We are excited to announce today the release of the Gucci Bloom Game in the Gucci Arcade on the Gucci App! It is the first game dedicated to fragrance!
In the Gucci Bloom game, players embody their favorite fragrant fashionistas from the new Gucci Bloom advertising campaign – entering a mysterious garden and using magic to bloom the blossoms.
The game takes inspiration from the just-launched and stunningly surrealistic campaign video for Gucci Bloom, of which Gucci says: ‘The new Gucci Bloom campaign opens with Florence Welch exploring the abandoned theatres of La Scarzuola, a surrealist architectural compound built around an old Franciscan convent. Award-winning photographer and director Floria Sigismondi creates a garden of dreams where magic blooms and intensifies to its crescendo with a floral explosion showering the four protagonists: award-winning actress and director Anjelica Huston, singer songwriter Florence Welch, actress Jodie Turner-Smith and designer Susie Cave. Some scenes take inspiration from the popular French musical film ‘Peau d’Âne,’ directed by Jacques Demy. The stop motion flower sequences in the campaign are animated by the Brothers Quay.’
And in the flower-filled Gucci Arcade game, the appealingly 80s-style retro graphics continue the story and explore the whimsical Gucci aesthetic as ‘…players enter a mysterious garden and using a fairy dust light beam are able to magic the blossoms to bloom.’ Players can choose a character created in the likeness of the new talents featured in the campaign, and really it’s just the most delightful way to pass the time – particularly in these enduringly strange days of social distancing due to the glocal pandemic of Covid-19 still wreaking chaos.
In fact, gaming figures have risen by a whopping 65% globally, according to statista.com, who report that ‘While cinemas and theaters closed their doors to try to stem the spread of the disease, many people turned to home entertainment during periods of self-isolation.’ So if you’ve never explored the fascinating world of online and app games, now is the perfect time to give it a go.
Gucci explain that, ‘…the Gucci Bloom game is accessible from the Gucci Arcade map on the Gucci App, where players can choose between a lineup of different games. Employing and displaying the hallmarks of the House, all of the games on the App are unique, while sharing a common spirit of entertainment.’
And really, if we’re gonna start gaming, could there be a better way to begin than a FREE perfume-inspired Gucci Bloom Arcade game…?
Written by Suzy Nightingale