For National Perfume Day, show off your ‘shelfies’ to The Perfume Shop… we’ve shown them ours, now let’s see yours!

In celebration of National Perfume Day on Thursday 14th April, The Perfume Shop are urging fragrance fans to show off their ‘shelfies’ – photos of their scent collections – by posting images on Twitter, mentioning @theperfumeshop and using the hashtag #wherewillittakeyou.

We know many of you have cabinets simply groaning with the weight of your collections (some of whom we feature in our #ShareMyStash section of our award-winning magazine, The Scented Letter!) or perhaps are begining to build up a more moderate, carefully curated perfume wardrobe and still want to show that off, too.

Well of course we wanted to get involved and took a snapshot of our very own in-office ‘shelfie’ to post them – something we add to and update constantly as we never know what mood our noses will be in on any given day. Fancy a sneak-peek? See below…

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Having shown you ours, we’d love to see what you share with them – and please do get in touch if you think we’d like to come and sniff out your very own scent collection – we’re always on the look out for more to feature in the magazine!

The Perfume Shop will be celebrating National Perfume Day with in store activities, a 10% discount in store all day and a fragrance giveaway for the best shelfie with the hashtag #wherewillittakeyou.

For more information, visit The Perfume Shop, on Twitter @ThePerfumeShop, or via their Scents blog.

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Written by Suzy Nightingale

Etro to weave a touch of luxury with Shantung at Liberty

Etro are one of those word-of-mouth fragrance ranges doing marvellous things under the radar – interesting perfumes beautifully packaged, but whispering about their charms rather than shouting from the rooftops.

Inspired by and named for exotic regions, traditional patterns and luxurious fabrics, they are whimsically unique poetic perfumes and fit perfectly into the brand’s fashion-led history of delicately intricate yet impactful designs.

Etro say: ‘A textile of words, a landscape of colours, a whisper of iconic style in each perfume. Each essence evokes a new place, a new frame of mind, the rediscovery of forgotten myths and memories… a treasure trove of associations, words, colours, moments and memorable places. Abandon convention, the challenge is rediscovery: the sensuality of a floral bouquet, the nocturnal notes of wood and spice, and, above all, the unique nuances that speak to individual style. This originality and unconventionality has characterised the entire Etro perfume collection for a quarter of a century.’

Etro-Shantung-EDP-Poster
Founded by Gimmo Etro in 1968, the house is built on a lifestyle concept with exquisite materials being their mainstay, and perhaps most widely known for their use of the paisley pattern – since 1981 a motif the brand has cleaved to and made their symbol.

The latest to join the expanding fragrance collection (now burgeoning with over 25 fragrances) will be  Shantung – a symbiotic relationship with the scent being exclusive to Liberty in the UK – a store known for their love of luxurious fabrics. Inspired by the beautifully rich yet flowing silk, Etro give the scent a kind of sub-heading of ‘Fairie Flowers’ – a reference to the gossamer-light touch of peony woven through with a sheer rose, fresh mandarin, blackcurrant and cedar with the whole composition kissed by the softness of cashmere woodiness in the dry-down. Launching in the coming weeks at Liberty, we think this will be a fragrance to transition you through from Spring and right through the warmer months of Summer ahead…

Etro_Shantung
Etro Shantung £118 for 100ml eau de parfum
Exclusively in-store at Liberty

Written by Suzy Nightingale

Mr Burberry – new fragrance by Francis Kurkdjian lifts the fog with steamy film directed by Steve McQueen

The Burberry raincoat is an iconic British fashion piece that’s stood the test of time – and with good reason in our intemperate climate prone to ‘April showers’ the whole year ‘round. The scent of rain (termed petrichor, fact fans) has been done before, but for the brand new Mr Burberry launch the so-called ‘enfant terrible’ of perfumery and in-house nose for the brand, Francis Kurkdjian, has captured another weather element…

‘It’s fog,’ he explains of the scent he created in conjunction with Burberry Chief Creative and Chief Executive Officer Christopher Bailey; ‘a London fog in which nothing is defined, everything is blurred, and you can see only the shapes of things. It’s unexpected, an energy that embraces the skin of the man who wears it.’

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We refuse to trot out the threadbare phrase of ‘modern classic’ but with a gasp of grapefruit tempered by soapy clean cardamom and herbaceous tarragon, the opening certainly smacks of traditional style gentlemen’s Colognes, before plunging into a smokier heart of birch leaf, nutmeg and cedar with a final fling of vetiver, sandalwood and guaiac wood.

With one of the greatest living perfumers on board to bottle perhaps one of the best-known luxury clothing brands in the world, it was only fitting for the director of the ad campaign to be something special, too. And so Burberry rolled out the red carpet to welcome Oscar-winning director of 21 Years a Slave, Steve McQueen, for his advert directorial debut.

Click the video below to see for yourself why this fragrant film starring actor and musician Josh Whitehouse and model and actress Amber Anderson is getting viewers a little hot-under-the-collar…

Portraying the fragrance and embodying the brand itself in his short film shot in London (some of the steamier scenes in a suite we recognised from another fragrance launch we’d attended at the Cafe Royal), McQueen states, ‘I wanted to convey the idea of two people who are passionately in love… It’s that moment in a relationship where all you are thinking about is each other, and all you want is to be with each other.’ We were so happy to see some truly tender moments in the film – sadly not something often witnessed in men’s fragrance adverts when it’s all about thrusting adrenaline-fuelled adventures – so bravo to Burberry and Steve McQueen for that, too.

MrBurberry-fragranceMr Burberry launches later this month, from £48 for 50ml eau de toilette
Available at Burberry concessions and Burberry.com

Written by Suzy Nightingale

Adventurer & inspirational guest speaker for Davidoff Horizon, Levison Wood shares his five favourite smells (NOT including bush rat…)

A full-time explorer and writer who served for ten years in the British Army and led expeditions over five continents, Levison Wood could have been forgiven for putting his feet up and giving in to the lure of the sofa. Instead, he began a quest to travel on foot through some of the most extreme and remote terrains in the world – encountering tigers, poisonous snakes, plunging several hundred feet off a cliff into the jungle and a cannibalistic monk along the way!

With two successful TV series dogging his every step – Walking the Nile and Walking the Himalayas – and books to accompany those series, Levison now dedicates his life to photographing and documenting ordinary (and extraordinary) people and cultures around the world, and constantly challenging himself, pushing himself ever onward to further adrenalin-fuelled adventures.

NewHorizon
Who better, then, to appear as an inspirational speaker at the launch of the brand new Davidoff fragrance for men – Davidoff Horizon? The stunningly shot marketing campaign features deserts, sandstorms, swooping eagles, mountains and close-ups of Italian model Simone Bredariol looking picturesquely sweaty. The fragrance itself is as earthy as Cool Water was aquatic, with airy top notes of grapefruit, rosemary and zesty ginger before plunging recklessly into the heart and base of vetiver, patchouli and a rich cocoa absolute cocooning the blend like a reassuring hug.

Levison is surely the epitome of a modern-day adventurer who manages to be ruggedly handsome (Levison squirms with embarrassment if this is ever mentioned, and it’s mentioned quite a bit as you can imagine…) and bristling with vitality, while also being incredibly funny and down to earth. We were delighted when he agreed to talk to The Perfume Society about his five favourite smells – an interesting mixture of the rugged and sublime, as we discovered.

Levison Wood: my five favourite smells are…

1: Frankincense – Definitely my favourite. It reminds me of travelling the Middle East. Whenever I go there I pick some up to bring back with me, it’s so reminiscent of the places I’ve been, and I never get tired of it.

2: Jasmine – I’m a big jasmine fan, love the stuff. Especially when you see (and smell) it growing in the wild. Just gorgeous.

3: Freshly cut grass – A nice English answer, that, isn’t it?! It reminds me of Spring, and playing cricket at school, that sort of happy memory.

4: Campfire – The wood smoke, that feeling of sitting around the campfire at the end of a long day, sharing stories and laughing. Whisky essential!

5: Toast – Obviously. It’s that morning smell! I have it just with butter, or perhaps with Marmite if I’m feeling really indulgent. Better than Bush rat with maggots any day…

Davidoff_-_Horizon_-_125ML_-_AED_360_-_with_packagingDavidoff Horizon from £34 for 40ml eau de toilette
Buy it at Boots

Written by Suzy Nightingale

Charlie & The Chocolate Olfactory – 7 Easter scents for cocoa addicts

We could have begun by saying ‘instead of an Easter egg this year, why not treat yourself to a new fragrance…?’ But sod that, life is too short: buy the choccy egg AND the perfume. For those of us who not only enjoy the softly yielding slide of chocolate as it melts in our mouths, but would quite frankly like to bathe in the stuff, it is to the Gourmand family we turn – pulses quickening, pupils dilated and ready for the dose of dopamine (a pleasure-inducing neurotransmitter released by the brain when we eat – or perhaps even smell – chocolate).

Indeed, scientific researchers have concluded that chocolate doesn’t have to be eaten to stimulate that hit of happiness and promote a sense of wellbeing – it seems the mere whiff of chocolate alone may lead us by the noses to react favourably to a situation. A team of scientists led by Lieve Doucé at Hasselt University in Belgium conducted a study that involved releasing the scent of chocolate in selected bookstores, and noting particular changes in their customers purchasing habits. The scent was subtle yet strong enough to be noticeable, and dispersed for half of the shop’s opening hours. Apparently customers not only spent longer browsing the shelves, on average, but spoke to the staff more frequently, too. Published in the Journal of Environmental Psychology, their conclusions were that ‘…customers were 2.22 times more likely to closely examine multiple books when the chocolate scent was present in store, compared with the control condition.’ Sales of books related to food and drink along with romantic novels reportedly increased by a whopping forty percent, suggesting a sniff of chocolate had a direct influence on the genre of books they were buying, too.

It seems that smelling of a chocolate-like fragrance could well have you perusing bookstores and being more loquaciously friendly, while also being more romantically inclined – a win-win-win situation if we ever heard it. Though perhaps make time to eat some chocolate, as well. Just to be doubly sure, you know…

 

10014163Inspired by Mugler‘s childhood memories of fairground smells, this candy floss, caramel and chocolate concoction was groundbreaking when first launched in 1992 – often cited as the first true ‘gourmand’ – and retains that power to this very day. Once sniffed, never forgotten, it’s the much copied mixture of berries and patchouli that cuts through the sweetness and swaggers onwards for hours, years, miles…

Thierry Mugler Angel £50 for 25ml eau de parfum
At Boots

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Originally released as a limited edition for Valentines Day it quickly sold-out, and when chocoholics across the pond began demanding it from American perfume retailer Luckyscent, indie-perfumer Sarah McCartney took the hint. Made with an intense dose of pure cocoa absolute mixed with a touch of strawberry, the sugar’s cut through with a tart tingle of bergamot. It’s the next best thing to writhing around in a huge box full of reassuringly expensive chocolates while being dusted with cocoa powder, but don’t let us stop you trying that, too.

4160 Tuesdays Silk, Lace & Chocolate RRP £40 for 30ml eau de parfum (currently on offer at £24)
At 4160 Tuesday

anima-dulcis-arquiste_1024x1024Redolent of dipping just-cooked cinnamon-dusted churros into an unctuously glossy pot of chilli-spiced chocolate sauce, wearing this perfume conjures colourful Mexican festivals and sultry dances that sashay long into dawn. The unmistakably carnal tang of hot-body-like cumin and night blooming jasmine lend a distinctly animalic edge that could well lead to other dopamine-inducing activities, we feel duty bound to warn you.

Arquiste Anima Dulcis £125 for 55ml eau de parfum
At Bloom

photo 4There are times when one wishes to smell as though you have glided straight from a couture catwalk – an immaculately put together, properly grown-up lady with clicky heels, a perfect coiffure and very likely carrying one of those handbags that snaps shut with a terrifying metal clasp. I’m not going to lie to you – this is not the scent for that occasion. But yet there are also times when one wishes to smell like a Bourbon biscuit (yes there are, be quiet ye snobs) and revel in childhood memories of licking the spoon clean of cake batter and then skipping giddily around the garden dressed as a fairy on a sugar high. And this is my incredibly pocket-friendly guilty pleasure for exactly those kind of days.

Al-Rehab Chocomusk £1 for 3ml perfume oil
At Al-Rehab

photo 1Milk chocolate aficionados are sure to love the cocoa absolute mixed here with meltingly creamy Brazillian Cumaru wood, infused with marzipan-esque tonka bean, smoothed with comforting vanilla, gently warmed by an amber accord and wrapped in a silver foil-like white musk. A sophisticated way to enjoy your favourite treat, we suggest informing the family they can cook their own flippin’ Easter banquet if they want it, and ramping up the pleasure of freedom while wearing this, retiring to a velvet chaise lounge with a good book and a bar of chocolate, the better to indulge your frivolous side. And don’t forget to lock the door.

Parfumerie Générale Musc Maori £81.50 for 50ml eau de parfum
At Les Senteurs

Dark-Chocolate-LOF-Hero.jpg_1024x1024Sometimes you need a scent that simply does what it says on the tin (or, well, bottle) and The Library of Fragrance excel in this, with a huge selection of perfumes made to be worn alone or layered-up to create your own bespoke blend. Perfect for those who wouldn’t dream of purchasing a bar that doesn’t scream 80%, shudder at the mere mention of white chocolate and raise an eyebrow while silently judging those who prefer the milky blends; here’s a hit of satisfyingly chocolate noir. You needn’t fear an overdose, either, as the formula’s subtle enough that it can be re-sprayed whenever the need arises. Layering suggestions include trying it with their Musk scent for a crisp white sheet freshness, or with the Fig for a fruity finish; but a favourite combo is dousing with Frankincense for a smoky incense wallow in chocolate as a spiritual awakening.

The Library of Fragrance Dark Chocolate £15 for 30ml eau de toilette
At Bootsphoto 2If you have ever experienced lifting the gilded lid of a beautifully packaged box of Charbonnel et Walker‘s Sea Salt Caramel Truffles, you’ll know the smell can immediately transport you to a world of soon-to-be satiated lust. Chocolatiers to the Queen, no less, we imagine HRH doesn’t leave these hanging about the place too long, and bet they don’t make it to a Tupperware container, either. Nothing is more disappointing than lifting that lid only to find the sad rustle of empty paper casings because some blaggard has beaten you to it, so huzzah for Shay & Blue founder Dom De Vetta for enticing perfumer Julie Massé to create this photo-realistic longer-lasting fragrant interpretation of the addictive cocoa confection. Caramel and bourbon vanilla rock on the precipice of sweetness before being dashed through with a hint of freshly-hewn sandalwood and an ultra-intriguing definite note of the salt crystals to set your taste buds salivating.

Shay & Blue Salt Caramel £30 for 30ml eau de parfum
At John Lewis

Written by Suzy Nightingale

Jasmine Awards 2016 – the full list of winners, including… ta-dah!

The Fragrance Foundation’s Jasmine Awards are often called the ‘Oscars’ of the fragrance-writing world – held at BAFTA in Piccadilly, with Lalique statuettes polished and gleaming, Wednesday 16th March saw the gathering of excitedly chattering nominees shortlisted for 2016’s crop of awards. We have to say, the whole Perfume Society team was thrilled to be honoured with nominations this year – not merely for features we’d written online or published in our magazine The Scented Letter, but with fellow journalists also nominated for features they’d written about The Perfume Society.

What happened next? Well read on as we veritably squeal with excitement…

Presiding over the event were Chairman of The Fragrance Foundation – Annalise Fard, and Cecile Budge – Managing Director P&G Prestige & Chairman of The Jasmine Awards, said:

‘Congratulations to all the winners today. As always, the quality of the entries from both the finalists and the winners was very high. We saw great creativity throughout and pieces that truly inspire consumers to try and then buy fragrances.
We had entries from a wider range of publications and individuals this year, which is really encouraging to see. We also saw increased participation from retailers this year.’

The judging panel this year were industry expert Joanna Norman ‑ Chairman of the Judging panel, alongside Paula Hawkins – Author, Gill Hudson – Editor, Millie Mackintosh – Fashion Designer & Blogger, Natasha Kaplinsky – TV Presenter, Sanjay Vadera – CEO The Fragrance Shop, & Daphne Wright – Author.

Best Article in a Customer Magazine: The judges chose Deborah Bee & Jan Masters for ‘Birth of a Fragrance’ in Harrods Magazine.

Best Digital Article on Fragrance: The Perfume Society co-founder Josephine Fairley (hoorah!) was chosen to receive this prize – for ‘Perfume Notes: Smoke and Fire Fragrances’ published on the telegraph.co.uk.

Best Digital Fragrance Experience: went to Anna Hunter for ‘The Niche, Lesser Known Fragrance Brands You’re About to Fall in Love With’ on getthegloss.com.

Jasmine Independent Literary Award: This year went to our very own Suzy Nightingale for ‘What Does Wednesday Smell Like?’ in The Scented Letter.

Jasmine Independent Soundbite Award: A new category for this year was awarded to Persolaise for his article ‘Closer to Heaven’ in (yay!) The Scented Letter.

Jasmine Soundbite (news press): Journalist Edwina IngsChambers was awarded the prize for her piece ‘A Better Bottle’ in The Sunday Times Style.

Jasmine Soundbite (magazines): The judges agreed the prize should go to Sali Hughes for ‘It’s Backbone in a Bottle’ in Stylist.

Best Practical Guide to Fragrance: The judges decided that the Award should go to ‘How I Learned to Think Through My Nose’ (about our How To Improve Your Sense of Smell Workshops – huzzah!) by Kim Parker from Red.

Jasmine Visual Award: This category had some stunning visuals were original and eye-catching; the prize went to ‘Birth of a Fragrance’ from Harrods Magazine, Words by Jan Masters, Creative by Deborah Bee.

Most Creative Visual Award: This is for a stand‑alone piece with minimal words which stood the test of inspiring the reader by its visual impact. The judges found this a tough decision due to the high quality of entries, but it was decided that the prize should go to ‘The Forever Fragrances’ from marksandspencer.com, by Emma Robertson with the creative by Karen Davidson.

Jasmine Literary Award: Lucy Pavia for ‘What Does Pleasure Smell Like?’ from InStyle.

Jasmine Rising Star Award: Shannon Peterʹs ‘A Perfumer’s Business Card’ – Stylist Magazine.

Winners of the ‘Junior Jasmines’ – the Mighty Nose Awards – were utterly adorable, and their poems incredibly creative! This section of the awards was set up to challenge and inspire primary school children to write poems specifically about the sense of smell. The judging panel comprised of Richard E. Grant – Actor, Director & Chairman of the Judging Panel, Nicky Cox MBE – Editor of First News & Josh Lacey – Children’s Author.

Years 3 and 4 – First prize went to Isaac Littlewood from St Mary’s CE Primary School Edwinstowe, for his brilliantly funny poem – ‘The Smells Inside my Brother’s Room’. Runner up was Emily Wates for her poem ‘In My Dreams’ from Cranleigh Preparatory School.

Years 5 and 6 – First prize went to Tess Garrett for her excellent poem ‘The Smell Olympics’ from Bedford Girls School. Runner up was Anya Hemingway for her poem ‘Smells of a Summer Walk’ from Sheffield High School.

IMG_1322Truly, we have to keep pinching ourselves and aren’t quite sure it’s sunk in yet! Many, many sincere congratulations to ALL nominees – we were proud to be among you, and in a room full of such talent.

The winning articles are available to view on www.thejasmineawards.co.uk. The Mighty nose winning poems are available to view on http://www.martythemightynose.org

Cire Trudon La Promeneuse – a scented lantern with divine wax cameos…

La Promeneuse by Cire Trudon is a brand new way to diffuse fragrance in the home – or even outside – and has to be one of the most stylish (and innovative) decorative objects for this purpose we have seen for quite some time.

A lantern designed by artist Pauline Deltour, La Promeneuse features the key style points Cire Trudon are famed for – grooved antique green glass, vintage gold colour brass, intricate wax cameos scented with eight of the house’s best-selling candle fragrances and a specially designed tea-light that sits, perfectly poised, on a porcelain base.

The scented cameos are quite unique – and although it almost feels like a sin to melt something so beautiful (they really do look just like carved cameo brooches) the way they fill the room with fragrance soon puts any such doubts to rest…

CireTrudonCameoPlacing the cameo onto a specially made brass ‘spoon’ that rests atop the ceramic dish, the glass cylinder is then lifted to revel the tea-light within. Once lit and the glass replaced, the cameo begins to gently warm and finally melt into a pool of molten, scented wax. We particularly like the fact that although the burn time of the wax cameo and the tea-light beneath is approximately eight hours – you can halt the process at any time, so choose to burn for ten minutes, an hour or the full amount – it’s entirely up to you. Perfect for those times you want a quick hit of scent and not commit to a longer candle burning session.

The burn times of the cameo and tea-light has been synchronised so that you never have to guess how long you have left – once the candle has extinguished itself, you know it’s time to change the cameo, and they’ve even made that a doddle: simply wait for the remaining wax to solidify, and lift the brass ‘spoon’ once more, and the whole thing will lift out, leaving a clean dish to fill with the next fragranced cameo. The initial purchase of the lantern comes with everything you need to get started, and is beautifully packaged (of course) in a Cire Trudon box.

The design of the lantern is both contemporary, with its clean lines and modern textures – and yet has that hint of history present in the deep library-esque colours and the vintage look of the cameos themselves. Because of the tea-light being protected by the glass, La Promeneuse can be taken outside, too – we’re already imagining sitting outside as the lighter Spring evenings drift into the hazy warmth of Summer, sipping a glass of wine and breathing in the scent of slowly melting cameos as we watch the flickering flame…

base_01_promeneuse_1600x1600Cire Trudon La Promeneuse £250
Buy in store it at John Lewis

Written by Suzy Nightingale

Bentley feel the force of ‘luxury infused with adrenalin’ for Infinite Rush

Even non petrol-heads get rather excited at the mention of Bentley, it seems – a brand long synonymous with style, and who have recently added a range of fragrant offerings to their luxurious repertoire. Dedicated to those incredibly daring types who push themselves to the limits, are captivated by extreme situations and are always looking for a ‘rush’, it’s the next level of a fragrant adventure in this line of Intense scent experiences…

In describing the man the fragrance has been created for, Bentley Say: ‘In keeping with the high performance of Bentley motorcars, Infinite Rush has been created for the adventurer. Calm and confident, he is regularly exploring new horizons, captivated by extreme scenarios like driving a 4×4 in the open desert. Always intent on getting the most out of life, going further, seeking out dizzying new heights… While staying focused, relaxed and ready for the next challenge. His motto is cultivating curiosity, surprising himself and never choosing the easy option. The Infinite Rush fragrance has been created in his image: striving for the very best and exceeding expectations, with the contrast of a breath-taking, spicy freshness and a warm, woody base heralding the strong sensuality of this hero of modern times.’

Clearly a go-getting daredevil, this gentleman, his life sounds utterly exhausting! So maybe invest in a little me-time, instead, with a spritz-able sense of adventure they have captured in the bottle… The opening is wonderfully spicy yet fresh and really sets the mood for the ‘rush’ ahead – vetiver adds that always welcome earthiness to the dry cedar, the heart of elemi being the standout note for us – an exotic and complex note that’s head and shoulders above yet another citrus-y scent for gents, we’re very glad to say! The dry down is suitably refined, we could see this being popular with any age, and indeed why limit it to the male sex alone

We know many ladies who enjoy wearing ‘mens’ scents and this is enticingly up-beat if you fancy a fragrant change.

Top notes: Pink berries, rosemary, mandarin
Heart notes: vetiver, cedar, elemi
Base notes: moss, amber wood, musk

Bentley Infinite Rush £43 for 60ml eau de toilette
Exclusively at Harrods

Written by Suzy Nightingale
 

Did they ‘pop the question’ this Valentine’s, or are YOU planning to this Leap Year? Deco London pair couples to their perfect scent match…

Did you know 2016 is a Leap Year – traditionally the time when it was deemed socially acceptable for women to ‘pop the question’, and specifically that February 29th will mark the ‘Leap Day’ of the Gregorian calendar – a date that occurs in most years divisible by 4, (so: 2008, 2012, 2016, 2020, and 2024)? For those who hold to such conventions (and really, ladies, where is your spirit and pluck if you limit yourselves that way?) 2020 is maybe holding off that little bit too long – so have those questions at the ready.

Once the deed has been done (and hopefully accepted with a positive answer!) we say forget the dress and focus on the perfect scent for the big day. To the non-initiated that may sound slightly crazy, but we genuinely know many a perfumista who began panicking about the perfume they and their partner should wear before considering anything else. Wherever perfume fits on your forthcoming wedding’s priority list, it is an important consideration at any time – nothing worse than jarring scents fighting each other to the altar and beyond.

Now, some fragrance companies are catching on to this requirement of ‘scent pairing’ and Sophia Fannon-Howell is leading the way with her Deco London range having specifically imagined characters for each fragrance – inspired by the Bright Young Things of the roaring twenties but with idiosyncrasies appropriate for any era, creating contemporary fragrances with a historical twist and bringing nostalgia, glamour and sophistication to the fore.

Creative Director Sophia says: ‘People spend years planning their dream wedding, down to the very last detail, but many forget to consider what fragrance they want lingering in the air. Perfumes help preserve memories, you should have a scent that sets the mood and will forever remind you of the happiest day of your life…’

Launching last year with six fragrances – designed to encompass genres to suit every mood and personality – Sophia wanted to give perfume-lovers a starting point in a bewildering marketplace. The characters are there as a guide, gently nudging people to recognise something of themselves or their loved ones in the descriptions, and therefore more likely to be drawn to the fragrance itself than a completely abstract description that only lists main notes. Explains Sophia:

‘We looked at similar ingredients and notes, things that would compliment each other without dominating, but still held their own personality. We haven’t tried layering them, I mean you could of course, but they weren’t designed that way. They’re all little people to me – they each have their own persona, and I wanted people to be able to wear them as personalities as well as perfumes that would naturally be attracted to each other, and to the wearer themselves.’

Of course people can mix and match to their heart’s delights – and sometimes opposites attract – but Sophia suggests the perfect wedding couple in her fragrance world would be as follows…

Ernest, ever the gentleman, offers a blend of exotic amber, vanilla, woods and leather, giving the perfume a distinct masculine aroma, with an added burst of citrus – known to help lower stress levels.’

‘His female match, Millicent, epitomises the charm and charisma of the 1920s dame, opening with bergamot and mandarin, a heart of classic wedding flowers expertly fused with woods and musk, which gives the fragrance its strong character.’

Deco London Ernest and Millicent, £75 for 50ml eau de parfum
Buy them at Deco London

Have you met your fragrance match? Do let us know what you both wore (or plan to wear) for your big day, we’d love to collect your wedding scent stories for a later issue of The Scented Letter magazine…

Written by Suzy Nightingale

Flash, bang, wallop, what a picture! More fragrant Instagrammers we think you’ll enjoy following…

Maybe it’s because our eyes are increasingly too weary to look at an endless scroll of words on a teeny screen.

Maybe it’s that with the prospect of Twitter soon allowing limitless soundbites, we’re slightly falling out of love with that social medium (while still posting regularly, anyway!). Half the fun is keeping it brief, eh?

And although we still hold Facebook dear, it seems that we’re not alone in finding Instagram a most enjoyable way to keep our finger on the pulse-point of fragrant thoughts and happenings. Scent may be about the nose, primarily – but it can be visually thrilling, too.

Among our own 6,500+ followers (and counting), there are some brilliant scented Instagrammers – and we thought we’d share a second wave of those we think you’ll love: vintage bottle collectors, brilliant brands and sexy shops. Just click on the blue name to find and follow. (And follow us here…)

1. Grandiflora Fragrance

GRANDIFLORA
Grandiflora is Sydney’s most famous florist – and last autumn, founder Saskia Havekes launched her own signature fragrance line, a-swirl with white florals. Many of these posts combine our two greatest loves: stunning floral displays and beautiful bottles.

2. Atelier Cologne

ATELIER_3

Christophe Cervasel and Sylvia Ganter, the co-founders of this ‘intense Cologne’ line, are both very visual – you’ve only got to look at the montages they create for each new fragrance launch. But their Instagram feed is super-colourful and fun – and features odd little ‘flicker-book’ or video, further bringing the collection alive. (See also main visual for this post from Atelier Cologne‘s Insta-feed.)

3. Memoirs of a Perfumista

MEMOIRS_OF_A_PERFUMISTA

Nyal Dillimore is scent-obsessed full-time mum who dreams of opening her own perfume boutique and has a real eye for an arty Instagram shot or stylish montage.

4. Beaufort London

Screen Shot 2016-02-03 at 10.31.12
From one of the new ‘rising star’ perfume houses, this Instagram feed is characteristically dark, moody and occasionally captures really atrocious weather (well, the name is inspired by the BeauFort wind scale). We’re blown away. (Almost literally.)

5. Odette Toilette

ODETTE_TOILETTE

A great way to catch up with one of our favourite perfumistas, the extremely witty and clever Lizzie Ostrom, author of Perfume: A Century of Scents. It follows her scented adventures and travels. (Above, see ‘Paula’, her travelling scent trunk – which is alas too heavy to lug around, as Lizzie explained to us in The Scented Letter). Great vintage bottle shots from Lizzie’s collection are regular highlights.

6. Scent of the Day

SOTD

This Instagram feed features mini-reviews of masculine scents – one for every day, as the name suggests. Sometimes packshots, often taken by the perfumista himself. One for the chaps, perhaps.

7. Peony Melbourne

PEONY_MELBOURNE

This Australian perfume shop’s feed has us wanting to cash in some airmiles for a visit Down Under. Absolutely swoonworthy flower shots show up alongside beautiful bottle pix, fabulous architecture (because we’re not only interested in perfume, right?) and even the odd scoop of ice cream. What. Is. Not. To. Love?

8. Guerlain

GUERLAIN_INSTAGRAM

The official Instagram account of the legendary French perfume house also brings us news of skincare and make-up, but it’s the go-to destination for official Guerlain news about upcoming fragrance launches. (And we really like the short films which often feature.)

9. Vetyyver

VETYYVER 2

Subtitled ‘A German perfume diary’, this guy’s a seriously cool photographer, documenting an impressive collection. If you’re looking to fine-tune your own Instagram shots and filter choices, there’s a lot to learn here.

10. Iscentyouaday

I SCENT YOU A DAY

An ultra-dedicated perfume blogger (who also happens to be a big fan of ours!), Iscentyouaday pledges to review a perfume a day (and succeeds) – her sub-title is ‘1001 Days of Perfume’ – and while featuring more than the odd cat picture (what IS it about fragrance fans and cats?), her Instagrams are sweet and often alert you to worthwhile posts such as ‘Perfume for Paupers: How to Smell Good on a Budget. And we like to think we’re all about encouraging new talent as well as showcasing established names.

Happy scrolling…!

Written by Jo Fairley