We’re well known for supporting innovative ways of incorporating scent into our everyday lives – with perfume (obvs) but also frgrancing our homes and enjoying perfume in all its myriad ways of enriching our experiences of almost anything. So of course when we heard about Häagen-Dazs releasing a limited edition Spring collection of ‘floral-themed’ ice creams exclsuive to Liberty, we just had to go and taste for ourselves. It’s reasearch, darling! Also our offices are right next door, and it’s nice to make time to go and see your neighbours, right?
Häagen-Dazs say: ‘Häagen-Dazs Lychee Raspberry Rose is a fragrant delight that is a perfect balance of aromatic rose, sweet lychee and intense raspberry, whilst Apricot Lavender is a delightful combination of fruit and aroma, blended to refresh and relax. In keeping with the Häagen-Dazs quality gold standard, both varieties are made from a base of only four kitchen-friendly ingredients: fresh cream, real milk, sugar and free-range eggs.’
Having taken over the iconic Carnaby Street window of Liberty’s (see main picture) with a stunning floral display designed by Rebecca Louise Law, a bespoke flower-installation artist based in London’s Columbia Road – a bevvy of blossoms entice floral fans within to celebrate the launch, and we were willing to be enticed, let’s admit it.
Attention to detail is everything with both brands, and so the union of Liberty and Häagen-Dazs resulted in really pretty illustrted tubs being specially comissioned and designed by Jardins de Babylone – a team of botanical artists from Paris – so they make a perfect match for their salubrious surroundings.
What did our research reaveal…? Well, we’re pleased to report the floral notes are subtle enough to be distinctive without at all tasting like you’re ‘eating perfume’ – it’s a whispered hint on the palate and perfectly balanced by the creaminess and cleansing slivers of fresh fruit. After extensive testing, the office team are slightly favouring the Apricot/Lavender combination; though we may have to test again, just to be really sure which our favourite is…
The Häagen-Dazs Little Gardens range is available exclusively at Liberty London (Regent Street, W1B 5AH) at an RRP of £5.95. They’re available for the next couple of weeks only while stocks last – but we suggest you get your [ice-cream] skates on, for as you may imagine, they’re proving very popular…
To find out more, visit Häagen-Dazs.co.u
Written by Suzy Nightingale