Something whiffy this way comes – Marty the Mighty Nose kids’ poetry competition

Do you know a child aged 7-11 who loves writing and exploring their sense of smell? Get those nostrils in training, for The Fragrance Foundation‘s Marty the Mighty Nose Awards are once again open for smell-inspired poetic entries!

Kids tend to be far more naturally connected to their sense of smell than most adults, and the annual competition invites Key Stage Two pupils to explore this sense even more, by taking ‘…an aromatic approach to creative writing, as we invite them to write their own smell-inspired poems for the chance to win prizes for themselves and for their schools.’

The Fragrance Foundation say: ‘Whether it is inviting children to develop their use of simile and metaphor in English by writing smell-inspired poems or learning about history through the stinky aromas of the past (Ancient Egyptian Mummification anyone?), structured activities incorporating fragrance and smell can truly support and inspire pupils of all abilities.’

Marty the Mighty Nose entries can be made by schools, or by individual parents and guardians, and details of the competition and how to submit an entry are explained, below, and the more who join in, the merrier Marty will be.

The Fragrance Foundation encourage pupils to write poems inspired by the sense of smell (the whiffy socks of an older brother has been a previous winner’s poetic theme!) and these are then read and chosen by a distinguished panel of judges each year, including once again, this year, the multi-talented (and huge fragrance fan) Richard E. Grant!

Entering Marty The Mighty Nose Awards is easydownload the entry pack here. The deadline for submissions is the 9th December 2019, and entries can be sent online or through the post. Please note entires must be submitted by a teacher or guradian.

We cannot wait to read these pongy poems, and wish everyone who enters the very best of luck!

By Suzy Nightingale

Jasmine Awards Winners 2019: we’re celebrating!

The Jasmine Awards are the most prestigious literary awards in the UK for fragrance journalism – think of them as the Oscars for olfactory writing – and every year, The Fragrance Foundation nominate a list of finalists for the fragrant categories, and finally, announce the winners.

We waited with baited breath… and are thrilled to have won the Practical Guide Award, with our Scented Alphabet issue of The Scented Letter Magazine!

The Scented Letter is delivered digitally, for free, to our VIP Club members, or you can subscribe for glossy print copies of the magazine – and now International Online Subscriptions are available for only £20 for a full year.

But as a special treat, we’d like to make the entire award-winning issue available for you to read:

Simply click on the picture above, make yourself a cuppa and lose yourself in the wonders of fragrance history, design and innovation… we tried to cover everything fragrant from A-Z, and it was a huge effort to research, write and put together, so we really couldn’t be more pleased to have won this award.

Continuing with the celebrations, we are jumping for joy for all the winners this year, and wanted to share them with you. Do make time to go and have a look at their work – in each case, you’re in for a treat…

We were especially thrilled for Viola’s piece winning an award, written after joining us at one of our How to Improve Your Sense of Smell Workshops – and highlighting the importance of this, our most neglected of senses.

Congratulations, again, to everyone involved and all of the finalists – we don’t envy the judges having to make the final decisions from such a wealth of creative talent!

Now, you’ll have to excuse us because we’ve got to find time to eat celebratory cake while getting ready for National Fragrance Day tomorrow (Thursday 21 March) and our social media scented take-over with our #smellfie campaign. Make sure you join in – and WIN prizes up to £300 of scented goodies…!

Written by Suzy Nightingale

Marty the Mighty Nose – smelly poems required!

Do you know a child aged 7-11 who loves writing and exploring their sense of smell? Get those nostrils in training, for The Fragrance Foundation‘s Marty the Mighty Nose Awards are once again open for smell-inspired poetic entries!

Kids tend to be far more naturally connected to their sense of smell than most adults, and the annual competition invites Key Stage Two pupils to explore this sense even more, by taking ‘…an aromatic approach to creative writing, as we invite them to write their own smell-inspired poems for the chance to win prizes for themselves and for their schools.’

The Fragrance Foundation say: ‘Whether it is inviting children to develop their use of simile and metaphor in English by writing smell-inspired poems or learning about history through the stinky aromas of the past (Ancient Egyptian Mummification anyone?), structured activities incorporating fragrance and smell can truly support and inspire pupils of all abilities.’

Marty the Mighty Nose entries can be made by schools, or by individual parents and guardians, and details of the competition and how to submit an entry are explained, below. Poems are judged and awarded prizes individually, but there’s also a Best Class prize to the highest overall scoring class, so the more who join in, the merrier Marty will be.

The Fragrance Foundation encourage pupils to write poems inspired by the sense of smell (the whiffy socks of an older brother has been a previous winner’s poetic theme!) and these are then read and chosen by a distinguished panel of judges each year, with this year’s Head Judge being Nicky Cox MBE, Editor of young person’s newspaper First News, who are this year supporting the awards.

Entering Marty The Mighty Nose Awards is easydownload the entry pack here. The deadline for submissions is the 14th December 2018, and entries can be sent online or through the post.

Here’s one of last year’s winning entries, to get you inspired…

Smelly Seasons
Suncream and salty air,
Summer smells are here,
Candyfloss and doughnuts,
Sweet smells at the pier.
Lavender and Wisteria,
Spring flowers in bloom,
Bluebell and lilac,
All smelling of sweet perfume.
Fireworks, pumpkin soup,
And smoky burning leaves,
Toasted sweet marshmallows,
Fill the autumn’s breeze.
Frost morning air,
Cloves, cinnamon and pine,
Pretty burning candles,
Christmas is my favourite time!

– Bella Barlow
Shiplake C.E Primary School

We always wonder if the talented children who enter the awards with their smell-inspired poems could well be the noses behind future fragrances – or the journalists writing about them –  either way, we can’t wait to read the results, so get those kids’ noses in training…

Written by Suzy Nightingale

Oranges are not the only (fragrant) fruit…

We whooped for joy when the 2018 Jasmine Awards Finalists were announced, with several features from The Scented Letter magazine on that list!
We are sharing those pieces with you over the next few days – exclusive content which subscribers to the print and online editions only usually get to read.
This feature concentrates on one of the most important ingredients in perfumery (and one of the most misunderstood) – a tree that in fact offers several vital materials to the perfumers’ palette. But do you know your neroli from your petit grain? Senior Writer Suzy Nightingale went on a quest to find out…

The Jasmine Awards 2018 Finalists…

When we received emails beginning, ‘Congratulations, you are a finalist!’ we’re pretty sure you must have been able to hear us squealing from the moon…

The Jasmine Awards are often referred to as ‘the Oscars of the Fragrance Industry’ – an annual event in which The Fragrance Foundation celebrates those who write about and discuss fragrance in engaging and innovative ways. We are utterly thrilled to have made the final line-up, with several nominations, and to be sharing that space with so many talented individuals.

The awards will be announced on April 19th, so until then we’ll be sharing some of the nominated features from The Scented Letter Magazine with you right here – content that’s usually exclusively for our subscribers (in print and online) – because as it’s a very special occasion, we wanted to give everyone the opportunity to have a gander!

Below, you’ll find the complete list of finalists in all the categories, but firstly we’d like to share with you an episode of Thomas & Nick‘s always informative (and often hilarious) podcast, Fume Chat, which features none other than our Co-Founder Jo Fairley as a guest, and has been nominated for the Innovation Award.

Have a listen to Fume Chat: The War of the Roses, and do catch-up on any others you may have missed. We’re sure you’ll join the growing legion of listeners who tune in for a regular dose of the duo…

CREATIVE VISUAL AWARD

Can You Feel The Love Look Magazine Lydia Thompson & Ian Oliver Walsh
Crowning Glories Harrods Magazine Jan Masters & Ashleigh Houlton
Scents & Sensibility Men’s Health UK Eric Down, Luke Kirwan & Zena May
The Big Splash Stylist Magazine Shannon Peter, Mitch Payne & Kyle Bean
The Craft Stylist Magazine Nikita Gill & Daniela Jaglenka Terrazzini
The Rise of “Marmite” Perfumes Stella Magazine Alice du Parcq & Josh Caudwell

INNOVATION AWARD

Can a Perfume Change Your Life?
ELLE Magazine Sophie Beresiner & Joely Walker
Crowning Glories Harrods Magazine Jan Masters & Ashleigh Houlton
Episode 16:Molecule Mania Fumechat Nick Gilbert & Thomas Dunckley
Episode 18: The War of the Roses Fumechat Nick Gilbert & Thomas Dunckley
Scents & Sensibility Men’s Health UK Eric Down, Luke Kirwan & Zena May
The Sweet Smell of a Bargain Cosmopolitan Lucy Partington

LITERARY PIECE AWARD

Mimosa: Let The Sunshine In The Scented Letter Jo Fairley
Oranges Are Not The Only (Fragrant) Fruit The Scented Letter Suzy Nightingale
The Rise of “Marmite” Perfumes Stella Magazine Alice du Parcq
This is a Journey into Skank Basenotes.net Louise Woollam
Transcending Scent Stylist Magazine Anita Bhagwandas
Vanilla Wards & Ghosted Olfaction REEKperfume Alex Musgrave

PRACTICAL GUIDE AWARD

Heal Thyself Cent Magazine Suzy Nightingale
Live, Love, Spritz Red Magazine Alexandra Friend
One Scent Good, Seven Scents Better? The Scented Letter Thomas Dunckley
Scents of Calm GRAZIA Alice du Parcq
Scents of Place The Scented Letter Carson Parkin-Fairley
Summer Fragrances for People Who Hate Summer & also Summer Fragrances Basenotes.net Claire Vukcevic

RISING STAR AWARD

Best Fragrance Discoveries 2017 Tommelise Yana Lysenko
Christmas Trilogy Harry Sherwood
Parterre Fragrances – a New Concept in Perfumery Maria Angelidou
Scents & Sensibility Sara Sheridan
Smells Familiar Grace Cook
The Juice – A Sensual Story of a Most Singular Smell Richard O’Mahony

SHORT PIECE AWARD

A Scent To Swear By Financial Times – Life & Arts Kathleen Baird-Murray
Dear Bleu – A Letter of Apology to Bleu de Chanel The Candy Perfume Boy Thomas Dunckley
Falling Through The Chypre Portal I Scent You a Day Samantha Scriven
Free Florals Harper’s Bazaar Hannah Betts
Revisiting Three Modern Perfume Classics How To Spend It Victoria Frolova
Scented Androgyny Harper’s Bazaar Hannah Betts

SOCIAL ENGAGEMENT AWARD

#AdPSmellogram Alice du Parcq
Black Friday The Perfume Shop
Love at First Scent Persolaise
Mixed Gems Rose Gallagher
#Smelfie Campaign Carson Parkin-Fairley
We Wear Perfume Amanda Carr & Tamara Fulton

We would like to congratulate every single person who made the finals, we’re such admirers of all their work, already, and will be biting our fingernails alongside them until the winners are announced!

 

Olivier Cresp’s ‘Lifetime Achievement Award’

Olivier Cresp, master perfumer at Firmenich, has been announced as the Fragrance Foundation’s 2018 Lifetime Achievement Perfumer Award recipient.

One of the perfumery world’s most distinguished figures, Olivier has hundreds of your favourite creations under his belt, including Midnight Poison, Estée Lauder Modern Muse (read on for your opportunity to try this one!) Penhaligon’s Peoneve and Juniper Sling, the utterly legendary Thierry Mugler Angel, Paco Rabanne Black XS, and one of the quartet of noses behind YSL’s Black Opium.

Quite the roll call, and that doesn’t even begin to list his successes!

Cresp was named a master perfumer in 2006, joined the Firmenich team in 1992 and was honored with the title Chevalier des Arts et des Lettres from the French Ministry of Culture in 2012.

Congrat­ulating Olivier Cresp for his ‘well-deserved Lifetime Achievement Perfumer Award,’ Fragrance Foundation president Linda G. Levy went on to say they were ‘…thrilled to celebrate his artistry, passion, and contributions to the fragrance industry.’

Jerry Vittoria, president of fine fragrance worldwide for Firmenich, and chairman of the Fragrance Foundation Board, joined in the congratulations, commenting that ‘Perfumery has always been at the heart of Olivier’s family heritage.’ Vittoria went on to say that Cresp’s catalogue of work has been invaluable not only for fragrance lovers, but to inspire his fellow perfumers. ‘Working across generations, with a passion for constantly shaping new ideas, he has not only become one of the greatest creators of our time, but also one of the most sought-after mentors in our industry. We are so proud to see this recognition of his outstanding legacy.’

You can read more about Olivier Cresp (including his top tips on how to improve your own sense of smell) in our exclusive interview with him.

And why not treat your nose to the work of this genius perfumer to smell for yourself why he so deserves this lifetime achievement award? Many of you, we’re sure, have tried the unforgettable Angel, but how about this modern interpretation of an oriental style floral…?

Estée Lauder’s Modern Muse was another of Olivier Cresp’s brilliant creations – a lush floral scent with enough woody swagger to intrigue your senses throughout the day. Warmly magnetic, it could well become your go-to from the boardroom to the bar… Try it in our Fashion, Fabric & Fragrance Discovery Box.

Written by Suzy Nightingale

 

Marty The Mighty Nose Awards – open for entries

Get those nostrils flapping in preparation, for The Fragrance Foundation‘s Marty the Mighty Nose Awards are once again open for smell-inspired poetic writing…
The annual competition invites Key Stage Two pupils (aged 7-11) to ‘take an aromatic approach to creative writing, as we invite them to write their own smell-inspired poems for the chance to win prizes for themselves and for their schools.’

The Fragrance Foundation say: ‘Whether it is inviting children to develop their use of simile and metaphor in English by writing smell-inspired poems or learning about history through the stinky aromas of the past (Ancient Egyptian Mummification anyone?), structured activities incorporating fragrance and smell can truly support and inspire pupils of all abilities.’
Entries can be made by schools, by individual parents and guardians, and details of the competition and how to submit an entry are explained, below…

The Fragrance Foundation encourage pupils to write poems inspired by the sense of smell (the whiffy socks of an older brother has been a previous winner’s poetic theme!) and these are then read and chosen by a distinguished panel of judges each year, with awards being presented to the children and schools during the prestigious Jasmine Awards ceremony, held at BAFTA.

Known as ‘The Oscars for fragrance journalism’, The Jasmine’s are highly sought after, celebrating innovative and creative fragrance writing from the top-selling glossy magazines, newspapers, independent blogs and beyond. And when The Mighty Nose Awards are read out during the ceremony, there’s always a ripple of absolute delight within the industry professionals present.
Teachers can view and download materials to aid the scent training, and request t-shirts and scratch-‘n-sniff stickers from the Marty the Mighty Nose website, but for now, why not sit back and relax while Richard E. Grant guides you through your very own workshop in the film, below?

Entering The Mighty Nose Awards is easy – download the entry pack here.
We’ve been highly honoured at The Perfume Society to be nominated for and win several Jasmine Awards, and always wonder if the talented children who enter the awards with their smell-inspired poems could well be the fragrance writers – and noses behind the fragrances of the future! So get those kids’ noses in training…
Written by Suzy Nightingale

Fancy a second helping…? We chose three favourite fragrant features to celebrate our birthday

As part of the continuing celebrations for our third birthday (already – can you believe it?!) we’d love to share with you three of our favourite posts from over those momentous years.
We cover everything from just-launched fragrances to the history of perfume itself, with exclusive interviews and those ever-insightful (dare we say psychologically revealing?) chats in which the world’s top noses reveal their ‘five favourite smells’ and we delve deep in to the psyche of a perfumer’s imagination.
With an ever-growing features list that spans an encylopaedia of scented ingredients, a stack of fragrant reads and a worldwide perfume shopping guide – our archive is teaming with thousands (millions?) of words, so we can hardly blame you if you missed them the first time around!
We sadly can’t supply birthday cake for all, but might we suggest you treat yourself to a slice of something delicious and settle down with a cuppa for an evocatively fragrant catch-up of some of our favourite moments…?

Year One: that time we won an award that we weren’t even nominated for…
‘It’s not every day you get to say ‘today, as we breakfasted at BAFTA…’ but this morning, that’s exactly what we did while attending The Jasmine Awards – the premier awards for journalists writing on the subject of fragrance, and ‘The Oscars’ of the perfume world…

And (believe it or not), we were actually rendered speechless for quite some seconds – for at The Perfume Society, we were utterly thrilled/flabbergasted/over-the-moon (insert your own synonyms for giddy happiness, we’re still thinking of them!)…’
What got us so giddy? Read on to find out!

Year Two: that time we ate a scented supper created by a Michelin-trained chef…

‘American author, writer and pioneer natural perfumer Mandy Aftel is a force of nature, an inspiration to many and a good friend of The Perfume Society. So when she recently announced she’d be making a rare trip to our shores, we leapt at the chance chance to welcome her. And more than that, to introduce her to the brilliant chef behind our Scented Suppers – Pratap Chahal – who was, himself, inspired to explore the world of fragrant cooking through reading Mandy’s books…’

How can you eat perfume ingredients? Get set to drool

Year Three: that time we found out what makes Guerlain’s Thierry Wasser tick…

‘We’re proud to say that he has not only become a friend to The Perfume Society, over the years – but proudly carries a Perfume Society VIP Subscriber card, number 001, in his wallet. We caught up with Thierry on his travels – and he found some time to share the answers to our ‘nose’ questionnaire…’

Thierry’s tip for improving your own sense of smell? Find it, here
So what’s in store for the next few years? Well, we don’t need a crystal ball to tell you we’ve some fantastically exciting events coming up, a wealth of intriguing Discovery Boxes for you to delve in to and all manner of finger-on-the-pulse perfume news and exclusive features in our award-winning magazine.
And just like you, we’re always hungry for more…
Written by Suzy Nightingale
 

Art and Olfaction Awards 2017 shortlist: the fragrant names you need to familiarise yourself with right now…

During last week’s Esxence fragrance exhibition in Milan, the shortlist for the fourth annual Art and Olfaction Awards was announced in a special presentation. Some of the partners and judges for the awards were there in person, to declare the good news for those breathlessly waiting to hear if they’d made the cut – anxiously watching the faces and hanging on every word of Luca Turin, Helder Suffenplan, Adam Eastwood and Franco Wright, Antonio Gardoni, Christophe Laudamiel and Saskia Wilson-Brown, we’re sure!

Celebrating independent, artisinal perfumery and those indie houses that really push the boundaries in exciting ways – we are excited to see names we know well and already admire greatly among some we’ve not yet had the pleasure of getting our hands (and noses!) on and will be following with great interest.
So, for those who weren’t able to make the presentation, here’s the list of those who will be gnawing their fingernails a little longer while they await the finals on May 6, at Silent Green Kulturquartier in Berlin…

ARTISAN CATEGORY

Baraonda
by Nasomatto (The Netherlands)
CD/ Perfumer: Alessandro Gualtieri
Bruise Violet
by Sixteen92 (USA)
CD/ Perfumer: Claire Baxter
Ceremony
by Mirus Fine Fragrance (USA)
CD/ Perfumer: Neal Peters
Fatih Sultan Mehmed
by Fort and Manlé Parfum (Australia)
CD/ Perfumer: Rasei Fort and Al Manlé
Limestone
by Thorn & Bloom (USA)
CD/ Perfumer: Jennifer Botto
Liquorice Vetiver
by SP Parfums (Germany)
CD/ Perfumer: Sven Pritzkoleit
Mélodie de l’Amour
by Parfums Dusita (France)
CD/ Perfumer: Pissara Umavijani
Onycha
by DSH Perfumes (USA)
CD/ Perfumer: Dawn Spencer Hurwitz
Rosuerrier
by Pryn Parfum (Thailand)
CD/ Perfumer: Prin Lomros
Saffron
by Aether Arts Perfume (USA)
CD/ Perfumer: Amber Jobin
Vanilla and the Sea
by Phoenix Botanicals (USA)
CD/ Perfumer: Irina Adam

INDEPENDENT CATEGORY
Absolue D’Osmanthe
by Perris Monte Carlo (Monaco)
CD: Gian Luca Perris / Perfumer: Jean Michel Santorini
Altruist
by J.F. Schwarzlose Berlin (Germany)
CD: Lutz Herrmann / Perfumer: Véronique Nyberg
Anti Anti
by Atelier PMP (Germany)
CD: Stefanie Mayr, Daniel Plettenberg / Perfumer: Mark Buxton, David Chieze
Belle de Jour
by Eris Parfums (USA)
CD: Barbara Herman / Perfumer: Antoine Lie
Civet
by Zoologist (Canada)
CD: Victor Wong / Perfumer: Shelley Waddington
Close Up
by Olfactive Studio (France)
CD: Céline Verleure / Perfumer: Annick Mennardo
Lankaran Forest
by Maria Candida Gentile Maitre Parfumeur (Italy)
CD/ Perfumer: Maria Candida Gentile Team
Maître Chausseur
by Extrait D’Atelier (Italy)
CD: Chiara Ronzani / Perfumer: Not Disclosed
Romanza
by Masque Milano (Italy)
CD: Alessandro Brun, Riccardo Tedeschi / Perfumer: Cristiano Canali
Fathom V
by BeauFort London (UK)
CD: Leo Crabtree / Perfumer: Julie Marlowe
Stones
by Atelier de Geste (USA)
CD: Beau Rhee / Perfumer: Irina Nesa

SADAKICHI AWARD
Is This Mankind
by Peter de Cupere (Belgium)
Perfumer: Various
Osmodrama Berlin / Smeller 2.0
by Wolfgang Georgsdorf (Germany)
Perfumer: Various
Paradise Paradoxe
by Elodie Pong (Switzerland)
Perfumer: Anonymous
Smell of Data
by Leanne Wijnsma (The Netherlands)
Perfumer: Leanne Wijnsma with ScentAir
The Feelies: Multisensory Storytelling – Amazon
by Grace Boyle (UK)
Perfumer: Nadjib Achaibou (Singapore)
 

We were thrilled to see the inclusion of proudly independent British brand, BeauFort London‘s Fathom V on the shortlist! A well deserved finalist, we have been raving about this fragrance since we first sniffed it. Humongously green – imagine a florist-shop filled with freshly snapped stalks, fat buds bursting and white flowers tied raggedly with twine – this would fill an entire fairytale palace with its otherworldly life-force, with echoes of roiling salty waves mercilessly crashing on rocks as lightning tears the sky assunder.
It’s awards season a-go-go in scent land at the moment, with the Perfumed Plume awards also just announced in the US (many congrats to Basenotes for their nominations!) and the prestigious annual British Fragrance Foundation Awards being judged right now. And oh boy, that’s an exciting list of names we absolutely cannot wait to see…
Written by Suzy Nightingale

Share your #ScentMemories with The Fragrance Foundation for National Fragrance Day

We do hope you’ll all be posting a #smellfie tomorrow as part of our celebration of the most important day in our perfumed calendar: National Fragrance Day. (For more info about how to post a #smellfie – and what you could win – click here.)
But we also encourage you to share a favourite smell memory with The Fragrance Foundation, the industry body which helps to educate fragrance consultants, journalists – and encourage appreciation of the sense of smell in a younger generation, with the Marty the Mighty Nose Awards for perfumed poetry in schools.
You can share this via Twitter and Instagram – but be sure to hashtag #scentmemories and use the handle @FragranceFDN_uk, so they can spot them. Perhaps talk about a perfume that’s meant a lot to you – or a smell that whisks you through time and space. Share a first fragrance ‘love’, or maybe the scent you wore for your wedding.
For more inspirations, there’s a website – scentmemories.org – which features many different individuals’ #ScentMemories, including those of novelists Jane Thynne and Veronica Henry, Sadie Frost and Leighton Denny along with many perfumers, entrepreneurs and other figures from the fragrance world. (The Perfume Society team’s own scented recollections are tucked away in the archives for 2016, too!)
Let’s make it a lovely fragrant day – in as many ways as possible!
fragrancefoundation.org.uk