Blooming marvellous! A flower garden extravaganza of scents & scintillating reads

During the recent torrential summer downpours in the U.K. a phrase oft’ repeated was “…well, it’s good for the gardens!” Which may have been less than welcome to hear while staring forlornly out of the window, but IS true nonetheless.

 

A bit of sun these last few days has perked us all up no end, and now finally we might wear the summer dress we’d been saving and sit in our own gardens, if we’re lucky enough to have them – sans raincoat and brolly. The thrill! All of this has us appreciating our gardens all the more, and despite the weather, all things garden-centric really has been the trend of the year thus far

Coinciding with the opening of an extraordinary new outdoor space at the Palace of Versailles, we themed our Summer issue of multi-award-winning magazine, The Scented Letter, around ‘The Perfumer’s Garden’. Talking to green-fingered perfumers, sharing recommendations for scented plants for your garden and showcasing a round-up of glorious modern florals (for the home and for the skin) that evoke gardens or greenhouses – bringing the outdoors in and savouring a garden’s verdancy on your skin, too, is all we want to do right now.

 

 

 

Here’s what you can enjoy in this 60-page PRINT issue celebrating the garden’s ability to inspire and delight…

  • The Perfumer’s Garden – inspired by a fragrant garden just opened at Versailles, our 10-page florabundant extravaganza celebrates gardens, florists and flower scents
  • #Smellfie 2023 – to mark International Fragrance Day 2023, our fans and followers got snapping to share their love of perfume
  • A Working Nose – natural perfumer Delphine Thierry
  • Gelat-eaux! How to wear one of the ultra-cool new gourmand scents – without smelling like Mr. Whippy
  • Memories, Dreams, Reflections – British supermodel turned scent and skincare creator Kate Moss shares favourite perfumes and blooms
  • When Your Back Garden is a Tuberose Field – we join Aurélien Guichard at the harvest-time of this heady flower

Plus, as always, discover ALL the Latest Launches – in home fragrance, as well as perfumes to wear – and get a whiff of news, in Nosing Around

And don’t forget: you can now take out a yearly Print Subscription to The Scented Letter, the world’s only magazine for fragrance-lovers, here.

 

Master Perfumer Alberto Morillas enjoying his own ‘Perfumer’s Garden’ in The Scented Letter magazine.

 

Meanwhile, can we encourage those of you who THINK you don’t like ‘floral scents’ to explore the contemporary delights of Floral Street’s Discovery Set for only £16? This groundbreaking, hugely sustainable and so-likeable British house has wowed the world with their modern take on a floral – using this family as inspiration rather than slavishly following old-fashioned notions of how such fragrances should smell. Get ready to have your pulse race with these blooming wonderful perfumes…

 

Wonderland Peony This not only features armfuls of that flower, but pink berries and violets, Anything but cutesy, it’s given a woody-balsamic warmth by cedarwood, alongside vetiver.

Chypre Sublime An utterly modern take on this sophisticated fragrance family, blending incense with Damask rose absolute, midnight violet, pink pepper and geranium, on a stunning base of benzoin, labdanum and olibanum.

Black Lotus The classic English-Rose dressed in a black leather jacket. Intoxicating, spirited, bohemian and alive. Complex and multi-faceted, the sweet honeyed scent of centifolia rose adds depth to lighter, spicy nuances by way of red peppercorn and saffron.

Iris Goddess There’s nothing shy about these violets. An explosion of powdery petals collide with ripe red fruits. Black vanilla, warm musks and earthy carrot seed bring exoticisim and depth, sparkling lemon zest and red chilli pepper add a jolt of life.

London Poppy A love letter to London: a city as tough as ever-lasting poppies. The scent that opens with a bright beam of light. Sicilian Lemon and Florida Orange bring the zing. A salt-spray marine note adds an unexpected sea-facing view.

Neon Rose You will never have smelt flowers like these. Freshly chopped jasmine draped around your neck. Roses around your wrist. And yet no roses were harmed in the making of this showpiece – these buds were cooked up in a lab for extra punch. Crisp, green Angelica leaves bring a botanical dimension, while fresh Bergamot floats overhead.

Wild Vanilla Orchid It’s vanilla, but not as you know it. A raw-edged confection of creamy vanilla beans, blossom, cassis and citrus, dressed in a bunch of just-plucked jasmine. Offsetting the lingering sweetness; bamboo and sandalwood bend and fold underneath.

Ylang Ylang Espresso  A strikingly modern blend of red rose, ylang ylang and jasmine cross paths with a soothing cloud of just-brewed coffee, fresh cream and Sichuan pepper – sustainably harvested from the foothills of the Himalayas. A fragrance to get lost in.

PS: It it isn’t just the fragrances which are strikingly innovative, but the packaging. Each of Floral Street’s full-size bottles showcases a stunning, decadent flower artwork by renowned fashion photographer Matthew Donaldson – whose flower-powered photography also adorns this Discovery Box.

 

 

Finally, those of you who haven’t yet grabbed out latest Garden of Delights Discovery Box [£23 /£19 for V.I.Ps] should sprinkle the seeds of your new scent addictions via this perfectly curated outdoors-inspired selection. Highgrove Bouquet by Penhaligon’s, created with HRH the Prince Of Wales, now King Charles, draws on his own garden at Highgrove. We’d also love to introduce you to new brands Adscenture, EAU.MG and COSMOSSbyKateMoss and Granado is new to the UK. More newness is provided by Floral Street Sweet Almond Blossom. There are also fragrances from Versace, Molton Brown, Mizensir, Juliette has a gun and Shay&Blue all highlighting various flowers and herbs. We’ve also added SBC Arnica Moisturising Gel for other restorative powers from the garden…

Might we suggest a scent appreciation session is in order, where you can sit and relax, perhaps sip a chilled glass of something lovely, and appreciate sniffing each of these garden-centric scents in turn, while browsing through The Scented Letter magazine? How much more salubrious that sounds than battling the throngs of school-holiday crowds – getting to try a whole new wardrobe of fragrances in your own home (or garden!), and in your own time. Bliss!

Written by Suzy Nightingale

Floral Instagrammers we love to follow…

Floral Instagrammers are on the rise – and no wonder, with all of us desperately seeking solace in gardens (if we’re lucky enough to have them) and open spaces, of late. Scroll down for some of the *most* exquisite flower-filled feeds we love to follow, and think you will, too…

Once upon a time, Instagram seemed full of pictures of avocado toast and cats, but it’s the floral Instagrammers really making it their own, right now. If you search for the hashtag #garden, it currently has over 56.4m posts attributed to it, while #flowers has 190m. And there are so many more, similarly floral-themed hashtags, each with several million posts (and counting).

So why are we seeing such a floral show on Instagram (and oither social media) right now? Well, it’s been proven that even looking at pictures of nature and open spaces can dramatically lower your blood pressure and improve your mental health. But more than that, we think people are just craving nice things to focus on for a while each day. We certainly are!

 

 

That’s why we devoted our latest issue of The Scented Letter magazine to all things bright and beautiful, inviting you to Step In To the Garden and explore with us, which you can do for free online if you’re a VIP, or in print if you want a glossy, gorgeous magazine to sit in your own garden with.

Meanwhile, here are just a handful of the brilliant floral Instagrammers we follow, and if you scroll through their feeds you’ll see exactly why we’re so in love…

 

@cultivatedbychristin
Christin Geall is enormously talented and here shares her beguiling ideas on design, nature, culture, horticulture. The kind of floral feed that makes you want to immediately dance barefoot into a meadow and turns floral arrangements into a pure art form.

 

@cnliziqi
These stunning (and so relaxing) IGTV films follow Li Ziqi’s adventures as she strolls through flower-filled meadows, picking blossoms to cook with, to arrange into stunning, so-simple floral arrangements, and even make her own floral hydrolates with a copper still in her garden.

 

@honeysuckle_and_hilda
A florist, writer and brilliant teacher based in Oxfordshire, Claire Victoria Bowen taught our own Co-Founder, Jo Fairley, how to create the most beautiful (yet seemingly effortless) bouquets. Truly inspirational, you’ll never look at your plants in the same way: here, everything in the garden is beautiful.

 

@goldfinchelson
Looking for all the world as though you’ve stumbled across some undiscovered Vermeer paintings, the work of artist and photographer Tracy Goldfinch Elson is filled with ethereal light, love and touches of great humour. We’re regularly stopped in our tracks by their other-worldly beauty.

 

@kristengvy
Head judge on the Netflix series, The Big Flower Fight (which we’ve binge-watched with joy), named one of the world’s top florists by Harpers Bazzar; Kristen Griffith VanderYacht’s feed is filled with the exuberance and artistry he’s become (rightly) famed for.

 

@swallowsanddamsons
A patchwork quilt of quintessence, Sheffield-based florist Anna Potter’s account is a glory of colour and style, featuring just the kind of artfully rumpled and ‘undone’ arrangements we favour, and providing a wealth of inspiration to brighten up your every day. How we revel in it.

 


@her_dark_materials
Cotswold-based Ros is one of those photographers who conjures magic from every subject she turns her camera to. From gorgeously swooning bouquets to simply capturing the cracking of an egg or pasta drying, draped nonchalantly over the back of a chair: flowers seem to glow in the gloom for her.

 

@tangleandthyme
A floral design studio, eco-florist (with gift subscriptions available) and cutting garden in North Essex, we marvel at the skill of show here – and how much fun they seem to be having! Also, absolutely any feed showing donkeys (and humans) wearing floral crowns gets our vote. Instantly smile-inducing!

 

@jamjar_flowers
A riot of colour and creativity, Jam Jar Flowers create the most jaw-dropping floral instillations, seasonal floral arran gements and dress gorgeously glam events. We dream of re-creating their coloured glass bottle-filled window (though kind of dread the dusting, so might just gaze in wonder, instead…)

 

@my_botanical_heart
Dianna Jazwinski is a professional garden photographer based in Sussex, and oh my gosh, her work is laden with the kind of imagery that makes our faces turn into the heart-eyed emoji. Ravishingly laid out and perfectly captured, flowers look so perfect in her hands you’d swear they were crafted by angels.

 

@everdandysilverfox
Alex Musgrave combines two of our favourite things – lovely reviews of fragrances, often thoughtfully themed around poetry and art, and simply beautiful pictures of flowers in various settings. Our favouites are those captured as they become blowsily over-bloomed. Always a treat to read and see.

 

@commonfarmflowers
Delivering across the U.K. – ‘Our dream is that everybody should assume that they can buy exceptional quality, British grown flowers year round, that ‘grown not flown flowers’ should be the norm,’ say husband and wife team, flower farmer and author Georgie Newbery, and artist Fabrizio Bocca. Bravo!

Written by Suzy Nightingale