Gucci Bloom: the FREE arcade game!

Did you know Gucci has a Gucci Arcade App, where players can download free (ultra glam) retro style arcade games? Well now Gucci Bloom has its very own game added…

We are excited to announce today the release of the Gucci Bloom Game in the Gucci Arcade on the Gucci App! It is the first game dedicated to fragrance!

In the Gucci Bloom game, players embody their favorite fragrant fashionistas from the new Gucci Bloom advertising campaign – entering a mysterious garden and using magic to bloom the blossoms.

 

 

 

The game takes inspiration from the just-launched and stunningly surrealistic campaign video for Gucci Bloom, of which Gucci says: ‘The new Gucci Bloom campaign opens with Florence Welch exploring the abandoned theatres of La Scarzuola, a surrealist architectural compound built around an old Franciscan convent. Award-winning photographer and director Floria Sigismondi creates a garden of dreams where magic blooms and intensifies to its crescendo with a floral explosion showering the four protagonists: award-winning actress and director Anjelica Huston, singer songwriter Florence Welch, actress Jodie Turner-Smith and designer Susie Cave. Some scenes take inspiration from the popular French musical film ‘Peau d’Âne,’ directed by Jacques Demy. The stop motion flower sequences in the campaign are animated by the Brothers Quay.’

 

 

And in the flower-filled Gucci Arcade game, the appealingly 80s-style retro graphics continue the story and explore the whimsical Gucci aesthetic as ‘…players enter a mysterious garden and using a fairy dust light beam are able to magic the blossoms to bloom.’ Players can choose a character created in the likeness of the new talents featured in the campaign, and really it’s just the most delightful way to pass the time – particularly in these enduringly strange days of social distancing due to the glocal pandemic of Covid-19 still wreaking chaos.

 

In fact, gaming figures have risen by a whopping 65% globally, according to statista.com, who report that ‘While cinemas and theaters closed their doors to try to stem the spread of the disease, many people turned to home entertainment during periods of self-isolation.’ So if you’ve never explored the fascinating world of online and app games, now is the perfect time to give it a go.

 

 

Gucci explain that, ‘…the Gucci Bloom game is accessible from the Gucci Arcade map on the Gucci App, where players can choose between a lineup of different games. Employing and displaying the hallmarks of the House, all of the games on the App are unique, while sharing a common spirit of entertainment.’

#InBloom

And really, if we’re gonna start gaming, could there be a better way to begin than a FREE perfume-inspired Gucci Bloom Arcade game…?

Written by Suzy Nightingale

Perfume War – watch this fascinating documentary…

The highly acclaimed, multi-award-winning documentary, Perfume War, asks the question: can perfume prevent war? One woman made it her mission to find out..

Perfume War is about two friends and their unstoppable fight for world peace. Captain Trevor Greene’s mission in Afghanistan ends violently with a Taliban axe in his head. Miraculously, he survives to see his best friend Barb Stegemann, a single mom, carry on his peace mission with a new strategy – perfume.

In an Art of War maneuver she takes what the enemy loves most, the poppy crop, by purchasing rose and orange blossom oils, which pay Afghan farmers twice the income over illegal poppy. Scientists marvel at Greene’s recovery as he rebuilds his brain, while Stegemann helps rebuild in Afghanistan and Rwanda.

Barb fights a retail war in stores while working to keep her company financially afloat. In a world that monetizes war, Barb needs a cavalry of business to take up her retail activist charge. A global beauty giant shows interest, but is her essential oil good enough? Will she run out of money? Will she win her perfume war?’

 

 

You can find out for yourself, as the full documentary film has now been made available to watch for FREE online!

Explaining why she wanted to make the film free free to watch during this period of #lockdown, Barb says ‘I was thinking about how I could send you all a gift. So here it is…’

Barb had previously used her go-getting attitude to build a socially-minded fragrance empire in the Canadian niche house of 7 Virtues, and it’s fitting the film of this incredible journey has now been made. She’d launched her brand after discovering an Afghan activist who was encouraging farmers to grow orange blossoms and roses, as an alternative to the poppy trade that was fuelling such unrest in the region.

Can perfume truly stop war? As Steggemann says, we spend a lot of money funding violence all over the world, so surely it’s worth trying to fund peace with perfume…?

By Suzy Nightingale

Anima Vinci perfume masterclass – live-streaming sniff-along

Anima Vinci, the niche house with perfumes that are ‘feel-good potions’ – are live-streaming perfume masterclasses online, for free! Read about how to join in and connect with your sense of smell…

What with staying home being the new going out, we’re loving the inventive and engaging ways fragrance houses are finding to bring the perfume community together – and these weekly sniff-along scent classes with Anima Vinci are just the ticket to learn something new while having fun.

Anima Vinci say: ‘Treat yourself with some time out of the daily confined routine and have fun with us discovering the world of perfume, the raw materials, the creative process and much more. The live event is open to all to follow but it’s much more fun with the @home kit!’

So, how does it work?

The live masterclass will last for approximately one hour, and while everyone is free to watch, of course it’s much more fun if you sniff-along for the session. They have made special Anima Vinci @home Masterclass Kits, £45 which you can purchase on their website, and which will contain ‘7 mystery raw materials to smell, an Anima vinci discovery set with 8 samples, perfume strips and a quiz card.’

If you want to jump straight into discovering their scents, however, without the raw materials and card – we are thrilled to stock the full Anima Vinci Discovery Set, £20 in our shop, for you to explore and fall in love with, whenever you wish.

If you already have a kit, or discovery set – or simply want to tune in to see what it’s all about, here’s the link you’ll need:

NEXT LIVE MASTER CLASS : THURSDAY 9th APRIL 2020 at 7pm (LONDON GMT) – don’t forget to head to the Anima Vinci Facebook page to take part! And check back on their website for news of the next masterclass

 

By Suzy Nightingale

Our Christmas gift for you: a FREE copy of The Scented Letter Magazine!

‘Tis the season and all that, so we would love to brighten up your winter days by giving everyone a FREE gift of our multi award-winning magazine, The Scented Letter!

The Perfume Society‘s The Scented Letter features our annual 19-page scented gift extravaganza, with a beautiful Venetian theme. In fact, we travelled to that city to research its fascinating scented heritage, from 1,000 years ago to today. Because despite being almost written out of the perfume history books, this unique city is once again reclaiming its rightful place in the fragrant universe.

For this 60-page issue of our Jasmine Award-winning magazine The Scented Letter we travelled to Venice to explore its fascinating scented heritage. Almost written out of the perfume history books, this unique city is once again reclaiming its rightful place in the fragrant universe. And is there a more romantic place to go scent-shopping, at Christmas or indeed any other time of year…? We think not.

Scroll down for a preview, or click here to read your full copy of A Venetian Christmas right away…!

• Bellissima! This seasonal edition also features our annual perfume gift guide extravaganza. Across 19 pages, we hand-picked perfect scented gifts for everyone on your list, whatever your budget

• For our cover story, Venice’s Perfumed Past, Jo Fairley follows Venice’s spice routes back in time – from 1,000 years ago, right up to today

• We also lead you by the nose for the latest in our occasional series, Scents of Place: Venice – your ultimate scented shopping guide to ‘La Serenissima’

• Sharing her aromatic life in Memories, Dreams & Reflections this edition is superstar make-up artist Ruby Hammer

And of course, as usual, we bring you all the Latest Launches, news, events – and so much more!

Why not make yourself a cup of something soothing, put your feet up and bury your nose in a festively fragrant magazine for a while…?

(NB The Scented Letter is always free online for our VIP Club members – we send you a link to download or in flickable format to read online as soon as it’s published. OR, after much demand, you can order gorgeously glossy print copies, (which are sent out approximately 10 days after each new issue of The Scented Letter appears on the website. We work right up to the wire to make sure everything is truly newsworthy!)

 

 

Haeckels offer discount on products for plastic-baggers!

Ultra-hip Margate-based beauty and fragrance house Haekels don’t do anything by halves.They began by foraging seaweed and making multi award-winning facial and bodycare products, then branched out into the most incredible fragrances, all based on locally gathered ingredients and named for the map coordinates they can be found at.

Now, Haeckels want to address the major issue of plastic littering our coastlines and water, which can injure animals and end up contaminating the sea (and the life that depends on it) all over the world. More than merely paying lip-service to a ‘fashionable’ campaign, they’re offering a fantastic reward for customers who want to help out in a practical way…

Haeckels say: ‘On Wednesday night we went to our local beach, we see it as our duty to clean our coastline. Plastic, cans, fishing equipment and general waste littered the sand and this took just ten minutes to collect. Everything you see would have been washed into the sea in a matter of hours.

Since 2012 we’ve been rewarding customers who take part in cleaning our beaches. A pat on the back isn’t enough to start a movement so we give them a discount on product in exchange for contributing. It is something we really believe in and businesses need to encourage actions like this.

Making product out of ocean plastic isn’t a solution to the problem, in many cases its greenwashing, PR stunts or hiding a multitude of sins. Join us in reducing plastic waste, finding innovative solutions to packaging and protecting our coastline.’

We believe more companies need to take note and encourage their own customers to follow suit, how about you?

Check out these seashore themed scented goodies from Haeckels and work out how you can involved…

‘This location is one that is close to our hearts, an uninhabited bay with remnants of beach use in times gone by and only a raw natural beauty left behind to enjoy. A man made bathing pool bridges the gap between the sea and land, an iconic reminder of a past popularity and a link between man and effects on the nature of the landscape. Walk along the sandy beach with sand and salt on your skin and take in the aromas of fresh seaweed, the chalk reef and seawater. Listen to the sound of the wind blowing through the long cliff top grasses, black lovage and distinctive white flowers.’

Haeckels Walpole Bay GPS 23’ 34”N £160 for 100ml eau de parfum

This much sought after and award-winning hand balm contains a careful blend of fragrant coastal flowers and skin-softening natural emollients that provide nourishing moisture and protection for hands and cuticles. Seaweed and geranium extracts gently encourage the skin to repair and provide essential vitamins for replenishing damaged skin cells.

Haeckels Eco Marine Hand Balm £18 for 50ml

‘Bog Myrtle thrives in the harsh conditions of the northern hemisphere with a long history of being found on the hard to reach paths of mountainous regions and at the top of cliffs along the coastline. It has been used as an insect repellent for these reasons: its location means that walkers and explorers come across the plants when they are being attacked by midges and other insects finding that Myrica gale is proficient in keeping them at bay. The aroma is sometimes comparable to that of cloves and is often used in flower bouquets for its fragrant qualities which compliment other floral scents.’

Haeckels Bog Myrtle Incense Cones £16 for 25g

‘The fresh, salty smell of the ocean is one of the most distinctive smells on the planet, evoking memories of crashing waves and sandy beaches. Scientists have finally unravelled how the seaside odour is created, tracing it to an enzyme that helps algae survive in their salty seawater environment. Researchers found that the smell itself is produced by algae that form extensive blooms on the ocean surface. These blooms release an aromatic compound called dimethylsulfide (DMS) into the air.’

Haeckels Cliff Breeze Travel Candle £15 for 60ml

‘A picturesque bay which is a natural area of outstanding beauty but one which is used a lot by tourists and also for film locations. In the winter its true elegance comes through with less people and more wildlife able to take advantage of the chalk reef, chalk cliffs and cliff hedgerows. This beauty is perhaps shown best on days when it rains, as the rain hits the chalk a fresh and clear fragrance come off the rock to give way to the freshness of cliff grasses, annual seablite and sea orache.’

Haeckels Botany Bay GPS 26’ 3”E £160 for 100ml eau de parfum

Written by Suzy Nightingale

Sarah Baker fuses art, film & fragrance in a decadent soap opera feast for the senses. Watch the film and smell the perfumes…

London-based artist Sarah Baker is fascinated in the cult of celebrity, depictions of glamour and the extravagent shoulder-pads-at-dawn dramas played out in American soap operas. Though Baker’s career has thus far mainly revolved around making her own films, in to this heady mix of art and film she wanted to weave another layer of storytelling  – this time through the medium of scent.
Working with the prestigious Institute of Art and Olfaction in Los Angeles, Sarah Baker began to develop her own perfume line, collaborating with renowned perfumers, with Baker overseeing production from her East London Studio and the four fragrances finally launching at a decadent art show/party in December. Says Baker, ‘Each perfume is inspired by luxurious fashion motifs that evoke lavish scenes; while gazing at the printed bottles and smelling the perfumes, one could, for instance, be instantaneously transported onto the deck of a yacht in the Mediterranean….’
Sarah Baker Perfumes take us on a journey from the fizzing ozonic freshness of grapefruit and hedoine’s cooling breeze in Greek Keys, to the frankincense, florals and castoreum ferocious animalic growl (underpinned by fuzzy fur) in Leopard. Taking a softer turn, we have milky musk, coconut, vanilla and an ambrox sexiness of bare skin glimpsed in Lace; finishing with the full-on smokiness of open fires, heather-strewn hills, leather, hops and tobacco of Tartan. An eclectic and genuinely evocative collection, the Greek Keys and Leopard were made by perfumer Ashley Eden Kessler; Lace and Tartan by 4160 Tuesdays very own Sarah McCartney. At once enlivening, challenging and comforting – they are all a true feast for the senses.
Sarah Baker Perfumes are currently £60 for 50ml eau de parfum, and available at sarahbakerperfumes.com
The worlds of film, fashion and fragrance are set to collide this Saturday, with the showing of Baker’s 2013 film Impirioso the story of a wealth and fame obsessed fashion heiress who murders her husband when he sells the family fashion business, in the style of an ultra-glam 80s mini tv series.
And vital news for fragrance fanatics – you’ll be able to smell all the perfumes following the film. Sarah Baker explains that, in fact, ‘…Impirioso is actually the artwork which inspired me to make perfumes. It’s not about perfumes at all, it’s about a woman who murders her husband (based on Patrizia Reggiani) . Instead of using Gucci documentary/biopic-style I created a fake fashion brand “Rocco Rosso” and with it the logo and costumes, hats, home wares. It inspired me to finally make a real product, I had always wanted to produce a perfume, and that’s when I started working with Saskia from Institute for Art and Olfaction.’
You can watch the trailer for the film by clicking here
After the screening you’ll be guided across the road to Storefront – the installation where Baker’s perfumes are displayed, for smelling, wine and chats. It all sounds gloriously glamorous, and, even better – tickets for Impirioso are FREE, but booking is required.
The Hat Factory Arts Centre, Luton
Saturday 14 January
4.30pm
Trains run regularly from St Pancras Station and it’s a 1 min walk to the screening from Luton Station.
Written by Suzy Nightingale
 
 

Gift with purchase: our three favourite words! Here's a scented selection…

Yes, yes, we know ’tis the season to be stocking up on gifts for our nearest and dearest, but that doesn’t mean we can’t find a little time to treat ourselves, right?
Three of our favourite words have to be ‘gift with purchase’ and luckily, at this time of year, there’s a veritable flurry of fragrant offerings. Your only real question should be: shall I gift it as an extra surprise, or, well, y’know. One for you, one for me?
Santa must think you’ve been very good this year at Estée Lauder, with a gi-norm-ous Blockbuster Set that includes…
236613064• Deluxe Palette with 16 EyeShadows, 3 Pure Color Envy Blushes
• 2 Pure Color Envy Lipsticks (full-size)
• 2 Pure Color Envy Lip Glosses (full-size)
• Sumptuous Extreme Mascara (full-size)
• Advanced Night Repair Synchronized Recovery Complex II (30ml)
• Advanced Night Micro Cleansing Foam, 50ml
• Revitalizing Supreme + Cell Power Creme, 15ml
• Modern Muse Le Rouge Eau de Parfum Spray, 4ml
• Travel Case
Phew!
Okay this isn’t actually ‘free’ – but you can purchase it for £58 when buying any Estée Lauder fragrance. But, BUT – it’s worth a spectacular £339! We’d plump for adding it to the Modern Muse Set and having a double-dose of Muses for your money…
Estée Lauder Modern Muse 30ml Set with Makeup Artist Collection (worth £399 alone…) £93.60
Buy it at John Lewis
The following sublimely scented add-ons are available in flagship stores when you purchase the full-size fragrance in a 50ml size or above. Only one purchase per customer, they’re up for grabs whilst stocks last (so get your skates on!)
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A dichotomy of hot and cold, the interplay of cool, mineralic stone and the warmth of skin make for a fascinating scent to surprise – particularly good when layered-up (and even longer-lasting) we found.
Alaia Body Lotion & Showel Gel set, 50ml each
Buy it at House of Fraser
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Utterly, unashamedly feminine with a snuggly warm powdery lightness that radiates the whole day through. And who doesn’t love a miniature size that you can pop about your person for emergency spritzing?
Narciso Poudrée purse spray 10ml eau de parfum free with 50ml purchase £58.50
Buy it at thefragranceshop.co.uk
 
Narciso body lotion 75ml
Or, if stylishly branded scent accessories are more your thing, why not pick up an umbrella, tote or makeup bag for your travels…?
montblanc-gwp-umbrella
There’s something about having a super-smart brolly that makes us care less about the rain, and this one is perfect for eitheir sex, too (read that as: we’re nicking it from him. Sorry!) Montblanc Black Umbrella – available nationwide when purchasing any Legend or Emblem fragrance, 50ml or above.
fy17_mk_glamoroustote_5jy7_silo_72dpi-1
Sassy, stylish and oh-so-useful there’s a huge Michael Kors tote bag free with any purchase of a 50ml sized Michael Kors fragrance at Boots. We say: get this and fill it with other gifts for a guilt-free eco-shopping trip!
 
make-up-pouch
Loving the chic-punk vibes from this Balmain Make up Pouch and Weekend Bag – it’s a House of Fraser exclusive when purchasing Balmain Fragrance 60ml and above. Ditch the shabby bag of shame you’re currently carting around and face the world afresh!
And if the thought of lugging yourself and your purchases around the shops is all rather too much to take – why not browse our SHOP section, just bursting with perfect picks available at the click of a button…?
Written by Suzy Nightingale

Chelsea Fringe: Free fragrant talks, from Georgian perfume to the scented room and beyond…

Perhaps seen as a floral equivalent of the Edinburgh Fringe, The Chelsea Fringe Festival is actually entirely independent of The Chelsea Flower Show, though acts with its full support. Intended to extend the enjoyment of gardens and all things verdant to well beyond a show ground setting, there are all manner of events taking place around the UK (and beyond) to celebrate this year.

We were particularly excited to hear about a series of talks focusing on perfume, with subjects ranging from Georgian and 19th Century perfume, the scented room, and the simulation of nature in 20th Century perfume (the last in that list being hosted by our very dear friend, Lizzie Ostrom -aka Odette Toilette!)

Chelsea Fringe say:Stephen Nelson is a plantsman and perfumer who specialises in re-creating historic fragrances. As part of the Chelsea Fringe, Town House will host talks by Stephen Nelson, centred around the English garden and its direct link to perfume over the past four centuries.’

Stephen has been commissioned to create everything from historically accurate pomander beads to perfumed leather from the 16th century, an 18th century spicy pot pourri and a handkerchief scent from the 19th century.

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Working extensively within horticulture and running his own nursery, Stephen breeds a number of fragrant plants including pinks, lilacs and lavender – some of which have been featured in planting schemes at the official Chelsea Flower Show.

What’s more, Stephen personally cultivates many of the ingredients used in his historical perfume re-creations – including damask roses, patchouli, orris, verbena, lavender and many more – putting him in the unusual position of seeing the fragrance through from seed to finished scent.

Have a look at the full range of events happening around the country, as there’s bound to be one near you!

A number of the talks are taking place at the historic Town House in London’s East End, and the series there has been dubbed ‘Garden Extracts’. Here’s the scent-centric talks that we’ll be writing in our diaries – and we can’t wait to get (our noses) stuck in…

TUE 31 MAY, 14:30pm: Free
Perfume in Georgian London – talk by Stephen Nelson.

THU 2 JUN, 14:30pm: Free
The Scented Room – talk by Stephen Nelson.

SUN 5 JUN, 14:30: Free
20th Century Perfume and the Simulation of Nature – talk by Lizzie Ostrom.

Written by Suzy Nightingale