Fragrance-lovers and collectors the world over look forward with glee to the launch of the latest Guerlain limited edition Bee Bottle perfumes. Working with renowned artists, Guerlain encourage freedom of expression, allowing each artisan to interpret the scent with their unique adornments, turning each bottle into a work of art itself.
For Spring 2022 the Guerlain Cherry Blossom is joyously welcomed in a stunning pink flaçon that’s been individually adorned with miniature flowers, echoing the tender beauty of the scent inside. Let’s take a deep dive into Guerlain’s foucs on this annual fragrance ritual, and – given the numerous outside stresses we’re currently experiencing – enjoy the beauty with renewed bliss. Altogether now: and B-R-E-A-T-H-E the blossoms in…
Of all the rituals of the Land of the Rising Sun, this is the most poetic. Each spring, the Japanese gather to admire the beauty of cherry blossoms. Guerlain celebrates this annual tradition with an exceptional limited and numbered edition of Cherry Blossom in its iconic Bee Bottle. For the 2022 edition, Guerlain has asked the embroidery studio Kyoko Création founded by the artist Kyoko Sugiura to create the delicate floral adornment of its flacon, crafted by a community of Japanese embroiderers. A unique and poetic artistic collaboration between France and Japan.’ – GUERLAIN
ADMIRING CHERRY BLOSSOMS AT NIGHTFALL
‘Each year in January, the Japanese start following the gradual blossoming of sakuras from the Okinawa Archipelago in the south of the country to Hokkaido Island, in the north, at the end of April. Called “hanami”, which means “flower viewing”, the ritual is observed by people of every age and background. Families and friends gather to wonder at the beauty of cherry trees laden with snowy, pink-tinged corollas… Gazing at sakuras in the moonlight is an especially moving moment in the springtime celebration. As white as the moon that lights them against a backdrop of black branches, ephemeral yet as eternal as the cycle of seasons, cherry blossoms arouse a sentiment that is deeply anchored in the Japanese culture: mono no aware, which could be translated as “a sensitivity to ephemera”. A sensitivity shared by perfumers, whose art also captures the fleeting beauty of flowers.
A FRAGRANCE AS TENDER AS A NIGHT IN SPRING
How can the emotion born from hanami be expressed in a bottle? How can a fragrance of eternal spring be invented for flowers so fragile they do not yield their essence? This was the artistic challenge Jean-Paul Guerlain set out to meet in 2000 when he composed Cherry Blossom. A pink-hued eau de toilette, as delicate as a sakura petal, as limpid as a Japanese haiku musing on life’s evanescence. The golden moonlight of spring… Its glow is reflected by radiant bergamot, the olfactory signature of the House of Guerlain. Subtly floral, the precious citrus essence blends with an exquisite green tea accord that evokes another of Japan’s ancient rituals. A white cherry blossom at night… Reinvented by the Master Perfumer, its fragrance is faceted with notes as immaculate as a sakura petal in the moonlight: tender cherry blossom, powdery lilac, jasmine – their scent fills the air at dusk. Featherlight clouds crossing the darkened sky… The diaphanous trail of white musks carries the delicate fragrance, like the breeze carries sakuras, illuminating
the night with countless moon petals.
AN ARTIST INFLUENCED BY FRANCE AND JAPAN
Adorned with different ornaments throughout the years, Cherry Blossom has now become an exclusive annual rendez-
vous that celebrates, as much as the Japanese art of living, the peerless know-how of creators invited by Guerlain. A match of cultures, perfume and art that has long been cultivated by the House. For its 2022 Edition, Guerlain has given carte blanche to the Japanese embroidery artist Kyoko Sugiura and her studio Kyoko Création, to create a delicate adornment of sakuras for the iconic Bee Bottle produced by Pochet du Courval, the historic glassmaker of the House since 1853. A new variation on the poetic theme, this edition evokes cherry blossoms at night, in the moonlight, in a precious chiaroscuro of white, black, and gold. And for the first time, it has been created by a Japanese artist who masters the secular know-hows of both her country and France to perfection.
A COMMITTED ARTISTIC COLLABORATION
Especially since Kyoko Sugiura worked with a community of 18 Japanese women from very diverse backgrounds –
office workers, teachers, designers… Professional or amateur embroiderers she trained herself, and invited to participate in this unique project, turning it into a human as well as artistic adventure. The gesture was a lovely way to reflect the communion of her compatriots around cherry blossoms in spring… But it also expresses Guerlain’s commitment to the empowerment of women, by celebrating an art elaborated, perpetuated, and practiced by them throughout the centuries. And which expresses itself today with a contemporary artwork that brings together a community of Japanese embroiderers and perfume lovers all over the world…‘
Guerlain Cherry Blossom 2022, £540 at Guerlain.com and in Harrods.