We’re ready to celebrate in more ways than one, not the least by saying Happy Birthday, Chanel. Incredibly, N°5 is celebrating 100 years of being adored by celebrities and fragrance fans the world over. We urge you to join in by spritzing some, now, while watching the fragrantly-themed full-length film and resting your eyes on gorgeousness awhile…
‘Its name is universally renowned. Its wake, a revolution. Its bottle, an unmatched masterpiece,’ says Chanel. ‘Created in 1921, N°5 is the best-known perfume in the world. The new episode of Inside CHANEL looks back over 100 years of celebrity.’
Delving deeply into just what makes it so enduringly special, Chanel explains that:
‘From the start, N°5 threw habits and conventions to the wind. At the beginning of the 1920s, Gabrielle Chanel had already changed people’s views on fashion by suggesting a new allure. Her first perfume is consistent with her pioneering designs, simple yet well thought through. Revolutionary in its composition, N°5 is also the first perfume imagined by a woman for women.’
N°5 has spawned many iconic scent memories over the decades, ‘Whether it be Marilyn Monroe turning it into a myth by confessing she only wore a few drops in bed, or Andy Warhol screen printing it as a pop art icon.’ And did you know – N°5 was the perfume to be advertised on TV!
The visual images accompanying N°5 have always been swoonsome, too (just cast your eyes around this page for proof) – inspiring some of the greatest names in photography and cinematography — including Helmut Newton, Irving Penn, Ridley Scott, Jean-Paul Goude or Baz Luhrmann — and has truly ‘become a visual symbol that has never lost touch with the contemporary creative scene.’
The muses have been meticulously chose over these years as well – only those women who can emody the character of the fragrance without overshadowing it, such as Catherine Deneuve, Carole Bouquet, Nicole Kidman or (current ‘face’) Marion Cotillard have been ‘…among the ambassadresses who, by their spirit and modernity, lift N°5 into the eternal feminine pantheon for posterity.’
From being included in museum exhibitions to countless scent memries we all share, we certainly agree that ‘It is a perfume which, like a coat of invisible armor, gives the strength to face life. Backed with its 100 years of celebrity, N°5 will always be one step ahead.’ That’s why we chose to continue the celebrations, while asking trend forecasters and fragrance experts how they think Chanel N°5 will sashay forth in the next 100 years – with a stunning spread in the just-published Perfume’s Bright Future issue of The Scented Letter Magazine.
However you choose to celebrate, we feel it’s time to spray on N°5 with abandon and shake our fragrant tail feathers as we look to our own futures with an increasing sense of joy…
By Suzy Nightingale