It’s over a decade since pop superstar Britney Spears launched her fragrance fantasy BRITNEY SPEARS™, with the scent winning many more fans than simply those who happened to love Britney already. Fantasy became a global best-seller, and we happen to know a number of perfumistas who happily wear the original alongside their wardrobe of niche and high-end fragrances.
This summer an exclusive PRIDE Edition has been launched in the UK, to celebrate and support the LGBTQ community that Britney herself has proved a longtime ally and supporter of. In recognition of her efforts and the love she’s shown the community, earlier this year, Spears received the 2018 Vanguard Award at the 29th Annual GLAAD Media Awards in Los Angeles. The Award ‘…recognises media professionals who have made a significant difference in promoting equality and acceptance of LGBTQ people.’
On sale exclusively in Superdrug until 24th July (or until stocks last), for every specially marked Pride Edition fantasy BRITNEY SPEARS™ sold, £1 will be donated to GLAAD, the LGBTQ media advocacy non‐profit organisation.
‘GLAAD rewrites the script for LGBTQ acceptance. As a dynamic media force, GLAAD tackles tough issues to shape the narrative and provoke dialogue that leads to cultural change. GLAAD protects all that has been accomplished and creates a world where everyone can live the life they love.’
For those of you yet to try fantasy BRITNEY SPEARS™, it’s described as ‘a magic love potion of sweet temptation’ – think lusciously juicy fruits like red lychee, golden quince and kiwi laced with a deliciously addictive cupcake accord, topped with creamy white chocolate and sprinkled with jasmine petals and orchid. The dry down reaveals a wisp of powdered orris root (from the iris flower) and finally a softly musky, woody trail.
Buy it exclusively in Superdrug stores nationwide until 24th July (or until stocks last).
Written by Suzy Nightingale
PS Spears fans will be beside themselves with excitement to hear that Britney will also be bringing her award-winning Piece of Me show to select cities across the US, Europe and the UK this summer, including 4th August in Brighton at Brighton Pride. But in the meantime, you get to feel GLAAD all over by buying the Pride Edition – proudly wearing your support in fragrant form.