Funny Valentine – tips & tricks to buying a scent for someone you love

Valentines Day – love it or loathe it – is just around the corner, and it’s still the day that generates the most fragrance sales, peaking at 42% of all prestige beauty products sold. So if you’re thinking of splashing out on a fragrance for your significant other, follow our guide to ensure a scented success…

 

If you just have no idea where to start

Don’t panic and just buy something random! The best idea is to get a curated Discovery Box of fabulous mini sizes and samples from a wide range of fragrance houses, that way they can start exploring and trying them all in the comfort of their own home, and most importantly, in their own time. Each box is carefully put together to include something for all tastes – so they’re bound to fall for one of them.

Once they’ve found ‘the one’ (or perhaps several) you can then buy a full size later, safe in the knowledge they’ve already fallen for it.

 

 

If you already know what they love (and they don’t want to change)

Great! But instead of buying just another bottle, why not have a look at matching products available, such as a gorgeously decadent bath oil, rich body cream or even a fragranced hair mist. It’s often possible to find travel-size versions of perfumes at this time of year, and if you really wanted to push the boat out – how wonderful it would be to book a couple of nights in a nice hotel or day spa trip, and add the ticket to the box of mini sizes in a golden envelope! (Well, we can dream…)

 

 

If you already know what they love (and they DO fancy a change)

This is a fantastic starting point, now all you need to do is type the name of that scent into our genius Fragrance Finder, and the clever algorithm – based on information we source directly from the fragrance houses and perfumers themselves – will suggest six new fragrances that, while different from the original you typed, share a similar mood, character or key ingredients.It really works!

 

 

If you’ve an idea of fragrances they like, but aren’t sure which they have

A ‘selection box’ of scents showcasing a range of fragrances from the same house is your best option, here. Brand Boxes give you breathing room if they happen to have already got one of them, but haven’t yet explored the rest of their range. It’s a brilliant way to ensure they’ll love such a thoughtful gift, while encouraging them to smell their way through others they perhaps wouldn’t have thought about trying!

 

Written by Suzy Nightingale

Explore the 'lost' archives of Calvin Klein's Kate Moss photos

Few contemporary fragrances have shaken up the scent world in quite the way Calvin Klein‘s Obsession did in 1985. Youthfully warm, spicy yet layered with waves of freshness, it evoked the heady joy of first love in a style that suggested to the under 30s – this is a perfume for YOU!
Celebrating the reinvention of this contemporary classic in the form of Calvin Klein’s Obsessed, the fragrance has been reinterpreted for both men and women, with a billowing softness of violet leaf, lavender and purple sage for her; grapefruit, pepper and cardamom for him. Both leave intriguing trails of vanilla-y ambrox in the dry-down that we can’t get enough of.

And what better true celebration for the new campaign than to dig through the archives and discover lost footage and the most dreamily beautiful shots of Kate Moss from the original? As Raf Simmons, Chief Creative Officer for Calvin Klein explains, ‘I suppose you could say we were obsessed by Obsession. If one thing summed up Calvin Klein for us visually, it was Mario Sorrenti’s Obsession campaign with Kate Moss. It lived in our heads for so many years and became a touchstone of sensuality… We thought about a scent that could reflect such an idea of memory and desire for today. Of male and female, of the memory of somebody else on your skin.’

A revealing interview with the equally ground-breaking photographer of Obsession, Mario Sorrenti, shows tenderness, passion and talent combined to make not only the scent itself, but the adversiting aesthetic for it, utterly iconic…
What was the creative process like for OBSESSION?
‘It was very natural and instinctive, just Kate and me going off and making pictures. I had a Bolex and my Pentax, and even though we were sent there to work, it felt like we were on vacation. It was personal and intimate.’
What was it like working with Kate at that time? How would you describe your relationship?
‘It was great. We were young and in love and I loved photographing her. When we did Obsession she was 18 and I was 20, just starting out in our lives with no pressure about anything. We were just going off and having fun.’

Why do you think Obsession became such an iconic campaign?
‘I have no idea! I don’t know why it became iconic, it just did. I didn’t really approach it with the intention of taking iconic pictures. We didn’t know what we were going to do. We were just going to make something intimate and beautiful and simple. Looking back, maybe it became iconic because it was honest.
All of a sudden people were going crazy about it. It became very controversial. Some loved it and others hated it. Maybe it was too personal for some. The ones that loved it were mostly our age. It was very intense.’

What is the concept for the Obsessed campaign?
‘It’s about revisiting those pictures and bringing them back as memories. There was a lot of material that hadn’t been used and had never been seen. Hours of 16mm footage. It’s about the old prints, that archive of work, going through old contact sheets, re-editing, discovering new images, you know, reliving that time and those photographs and films.’
How has your creative process changed from then to today?
‘It’s changed a lot. Well, I have more people helping me now—that’s amazing—and it’s much more focused. Back then it was very instinctive. I was still learning a lot about photography, you know, about the art and the craft of it. I was very naïve. I think today I’m much more aware of what I’m doing…’

Calvin Klein Obsessed for Women £35 for 30ml eau de parfum, Calvin Klein Obsessed for Men £45 for 75ml eau de toilette
Buy them at The Perfume Shop
Written by Suzy Nightingale