CO2 extract

If you’re crossing your fingers and hoping it all goes ahead so your favourite-sounding scent gets made, never fear. Says Sarah: ‘We shall definitely be making the perfumes, no matter how many people join in; but the more supporters we have, the more of these lovely materials we can acquire, and the more beautiful our story books will be. We’re also planning a rather interesting launch event…’

We’re duly intrigued and shall be keeping an eye on further crowdfunding schemes in fragrance world – a fascinating way that fans of smaller, independent perfume houses can directly invest in the purveyors of their perfumed delights.

If you’d like to get involved or find out more, visit 4160 Tuesdays IndieGoGo page.

Written by Suzy Nightingale