Explore the stunning new scent & watch the gorgeous new film

Gucci have been blowing us away with their fabulously opulent catwalk collections, and now continue that trend with the launch of their sumptuous new scent, Gucci Bloom
The first fragrance developed under the complete control of Gucci’s Creative Director, Alessandro Michele, this is a lusciously modern white floral we couldn’t wait to get our noses on.
Alessandro Michele says: ‘I wanted a rich white floral fragrance, a courageous scent that transports you to a vast garden filled with many flowers and plants, a bouquet of abundance. The garden is as beautiful as women are; colourful, wild, diverse, where there is everything. Gucci Bloom smells of this garden in order to travel to a place that is not there.’
So what does it smell like? Well it’s gloriously soaring right from the first spritz, with the mysterious scent of the (exclusive to Gucci, as far as we know) note of Rangoon Creeper – a white flower that only opens at dusk, gradually transforming to pink and finally a deep, blood red. A sparkling bouquet of tuberose and juicy jasmine garland the fragrance throughout, before soft musk slowly rolls in to billow beguilingly…
Now, feast your eyes on the eye-poppingly gorgeous mini-film – and if the sun’s not shining where you are right now, we’re sure you’ll feel a virtual glow.

Gucci Bloom from £52 for 30ml eau de parfum
Buy it at Harrods
Written by Suzy Nightingale

Gucci Bloom – the garden of dreams…

Imagine a garden designed by Gucci – bound to be pretty fabulous, right? When we got our noses on Gucci’s latest launch, we couldn’t wait to get in Bloom…
Master perfumer Alberto Morrilas drapes layers of luminous jasmine sambac with swags of tuberose, masterfully woven throughout with sude-soft orris root and an exclusive new accord of Chinese honeysuckle. Also known as Rangoon creeper (Combretum indicum), the vine with is laden with exquisite red flowers, native to India and bedecking the glorious packaging.
To be certain, this is a garden we’d gladly get lost in!

The very first of their fragrances to have been entirely conceptulised by their creative director, Alessandro Michele, Edgar Huber, president of Coty Luxury at Coty Inc., explained Gucci Bloom as being ‘…very much inspired by Alessandro himself.’ A new perfumed pillar in the brand’s exisiting wardrobe of scents, and will stand alongside Guilty, Bamboo, Flora and Gucci by Gucci.

I wanted a rich white floral fragrance, a courageous scent that transports you to a vast garden filled with many flowers and plants, a bouquet of abundance. The garden is as beautiful as women are; colorful, wild, diverse, where there is everything.’ – Alessandro Michele, Gucci Creative Director

Effortlessly sophisticated with a style all of its own, don’t bother comparing Gucci Bloom to other white florals you may already be familiar with. In fact, we think even those who normally shun white florals altogether should give their noses a roam around this garden…
Do go and explore the scent for yourself – and enjoy the stunning window installation at Harrods!

Gucci Bloom from £52 for 30ml eau de parfum
Buy it at Harrods
Written by Suzy Nightingale

Gucci launch a signature oudh for summer

Designed by Gucci’s Creative Director, Frida Giannini, comes a fragrance with all the charisma of an ‘Art Deco’ and ‘Oriental’ blend. Gucci Oud is for those who can confidently adorn the ancient, intensive scent of agar wood, as well as the stamp that is Gucci.

A unisex perfume made with oudh that is certified as 100% pure and sustainably sourced from Laos, Gucci Oud opens with fruity top notes of pear and raspberry. The heart blends Bulgarian rose, orange flower and tingles with the spicy opulence of saffron. The base settles into rich, heady amber, musks, Gucci scent-signature – patchouli and that all-important oudh wood.

Try it at: Harvey Nichols

Written by Alice Crocker