Floris River Dawn – hand-poured, By Request

Floris have released River Dawn, a limited edition fragrance of only 200 hand-poured bottles. Invoking shady streams and woodland walks, it’s definitely making us spring-ready…

Venturing out to explore the River Avon for their inspiration, the Floris perfumery team followed its meandering course as it begins in the beautiful, golden-stoned Cotswolds and as various tributaries merge, finalling flowing through Wiltshire on its way to the sea.

Edward Bodenham, Perfumery Director at Floris, spoke about their fragrant journey:
‘Historically we always launch our hand poured collection in late January, when winter is setting in but nature provides a few early signs of spring, particularly on our river banks. I love this time of year and whilst working on the ‘River Dawn’ scent with our team, it became clear that I wasn’t alone. Our rivers drive us on, providing tranquillity and uplifting our spirits, even in the harshest coldest winter, as the sun rises on a new day, they continue to shape our land, our geology, our industry and trade. They are a constant source of inspiration.

I recently walked along the banks of the Avon near Bradford Upon Avon. It’s a part of the world that for me encapsulates a huge amount of the beauty of our country. Interestingly our perfumer, Penny Ellis, who worked with me in creating this fragrance is a keen river swimmer who has swam sections of the Avon during these colder months which gave her huge inspiration when composing the scent.

We wanted to reflect the vibrant yet reflective tranquillity of flowing, shimmering water. How it feels to be in that raw environment. The natural beauty of the cold river bank, signs that spring is on its way as tea olives force through the cold, and snow drops appear in the shade of wooded forests, never far from the water. Most of all, we wanted to portray that emotion felt when rising before the dawn to see these landscapes completely unspoilt, before the world awakes. The river dwellers, fishermen, swimmers, rowers and those who still earn a living, working in harmony with its flow.’

Love at first sniff?
From the first spray, you’ll be transported to those gurgling tributaries with a crisp, galbanum freshness that speaks of green shoots bravely poking their heads above ground. Think fats buds just about to blossom, spiderwebs bejewelled with dewdrops, the cheering sight of snowdrops and hyacinths and a drift of spring’s first apple blossom in the air. Grounded with soothing sandalwood and delicately dusted with orris, this is the perect thing to wear when you want to celebrate that subtle shift in the seasons – not quite the end of winter, but good lord it’s almost in sight. A lightening of days and spirits, then, that make this a must-have (and a beautiful choice for any spring brides, we say).

Read more about the historic heritage of Floris in our page dedicated to their story…

Floris River Dawn £180 for 100ml eau de parfum
Only available at 89 Jermyn Street and florislondon.com

Written by Suzy Nightingale

Floris, fashion & fragrance with Alex Schulman & Amber Butchart

For the launch earlier this year of their so-sophisticated 1927 fragrance, Floris gathered together a curated group of guests to 89 Jermyn Street to celebrate the inspiration for the latest in their Fragrance Journal series, with two very special women discussing the rich and intertwined histories of fashion and fragrance… and we were thrilled to be present!

Scroll down to watch part of their fascinating conversation, and read our review of this stunning scent…

Dissecting nearly 100 years of social history in London, fashion historian, TV presenter and author Amber Butchart, former Vogue editor, author and journalist Alexandra Shulman, Floris Perfumery Director Edward Bodenham and Head of Marketing Alex Oprey explored how to bottle a moment in time. And now, Floris have released a video so you can watch along.

As part of their Fragrance Journals series, Floris created a very special time capsule, but exlained they wanted to make sure it smelled current and totally wearable for today – these are no museum pieces, but living homages to eras that have changed our world forever. The end of the 1920’s marked revolutionary new fashion movements, especially for women – cutting their hair short, smoking, dancing, partying all night and wearing loose-fitting, calf-length or shorter dresses that flirted with scandal.

Floris say: ‘The Fragrance Journals are a series of unique Eau de Parfums, capturing the heart and soul of London throughout the decades of the 1960s, 1970s and 1980s and most recently the 1920s.

Each fragrance weaves and knits its way through the fabric of a key moment, district, and culture of the time, bringing out a true reflection of a city which has the ability to both adapt to change, yet remain rooted in its identity. A love letter to London, its social fabric and its people.’

Read on for our fragrant review…

Floris 1927
1927 kicks off with a swing as aldehydes burst like champagne bubbles into bergamot, and we can almost hear the giggles as cocktails are carried to the drawing room. Bright Young Things in barely-there bias-cut silks swing their pearls, violet, ylang ylang, narcissus and mimosa sashay their way to dancing on the tables – and an oakmoss-like, vanilla-musk base adds to sophisticated high-jinks.
£140 for 100ml eau de parfum
florislondon.com

Written by Suzy Nightingale