The Fragrance Foundation Awards 2024: and the winners are…. (squeal!)

Forgive us for floating on a cloud (of perfume, obvs) for the next few weeks (okay, months!) because we’re still buzzing from the most exciting night in the scented calendar – The Fragrance Foundation U.K. Awards 2024. And this year in particular, we had a LOT to be excited about! Let’s gather ourselves a moment and let you know ALL the winners (and the next scents your nose needs to be in search of…)

Recognised as the most prestigious journalistic awards in the beauty industry, the Fragrance Foundation U.K awards began in 1990. They are split into two distinct sections: The Jasmine Awards – which recognise and reward the talents of journalists & visualisers whose difficult task it is to translate the complex art of perfumery into words and pictures; and The Fragrance Foundation U.K. Awards for individual fragrances, ad campaigns, expert sales assistants and fragrance retailers. Altogether, it’s an overview of the hottest (and best-smelling) names to know right now.

A new panel of judges is recruited annually and includes experts from the worlds of journalism, literature, fashion, lifestyle, PR and fragrance consultancy. The panel is chaired by an expert in the fragrance industry, and you can read all about the judges here, which this year included the world’s foremost fragrance expert and author, Michael Edwards.

Okay. Drumroll, please…

 

Literary Award: The Scented Letter magazine, Up in Smoke: Fragrances Flagrantly Defying the Smoking Ban by Suzy Nightingale

 

Short Piece Award: perfumesociety.org Green with En Vie by Suzy Nightingale

 

Creative Award: On the Scent Podcast ‘Scented Story’

by Suzy Nightingale & Nicola Bonn

 

Practical Guide Award: We Wear Perfume – Who Am I? New Ways to Make Your Perfume Personal by Amanda Carr & Tamara Fulton

 

Rising Star: Highsnobiety, Fragrance, Unfiltered: What Shoppers Want Perfume Brands to Know by Alexandra Pauly

 

 

 

We must also take a moment to pop some Champagne corks for our own Scented Letter magazine editor / writer, Jo Fairley (no stranger to awards, with a shelf-full of them over the years!) for being a finalist in in two categories: Literary, for When Your Back Garden is a Tuberose Field, and Practical Guide for her piece The Wash Gets Posh. And of ourse for the brilliant Scott McGlashan who was a Rising Star finalist for his Scented Letter magazine feature It takes them right backabout finding his beloved gran’s favourite (now discontinued) fragrance of her youth, because her eyesight is failing and she wanted to return to treasured scent memories. It was so moving to so many, and we know Scott’s star is certainly rising – a name to watch for sure.

Don’t forget – you can sign up to get FREE copies of the digital edition of The Scented Letter magazine delivered to your inbox each time they published!

 

 

Now, let’s take a breath and raise our glasses to the incredible fragrance awards winners – many of which are fragrant friends of The Perfume Society, and all of which we whooped with joy for seeing their names on the big screen…

 

 

Media Campaign: Diptyque Do Son

 

Design & Packaging: Penhaligon’s Potions & Remedies

 

Interior Fragrance: Byredo Summer Rain

 

Independent Fragrance: Vyrao Sun Rae

 

Perfume Extraordinaire: Ella K Camélia K

 

The Evening Standard Readers’ Choice: Billie Eilish, Eilish No.2

 

People’s Choice: Burberry, Burberry Goddess

 

Newcomer: Victoria Beckham Beauty

 

Innovation: Diptyque Les Mondes de Diptyque

 

Limited Distribution: Maison Margiela Replica Under the Stars

 

National Distribution: Tom Ford Beauty Café Rose

 

Retailer of the Year: Harrods H Beauty

 

Online Retailer of the Year: Harrods H Beauty

 

Best New Collection: Victoria Beckham Beauty Fragrance Collection 

 

Ultimate Launch: Yves Saint Laurent MYSLF

 

The prestigious judging panel had to read SO many submissions, and we were full to the fragrant brim with gratitude for this recognition, and send huge congratulations to ALL the finalists, and to the winners, which we were over the moon to be among.

Until next year, fragrant friends, we’ll be wafting along and glowing just a little bit more brightly than usual…

Happy TENTH birthday to us! Celebrating a decade of fabulously fragrant years…

Incredibly, we are celebrating our TENTH BIRTHDAY this year! We simply cannot believe it’s been a decade of fragrant fun at The Perfume Society – how quickly it has flown by, and how much has changed in that time… But did you know our co-founders Lorna McKay and Jo Fairley chose the date of May 1st for a very particular reason?

 

For the French, May 1st traditionally represents the start of gifting bouquets of “muguet” to loved ones to signify the regard in which they’re held and as a token of prosperity for the year ahead. A tradition supposedly begun when King Charles IX was presented with a bunch of the delicate blooms, and decided to gift the ladies of his court, too. Lily of the valley has also made its way into countless bridal bouquets (including that of Kate Middleton for her wedding to Prince Willliam); and in many countries. Most of all, lily of the valley given on May 1st represents tenderness, love, faith, happiness, purity and a return of hope.

 

 

 

No wonder we chose this delightful, flower-filled date in the calendar to launch The Perfume Society when our team of helpers ran hither and thither all over London handing sprigs of lily of the valley to fragrant friends! Meanwhile, we were busy crafting what has become a multi-award-winning magazine: The Scented Letter – the first printed magazine in the world entirely dedicated to fragrance. And we must give a special mention to the amazing designer who has been with us from day one, and without whom the magazine couldn’t exist: Jenny Semple.

The Jasmine Awards for The Fragrance Foundation U.K. are the most prestigious in the perfume industry, and are considered the olfactory equivalent of the Oscars; while The Perfumed Plume Awards were for worldwide fragrance writing, so judged internationally. Of our many nominations for this most tricky of subjects to write about (literally communicating invisible smells, and with no specific words in the English language with which to describe them!) we simply couldn’t be more proud, or more deeply honoured, that we have won the following TWELVE awards

 

 

 

2015:

Judges Special Recognition AwardThe Scented Letter magazine team [entire issue]: Issue 1

2016:

Jasmine Independent Literary AwardSuzy Nightingale, The Scented Letter magazine: What Does Wednesday Smell Like?’ 

Jasmine Independent Soundbite AwardPersolaise, The Scented Letter. magazine: ‘Closer to Heaven

2018:

Jasmine Social Engagement AwardCarson Parkin-Fairley: #smellfie Campaign

2019:

Jasmine Practical Guide AwardThe Scented Letter Magazine team [entire issue]: The Alphabet Issue – A-Z of Fragrance

2020:

The Perfumed Plume [International] AwardJo Fairley, The Scented Letter magazine: Scents of Place: Venice

2021:

Jasmine Literary AwardSuzy Nightingale, The Scented Letter magazine: Note Perfect

Jasmine Short Piece AwardSuzy Nightingale, perfumesociety.org: Vellichor: Capturing the Scent Memories of Old Books

Jasmine Judges Special Recognition AwardThe Scented Letter magazine team [entire issue]: A Life in Scents

Perfumed Plume [International] AwardSuzy Nightingale, The Scented Letter magazine: Modern Florals, Heavy Petalling

2022:

Jasmine Literary AwardJo Fairley, The Scented Letter magazine: When Soap Equals Hope

2023:

Jasmine Practical Guide AwardSuzy Nightingale, The Scented Letter magazine: Time to Spray Your 5 a Day

 

 

 

 

You can sign up for your FREE digital copy of the magazine to be delivered to your inbox, or you may prefer to choose the option of the gloriously glossy print edition subscription. Whichever you plump for, it’s a year’s worth of fragrant reading beloved by industry insiders and the perfume-loving public, which we remain incredibly proud of the magazine team, (and our contributing writers) hard work on.

 

In this past perfumed decade, ever since the second year of The Perfume Society’s inception, we have been celebrating National Fragrance Day in the U.K. with our #smellfie campaign. This was an idea that sprang up during a team meeting at TPS Towers, when senior writer Suzy Nightingale came up with the idea of getting our followers on social media to take a selfie with their scent of the day, and tell us why they loved it, with the simple hashtag of #smellfie. Little did we know that fragrance fans across the world would take up the call, and we’ve had a joyous abundance – nearly 9,000 tags, and counting! – of perfumed photos, stories and videos from the likes of Katy Perry, Little Mix and Richard E Grant, no less, who’ve taken part in the fragrant fun for past years.

 

 

With sharing the love of scent at our very heart, let us not also forget that The Perfume Society Discovery Boxes were the first cross-brand curated selections of perfume samples (from luxury, designer and niche names to newly emerging indie houses) offered anywhere in the world. We’ve had so many thousands of you tell us you found your next new fragrant loves thanks to trying samples and minis in these boxes, and for being matched with your perfect perfumes to go and sniff out via our groundbreaking (way ahead of its time) Find a Fragrance Search Engine (originally developed by Lorna McKay).

 

 

 

With your help, we’ve achieved so much over these ten years. We wish we could come and give every single one of you a sprig of lily of the valley to show our heartfelt appreciation for all your support, but for now, accept this symbol of love and luck, from us to all of you

 

The Fragrance Foundation Jasmine Award Finalists 2024 are…

We could not be more thrilled (or humbled) at the announcement of the Jasmine Awards 2024 finalists! Read on to discover the full fragrant list…

The Fragrance Foundation U.K. says: ‘Launched in the UK in 1990 the Jasmine Awards are recognised as the most prestigious journalistic awards in the beauty industry. They recognise and reward the talents of journalists & visualisers whose difficult task it is to translate the complex art of perfumery into words and pictures.

A new panel of judges is recruited annually and includes experts from the worlds of journalism, literature, fashion, lifestyle, PR and fragrance consultancy. The panel is chaired by an expert in the fragrance industry.’

 

Jasmine Awards 2021

 

This year, the panel was again chaired by Catherine Mitchell, and The Fragrance Foundation U.K. explains that ‘…There are two reasons Catherine Mitchell has been our Head Judge for the past six years – she is committed to raising the bar for quality and creativity and exudes more passion than anyone we know. In a career spanning three decades with International Flavours and Fragrances (IFF), a global leader in the creation of fragrance, biosciences and sensorial experiences, Catherine worked across all elements of the business, across multiple continents. She is an ardent advocate of education and communication to inspire today’s creators, consultants and consumers and ultimately unleash the next generation of talent.’

You can read all about the other esteemed judges for the 2024 panel, here. But meanwhile, we can contain our excitement no longer – here are the shortlisted finalists for each category of the awards this year (squeal!) and we’ll have to TRY be patient to discover the ultimate winners, until the glamor and scent-filled ceremony at The Fragrance Foundation Awards on May 9th!

HUGE congratulations to all the finalists, who spend months of work researching and finalising these ways of talking about fragrance and sharing the storytelling magic of scent. It truly makes us jump for joy to be amidst such company as this…

 

 

The Jasmine Awards 2021

LITERARY FINALISTS:

Substack, Forest School by Alice du Parcq

The Scented Letter magazine, When Your Back Garden is a Tuberose Field by Jo Fairley

The Scented Letter magazine, Up in Smoke: Fragrances Flagrantly Defying the Smoking Ban by Suzy Nightingale

 

The Jasmine Awards 2021

 

SHORT PIECE FINALISTS:

Cosmopolitan UK, Good enough to eat: food-inspired perfumes are hot right now by Charlotte Bitmead

GLAMOUR, When did it become anti-feminist for women to want to smell sexy? by Fiona Embleton

perfumesociety.org, Green with En Vie by Suzy Nightingale

 

The Jasmine Awards 2021

 

CREATIVITY FINALISTS:

IFRA Fragrance Forum 2023, Smell & Tell by Peter ‘Art’ Lewry

Instagram, A Scented Story by Suzy Nightingale & Nicola Bonn @onthescentpodcast

Instagram, Desert Island Spritz: My Chanel Love-List for Autumn-Winter by Alice du Parcq

 

The Jasmine Awards 2021

 

PRACTICAL GUIDE FINALISTS:

The Scented Letter magazine, The Wash Gets Posh by Jo Fairley

The Scented Letter magazine, Gelat-Eaux How to Wear ‘Ice Cream Scents’ Without Smelling Like Mr. Whippy by Suzy Nightingale

We Wear Perfume, Who Am I? New Ways To Make Your Perfume Personal by Amanda Carr & Tamara Fulton

 

The Jasmine Awards 2021

 

RISING STAR FINALISTS:

Cosmopolitan UK, Eau de sex: Have fragrances lost their sex appeal? by Charlotte Bitmead

Harper’s Bazaar UK, Green & Pleasant by Medina Azaldin

Highsnobitey, Fragrance, Unfiltered: What Shoppers Want Perfume Brands to Know by Alexandra Pauly

The Scented Letter magazine, It takes them right back by Scott McGlashan

The Fragrance Foundation & Jasmine Awards 2023!

We are still absolutely BUZZING with excitement from The Fragrance Foundation U.K. Awards 2023, where over 500 guests and nominees gathered at The Brewery in the City of London, to celebrate the fragrance industry and our passion for perfume…

Having begun in 1992, and known as ‘the Oscars of the fragrance industry’, the Awards recognise ‘excellence within the fragrance arena, from Packaging, Advertising through to Best New Fragrance and Ultimate Launch’. With sequins and scent a-go-go it was surely the most glamorous (and definitely the best smelling) location in London!

Part of The Fragrance Foundation award ceremony now also includes The Jasmine Awards, which were launched in the UK in 1990, and are recognised as:

‘…the most prestigious journalistic awards in the beauty industry. They recognise and reward the talents of journalists & visualisers whose difficult task it is to translate the complex art of perfumery into words and pictures.’

Before we get in to the Jasmines (scroll down to see the winnersincluding the award WE WON!) let’s take a breath and raise our glasses to the incredible fragrance awards winners – many of which are fragrant friends of The Perfume Society, and all of which we whooped with joy for…

 

 

We were ecstatic to see the talents of Ruth Mastenbroek on stage collecting the Perfume Extraordinaire award for Zephyr – a gorgeously luminescent and crisply shimmering breeze of a scent we adore. And you can try a sample of the award-winning scent in our Platinum Discovery Box!

 

 

And the loudest whoop of the evening was surely from the team at the Versace, when Eros Parfum won the People’s Choice Award!

 

 

Versace Eros Parfum is a flamboyantly jubilant modern fougere that exudes confidence via mint, lemon, apple and a unique smooch of tonka, geranium and ambroxan in the heart before woody notes, oakmoss and vanilla swirl the base. And you can try this award-winner as part of our Men’s Must-Have Discovery Box!

 

 

Audrey Semeraro, founder of Edeniste, was absolutely glowing with joy to win the Newcomer award for her fabulously mood-enhancing fragrance house…

 

…as were we, having taken the decision to stock the entire Edeniste collection in our shop as soon as we smelled them, plus putting the Edeniste Vétiver Imaginaire as part of our curated Feel Good Fragrances Discovery Box.

 

 

With the announcement of every award, the room lit up with cheers – it’s such a mood of celebration for all, and for fragrance itself! Here are the other proud Fragrance Foundation Award winners who were also whooping it up during the evening…

 

Media Campaign: Prada, Paradoxe

 

 

Design & Packaging: Dries Van Noten, Soie Malaquais

 

 

Independent Fragrance: Angela Flanders, Leather Rosa

 

 

Interior Fragrance: Diptyque, Roses

 

 

Readers’ Choice: CHANEL, Paris-Paris

 

 

Newcomer: By Far

 

 

Innovation: Launch of Jo Malone London ‘Shining a Light on Mental Health Foundation’

 

 

Retailer of the Year: Harrods

 

 

Limited Distribution: Diptyque, Opsis Eau de Parfum

 

 

National Distribution: Gucci, Flora Gorgeous Jasmine EDP

 

Online Retailer of the Year: The Perfume Shop

 

Best New Fragrance: Prada, Paradoxe

 

 

Best New Fragrance Collection: Tom Ford, Enigmatic Woods Collection

 

 

Ultimate Launch: Frédéric Malle, Uncut Gem

 

 

Ultimate Launch: Prada, Paradoxe

 

 

We were also so pleased to see the previous Chair of the Fragrance Foundation, the hard-working and supportive Annalise Fard welcomed into the Circle of Champions (the Fragrance Foundation’s equivalent of the Hall of Fame) – such a well-deserved tribute for this incredible woman.

 

 

 

And it is always especially heart-warming to see the importance of brilliant consultants recognised, with Kenneth Green Associates’ Nathan Macpherson La Maire receiving the award for Consultant of the Year Award for 2023. Bravo!

 

 

 

And now, let us take a moment to celebrate the Jasmine Awards section of the evening – a highly anticipated and incredibly prestigious collection of awards which receive hundreds of entries from the biggest names in publishing.

 

 

At The Perfume Society, we were so excited to be finalists with FIVE nominations this year, for articles published in our magazine, The Scented Letter (sign up to get your FREE digital copy, here, if you’ve not done so already), and for our blog. It was a genuine THRILL to see The Perfume Society celebrated on the huge screens at the venue, among such talented company as the other incredible nominees and all the fragrance houses. And well, we only went and WON!

 

Practical Guide: The Scented Letter Magazine, Time to Spray Your 5 a Day – Suzy Nightingale

 

 

Creativity: Instagram, All The Perfumes I Wore Last Week – Sali Hughes

 

 

Literary: Glamour Magazine, It’s time to stop treating affordable perfumes like dirt and champion the must-smell-now scents for under £30 – Alice du Parcq

 

 

Short Piece: Country & Town House, The Green, Green Grasse – Jan Masters

 

 

Rising Star: Fabulous, How to smell expensive (without breaking the bank) – Tara Ledden [NB: We couldn’t find this piece online, but you can read Tara’s other work for Fabulous here]

 

The prestigious judging panel had to read so many submissions, and we were full to the fragrant brim with gratitude for this recognition, and send huge congratulations to ALL the finalists, and to the winners, which we were over the moon to be among.

Until next year, fragrant friends, we’ll be wafting on a scented cloud!

 

Written by Suzy Nightingale

 

 

Jasmine Awards Finalists 2022 announced (read the plethora of perfume pieces here!)

At a time we’re all hanging on to every scrap of good news, we had reason to squeal with true joy when The Fragrance Foundation announced this year’s Jasmine Awards Finalists

Often referred to as ‘the Oscars of the Fragrance Industry’ – an annual event in which amidst celebrating the industry as a whole, The Fragrance Foundation also take time to give thanks to those who write about and discuss fragrance in engaging and innovative ways. We are utterly thrilled to have made the final line-up again this year with SEVEN nominations, and even more proud to be sharing that space with so many talented individuals.

Here are the pieces that are in the running – we’ve put a link to each article so you can read it in full, something we’re so happy to be able to do with The Scented Letter Magazine now, having taken the decision during lockdown to make this publication available to everyone. Happy reading!

Celestial Scents (Literary Award) Suzy Nightingale – Suzy Nightingale, The Scented Letter Magazine 

What IS a Fougère? Pteridomania & the Frenzy for Ferns (Practical Guide Award) – Suzy Nightingale perfumesociety.org

Let Us Spray (Practical Guide Award) – Suzy Nightingale, perfumesociety.org

Give Me Strength: perfumes for a post-lockdown pick-me-up (Short Piece Award) – Suzy Nightingale, perfumesociety.org

When Soap Equals Hope (Literary Award) – Josephine Fairley, The Scented Letter Magazine 

The Year the World Discovered the Sense of Smell (Literary Award) – Louise Woolam, The Scented Letter Magazine

#smellfie 2021 (Creativity) – The Perfume Society Team, Instagram / The Scented Letter Magazine 

The Jasmine Awards 2022 shortlist announcement was part of the seven-day scent-fest of The Fragrance Foundation National Fragrance Week celebrations, the Jasmine Awards ceremony itself is due to be held in May with all winners being announced during the glam-filled affair, when the scent of success (and oodles of perfume, obvs) fills the air.

Until then, we raise a glass to ALL the worthy finalists, in what must have been very difficult decisions for the judges to make. We’re utterly thrilled to have made the finals, and are especially honoured to be among such great names in the industry. Cheers!

Creativity
Publication Journalist Article
Instagram Alice du Parcq ‘Desert Island Spritz’ InstaLive with Adam Reed.
Instagram Alice du Parcq ‘Desert Island Spritz’ ‘Party Special’ with Sali Hughes.
Rakes SENSE Victoria Gaiger Making an Impression.
Stylist Magazine Shannon Peter Up, Up and Away
The Perfume Companion Sarah McCartney & Samantha Scriven The Perfume Companion
Instagram The Perfume Society Smellfie 2021

Literary Piece

Publication Journalist Article
Rakes SENSE Victoria Gaiger Master of Molecules
Rakes SENSE Beatriz Zimmermann Take Courage
The Scented Letter Josephine Fairley When Soap Equals Hope
The Scented Letter Louise Woollam The Year the World Discovered the Sense of Smell
The Scented Letter Suzy Nighingale Celestial Scents
The Stack World Viola Levy Do you smell expensive
Practical Guide
Publication Journalist Article
Glamour Magazine Alice du Parcq How to make your perfume last longer, if you’re sick of scent fading by lunchtime.
perfumesociety.org Suzy Nightingale What IS a fougère? Pteridomania & the frenzy for fern fragrances.
perfumesociety.org Suzy Nightingale Let us Spray.
We Wear Perfume Amanda Carr & Tamara Fulton The Long Read : Exhilaration in a bottle, the mood busting power of citrus.
We Wear Perfume Amanda Carr & Tamara Fulton The Long Read : The New Rose Revival.
Women’s Health Ingeborg van Lotringen Scent and Sustainability.
Short Piece
Publication Journalist Article
Beauty Matter Carla Seipp Is AI Threatening the Role of the Perfumer?
elle.com/UK Fiona Embleton Slow Scent – Upcycled Fragrances are the New Movement in Sustainable Perfume.
Glamour Magazine Alice du Parcq These alternative summer fragrances get better and better as your skin heats up in the warm weather, and they won’t disappear in minutes.
Harrods Magazine Olivia de Courcy Pure, Not Simple.
meatfortea.com Nicola Thomis Nosings.
perfumesociety.org Suzy Nightingale Give Me Strength: perfumes for a post-lockdown pick-me-up
Rising Star
Publication Journalist Article
Escentual.com Kate Avetoomyan +A173The Fragrance Innovations Of The Future.
Harrods Magazine Ella Crosbie Elevated to a Fine Art.
Medium, Originality, Imitation and Flankers Marie Krnakova Creativity Behind Perfumes in Antiquity.
Rakes SENSE Haydn Williams High Culture – When Art Meets Scent.
Rakes SENSE Saskia Gaiger Scents through the Pages.

 

 

 

Jasmine Awards 2021 – The finalists are announced (and we’re overjoyed!)

The Jasmine Awards 2021 finalists have been announced, and we’ve news of all those shortlisted… (including *blush* *squeal* *scream* The Perfume Society!)

These annual awards ‘recognised as the most prestigious journalistic awards in the beauty industry,’ were begun in the UK by The Fragrance Foundation in 1990. They present the Jasmines in order to ‘…recognise and reward the talents of journalists & visualisers whose difficult task it is to translate the complex art of perfumery into words and pictures.’

With a new panel of judges recruited each year, for 2021 the mammoth task of reading all the entries fell to Catherine Mitchell, (also acting as Chairman of the Judging Panel) of IFF; Beth Horn – Facebook’s Head of Industry for Retail & Ecommerce; Brix Smith – songwriter and guitarist best known for her work with The Fall (and an avid fragrance lover); Sali Hughes – author, journalist and broadcaster (and a previous Jasmine Award winner, whose fragrance collection rivals our own) and Sarah Jossel – the award-winning journalist, writer and TV presenter.

 

The Jasmine Awards 2021

LITERARY

Cosmopolitan – Kate Pasola – When did we all start smelling the same

Financial Times – How to Spend It – Nicola Moulton – Which scents made sense in the year of no scent?

thegloss.ie – Sarah Halliwell – Where the Wild Roses Grow

The Scented Letter Magazine – Suzy Nightingale – Don’t Stand So Close To Me

The Scented Letter Magazine – Suzy Nightingale – Note Perfect

The Candy Perfume Boy – Thomas Dunckley – Trapped in a Scent Memory

 

CREATIVITY

YouTube – Luca Turin – The Secret of Scent Lectures

instagram.com/RoseGallagher – Rose Gallagher – Various submission

Stylist Magazine – Shannon Peter – Good Clean Fun

The Perfume Society Instgram – The Perfume Society Team – Smelfie Campaign 2020

Fume Chat (Podcast) – Thomas Dunckley & Nick Gilbert – Fume Chat S3 EP06 Bon Anniversaire, Editions de Parfums Frederic Malle!

The Candy Perfume Boy – Thomas Dunkley – Material Focus: Cashmeran

 

PRACTICAL GUIDE

Glamour Magazine – Alice du Parcq – The 5:2 Fragrance Plan

We Wear Perfume – Amanda Carr & Tamara Fulton – The Long Read: why the future of buying fragrance is online

The Scented Letter Magazine – Suzy Nightingale – Modern Florals

The Scented Letter Magazine – Suzy Nightingale – Straight to the (Pulse) Point

The Candy Perfume Boy – Thomas Dunckley – Material Focus: Cashmeran

 

SHORT PIECE

marieclaire.co.uk – Fiona Embleton – Perfume became the soundtrack to my lockdown

marieclaire.co.uk – Fiona Embleton – Where are all the black perfumers…?

The Scented Letter – Nafia Guljar – It takes me right back – Night blooming jasmine

How To Spend It, The Financial Times – Rosanna Dodds – It’s a real headturner

The Scented Letter – Suzy Nightingale – Petrichor & Pluviophiles

The Scented Letter – Suzy Nightingale – Vellichor: Capturing the Scent Memories of Old Books

 

The Jasmine Awards 2021 shortlist announcement is now part of the seven-day scent-fest of The Fragrance Foundation National Fragrance Week celebrations. You can join in the fragrant fun and see the other olfactory events occuring by cheking out their website, here.

The award ceremony itself is due to be held in September, with all winners being announced during the glam-filled affair, when the scent of success (and oodles of perfume, obvs) fills the air.

Until then, we raise a glass to ALL the worthy finalists, in what must have been very difficult decisions for the judges to make. We’re utterly thrilled to have SO many nominations, and are especially honoured to be among such great names. Cheers!

 

Fragrant escapism… read each of our Jasmine-Award nominated pieces!

In the flurry of everything that’s happened over the last few weeks with a global pandemic, though we shouted our happiness on our social media channels at the time, we must admit this had escaped our minds to post about. But as we’re clinging on to every good news piece we can, right now, we hope you’ll forgive us for re-living the joy we felt because of the news…

For this year’s Fragrance Foundation Jasmine Awards – the ‘Oscars’ of the fragrance world – we have an incredible SIX nominations!

We wanted to give you a chance to take a look over each of the pieces we’re nominated for – a form of fragrant escapism, if you wish, amidst the worry that’s all around. So sit back and take some time to unwind, and read about something nice for a change…

Finalist: Literary AwardPerfuming a Part, by Suzy Nightingale

Finalist: Literary AwardScents of India, by Amanda Carr

Finalist: Practical GuideScents of Place: Venice, by Jo Fairley

Finalist: Practical GuideThe Future of Fragrance, by The Perfume Society Scented Letter Magazine team

Finalist: Short PieceOrange Blossom, How to Bottle Sunshine, by Suzy Nightingale

Finalist: Short PieceScented Inks & Inky Scents, by Suzy Nightingale

Do make time to have a look at the full list of finalists and their work – we are thrilled to among such a pool of perfumed talent, of names we know well as friends, and those new to our noses. We’re crossing our fingers for even more good news when the winners are announced (a lot of fingers to be crossed, with our nominations for Perfumed Plume Awards this year, too!)

Until then, we hope that you’ll enjoy this list of lovely things to read, and wish you all sunshine, health and happiness…

Something whiffy this way comes – Marty the Mighty Nose kids’ poetry competition

Do you know a child aged 7-11 who loves writing and exploring their sense of smell? Get those nostrils in training, for The Fragrance Foundation‘s Marty the Mighty Nose Awards are once again open for smell-inspired poetic entries!

Kids tend to be far more naturally connected to their sense of smell than most adults, and the annual competition invites Key Stage Two pupils to explore this sense even more, by taking ‘…an aromatic approach to creative writing, as we invite them to write their own smell-inspired poems for the chance to win prizes for themselves and for their schools.’

The Fragrance Foundation say: ‘Whether it is inviting children to develop their use of simile and metaphor in English by writing smell-inspired poems or learning about history through the stinky aromas of the past (Ancient Egyptian Mummification anyone?), structured activities incorporating fragrance and smell can truly support and inspire pupils of all abilities.’

Marty the Mighty Nose entries can be made by schools, or by individual parents and guardians, and details of the competition and how to submit an entry are explained, below, and the more who join in, the merrier Marty will be.

The Fragrance Foundation encourage pupils to write poems inspired by the sense of smell (the whiffy socks of an older brother has been a previous winner’s poetic theme!) and these are then read and chosen by a distinguished panel of judges each year, including once again, this year, the multi-talented (and huge fragrance fan) Richard E. Grant!

Entering Marty The Mighty Nose Awards is easydownload the entry pack here. The deadline for submissions is the 9th December 2019, and entries can be sent online or through the post. Please note entires must be submitted by a teacher or guradian.

We cannot wait to read these pongy poems, and wish everyone who enters the very best of luck!

By Suzy Nightingale

Jasmine Awards Winners 2019: we’re celebrating!

The Jasmine Awards are the most prestigious literary awards in the UK for fragrance journalism – think of them as the Oscars for olfactory writing – and every year, The Fragrance Foundation nominate a list of finalists for the fragrant categories, and finally, announce the winners.

We waited with baited breath… and are thrilled to have won the Practical Guide Award, with our Scented Alphabet issue of The Scented Letter Magazine!

The Scented Letter is delivered digitally, for free, to our VIP Club members, or you can subscribe for glossy print copies of the magazine – and now International Online Subscriptions are available for only £20 for a full year.

But as a special treat, we’d like to make the entire award-winning issue available for you to read:

Simply click on the picture above, make yourself a cuppa and lose yourself in the wonders of fragrance history, design and innovation… we tried to cover everything fragrant from A-Z, and it was a huge effort to research, write and put together, so we really couldn’t be more pleased to have won this award.

Continuing with the celebrations, we are jumping for joy for all the winners this year, and wanted to share them with you. Do make time to go and have a look at their work – in each case, you’re in for a treat…

We were especially thrilled for Viola’s piece winning an award, written after joining us at one of our How to Improve Your Sense of Smell Workshops – and highlighting the importance of this, our most neglected of senses.

Congratulations, again, to everyone involved and all of the finalists – we don’t envy the judges having to make the final decisions from such a wealth of creative talent!

Now, you’ll have to excuse us because we’ve got to find time to eat celebratory cake while getting ready for National Fragrance Day tomorrow (Thursday 21 March) and our social media scented take-over with our #smellfie campaign. Make sure you join in – and WIN prizes up to £300 of scented goodies…!

Written by Suzy Nightingale

Marty the Mighty Nose – smelly poems required!

Do you know a child aged 7-11 who loves writing and exploring their sense of smell? Get those nostrils in training, for The Fragrance Foundation‘s Marty the Mighty Nose Awards are once again open for smell-inspired poetic entries!

Kids tend to be far more naturally connected to their sense of smell than most adults, and the annual competition invites Key Stage Two pupils to explore this sense even more, by taking ‘…an aromatic approach to creative writing, as we invite them to write their own smell-inspired poems for the chance to win prizes for themselves and for their schools.’

The Fragrance Foundation say: ‘Whether it is inviting children to develop their use of simile and metaphor in English by writing smell-inspired poems or learning about history through the stinky aromas of the past (Ancient Egyptian Mummification anyone?), structured activities incorporating fragrance and smell can truly support and inspire pupils of all abilities.’

Marty the Mighty Nose entries can be made by schools, or by individual parents and guardians, and details of the competition and how to submit an entry are explained, below. Poems are judged and awarded prizes individually, but there’s also a Best Class prize to the highest overall scoring class, so the more who join in, the merrier Marty will be.

The Fragrance Foundation encourage pupils to write poems inspired by the sense of smell (the whiffy socks of an older brother has been a previous winner’s poetic theme!) and these are then read and chosen by a distinguished panel of judges each year, with this year’s Head Judge being Nicky Cox MBE, Editor of young person’s newspaper First News, who are this year supporting the awards.

Entering Marty The Mighty Nose Awards is easydownload the entry pack here. The deadline for submissions is the 14th December 2018, and entries can be sent online or through the post.

Here’s one of last year’s winning entries, to get you inspired…

Smelly Seasons
Suncream and salty air,
Summer smells are here,
Candyfloss and doughnuts,
Sweet smells at the pier.
Lavender and Wisteria,
Spring flowers in bloom,
Bluebell and lilac,
All smelling of sweet perfume.
Fireworks, pumpkin soup,
And smoky burning leaves,
Toasted sweet marshmallows,
Fill the autumn’s breeze.
Frost morning air,
Cloves, cinnamon and pine,
Pretty burning candles,
Christmas is my favourite time!

– Bella Barlow
Shiplake C.E Primary School

We always wonder if the talented children who enter the awards with their smell-inspired poems could well be the noses behind future fragrances – or the journalists writing about them –  either way, we can’t wait to read the results, so get those kids’ noses in training…

Written by Suzy Nightingale